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You’ve built a solid business with content, consulting, or coaching. But what if the next big leap isn’t just about scaling your offers—it’s about scaling your impact through community?
In this episode, we’re diving into what it really takes to transform your business model into a thriving, community-driven ecosystem. Joining me is online community-building expert Bri Leever, who’s sharing:
✅ The key shifts needed to move from a product-based or digital course business to a community-centric model
✅ How to create a space where your audience isn’t just consuming content but actively engaging, collaborating, and contributing
✅ Why a well-designed community can become your most valuable asset—fueling content, deepening connections, and driving recurring revenueIf you’ve been thinking about launching an online community (or want to make sure yours is built for long-term success), this is the episode you can’t afford to miss.
🎧 Hit play now and start building a community-powered business the right way!
Resources
New Masterclass! Fill your coaching or consulting practice with 10-20 ideal clients while doing what you're best at & what you love most.
Join the "Make Coaching Your Marketing masterclass (It's FREE!)
Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 star review & share it with a friend! -
Sadly, the webinar world has gotten pretty stale out there.
Most webinars always seem to follow the same formula:
They hook you with a big promise and then the presenter spends most of the next 90 minutes talking about their case studies, their own background, they give you a couple of tips and it all leads to - wait for it- a sales pitch!
So you're left thinking, "Oh man, that's 90 minutes totally wasted."
But, they don't have to be like this.
I don't want to diss webinars as a medium, because I actually think that, done properly, a lot of good can come if you're doing webinars as part of your marketing.
So what if your own events could be really different?
What if they could be so engaging and interactive that your attendees are leaving feeling energized and inspired?
To help answer that question I've invited gamification and game learning expert Caitlin Johnson onto the show to talk about how you can not only make your next webinar more engaging - but turn it into an epic adventure!
So if you're ready to create an addictive, epic webinar in 2025 - listen up!
Resources:
Learn how you can fill your coaching or consulting practice with 10-20 ideal clients while doing what you love most.
Join the "Make Coaching Your Marketing masterclass (It's FREE!)
Connect with Caitlin Johnson
Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 star review & share it with a friend! -
Fehlende Folgen?
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Are you ready to finally get over your resistance to being on camera?
Do you feel hesitant to turn your camera on during a Zoom call (or even record a voicemail message?)
You’re not alone.
In this special coaching style episode I’m sitting down with Habit Coach Ronnie Loaiza to talk about practical strategies to overcome your resistance to being on camera so that you can come across as the smart, put together professional that you are.
We’re sharing everything from adjusting camera angles to optimizing lighting and audio quality, plus actionable steps that can transform your virtual presence, boosting both your confidence and your message’s impact.
Listen up if you want to overcome camera shyness and really stand out in the business world.
Resources:
Take the Standout Business Scorecard
https://awesomevideomakers.com/scorecard/
Connect with Ronnie LoaizaThanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 star review & share it with a friend! -
If you've been thinking about using Linkedin ads but you're worried about it costing too much or worse - wasting money - then listen up 'cause it's not every day that you get to hang out with a LinkedIn Top Voice all about LinkedIn Ad strategies!
If you've been active on LinkedIn at all recently then you've heard a lot about the need to post content regularly and engage with the platform - but that can be super time consuming.
So the question we're taking a look at is: Could linkedIn ads be a good solution for your business to get your message in front of exactly the right audience - and get your business to stand out from your competition?
Get ready for a great discussion with Joshua Stout, Director of Advertising at Influent Social, and maybe one of the most prominent LinkedIn Ads experts.
Josh is going to walk us through his strategies for running a successful Linkedin campaign even if you're a little guy
Resources:
Let's Turn Your Personal Brand Into Profit! Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes!
https://awesomevideomakers.com/scorecard/
Connect with Joshua StoutThanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 star review & share it with a friend! -
HATE clunky workshops? They're super annoying and they make it harder to learn.
Here's why:
❌ No direction means information is less intuitive.
❌ No clear purpose means you've got no....purpose...
❌ Poor pacing rushes crucial insights or drags simple stuff
What the solution?
