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When you hear 'virtual world,' what comes to mind? Headsets? The metaverse? Gaming? If any of those pop into your head, I'm here with a special guest to shift your perspective on what a virtual world is and what it could be.
Daniel Liebeskind is the founder and CEO of Topia, a platform-as-a-service technology for real-time social interaction and spatial video chat within customizable virtual worlds. Their customers span various industries, including education, game studios, financial services, and software. These enterprises use Topia to help employees feel more connected as a community. From Wall Street to Silicon Valley, Daniel's mission is to foster human connection through technology. Having built offline communities throughout his life, he became an entrepreneur to create software that helps people manage their personal communities. As a product creator and engineer, Daniel has coded nearly 30 applications over the last six years, including community platforms, contact managers, Slackbots, real estate systems, trading platforms, knowledge ecosystems, and games for browser, VR, and mobile.
In today’s conversation, Daniel and I explore virtual worlds and online community-building, especially as we head toward Web3, the metaverse, and whatever else that digital world might become. One crucial topic Daniel addresses is child safety. When we think about open worlds, social media platforms, and the current state of the internet, what are the implications for child safety? How are apps taking steps in the right direction to prioritize this issue when building these communities? Tune in to learn more.
To connect with Daniel, click here.
To learn more about Topia, click here.
To connect with Hillary, click here.
Read more about Digital HQ here.
For more episodes, go to SOCIALCOMPLEXPOD.COM
Produced by You Lucky Dog Productions.
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In this episode, we’re taking you behind the scenes at Digital HQ, the marketing agency behind the podcast. We're a modern agency that's backed by a network of contractors and one of those contractors was invited to come on the podcast today. Matthew Wolfe is a marketing creative with an engineer's logic. He holds two engineering degrees and started his career at Ford Motor Company before making the switch to marketing. After Ford, he worked with several early stage startups, building inbound growth strategies from the ground up. Matthew is currently a freelance marketing consultant specializing in demand capture and generation programs.
Not only does Matthew bring a keen sense of curiosity to the world of paid media, but he also excels in strategic thinking and seamlessly integrates with our creative team. Matthew’s unique background and innovative approach have made him a great asset on our projects, and I knew his insights would be something worth sharing with the world. Tune in to learn from his experience and discover how he’s navigating the ever-evolving digital landscape.
To connect with Matthew, click here.
To connect with Hillary, click here.
Read more about Digital HQ here.
For more episodes, go to SOCIALCOMPLEXPOD.COM
Produced by You Lucky Dog Productions.
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Social media has added a complex new layer to how we interact and learn online. It has really offered the first opportunity for users to directly influence the outcome on the platform in front of them. So, what kind of implications does that have for kids?
Today, I am joined by Kris Perry, Executive Director of Children and Screens. Kris most recently served as Senior Advisor to Governor Gavin Newsom of California and Deputy Secretary of the California Health and Human Services Agency, where she led the development of the California Master Plan for Early Learning and Care and expanded access to high-quality early childhood programs. Perry was also instrumental in restoring marriage equality to California following the landmark 2013 U.S. Supreme Court ruling in Hollingsworth v. Perry, which she wrote about in her book, Love on Trial.
In our conversation, Kris and I delve into the research she is overseeing at Children and Screens, the mission of the Institute, and the implications of digital and social media on children's development.
To connect with Kris, click here.
Learn more about Children and Screens here.
To connect with Hillary, click here.
Read more about Digital HQ here.
For more episodes, go to SOCIALCOMPLEXPOD.COM
Produced by You Lucky Dog Productions.
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It's easy to crank out great content when you have an unlimited budget behind you. But what about nonprofits who are known for historically needing to create really impactful stories on very lean budgets and resources? Today, we are chatting with someone who knows a little bit about that and is an expert when it comes to supporting nonprofit marketing strategies, Daniel Francavilla.
Daniel is a marketing advisor, strategist, founder and mentor making a positive impact. He is a Certified Brand Strategist, college educator, member of the Canadian Marketing Association and a recipient of a 40 Under 40 Award. After graduating from OCAD University, Daniel founded Now Creative Group in 2013, later acquired by creative performance agency King Street Media in 2021, where he is a partner. The agency also launched a content platform and studio called CreatorClub in 2022. As an advocate for social good Daniel continues to run ACCESS, a nonprofit he founded as a student in 2006, which provides funding and mentorship for youth-led initiatives. His latest venture, The Good Growth Company, provides training for social good organizations to upskill their teams and scale their mission.
