Folgen
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As a successful stylist, you might hit a surprising (and rarely talked about) point in your business: everything looks like it’s working—you’re booking clients, hitting your income goals—but behind the scenes, you’re bored, disconnected, or even dreading your own marketing.
If that sounds familiar, you don’t need to start over. You’ve simply outgrown your positioning.
In the final episode of our Positioning Series on The Six Figure Personal Stylist Podcast, we’re talking about what it means when your marketing works but no longer lights you up—and how to evolve your messaging without losing the momentum you’ve built. You’ll learn how to spot the signs of misalignment, why staying stuck costs more than you think, and how to recalibrate in a way that reignites your excitement and attracts the clients you actually want to serve.
1:54 – What your boredom with successful marketing really means about your business
10:16 – The hidden cost of sticking with outdated positioning
17:09 – Why evolving your positioning is a recalibration—not a full restart
19:37 – A real-world example of repositioning without burning your business down
26:03 – How to attract clients who align with who you are now—and fall in love with your business again
Mentioned In When Your Marketing Still Works…But It Doesn’t Feel Like You AnymoreReserve Your Positioning Intensive
Previous episodes in the Positioning Series:
How Going All In on the Right People Changes EverythingWhy Sharpening Your Perspective Is the Fastest Way to Attract Dream Styling ClientsFollow Nicole on Instagram
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The Positioning Intensive is a 90-minute session where we will clarify who you are here for. Walk away from this session with a custom positioning plan, clarity on what to say, and a week of Voxer support to get it implemented.
Learn more about The Positioning Intensive at https://thestylingconsultancy.com/the-positioning-intensive
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Positioning isn’t just about what you do. It’s also about how and why you do it. Last week, we laid the groundwork for identifying your ideal client. Now let’s build on that foundation and explore how your unique perspective shapes your reputation and attracts high-ticket, high-trust clients.
In the second part of our positioning series on The Six Figure Personal Stylist Podcast, you’ll learn how to leverage your point-of-view to create magnetic marketing that resonates on a deeper level. You’ll gain insights that’ll help you move beyond marketing messages like “Five Spring Essentials You Must Have” so you can speak to your client’s core desires and say what they truly need to hear.
2:58 - What the kind of content that blends in feels like when you write and release it
4:30 - What content that cuts through the noise and connects with your potential clients looks and feels like
8:18 - The cost of safety in your marketing messages
10:47 - How your perspective, positioning, and marketing work together
13:34 - An example of how to lead with values in your messaging
18:05 - The truth about influencer marketing and how to reframe the discourse around it to be more helpful
22:16 - Your job as a values-led personal stylist and the power of psychographics in business
27:46 - Three questions to help sharpen your perspective and what to do if your content bores or is unclear to you and your audience
Mentioned In Why Sharpening Your Perspective Is the Fastest Way to Attract Dream Styling ClientsReserve Your Positioning Intensive
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The Positioning Intensive is a 90-minute session where we will clarify who you are here for. Walk away from this session with a custom positioning plan, clarity on what to say, and a week of Voxer support to get it implemented.
Learn more about The Positioning Intensive at https://thestylingconsultancy.com/the-positioning-intensive
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Fehlende Folgen?
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Many talented personal stylists who struggle aren’t doing so from a lack of skill. They might not be connecting with the clients they actually want to work with, even if they are signing on clients.
If that’s you, the missing piece between where you are in your styling business and where you want to go may lie in a lack of clear positioning. So let’s take a deep dive into the crucial concept to help you focus on identifying and aligning with your ideal clients.
In this episode of The Six Figure Personal Stylist Podcast, we’ll kick off a three-part series that’ll clarify what positioning is, reveal how it differs from the concept of niching, and highlight its transformative power. I’ll demonstrate how focusing on who you’re truly here to serve helps you attract the right clients, command premium prices, and rekindle your passion for your styling business.