Design your workshop like a story arc.
Result?
A workshop that feels whole and creates genuine "aha" moments.
Want to see how this can work for your next workshop?
Then listen to this week's guest, Rob D. Willis who's taking us on a deep dive into how you can design workshops that flow as smoothly as stories.
Rob is a storytelling consultant and workshop facilitator who's on a mission to unlock your potential with clear storytelling techniques.
Resources
Register for the Coaching-as-Marketing Blueprint training.
(It’s FREE)
Connect with Rob Willis
Listen to Rob's PodcastThanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 star review & share it with a friend! -
Want to learn how you can make your coaching or consulting an easy "Yes!" for your right-fit clients and prospects?
Then join my special masterclass called 'The Coaching as marketing Blueprint'Do you feel like you’re spending way too much time on social media?
Are you devoting too much creative energy brainstorming captions and editing videos than doing what you’re actually great at—coaching?
It’s exhausting trying to keep up with the endless cycle of posts, reels, and DMs just to stay visible.
And worst of all, it takes you away from the work you love most: helping people transform their lives through coaching.The Coaching-as-Marketing Blueprint changes all of that.
This isn’t about adding more to your plate. It’s about letting your coaching sessions—the thing you’re already amazing at—become your most powerful marketing tool.
You’re no longer stuck on the endless gerbil wheel of social media posting & being a slave to the algorithm.You’re coaching clients, doing what you love, and those same sessions are attracting more dream clients on autopilot.People reach out to you, not because of a trendy post, but because they’ve already experienced the value of your coaching through your marketing.
Imagine…With The Coaching-as-Marketing Blueprint, marketing becomes easy, natural, and aligned with the work you’re passionate about.
Claim your spot!Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 star review & share it with a friend! -
What does it take to capture the attention of premium buyers?
How do you win their trust?
How do you exceed their expectations?
and, most importantly, how do you keep them coming back again and again?Well to help answer all those questions I've invited Jeffrey Shaw onto the show and he's got a new book out that's called,
"Sell to the Rich" where he imagines "A world where only the highest standards of business are upheld. Where every business owner finds in themselves levels of greatness they couldn’t have imagined before. Where luxury is NOT a market category but a feeling within you and your customers."
Sound like a world you'd like to inhabit?
Well stay tuned 'cause we're going to find out...
Having been the go-to, family-portrait photographer for the rich and famous for 40 years, author, speaker & business coach, Jeffrey Shaw is sharing insider secrets you want to know and gives the final word on who the affluent are, what they want, and how to sell it to them.
Resources:
Get Jeffrey Shaw's new book, Sell to the Rich
Ready to Fill Your Coaching Practice with 10-20+ Ideal Clients While Doing What You Love Most? Join the Coaching-as-Marketing Blueprint masterclass. (It's FREE)
https://awesomevideomakers.com/blueprint/Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 star review & share it with a friend! -
Register for the Coaching-as-Marketing Blueprint training. (It's FREE)
https://awesomevideomakers.com/blueprint/
Can you make this be the year that your business stands out?
Picture this: you're leading a group on an adventurous Outward Bound sailing program in the Pacific Northwest.
Two teams face the same rough weather, yet their experiences couldn't be more different.
One finds joy in rowing together, singing, and laughing, while the other confronts discomfort and frustration.
Now imagine that this could make all the difference between you & your competitors.
This week's episode is your invitation to discover how creating a positive and engaging experience, even in challenging times, can transform not only your business but the lives of your clients.
For the past 3 years, I've been talking with many mentors and coaches about various strategies and techniques to make your work and your business stand out - but what it really all boils down to is that it's all about the experience that you create for your people.
As a coach you're work is all about how to guide clients through their struggles with a touch of joy and transformation and lasting impact, that sets your work apart.
How do they feel while they're on the path? While they're working with you? While they're meeting and overcoming their various challenges?
What is that experience like? This is the arena where you can really set yourself apart, where you can be completely unique and distinctive from anyone else in the marketplace.