In today's episode, we are talking about the modern makeup of a marketing team that is supporting lean budgets, primarily around nonprofits. We talk about how nonprofits can utilize the stories within their organization and turn it into valuable content that is bound to drive visibility for their cause and support from the communities around them. We get into some of the common misconceptions as well as common hurdles that these organizations face and Daniel provides his best recommendations on how to handle the curve. He comes with a wealth of knowledge and whether you are in a nonprofit or you are on a marketing team that has had a budget cut in recent years, there's a lot to be learned from this episode.
Learn more about Daniel, here.
To connect with Daniel, click here.
To connect with Hillary, click here.
Read more about Digital HQ here.
For more episodes, go to SOCIALCOMPLEXPOD.COM
Produced by You Lucky Dog Productions.
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Ever wondered who really owns that last post you made on social media? Is it yours, or does the platform hold the rights? And what happens when influencers and content creators post on your behalf? The world of content ownership is more complex than ever, especially with the rise of AI in the marketing industry. To help us navigate these murky waters, we're joined by Sharon Toerek, Founder and CEO of Toerek Law, a national law firm specializing in intellectual property and marketing law for agencies and their clients.
Sharon is the Founder and CEO of Toerek Law (doing business in the marketing world as Legal + Creative), a national law firm focused on intellectual property and marketing law for marketing agencies and their clients. Sharon is a former President of AAF in Cleveland, Ohio and a member of the 4A’s Legal Consultant Panel. She’s a frequent conference speaker on marketing legal issues at industry events like INBOUND, Content Marketing World, Agency Management Institute and the Marketing Artificial Intelligence Institute, as well as to private agency networks including TAAN, Magnet, and Worldwide Partners.
In this episode, Sharon unpacks the legal intricacies of modern case law surrounding AI-generated content, IP ownership, and the brand's rights to content shared on public platforms. Whether you're a marketer, content creator, or just curious about the future of digital ownership, you’ll walk away with valuable insights from this fascinating discussion.
Tune in and get ready to rethink what you thought you knew about content ownership in today's marketing landscape.
To connect with Sharon, click here.
Check out Sharon’s agency, here.
To connect with Hillary, click here.
Read more about Digital HQ here.
For more episodes, go to SOCIALCOMPLEXPOD.COM
Produced by You Lucky Dog Productions.
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Today's guest is Jeff Barrett, a modern PR professional who is thinking beyond the box of traditional PR and how it integrates into the content creator economy, media award shows, breaking through the attention economy, and how brand storytelling is happening on a grand scale. Jeff is a Shorty Award-winning content creator, Business Insider's #1 Ad Executive, and one of the Top 10 Most Sought After Chief Evangelists. He works with Adobe, FIS, Experian, and more on communications and creator strategy, and hosts the podcast *It's No Fluke* for the Shorty Awards, where he currently serves as Chief Evangelist.
In our conversation today, we are talking all about moving away from transactional to a relational approach with creators, how brands can leverage their profile to amplify a creator's audience, and how to build these long-term relationships with content creators for brands. I am sure you are going to learn a ton, as I did as well.
To connect with Jeff, click here.
Check out Jeff’s podcast, here.
To connect with Hillary, click here.
Read more about Digital HQ here.
For more episodes, go to SOCIALCOMPLEXPOD.COM
Produced by You Lucky Dog Productions.
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Today's episode is all about the metaverse—what it is, what it isn't, and what it could become. When people hear 'metaverse' in everyday conversation, they might think of Meta with Facebook. Is it going to be a social platform? Or is it going to be something entirely different?
In this episode, we're talking with Eugene Capon, the creative visionary and co-founder of Studio Capon, a trailblazer in the metaverse creative space. From making waves with his VR talk show, *Glitched*, to authoring a children's book on the metaverse, Eugene's insights are limitless. His expertise in XR and digital media has earned him partnerships with some of the biggest brands in the industry, including Microsoft, AltspaceVR, Skype, and High Fidelity.