2:28 - Why positioning isn’t the same thing as niching
4:35 - An example of how clarity in your positioning can impact your business
8:59 - Why positioning matters so much for personal stylists
10:56 - Why limiting your potential client pool with strong positioning won’t limit your income
12:43 - A simple, two-question exercise to help you refine your positioning
14:10 - A clear sign that your positioning isn’t aligned with who you are or are becoming
Mentioned In How Going All In on the Right People Changes EverythingReserve Your Positioning Intensive
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The Positioning Intensive is a 90-minute session where we will clarify who you are here for. Walk away from this session with a custom positioning plan, clarity on what to say, and a week of Voxer support to get it implemented.
Learn more about The Positioning Intensive at https://thestylingconsultancy.com/the-positioning-intensive
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“How do you create content that feels like you are talking directly to me?”
That is the #1 question I get asked by clients and on sales calls on a weekly basis. Instead of celebrating the first anniversary of this podcast with a clip show episode highlighting favorite moments, I’ll be pulling back the curtain on how it seems like I’m (as one client recently put it) “wiretapping” your brain with the content I put out.
In this episode of The Six Figure Personal Stylist Podcast, we’ll dive into the strategy I use to create content that resonates on a profound level. We’ll explore the psychology of buying and how to create content by emphasizing marketing from a place of deep investment in your clients’ transformations.
3:01 - The truth about why people buy transformational services
8:52 - How mindset-shifting content transforms you and your clients
15:47 - Where to find mindset-shifting content and how to use it so that it sells for you
20:24 - The importance of knowing who you do and don’t serve to create messaging that resonates
Mentioned In How to Create Mindset-Shifting Content That Truly Resonates With Your ClientsFollow Nicole on Instagram
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The Positioning Intensive is a 90-minute session where we will clarify who you are here for. Walk away from this session with a custom positioning plan, clarity on what to say, and a week of Voxer support to get it implemented.
Learn more about The Positioning Intensive at https://thestylingconsultancy.com/the-positioning-intensive
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Are you relying on external agencies or individuals to handle crucial aspects that grow your styling business? Many stylists (and entrepreneurs of all types) think they can merely delegate their way to success instead of building expertise and a genuine connection with clients. But it feels a bit like hiring someone to wear your dream outfit which sounds ridiculous right? So instead, let’s figure out where you might be outsourcing your business’s growth and what you can do instead.
In this episode of The Six Figure Personal Stylist Podcast, we’ll discuss why your hands-on involvement is crucial. We’ll explore why the desire to outsource growth stems from avoiding self-trust, address the common pitfalls of relying on external help, reveal how to effectively delegate without sacrificing your unique voice and client relationships, and illustrate the transformative power of trusting your expertise and taking decisive action.
3:20 - Why relying on others to build your personal styling business keeps you stuck
7:48 - An example of what happens when you stop outsourcing business growth and start trusting yourself
12:48 - Sales as a process and what your clients need from you
15:51 - Clearing up a misconception about outsourcing (and how it impacts burnout)
17:36 - The parallel between you and your clients and experiencing growth through discomfort
21:09 - What coaches should and shouldn’t do for you, the importance of identifying and addressing fears, and perfectionism as a sign of potential trauma
27:50 - Why AI can’t replace critical thinking, the consequence of using it unaltered, and how to correctly use it
31:04 - What you need to know before you outsource your social media marketing and what to do instead
37:34 - The question to develop the habit of consistently asking yourself when making decisions
Mentioned In What Every Stylist Needs to Know Before Hiring HelpFollow Nicole on Instagram
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The Positioning Intensive is a 90-minute session where we will clarify who you are here for. Walk away from this session with a custom positioning plan, clarity on what to say, and a week of Voxer support to get it implemented.
Learn more about The Positioning Intensive at https://thestylingconsultancy.com/the-positioning-intensive
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You’ve probably heard about the importance of “living your values,” personally and professionally. While this isn’t often discussed in the personal styling industry, it’s critical if you want to build a brand that stands out, attracts your ideal clients, and makes a lasting impact. But you might find the idea of living your values in your styling business a bit fuzzy and are wondering what that looks like and how to do it without negatively impacting your bottom line.
In this episode of The Six Figure Personal Stylist Podcast, we’ll dive into how to live your values in your business and why it’s necessary in today’s market. I’ll walk you through ways to implement your values that strengthen your business and address any fear you have of negative consequences for sharing your perspective.