That's what we're talking about in this episode. Stay tuned...
Resources:
Register for the Coaching-as-Marketing Blueprint training.
https://awesomevideomakers.com/blueprint/Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 star review & share it with a friend! -
Here's My #1 business growth prediction for the new year:
There's huge momentum towards being authentic - showing up as a human being because people want to do business with people.The question is - how do you do it?
I'm going to give you one part of the answer in today's episode, but if you want to go deeper then I'm doing a special masterclass called 'The Coaching as marketing Blueprint'
Do you feel like you’re spending way too much time on social media, trying to create content that will maybe get noticed?
Are you devoting too much creative energy brainstorming captions and editing videos than doing what you’re actually great at—coaching?
It’s exhausting trying to keep up with the endless cycle of posts, reels, and DMs just to stay visible.
And worst of all, it takes you away from the work you love most: helping people transform their lives through coaching.The Coaching-as-Marketing Blueprint changes all of that.
This isn’t about adding more to your plate. It’s about letting your coaching sessions—the thing you’re already amazing at—become your most powerful marketing tool.
You’re no longer stuck on the endless gerbil wheel of social media posting & being a slave to the algorithm.You’re coaching clients, doing what you love, and those same sessions are attracting more dream clients on autopilot.People reach out to you, not because of a trendy post, but because they’ve already experienced the value of your coaching through your marketing.
Imagine…With The Coaching-as-Marketing Blueprint, marketing becomes easy, natural, and aligned with the work you’re passionate about.
Claim your spot!Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 star review & share it with a friend! -
What if shifting your marketing focus could transform the entire trajectory of your business?
In this episode I'm sharing how I made one simple change in my marketing that's completely transformed my business in this past year.And it's very likely that it's the most powerful marketing strategy you're probably not doing.
This one change has allowed me to connect with more right-fit clients, grow my business - all while I'm spending LESS time marketing.Tune in so you can say goodbye to the endless hamster wheel of social media posts and hello to building genuine connections with your ideal clients.
ResourcesGet the steps to create an Unforgettable Brand in just 5 minutes! Take the Standout Business Scorecard
I'm leading a masterclass in the new year that will walk you through in detail how to set up the systems to turn your coaching into your marketing in your business.
Get on the waitlist - and you'll be the first to know when the registration is open.
Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 star review & share it with a friend! -
Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes: https://awesomevideomakers.com/scorecard/
Selling signals of interest instead of pitching your offerUsing your coaching as your marketingThe benefits of live streaming to help grow and nurture your audience
Healing practitioner Kelly Lubeck believes the more we show up well in the world, the more it allows us to make a bigger impact. She runs her healing practitioner business under the tagline: "The world needs you well" and her work is devoted to unraveling the secrets of resilience and well-being for entrepreneurs and change-makers.
In this coaching style episode I'm helping Kelly break down how she can stand out amidst all the other healing practitioners out there and avoid the biggest mistake that most health coaches make when it comes to their marketing.
Key Takeaways:
Resources
Connect with Kelly LubeckThanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 star review & share it with a friend! -
Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes: https://awesomevideomakers.com/scorecard/
We spend a lot of energy, a lot of time, and as we grow older, a lot of money trying to fit in.
Whether it's the clothes we buy the car we drive, the job we try and go for where we're trying to basically be part of the group.We're trying to blend in to get by.
We're trying to blend in so that we feel safe and we feel comfortable.And if you're in business for yourself, it's absolutely the wrong thing to be thinking about. It's the worst place to be putting all your energy into.
"There's no such thing as fitting in. Life is a pair of skinny jeans, and you are a big fat ass." Comedian Tom Papa
Agree or Disagree...? (Listen up for my take)Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 star review & share it with a friend! -
Here's the new take on storytelling: Your story isn’t just worth telling—it’s worth paying for.
Imagine, living in the Venn diagram where powerful storytelling and speaking success collide - where you could captivate any audience and monetize every stage you get on.Well, this week's guest, speaker & business coach Andrea Merrill, came on to show how you can start using your story to inspire your audience...so they don't just remember you, they become the kind of fans that buy everything you have to offer and tell everyone they know about you...and how you can set up a system that turns your speaking gigs into multiple income streams.
