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Here's the new take on storytelling: Your story isn’t just worth telling—it’s worth paying for.
Imagine, living in the Venn diagram where powerful storytelling and speaking success collide - where you could captivate any audience and monetize every stage you get on.Well, this week's guest, speaker & business coach Andrea Merrill, came on to show how you can start using your story to inspire your audience...so they don't just remember you, they become the kind of fans that buy everything you have to offer and tell everyone they know about you...and how you can set up a system that turns your speaking gigs into multiple income streams.
Stay tuned!
Resources
Connect with Andrea Merrill
https://www.virtuallyadventurous.com/
What's new? After 3 years and over 160 business expert interviews I've just created a self-assessment tool, The Standout Business Scorecard, that will rank you on how much your business stands out...and give you personalized recommendations based on your score from several of my past guests.Discover your Standout Score - It's quick & FREE
Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
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Imagine posting an ad that doesn’t scream “I’m an ad!”
With LinkedIn’s new ‘Thought Leader Ads’ for the first time you can turn any of your posts from your profile into an ad that will show up in the regular feed
and it'll end up looking pretty much like a normal post.These ads will let you (or anyone on your team) showcase posts from your personal profile in front of the right audience that’s perfect for you.
And by amplifying the voices of your team members (or your own):
you can set your business apart from all the rest, you can provide your unique perspective and you can establish your team as leaders in your field.If that peaks your curiosity, then listen up because LinkedIn Ads superstar, Anthony Blatner came on to break down exactly who Thought Leader Ads are for - and how you can start running successful ad campaigns that showcase you and your team & make sure your message is getting to the right people that you want to reach.
Connect with Anthony Blatner
Does your business stand out? Take the Standout Business Scorecard Assessment
& get the steps to create an Unforgettable Brand in just 5 minutes!
Click here >Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
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Fehlende Folgen?
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Have you ever wondered why some entrepreneurs seem to scoop up all the attention, they pull off massively successful launches, they get featured in top media outlets, and they seem to snatch up big opportunities all the time?
Well, It’s NOT because they're necessarily better at what they do, or have more experience
It's because they’ve created a legacy brand.
So, today's guest, branding expert, Tiffany Neuman came on to share how you too can create your legacy brand that elevates your impact, your income & your influence.
Tiffany developed her Legacy Brand Method™ to capture your personality and create a more compelling, impactful, and inspiring presence.
So whether you're just starting on your path to success, or you already have a 7-figure+ business Tiffany's here to talk about what it take to create a Legacy Brand to match your BIG vision.
Resources
Connect with Tiffany Neuman
Listen to episode 157: Make Coaching Your Marketing with Caryn GillenThanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
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Live events are back, baby! In spite of all the attention given to virtual gatherings, nothing can replace the energy of in-person gatherings
If you're a coach or consultant doing 1-1 work, then you know the problem with growing your business once your client roster is full and you simply don't have time or bandwidth to bring on anyone new.
Well this week's episode is all about transitioning into working with more clients by harnessing the power of live events.
We took a dive into how you can monetize your expertise through boutique-style workshops and masterminds that fostering deeper client connections and, yes, make you more money.
This week's special guest, business coach Jeannie Spiro, revealed her unique approach to growing your coaching business through intimate workshops and shifting from high-volume marketing to nurturing high-touch relationships.
Her strategy for creating intimate events not only replaces the need for mass marketing but also serves as a powerful tool for potential clients to experience the value you bring firsthand.
Jeannie shared her expert tips on crafting successful live events that drive business growth by creating an environment ripe for learning and networking.
We explored her innovative strategies for filling your event, from leveraging social media and speaking engagements to building anticipation through waitlists.Listen up for actionable strategies to elevate your business through boutique, intimate-style workshops & masterminds.
Connect with Jeannie Spiro
Jeannie's Amplify EventThanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
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Does sending cold emails or cold DMs give you the heebee-jeebees?