3:12 - How to better understand your deeper values and what makes you unique in the industry
4:41 - Ideas for living your values in your business without feeling like you’re alienating people
10:22 - Exploring fear of negative comments (and the bigger risk when you let that fear stop you from sharing your values)
13:01 - What happens when you share your values and why you shouldn’t focus on fearing others’ rejection15:05 - Reflections as you go about your week to help you start integrating your values into your business
Mentioned In Why Living Your Values Makes Your Styling Business More ProfitableFree Guide: Living Your Values as a Personal Stylist
Why Your Styling Business Isn’t Growing (and How to Fix It)
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The Positioning Intensive is a 90-minute session where we will clarify who you are here for. Walk away from this session with a custom positioning plan, clarity on what to say, and a week of Voxer support to get it implemented.
Learn more about The Positioning Intensive at https://thestylingconsultancy.com/the-positioning-intensive
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Do you ever feel like you're constantly trying to convince potential clients that investing in styling is worth it? The truth is, the highest-paid stylists aren’t just great at putting together outfits, they’ve positioned themselves as trusted advisors and thought leaders.
In this episode of The Six Figure Personal Stylist Podcast, I’m breaking down what it really takes to shift from being seen as just a service provider to becoming an in-demand expert. We’ll talk about why authority, not just skill, commands higher rates, the biggest mistake stylists make in their content, and the three key changes you can make today to start building credibility that attracts premium clients.
2:02 – The one belief that separates premium stylists from struggling ones
5:12 – Why authority (not just skill) commands higher rates
8:06 – How to build a brand that clients trust before they ever book a call
11:02 – The shift from sharing style tips to leading conversations
14:46 – Why a strong point of view is essential for premium pricing
19:49 – The power of challenging your audience’s current thinking
24:35 – Thought leadership vs. perfectionism and what actually matters in marketing
Mentioned in How to Think Like a Thought Leader, Not Just a Personal StylistFollow Nicole on Instagram
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The Positioning Intensive is a 90-minute session where we will clarify who you are here for. Walk away from this session with a custom positioning plan, clarity on what to say, and a week of Voxer support to get it implemented.
Learn more about The Positioning Intensive at https://thestylingconsultancy.com/the-positioning-intensive
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With so much marketing information at our fingertips, you have to be really discerning as an entrepreneur. There’s a lot of outdated stuff or just plain old bad or irrelevant advice you need to be aware of and gut-check yourself, even if it goes against so-called established business wisdom.
For instance, I’m sure you’ve been cautioned against giving away too much free information, right? You were told that if you did that, then people wouldn’t have any reason to ever buy from you, so you’d struggle to make any sales. I used to believe that, too…and it almost took my new business down.
In this episode of The Six Figure Personal Stylist Podcast, I’ll expose this idea of never giving away too much in your content as the myth it really is. I’ll reveal why this advice is not only fundamentally wrong but also how it can sabotage your marketing, and I’ll tell you what you should do instead to attract premium high-paying clients.
1:53 - How believing this myth almost sabotaged my consultancy early on
8:42 - Why the idea of giving away too much is outdated and incredibly toxic
14:25 - Why the fear of giving too much free content is illogical as a personal stylist
17:05 - The three things that are responsible for drying up sales
25:04 - The kind of content to create that builds trust and leads to sales
Mentioned In The ‘Too Much Free Content’ Lie That’s Holding You BackThe Curated Closet by Anuschka Rees
Simon Sinek
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The Positioning Intensive is a 90-minute session where we will clarify who you are here for. Walk away from this session with a custom positioning plan, clarity on what to say, and a week of Voxer support to get it implemented.
Learn more about The Positioning Intensive at https://thestylingconsultancy.com/the-positioning-intensive
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Are you trying to solve a problem that isn’t actually relevant to your business right now? Every stage of business comes with its own set of challenges—no matter how long you’ve been a stylist. But when you focus on the wrong problems at the wrong time, running your business gets harder, and self-doubt creeps in fast.