Stay tuned!
Resources
Connect with Andrea Merrill
https://www.virtuallyadventurous.com/
What's new? After 3 years and over 160 business expert interviews I've just created a self-assessment tool, The Standout Business Scorecard, that will rank you on how much your business stands out...and give you personalized recommendations based on your score from several of my past guests.Discover your Standout Score - It's quick & FREE
Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 star review & share it with a friend! -
Imagine posting an ad that doesn’t scream “I’m an ad!”
With LinkedIn’s new ‘Thought Leader Ads’ for the first time you can turn any of your posts from your profile into an ad that will show up in the regular feed
and it'll end up looking pretty much like a normal post.These ads will let you (or anyone on your team) showcase posts from your personal profile in front of the right audience that’s perfect for you.
And by amplifying the voices of your team members (or your own):
you can set your business apart from all the rest, you can provide your unique perspective and you can establish your team as leaders in your field.If that peaks your curiosity, then listen up because LinkedIn Ads superstar, Anthony Blatner came on to break down exactly who Thought Leader Ads are for - and how you can start running successful ad campaigns that showcase you and your team & make sure your message is getting to the right people that you want to reach.
Connect with Anthony Blatner
Does your business stand out? Take the Standout Business Scorecard Assessment
& get the steps to create an Unforgettable Brand in just 5 minutes!
Click here >Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 star review & share it with a friend! -
Have you ever wondered why some entrepreneurs seem to scoop up all the attention, they pull off massively successful launches, they get featured in top media outlets, and they seem to snatch up big opportunities all the time?
Well, It’s NOT because they're necessarily better at what they do, or have more experience
It's because they’ve created a legacy brand.
So, today's guest, branding expert, Tiffany Neuman came on to share how you too can create your legacy brand that elevates your impact, your income & your influence.
Tiffany developed her Legacy Brand Method™ to capture your personality and create a more compelling, impactful, and inspiring presence.
So whether you're just starting on your path to success, or you already have a 7-figure+ business Tiffany's here to talk about what it take to create a Legacy Brand to match your BIG vision.
Resources
Connect with Tiffany Neuman
Listen to episode 157: Make Coaching Your Marketing with Caryn GillenThanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 star review & share it with a friend! -
Live events are back, baby! In spite of all the attention given to virtual gatherings, nothing can replace the energy of in-person gatherings
If you're a coach or consultant doing 1-1 work, then you know the problem with growing your business once your client roster is full and you simply don't have time or bandwidth to bring on anyone new.
Well this week's episode is all about transitioning into working with more clients by harnessing the power of live events.
We took a dive into how you can monetize your expertise through boutique-style workshops and masterminds that fostering deeper client connections and, yes, make you more money.
This week's special guest, business coach Jeannie Spiro, revealed her unique approach to growing your coaching business through intimate workshops and shifting from high-volume marketing to nurturing high-touch relationships.
Her strategy for creating intimate events not only replaces the need for mass marketing but also serves as a powerful tool for potential clients to experience the value you bring firsthand.
Jeannie shared her expert tips on crafting successful live events that drive business growth by creating an environment ripe for learning and networking.
We explored her innovative strategies for filling your event, from leveraging social media and speaking engagements to building anticipation through waitlists.Listen up for actionable strategies to elevate your business through boutique, intimate-style workshops & masterminds.
Connect with Jeannie Spiro
Jeannie's Amplify EventThanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 star review & share it with a friend! -
Does sending cold emails or cold DMs give you the heebee-jeebees?
Well I never really considered myself a cold email kind of guy, until I reached out to THE person who teaches cold emailingAnd how did I reach out? I sent her a cold email!
My guest this week is Laura Lopuch and she's joining to take us on a deep dive into cold emails & partnership marketing.During our pre-show chat she totally shifted my perspective - and today she's going to change yours as well.