Well I never really considered myself a cold email kind of guy, until I reached out to THE person who teaches cold emailingAnd how did I reach out? I sent her a cold email!
My guest this week is Laura Lopuch and she's joining to take us on a deep dive into cold emails & partnership marketing.During our pre-show chat she totally shifted my perspective - and today she's going to change yours as well.
Laura has developed her "Cold Email Cashflow Method" that will help you take charge of your business destiny.
So if you're interested in finding the secret weapon to build your network & sell more of your stuff.
Resources
Connect with Laura LopuchThanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 start review & share it with a friend! -
In the digital marketing space, conventional wisdom suggests that the only way to be successful is to show up everywhere and shout louder than everyone else.
In other words be an extrovert or be irrelevant.
But what if you could build a system that takes advantages of your strengths and allows you to be who you are - even if you're an introvert?
That's what we're talking about this week with special guest, Dan Keldsen. Dan is Chief Innovation Officer and Digital Transformation Leader at Infocap and is host of the Next Future Today podcast.
So if you've ever wondered how introverts can excel in the extrovert-driven world of digital marketing, stay tuned to learn how you can build systems that work with your personality & avoid changing who you are.
Resources
Connect with Dan Keldsen
If you're looking for video marketing tips and personal branding tips on topics like:
*How do I get more visibility online?
*How do I grow my personal brand?
*How do I stand out from the crowd?
*How do I break through the noise?
*How do I monetize my content marketing?
*How do I use video marketing to get more clients?
Then sign up for a FREE Standout On Video Discovery CallThanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 start review & share it with a friend! -
If you're looking for video marketing tips and personal branding tips on topics like:
*How do I get more visibility online?
*How do I grow my personal brand?
*How do I stand out from the crowd?
*How do I break through the noise?
*How do I monetize my content marketing?
*How do I use video marketing to get more clients?
Then check out episode 163 of The Standout Business Show where I interview business storytelling coach, Alan Samuel Cohen about storytelling that sells.
Sign up for a FREE Standout On Video Discovery Call: https://awesomevideomakers.com/video-breakthrough-call/
This week we're talking about Storytelling that Sells & how to create a storytelling brand.
So here's my question: How can you do things like use stories that double your client retention (even if your business is brand new?)As a business owner, you are already a storyteller and you're already telling stories, but you may not be the right kind of story.
My guest, Alan Samuel Cohen, is sharing his 'Stories that Sell' strategy that turns cold prospects into loyal buyers.
As a speaker, author & Chief Story Catalyst, Alan’s coaching focuses on helping his clients craft and deliver unique narratives that make a bigger impact.
So, if you've been struggling to use storytelling to connect with your audience, stay tuned, because we're going to take a look at how you can mine for stories and find stories in everyday events.
Biggest Takeaway:
"If you're a marketing firm telling good stories and demonstrating that you can tell a good story about your own organization is really where the big payoff is."Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 start review & share it with a friend! -
If you're looking for video marketing tips and personal branding tips on topics like:
*How do I get more visibility online?
*How do I grow my personal brand?
*How do I stand out from the crowd?
*How do I break through the noise?
*How do I monetize my content marketing?
*How do I use video marketing to get more clients?
Then check out episode 162 of The Standout Business Show where I do a Standout Business Coaching Episode with Photographer Elaine Freitas
Sign up for a FREE Standout On Video Discovery Call: https://awesomevideomakers.com/video-breakthrough-call/
Ever wondered how photography can transform lives and empower women? In this standout business coaching episode we sit down with Elaine Freitas, a dedicated photographer who’s shifted her focus from weddings to capturing the essence of motherhood and the timeless beauty of women.
Elaine's vision of celebrating women up to 100 years old reveals the transformative power of photography in making older women feel valued and beautiful.