In this episode of The Six Figure Personal Stylist Podcast, we’re breaking down the three stages of building a personal styling business and why understanding which challenges belong to each phase is the key to avoiding burnout and staying on track. I’ll walk you through what to focus on at every stage—so you can stop spinning your wheels, sustain real growth, and build a business that actually works for you.
6:04 - Why you need to gain real styling skills before launching (plus the key milestones to hit in pre-launch)
11:16 - The one rule I learned as a personal stylist that will shock even seasoned pros
13:43 - Who you should work with first (and what you need to learn) to build a strong skill set in phase one (Mastery)
18:55 - The most important factors for creating stable income and consistently attracting the right styling clients in stage two (Growth)
24:35 - What to focus on in phase three (Expert) to scale sustainably without burning out
Mentioned In 3 Stages of Building a Successful & Sustainable Personal Styling BusinessHow Bari Sholom Successfully Went From a Vintage Curation to Personal Styling Business Fast
Why Your Styling Business Isn’t Growing (and How to Fix It)
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The Positioning Intensive is a 90-minute session where we will clarify who you are here for. Walk away from this session with a custom positioning plan, clarity on what to say, and a week of Voxer support to get it implemented.
Learn more about The Positioning Intensive at https://thestylingconsultancy.com/the-positioning-intensive
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How does running your styling business actually feel day to day? Because here’s the thing, how you feel about your business shapes the actions you take, the money you make, and whether you actually enjoy the work you’ve built for yourself. If your business looks successful on the outside but doesn’t feel fulfilling on the inside, it’s time to change that.
In this episode of The Six Figure Personal Stylist, we’re getting into the mindset shifts and strategies that can help you create a business that fuels you, not just one that pays the bills. I’m sharing what’s helped me (and my clients) build more joy, ease, and energy into the way we work. From understanding your own motivation style to making marketing feel more like connection and less like a chore, we’re covering it all.
6:07 - The foundational mindset shift necessary to promote a healthier, more enjoyable relationship with your business
12:01 - Tools that can help you design your business in accordance to your tendencies and personality
15:31 - The reframe that will change your marketing’s energy and make it the most powerful it can be for you (especially as a stylist)
20:48 - Why finding creative outlets outside of your business helps not just your joy factor but also your business’s success factor
24:45 - Why tracking your progress by emphasizing personal growth and achievements, rather than what’s missing, is so much more helpful
Mentioned In How to Make Your Styling Business Feel as Good as It LooksFind out more about Human Design and get your free chart
The Four Tendencies Quiz by Gretchen Rubin
The Gap and the Gain by Dan Sullivan
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The Positioning Intensive is a 90-minute session where we will clarify who you are here for. Walk away from this session with a custom positioning plan, clarity on what to say, and a week of Voxer support to get it implemented.
Learn more about The Positioning Intensive at https://thestylingconsultancy.com/the-positioning-intensive
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Feeling stuck is a universal experience for all business owners, even established ones with over 20 years of experience. It’s never too early or too late to invest in mentorship to help get you unstuck.
Yet, many entrepreneurs never take that plunge and either remain stuck or choose the difficult and long road of figuring it out the hard way. If you’re hesitating to invest in coaching, perhaps hearing from personal stylists who’ve experienced how a mentor helps spark the shifts needed to overcome challenges and produce the kind of breakthroughs that change everything would really benefit you right now.
So in this episode of The Six Figure Personal Stylist Podcast, you’ll get a behind-the-scenes peek at what it really looks like to level up and build a six-figure business as an established stylist. You’ll hear directly from personal stylist clients on how the right coaching saves you time and frustration with tangible results, increases your confidence in your pricing, and helps you attract the right clients and build their trust before they even reach out to hire you.
1:53 - How Brigitta moved away from only feeling confident in selling multiple low-priced offers to offering a clear, premium-priced signature service
5:33 - How helping Katie and Kat gain clarity and certainty made everything fall into place for them (and inspired an insane compliment from a client, in the best way)
8:28 - The difference that knowing how to effectively communicate your value can have in attracting premium clients to your personal styling business
11:49 - Why Kristen and Katie overcame their hesitation in working with me despite having a frugal history and a completely dry business season, respectively
Mentioned In How Personal Stylists Break the Cycle of Overworking and UnderchargingApply today for the Income Accelerator Program
How the Income Accelerator Program Can Elevate Your Styling Business
From Trial and Error to a Thriving Stylist Business with Brigitta Catinean
From Hourly Rates to Premium Styling Services with Molly Hudson
Overcome Perfectionism and Unleash Your Business Potential with Kristen Cain
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The Positioning Intensive is a 90-minute session where we will clarify who you are here for. Walk away from this session with a custom positioning plan, clarity on what to say, and a week of Voxer support to get it implemented.