We'll dive into the potential of the metaverse, its integration into modern society, and the challenges it may bring, including its impact on mental health. Just as the internet revolutionized our world, the metaverse is poised for another seismic shift. Join us as we unpack what this means for all of us and what we should expect as we stand on the brink of this digital frontier.
Learn more about Eugene here.
To connect with Hillary, click here.
Read more about Digital HQ here.
For more episodes, go to SOCIALCOMPLEXPOD.COM
Produced by You Lucky Dog Productions.
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Welcome to another engaging episode of the Social Complex Podcast! Today, we delve into the intricate world of alcohol marketing and advertising. From the echoes of prohibition to modern-day regulations, the landscape has evolved significantly, especially with emerging markets like cannabis making their mark.
Join us as we unravel these complexities with our guest, Karen Locke, founder of High Proof Creative. Since 2018, Karen has championed the craft beverage industry with her award-winning branding and marketing agency. Her initiative, Women in Distilling, shines a spotlight on underrepresented voices in the distilling world.
Karen shares her wealth of experience, discussing the nuances of marketing in the spirits category and navigating the intricate balance of creativity and compliance. With nearly a decade in marketing and contributions to publications like GQ and Bon Appetit, Karen offers invaluable insights into what marketers should know when crafting alcohol brands.
Whether you're a marketer, enthusiast, or simply curious about the future of alcoholic beverage marketing, this episode promises a deep dive into what lies ahead. Tune in now to explore the evolving trends and strategies shaping the industry!
To learn more about High Proof Creative, click here.
To connect with Karen, click here or here.
To connect with Hillary, click here.
Read more about Digital HQ here.
For more episodes, go to SOCIALCOMPLEXPOD.COM
Produced by You Lucky Dog Productions.
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Welcome to the third season of The Social Complex Podcast, where we delve into the ever-evolving world and complexities of social media. We're kicking off this season with an exciting announcement about Digital HQ, the modern agency that supports this podcast.
In this premiere episode, Hillary Applegate sits down with Jacqueline Keidel Martinez, a seasoned PR pro, to unpack the transformation of earned media in the digital age. Gone are the days when public relations was merely about shipping products and getting reviews. Today, it's a sophisticated interplay of digital metrics, trending topics, and seamless integration between paid and earned media.
Key Topics Covered:
- Big announcement at Digital HQ
- Evolution of Earned Media: Understanding how the traditional approach of shipping products for reviews has evolved into a complex strategy where digital metrics and trending stories play crucial roles.
- Digital Metrics in Newsrooms: Discover how modern newsrooms utilize digital metrics to gauge success and determine the stories they cover.
- Modern Storytelling: Learn about the contemporary methods of sharing information and talking about products, where affiliate marketing blurs the lines between earned and paid media.
- Crossovers in Communication: Explore the intersections between digital, social, and communications, and how they support and amplify each other.
- Executive Thought Leadership: The importance of storytelling, influencers, and activations in executive thought leadership.
- Personalized PR Strategies: Why taking a stand and personalized pitching resonate more with today's audiences than traditional methods.
Highlights:
- Fast Fashion of Stories: Discussing how stretched newsrooms rely on trending social topics to support their stories.
- Cracking Misconceptions: Jacqueline addresses and debunks some of the common false narratives in the PR industry, emphasizing the need for personalized and audience-focused strategies.
Join us for a deep dive into the power of digital and PR, and discover how to navigate and thrive in this dynamic landscape. Whether you're a PR professional, a digital marketer, or just curious about the intersection of media and technology, this episode is packed with insights you won't want to miss.
Tune in and let's start this season with some fun!
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When we think of crisis communications, we often envision the worst-case scenarios portrayed on the internet and in our news cycles. However, crises don't solely occur on digital platforms. While digital media can exacerbate them, the concept of crisis is rooted in a more scientific framework that determines what constitutes a crisis and how it can be resolved by the company or individual at its center.
In today's episode, we delve into the intricate nature of crisis communications in our digitally savvy and interconnected world with professional crisis readiness expert and leader, Melissa Agnes. Globally recognized as an expert thought leader and visionary in crisis management, Melissa Agnes has collaborated with major players including NATO, The Pentagon, ministries of foreign affairs and defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, aviation organizations, and many other industries. In 2020, Melissa founded the Crisis Ready Institute, offering training and certification programs to professionals to better protect people, brands, the environment, and the economy during times of crisis, while also encouraging organizations and leaders to invest in effective crisis readiness.