Elaine opens up about her inspiring journey, sharing how her work not only helps women feel confident and beautiful but also highlights their inner beauty at every age. From the unique challenges of photographing newborns to the powerful role of word-of-mouth and live streaming video in growing her business, Elaine provides a fascinating insight into her specialized niche.
We discuss the potential of publishing a book and leveraging video & social media to share these magical moments with a wider audience, aiming to inspire and connect deeply with viewers. Celebrate the unique beauty of every woman with us and discover how Elaine’s work is making a difference, one portrait at a time.
Resources
Connect with Elaine FreitasThanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
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I love the word legendary. But when it comes to your work or your business, how to you become legendary?
Think of a popular brand you know, like Apple, Harley-Davidson or Disney.
When you see or hear these names, does something click in your mind that goes way beyond mere familiarity?
Of course, you know about their product or service offerings, but I'm willing to bet you have a much deeper, more profound, and even emotional connection to these businesses.
(Think about the long lines of people camped outside the Apple store every time they launch a new iphone).
These aren’t just brands; they’re legendary brands.And they don’t just have satisfied customers (like you); they've created raving fans—the true believers who buy every product, who spread their message and who will stand up to defend the honor and reputation of these multibillion-dollar corporations.
(Full transparancy here: I'm a loyal Apple user. I currently own what is my 5th iphone, and a macbook pro, mac mini, imac and ipad - and do my video editing on Final Cut Pro)
But, for the small business person, what can you learn from these big companies that can help make your own brand legendary?
Well that's what this week's guest, author and consultant Scott Wozniak broke down for us.
Scott's the author of "Make Your Brand Legendary: Create Raving Fans With the Customer Experience Engine."
Scott shared the set of systems he's discovered that all the great brands use to create raving fans that he calls the Customer Experience Engine - a simple tool to help leaders become legends.
So, if you're wanting to create those same kinds of raving fans that always seem to dominate dinner-party conversations and online chat boards then listen up!
Resources
Connect with Scott WozniakThanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 start review & share it with a friend! -
As a listener, you know this show's all about developing your personal brand and earning attention from the right crowd, because your ability to engage and build relationships with your ideal clients is absolutely essential to the health of your business.
Well, this week's guest is agency owner Rich Brooks and he believes the key to standing out is figuring out what makes your brand remarkable - what are those unique qualities that turn heads, create buzz, and evoke emotion in your audience?
Which is why I invited him onto the show so he could share his Remarkability Formula that's gonna show how you can discover what makes your brand remarkable.
Rich is the founder and president of flyte new media, a digital agency based in Portland, Maine. And he's the founder of The Agents of Change, which is an annual conference and a weekly podcast on all things digital marketing.
So, if you're wanting to unlock the secret to remarkability & standing out in today's crowded digital marketplace stay tuned!
How to set yourself up on camera to look and sound as professional as you canWhat to say & how to structure your video so people will not only watch but be inspired to take actionThe #1 thing to say in your video that will ensure people remember what you said
Resources
Register for the Agents of Change conference & get a discount using the code: STANDOUT
New Free Training: The Art of the 5-Minute Video
Learn how to share everything you know in 5 minutes or less.
In just three 5-minute videos you’ll learn:Get instant access
Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 start review & share it with a friend! -
Register for the "Back to Business" virtual summit
How to set yourself up on camera to look and sound as professional as you canWhat to say & how to structure your video so people will not only watch but be inspired to take actionThe #1 thing to say in your video that will ensure people remember what you said
Looking to boost momentum in your business as we head into the final quarter of the year?
Whether you got off track, or you purposely downshifted during the summer, now's a good time to get refocused and reenergized in your business.
Which is why this week's guest, Mia Moran, put together her upcoming "Back to Business" Summit which is designed to help you get back to business after the summer and finish 2024 on a high note!
But, the last thing you need right now is another long boring virtual summit
(you know the kind that that lasts for several days of long, boring presentations that turn into a pitch fest)
So, in this case, each of the Summit presentations is limited to just 5 minutes & packed with simple, daily steps that can be accomplished in just 5 minutes.