Learn more about The Positioning Intensive at https://thestylingconsultancy.com/the-positioning-intensive
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Does it seem like you can’t get ahead in your business, no matter what? If your efforts aren’t leading to more clients and revenue despite the investments you made or what you’ve done, the problem might be the way you think about your business.
In order for plants to flourish and survive, they need the right ecosystem in place to help them thrive. Your business isn’t any different, and treating it like an ecosystem not only helps you elevate your business and generate more revenue, but it also eliminates burnout.
In this episode of The Six Figure Personal Stylist Podcast, you’ll learn how to run your business like an ecosystem, starting with the foundation. I’ll discuss how to really understand your ideal client, why even people who seem like you’re ideal client keep ghosting you, what your pricing needs to do, and how marketing and sales work together to generate money and make vanity metrics not matter much at all. Even if you’ve done the groundwork to have an established client base and think you have it all figured out, you’ll want to listen to this episode as it’ll change your approach to business forever.
2:17 - Characteristics of being an established stylist that you need so you can elevate your business to the next level
5:54 - Why the ideal client is the foundation of your business as an ecosystem (not your marketing)
10:02 - One thing you must know about your audience and the secret to effective sales triggers
15:01 - How I helped a client tweak her message and marketing to speak deeply to her ideal client and skyrocket her income
18:48 - The mistake everyone is making in the second part of the business ecosystem when building services to solve an ideal client’s problem
25:02 - Where your ecosystem will break down if you’re not careful (and what to do if you have a mismatch)
30:39 - How marketing primes the sales process (and why I get as excited about 10 new followers as somebody else does about 10,000)
Mentioned In Why Your Styling Business Isn’t Growing (And How to Fix It)
Apply today for the Income Accelerator Program
How the Income Accelerator Program Can Elevate Your Styling Business
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Leave a rating and review
The Positioning Intensive is a 90-minute session where we will clarify who you are here for. Walk away from this session with a custom positioning plan, clarity on what to say, and a week of Voxer support to get it implemented.
Learn more about The Positioning Intensive at https://thestylingconsultancy.com/the-positioning-intensive
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We’ve all felt like we’ve had imposter syndrome at some point. Yet, because it’s such a popular topic to talk about, the true meaning of it often gets distorted. It’s gotten to the point where sometimes what you think is imposter syndrome is really something else.
In this episode of The Six Figure Personal Stylist Podcast, you’ll get a crystal clear definition of imposter syndrome and how it differs from self-doubt and insecurity. I’ll also provide examples of skill gaps that cause you to believe you’re an imposter, discuss the cost and impact of doing new things in your business on you as a transformational stylist, and reveal how easy it can be to undersell yourself and burn out by mistaking other things for imposter syndrome.
2:02 - What imposter syndrome really is and why you must know the difference between it and self-doubt
7:57 - A personal example that illustrates the self-doubt that can be mistaken for imposter syndrome
12:49 - The cost of doing things you’ve never done before (and why you must pay it even if you think you’re too advanced)
17:29 - The importance of doing the work to rectify your skill deficit instead of passing it off as imposter syndrome
24:34 - An uncomfortable reality that often comes up and triggers feelings of being an imposter
29:06 - One of the most powerful antidotes to real imposter syndrome and normal insecurity in your business
Mentioned In What Stylists Get Wrong About Imposter SyndromeIncome Accelerator Program Application
How the Income Accelerator Program Can Elevate Your Styling Business
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The Positioning Intensive is a 90-minute session where we will clarify who you are here for. Walk away from this session with a custom positioning plan, clarity on what to say, and a week of Voxer support to get it implemented.