Laura has developed her "Cold Email Cashflow Method" that will help you take charge of your business destiny.
So if you're interested in finding the secret weapon to build your network & sell more of your stuff.
Resources
Connect with Laura LopuchThanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 star review & share it with a friend! -
In the digital marketing space, conventional wisdom suggests that the only way to be successful is to show up everywhere and shout louder than everyone else.
In other words be an extrovert or be irrelevant.
But what if you could build a system that takes advantages of your strengths and allows you to be who you are - even if you're an introvert?
That's what we're talking about this week with special guest, Dan Keldsen. Dan is Chief Innovation Officer and Digital Transformation Leader at Infocap and is host of the Next Future Today podcast.
So if you've ever wondered how introverts can excel in the extrovert-driven world of digital marketing, stay tuned to learn how you can build systems that work with your personality & avoid changing who you are.
Resources
Connect with Dan Keldsen
If you're looking for video marketing tips and personal branding tips on topics like:
*How do I get more visibility online?
*How do I grow my personal brand?
*How do I stand out from the crowd?
*How do I break through the noise?
*How do I monetize my content marketing?
*How do I use video marketing to get more clients?
Then sign up for a FREE Standout On Video Discovery CallThanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 star review & share it with a friend! -
If you're looking for video marketing tips and personal branding tips on topics like:
*How do I get more visibility online?
*How do I grow my personal brand?
*How do I stand out from the crowd?
*How do I break through the noise?
*How do I monetize my content marketing?
*How do I use video marketing to get more clients?
Then check out episode 163 of The Standout Business Show where I interview business storytelling coach, Alan Samuel Cohen about storytelling that sells.
Sign up for a FREE Standout On Video Discovery Call: https://awesomevideomakers.com/video-breakthrough-call/
This week we're talking about Storytelling that Sells & how to create a storytelling brand.
So here's my question: How can you do things like use stories that double your client retention (even if your business is brand new?)As a business owner, you are already a storyteller and you're already telling stories, but you may not be the right kind of story.
My guest, Alan Samuel Cohen, is sharing his 'Stories that Sell' strategy that turns cold prospects into loyal buyers.
As a speaker, author & Chief Story Catalyst, Alan’s coaching focuses on helping his clients craft and deliver unique narratives that make a bigger impact.
So, if you've been struggling to use storytelling to connect with your audience, stay tuned, because we're going to take a look at how you can mine for stories and find stories in everyday events.
Biggest Takeaway:
"If you're a marketing firm telling good stories and demonstrating that you can tell a good story about your own organization is really where the big payoff is."Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 star review & share it with a friend! -
If you're looking for video marketing tips and personal branding tips on topics like:
*How do I get more visibility online?
*How do I grow my personal brand?
*How do I stand out from the crowd?
*How do I break through the noise?
*How do I monetize my content marketing?
*How do I use video marketing to get more clients?
Then check out episode 162 of The Standout Business Show where I do a Standout Business Coaching Episode with Photographer Elaine Freitas
Sign up for a FREE Standout On Video Discovery Call: https://awesomevideomakers.com/video-breakthrough-call/
Ever wondered how photography can transform lives and empower women? In this standout business coaching episode we sit down with Elaine Freitas, a dedicated photographer who’s shifted her focus from weddings to capturing the essence of motherhood and the timeless beauty of women.
Elaine's vision of celebrating women up to 100 years old reveals the transformative power of photography in making older women feel valued and beautiful.
Elaine opens up about her inspiring journey, sharing how her work not only helps women feel confident and beautiful but also highlights their inner beauty at every age. From the unique challenges of photographing newborns to the powerful role of word-of-mouth and live streaming video in growing her business, Elaine provides a fascinating insight into her specialized niche.
We discuss the potential of publishing a book and leveraging video & social media to share these magical moments with a wider audience, aiming to inspire and connect deeply with viewers. Celebrate the unique beauty of every woman with us and discover how Elaine’s work is making a difference, one portrait at a time.
Resources
Connect with Elaine FreitasThanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 star review & share it with a friend! - Mehr anzeigen