Melissa is the author of Crisis Ready: Building an Invincible Brand in an Uncertain World, a book that is taught in dozens of universities worldwide, including Harvard University. It is also ranked among the leading crisis management books of all time by Book Authority and was named one of the top 10 business books of 2018 by Forbes.
To connect with Melissa, click here.
For more information on the Crisis Ready Institute, click here and here.
To connect with Hillary, click here.
Read more about Digital HQ here.
For more episodes, go to SOCIALCOMPLEXPOD.COM
Produced by You Lucky Dog Productions.
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We've all seen the level of impact that technology has on the way that we live our lives, do business, and communicate with one another. One of those advancements in technology that has swept the news cycle is artificial intelligence. And if you're anything like me, it has blown your mind. It's truly transformative. And as a marketer, I have seen the impact that it is having on my industry and the experts who have been working in the space.
On this episode, we talk to Zachary Lipton, Chief Technologist & Scientific Officer at Pittsburgh-based Abridge whose generative AI solutions have pioneered the automatic drafting of after-visit clinical documentation. Their technology is already deployed at hospital systems across the nation, where it is helping to combat the physician burnout crisis. Zack is also a widely published AI expert and an Assistant Professor of Machine Learning at Carnegie Mellon, where he directs the ACMI lab, whose research focuses include the theoretical and engineering foundations of robust and adaptive machine learning algorithms, applications to both prediction and decision-making problems in clinical medicine, natural language processing, and the impact of machine learning systems on society. As a subject matter expert, Zach does not hold back and is more than willing to share his knowledge with us here today.
Read more about Zachary here and here.
To connect with Hillary, click here.
Read more about Digital HQ here.
For more episodes, go to SOCIALCOMPLEXPOD.COM
Produced by You Lucky Dog Productions.
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When's the last time that you bought something online? Was it something that you needed? Or something that you saw and you liked? Our ability to shop online has transformed drastically over the last two decades. Even the ads that we are targeted with today are vastly different than they were five years ago. And as a consumer, the way in which we shop and the access that we have at our fingertips has never been more abundant than it is today. But how has this transformation in this space happened so rapidly? And where is it going next? So to dive into this topic, we had to bring on an expert.
Kurt Elster is a senior e-commerce consultant who helps Shopify merchants like Jay Leno's Garage uncover hidden profits in their website through his e-commerce agency, EtherCycle. With two million downloads, Kurt is best known for hosting the unofficial Shopify podcast. Today, Kurt and I talk all about e -commerce, his background in the field, and where the first integration between social and shopping actually happened.
To connect with Kurt, click here.
Read more about Kurt here.
Listen to The Unofficial SHopify Podcast here.
To connect with Hillary, click here.
Read more about Digital HQ here.
For more episodes, go to SOCIALCOMPLEXPOD.COM
Produced by You Lucky Dog Productions.
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In this episode, we discuss employee advocacy and its significance in social media marketing, an area that many companies overlook despite its potential to support growth. Employee networks are a valuable asset, acting as advocates and promoters who can enhance a brand's presence through their interactions and online networks.
We're chatting with Brayden Cohen, who has extensive experience in developing social media, content, influencer, and employee advocacy programs. Brayden has worked with both startups and large companies, including 1Password, Hootsuite, TransLink, Duer, and Lojel. His work focuses on developing social media, content, influencer, and employee advocacy campaigns for disruptive brands to scale and level up their marketing strategies.
Our conversation covers what employee advocacy is, why it matters in the digital age, and how companies can create a culture that supports it. Brayden shares insights on the involvement needed from leadership, the tools and platforms that can help, and the risks and challenges that companies need to consider. This episode offers practical advice for anyone looking to understand or implement an employee advocacy program.
Learn more about Brayden here.
To connect with Hillary, click here.
Read more about Digital HQ here.
For more episodes, go to SOCIALCOMPLEXPOD.COM
Produced by You Lucky Dog Productions.