Learn more about The Positioning Intensive at https://thestylingconsultancy.com/the-positioning-intensive
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Do you feel stuck everywhere in your business and wonder how you can ever get to a point of thriving with six-figure earning potential? Then you’ll have a lot in common with Brigitta Catinean, a personal stylist in Canada who hit a turning point two years into her business. She felt unsure about her audience, her services, her content, and her pricing. But once she realized she had a ready-to-buy audience, she embraced sales calls and skyrocketed her confidence.
So how did she transform from that uncertainty to gaining clarity about her audience, her offers, and the skills and courage to level up? In this episode of The Six Figure Personal Stylist Podcast, you’ll hear how everything changed for Brigitta inside the Income Accelerator program. She’ll share the pivotal shifts that helped her overcome self-doubt and supercharged her marketing and confidence.
1:45 - Brigitta’s background and how she struggled with confidence in her business
7:24 - Brigitta’s headspace when she decided to reach out to me after working with other coaches
10:31 - Why Brigitta struggles with creating content plans and what surprised her most after first joining the Income Accelerator program
15:51 - How Brigitta made tweaks to improve the client experience and gained the confidence to increase her prices
19:19 - What Brigitta realized about her target audience and how that’s led to reframing her content since joining the program
24:07 - The challenge that changed the game for Brigitta and the biggest business mindset shifts she underwent as a result
29:48 - A mindset shift that increased Brigitta’s courage around the sales call experience and illustrates the difference between sales scripts vs. skills
34:00 - How the group and one-to-one elements within the program worked together beautifully for Brigitta
Mentioned In From Trial and Error to a Thriving Stylist Business with Brigitta Catinean
Style x Brigitta | Instagram
Income Accelerator Application
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The Positioning Intensive is a 90-minute session where we will clarify who you are here for. Walk away from this session with a custom positioning plan, clarity on what to say, and a week of Voxer support to get it implemented.
Learn more about The Positioning Intensive at https://thestylingconsultancy.com/the-positioning-intensive
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It’s easy to get stuck in an endless cycle of overhauling your business in pursuit of more profits. This doesn’t just apply to personal stylists, either; business owners across all industries can fall prey to this. But why do entrepreneurs do this, and how do you break the cycle and have sustainable growth with small changes instead of huge shifts?
In this episode of The Six Figure Personal Stylist Podcast, you’ll learn why you often feel the urge to overhaul your business and what it costs you when you do. I’ll also reveal how you can shift your approach to unlock real, sustainable growth in your styling business.
2:08 - Why business owners are constantly falling into the overhaul trap and one of the biggest (but rarely discussed) costs of regular overhauls
5:33 - How one client, on the verge of a third overhaul in four years, went from $4,000 to $8,000 a month as her baseline and skyrocketed profits during her busy periods
8:40 - How familiar brands iterated their products or positioning for more success and profitability, instead of overhauling things
15:49 - How to get started on refining your business by building on your strengths, not abandoning them
19:58 - An example of how you might be abandoning a strength in favor of something else and the importance of looking at the right things when reflecting on your results
24:04 - The mindset shift you can make today that’ll keep you energized and change the way you approach your business this year
27:08 - How you can apply this mindset shift to your clients as a transformational stylist
Mentioned In Building a Sustainable Styling Business Through Small ChangesHow the Income Accelerator Program Can Elevate Your Styling Business
Transactional Styling Defined: How to Be a Successful Transactional Personal Stylist
Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist
Income Accelerator Program Application
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The Positioning Intensive is a 90-minute session where we will clarify who you are here for. Walk away from this session with a custom positioning plan, clarity on what to say, and a week of Voxer support to get it implemented.
Learn more about The Positioning Intensive at https://thestylingconsultancy.com/the-positioning-intensive
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Have you made an investment in the past that ended up being a big disappointment? It can make you shy to leap into the next opportunity that presents itself. That’s not just true for you as an entrepreneur, but also for your potential clients who’ve had previous bad experiences with other stylists, prolonging the time it takes for you to close the sale.
In this episode of The Six Figure Personal Stylist Podcast, you’ll learn how to navigate feelings of self-distrust that come with making bad investments in the past. I’ll teach you how to evaluate your future investments effectively and rebuild self-trust so you can move forward in your business with confidence.
3:00 - Why bad investments can hurt you so much and why they’re not about your lack of intelligence or ability
10:35 - Two types of investments you need to understand before you can rebuild trust in yourself and your investing decisions
15:11 - Understanding the difference between frameworks and plans
20:14 - Why people get stuck in online programs and why I feel so strongly about sharing frameworks vs. plans
22:30 - Questions to ask yourself when considering your next business investment
27:08 - What making a bad investment gives you the opportunity to learn to rebuild your self-trust
Mentioned In How to Trust Yourself After a Bad Investment In Your Styling Business
How to Guarantee a Return on Investments in Your Personal Styling Business
Income Accelerator Program Application
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The Positioning Intensive is a 90-minute session where we will clarify who you are here for. Walk away from this session with a custom positioning plan, clarity on what to say, and a week of Voxer support to get it implemented.
Learn more about The Positioning Intensive at https://thestylingconsultancy.com/the-positioning-intensive
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Are you a stylist looking to level up but feeling overwhelmed at the gap between where you are right now and where you want to be? Sometimes, just hearing about how someone else’s journey in bridging that kind of gap can help change your beliefs about what’s possible for you, too.
Meet Molly Hudson of The Wardrobe Editor. She’s a client who transformed her career from luxury retail into a thriving personal styling business. And she did it all as a mom of two young kids with a six-week rebrand that’s already generated a waitlist!
In this episode of The Six Figure Personal Stylist Podcast, you’ll hear about Molly’s experience going from hourly rates to booking premium clients for her high-end styling services. She’ll reveal how she overcame her pricing fears, leveraged her experience, and implemented some key systems to reach new heights in her business.
2:12 - Molly’s background in fashion and retail and how she got into styling
7:12 - What from Molly’s past career helps her the most in her styling business now
11:27 - Molly’s preferred clientele and the importance of knowing who you want to work with
15:01 - The biggest change Molly implemented in her business since joining the Income Accelerator program (and how she’s still improving)
17:24 - The benefits of communicating among a small, intimate group of personal stylists
20:28 - How Molly felt in the midst of creating packages and drastically raising her prices
23:34 - The importance of training your client to be the right kind of client and debunking a myth about wealthy clients
25:18 - The hardest part that came with making the leap to a personal styling business for Molly and the impact on kids at home
30:03 - Why taking the time to set everything up is worth it and what Molly is most excited about in the next chapter of her business
Mentioned In From Hourly Rates to Premium Styling Services with Molly Hudson
The Wardrobe Editor | Instagram | Pinterest | LinkedIn
Income Accelerator Application
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The Positioning Intensive is a 90-minute session where we will clarify who you are here for. Walk away from this session with a custom positioning plan, clarity on what to say, and a week of Voxer support to get it implemented.
Learn more about The Positioning Intensive at https://thestylingconsultancy.com/the-positioning-intensive
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Are you ready to ditch the fear and embrace a sales strategy that feels authentic? Whether you struggle with sales calls or are just ready to level up, let’s hone in on what could be the game-changer for your success next year!
You’ve spent the last few episodes exploring key areas of your business, from your business model to your marketing strategy. Now it’s time to master the art of selling with a different approach to sales.
In this final episode of the Profit Power Moves series on The Six Figure Personal Stylist Podcast, you’ll get a breakdown of how to navigate the often uncomfortable world of selling without feeling “pushy.” Instead, I’ll provide actionable steps and insights to help you refine your sales process with a focus on building genuine, relationship-driven conversations so that you close more premium clients with confidence.
2:59 - How selling transformational services differs greatly from selling transactional services
4:49 - Why transformational sales require more in-depth conversations and deeper dive questions you can ask potential clients
6:57 - A mini framework for conducting discovery calls that connect to your client’s deeper needs and aspirations
11:48 - Why many stylists shy away from improving their sales skills
14:32 - What relational selling is and the importance of understanding what your job is on during the sales process
Mentioned In How to Level Up Your Sales Skills As a Stylist Without Feeling Pushy
Get the Profit Power Moves WorkbookIncome Accelerator Waitlist
Profit Power Moves Series - Is Your Personal Styling Business Model Really Working for You?