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Social media is all around us, and it's all-consuming. Whether you have one platform, multiple platforms, a Finsta, or you're managing it for brands, it is everywhere. Have you ever felt so inclined to take a step back or feel like you're in need of a little bit of detox? Taking time away from social media usage has become increasingly popular over the last few years, and much of this is actually stemming from younger generations. Gen Z and Millennials are really starting to lead the charge on responsible usage of social media platforms, from how many hours a day you're spending on platforms to even taking multiple days off, stepping away from the technology that we hold near and dear to us. One organization that is helping to lead the charge in growing awareness and social consciousness of how people are using these platforms is a group called the Log Off Movement, headed by our guest today, Emma Lembke.
Emma is a 20-year-old youth digital advocate seeking to spread digital consciousness and integrate youth voices in conversations regarding tech. In addition to her advocacy efforts, Lembke is a third-year rising political science major at Washington University in St. Louis. She is the founder of Log Off, a youth movement founded in 2020 to uplift and empower youth to tackle the complexities of social media and its impact on younger generations. As a youth-led movement, Log Off provides an often overlooked and critical perspective on social media by leveraging and empowering the underrepresented experts in the field: Generation Z.
Today, Emma and I talk all about the implications of social media usage, how going completely cold turkey online is not only unreasonable for a lot of people but unrealistic, and tools and tips that anyone and everyone can use to help build a safer, smarter, and more intentional relationship with social and digital media.
Check out the Log Off Movement here.
To connect with Hillary, click here.
Read more about Digital HQ here.
For more episodes, go to SOCIALCOMPLEXPOD.COM
Produced by You Lucky Dog Productions.
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The concept of harassment and bullying is not a new one. However, once the internet came into play, it completely changed the dynamic. In today's episode, I am chatting with Emily Vogels of Pew Research Center to talk about the studies that they have completed on cyberbullying, harassment, and online behaviors when it comes to interconnectivity and conflict online.
Emily Vogels is a research associate working on internet and technology research at Pew Research Center. Much of her recent work has been focused on teens' digital lives, the tone, and tenor of online discourse, and the digital divide. Join us as we talk about the studies that have been produced around teen usage of digital media and that of adults as well. Let's get into it.
Check out Pew Research here.
To connect with Hillary, click here.
Read more about Digital HQ here.
For more episodes, go to SOCIALCOMPLEXPOD.COM
Produced by You Lucky Dog Productions.
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Joining us today to discuss her latest article in The Atlantic, we have Kate Lindsay. Kate is the co-founder of Embedded, a newsletter about Internet culture. She also writes for The Atlantic, The New York Times, The Verge, and Vulture.
In this episode, we are diving into the phenomenon of social media babies becoming aware of their social media presence online, some of the dangers and pitfalls that are associated with it, the legality behind whether or not your child has the right to delete their social presence once they turn 18, and the laws that are following that sentiment. Also, monetization of kids and whether or not they are entitled to compensation and the difference between doing it for the likes and doing it for the connection.
Read Kates's article here.
Check out the Embedded newsletter here.
Connect with Kate here.
To connect with Hillary, click here.
Read more about Digital HQ here.
For more episodes, go to SOCIALCOMPLEXPOD.COM
Produced by You Lucky Dog Productions.
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Performance marketing is a career that did not exist 10 years ago, but today it is one of the most sought-after positions in digital marketing. Why? Because it is a converter of sales. And today we are going to be talking about what the landscape of performance marketing looks like as well as how performance marketing really fits into bigger-picture brand initiatives, including how organizations are utilizing performance marketing data to help drive smarter decision-making when it comes to their brand creative. And there is no one better to join me for this conversation than Katie Almas.
Katie's journey began in traditional sales but quickly evolved as she sought out innovation. She made a bold move into the world of e-commerce, assisting major consumer packaged goods companies in developing their online shopping experiences with the customer at the center of it all. Through this experience, Katie developed a passion for working with direct-to-consumer startups and B2B digital products. Her expertise lies in helping teams build effective strategies that prioritize lean approaches, rapid learning, and customer-centricity.
Join us today as we talk all about Katie's story exploring her unique career path and valuable insights that she has gained along the way.
Find Katie on LinkedIn here.
To connect with Hillary, click here.
Read more about Digital HQ here.