Profit Power Moves Series - Why Your Pricing Strategy is Holding You Back from a Sustainable Business
Profit Power Moves Series - Fix the Gap Between Your Marketing and High-Paying Stylist Clients
Evolving Your Personal Styling Business Strategy and What’s Working Now
How the Income Accelerator Program Can Elevate Your Styling Business
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Leave a rating and review
The Positioning Intensive is a 90-minute session where we will clarify who you are here for. Walk away from this session with a custom positioning plan, clarity on what to say, and a week of Voxer support to get it implemented.
Learn more about The Positioning Intensive at https://thestylingconsultancy.com/the-positioning-intensive
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Something’s not clicking. You’re putting in the work showing up on social media, sending out your newsletter, and growing your audience consistently (even if it’s slow progress). Yet, your efforts aren’t translating into booked clients. So why is there this gap between your marketing and the sales it’s supposed to generate?
In the third episode of the Profit Power Moves series on The Six Figure Personal Stylist Podcast, you'll learn why your marketing might not be turning your followers and subscribers into paying clients or generating leads for your business. I’ll also offer some actionable steps to help you close the conversion gap and turn your leads into high-paying clients.
3:14 - The distinction between transformational and transactional marketing and why it’s so critical
8:28 - The first step to making sure that your marketing is even speaking to the right people
12:28 - How you can speak to your client’s deeper desires (ones that they don’t even realize they have)
16:28 - What transformational marketing content requires of you to close the gap and really start converting sales
21:11 - Questions that’ll help you speak to potential clients so they can discern if your services are right for them
24:10 - A quick exercise to see if you’re truly aligning with the journey you want to offer clients
26:42 - One really fast way to get your marketing on track
Mentioned In Fix the Gap Between Your Marketing and High-Paying Stylist Clients
Get the Profit Power Moves WorkbookIncome Accelerator Waitlist
Profit Power Moves Series - Is Your Personal Styling Business Model Really Working for You?
Profit Power Moves Series - Why Your Pricing Strategy is Holding You Back from a Sustainable Business
Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist
Follow Nicole on Instagram
Leave a rating and review
The Positioning Intensive is a 90-minute session where we will clarify who you are here for. Walk away from this session with a custom positioning plan, clarity on what to say, and a week of Voxer support to get it implemented.
Learn more about The Positioning Intensive at https://thestylingconsultancy.com/the-positioning-intensive
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Does your pricing reflect the level of depth and value of the services you’re offering? Like many personal stylists, this issue probably hits close to home for you because you’re often left wondering if your pricing is right or if your services are setting you up for long-term success (preferably without burnout).
In part two of this Profit Power Moves series on The Six Figure Personal Stylist Podcast, you’ll discover what it takes to create a pricing strategy that’ll help you build a truly sustainable business. I’ll reveal how the right pricing supports you financially and strengthens the depth of your client relationships so that you get repeat business and a higher retention rate.
2:38 - Why stylists often underprice themselves and the mindset piece they’re missing
8:45 - One of the biggest challenges you want to avoid when deciding on your service prices
13:47 - What to consider when you calculate pricing for your services
19:37 - The importance of offsetting the fear you have around your price so that you can build a sustainable business
23:22 - My recommendation if you’re constantly shifting your prices and services out of fear
25:21 - Prices as a reflection of your self-worth (when they shouldn’t be) and how to overcome it
Why Your Pricing Strategy is Holding You Back from a Sustainable Business
Get the Profit Power Moves WorkbookIncome Accelerator Waitlist
Profit Power Moves Series - Is Your Personal Styling Business Model Really Working for You?
Transformational Styling Defined: How to Be a Successful Transformational Personal Stylist
Follow Nicole on Instagram
Leave a rating and review
The Positioning Intensive is a 90-minute session where we will clarify who you are here for. Walk away from this session with a custom positioning plan, clarity on what to say, and a week of Voxer support to get it implemented.
Learn more about The Positioning Intensive at https://thestylingconsultancy.com/the-positioning-intensive
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