For more episodes, go to SOCIALCOMPLEXPOD.COM
Produced by You Lucky Dog Productions.
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The creator economy is a new one and an interesting one, to say the least. With so many of these content creators popping up in all facets of life, what is it that makes one stand out? What's the difference between an influencer and a content creator? And how can these content creators help unlock the potential for brands to scale content in a quality way and at speed?
Today, we are talking with Madison Long. Madison is joining us from Clutch, where she drives the company's vision of building a world where authentic, engaging work supports a more sustainable, equitable lifestyle. Her passion for entrepreneurship and helping the next generation thrive began in childhood including spending her high school summers creating a math mania programmatic instruction class for middle school students in need and working with youth advocacy programs in college. Prior to Clutch, Madison was a program development and analytics lead at Lean In, where she led multiple initiatives, including the foundation's 2020 Women in the Workplace Report along with their first project focused on empowering youth girls. Madison's overall goal is to create opportunities for the next generation to thrive in life and work.
In today's conversation, we cover the gamut when it comes to content creation. From the business side of becoming a content creator, how organizations are scaling their content creation efforts, and also some of the safety concerns around programs, platforms, and the next generation of content creators. We talk a bit about what is out there with regulations, kids communicating online, and how we can keep their safety front and center. We get into a lot of different areas and categories that are fascinating to me, and I hope they are fascinating to you as well. Let's get into it.
Learn more about Clutch here.
Check out Madison on LinkedIn here.
To connect with Hillary, click here.
Read more about Digital HQ here.
For more episodes, go to SOCIALCOMPLEXPOD.COM
Produced by You Lucky Dog Productions.
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There is no question about the importance, impact, and influence of social media in our political sphere. Each election season since 2008 has had a hallmark reputation regarding how media influenced said presidential election. And we're heading into what may very well be our most dramatic political season yet in 2024. So, what's that going to look like? And what can we learn from past election seasons to get a better idea of what we're getting into? There is no one better to join me for this conversation than the man behind Barack Obama's Twitter, Caleb Gardner.
His career has been driven by curiosity and focused on change. Caleb led one of the largest digital programs in existence, including the most followed Twitter account in the world, @BarackObama. But his decades of experience in change leadership, digital innovation, and social impact don't just include work in government and politics. Now, as the co-founder and managing partner of 18 Coffees, an innovation consulting firm, Caleb helps businesses with a mission to get a foothold in the future, using his professional experience to solve impossible problems and bring new ideas to life. His new book, "No Point B: Rules for Leading Change in the New Hyper-Connected, Radically Conscious Economy," is available in all major bookstores.
Caleb and I had a blast today. We delved into many philosophical questions about the nature of social media and its implications when it comes to political climates. I hope that you enjoy it as much as I did. I firmly believe that, regardless of which side of the political spectrum you are on, there is a ton of value in this episode and a lot of introspection to be had.
Check out Caleb’s website here.
To connect with Hillary, click here.
Read more about Digital HQ here.
For more episodes, go to SOCIALCOMPLEXPOD.COM
Produced by You Lucky Dog Productions.
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Today we are going to be chatting about Reddit, that sneaky little platform that is building communities and having meaningful discussions that are also self-regulated. The people on Reddit are voting up and voting down anything that they do not want to see or do want to see. It is entirely run by moderators and communities themselves. Within this platform, there is so much data that brands can tap into and can use to understand their consumers and ultimately their decision-making habits.
Joining us today is the founder of GummySearch, an audience research tool for Reddit. His name is Fed Folio, and Fed has founded not just GummySearch, but also Hive Index, which is a catalog for a variety of topics and various communities within Reddit to help you find communities that matter most to you and your interests. Fed and I get into some nitty-gritty topics specifically around the culture that is found on Reddit, how brands have continued to struggle to find their footing in the Reddit communities, how founders can show up authentically, and how organizations can tap into the endless amount of qualitative and quantitative data that their customers are sharing about their brand, about their industry, and about their world today.
Buckle up and let's get into it.
Check out the Gummy Search platform here.
Follow Fed on Twitter here.
To connect with Hillary, click here.
Read more about Digital HQ here.
For more episodes, go to SOCIALCOMPLEXPOD.COM
Produced by You Lucky Dog Productions.
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