Join us as we talk about Mia's innovative summit design and how to put the wind back in your business:
✅ Shifting from hour-long interviews to self-made 5-minute video presentations
✅ The challenges of organizing 55 individuals to create content
✅ Essential tips on creating successful, short videos & the necessity of a supportive team
Resources
Want the same 5-minute video training that I gave to all of Mia's Summit Speakers?
New Free Training: The Art of the 5-Minute Video
Learn how to share everything you know in 5 minutes or less.
In just three 5-minute videos you’ll learn:Get instant access
Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 start review & share it with a friend! -
OK, so you want to make a bigger difference. But how do you get people to pay attention, let alone remember what you have to say, long enough to be persuaded by your point of view?
If you’re a change maker, you know just how hard it can be to have an impact.
Well, this week's guest, author & speaker, Tamsen Webster, is going to share her simple, actionable framework that will turbocharge your ability to create true believers in your vision.
Tamsen has a new book, "Say what they can't unhear - 9 principles of lasting change" that makes unconventional ideas accessible and actionable for anyone seeking to build enduring buy-in and inspire meaningful, lasting change.
So, if you buy in to the school of thought that truly believes we can change the world, stay tuned!!
Episode Resources:
Episode 31. Make your big ideas irresistible with Tamsen WebsterGet Tamsen's new book: "Say What They Can't Unhear"
Download Tamsen's free Guide: The Compact Case - a simple worksheet to help you follow the guidance of the book & develop your own case for change.
Free Guide: The Art of the 5-Minute Video - Here’s how you can present the methods, frameworks & systems that you’ve honed in a clear, concise and personable way – in 5 minutes or less.Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 start review & share it with a friend! -
What would it do for your business if you could close 100% of your discovery calls? Well, if you're a coach or a consultant, then you're meant to coach!
How to set yourself up on camera to look and sound as professional as you canWhat to say & how to structure your video so people will not only watch but be inspired to take actionThe #1 thing to say in your video that will ensure people remember what you said
But to get to coach more, you also need to market.
So, what if showcasing your competency as a coach became the foundation of your marketing?
My guest this week, Caryn Gillen, has an amazing knack for closing 100% of her discovery calls without really having to sell. And her method boils down to showing the world her skills as a coach.
Stay tuned because Caryn is breaking down how you too can use your coaching expertise to attract the right people.
Resources
Connect with Caryn Gillen
New Free Training: The Art of the 5-Minute Video
Learn how to share everything you know in 5 minutes or less.
In just three 5-minute videos you'll learn:Get instant access FiveMinute.Video
Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 start review & share it with a friend! -
My guest this week is brand strategist, Jaci Russo and my biggest takeaway from our conversation was her take on the most basic way to explain branding:
“We don’t see things as they are. We see things as we are.”
Jaci says, Your clients don’t see your company as it is. If they know of your company at all, they only see a small sliver of it from their perspective.
That’s why you say things like, “If prospects just understood what we do they would want our products/services.”
But, you’ll lose them when you try to “educate” them on who you are and how you work and why you’re great.
Those kinds of messages are just more noise for them to ignore.
You need to understand more about your target audience, their buyer’s journey, and have a message that will cut through the clutter and connect with them.You need to change the conversation & show them how you’re different.
Listen up because Jaci walked us through her process of building a brand that changes the conversation, via her 4-step Razor Branding process, that will help you clearly define the promise behind your brand, and help your customers more easily understand how your product or service will enhance their lives.
Resources
Connect with Jaci Russo on Linkedin
www.jacirusso.comThanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 start review & share it with a friend! -
What if you could effortlessly attract high-quality leads with just a few minutes of your time each day?
So much of lead generation and lead nurturing is built around relationship & trust building.
And this is especially true for consultants, coaches & agencies who run service businesses.
You need to establish enough trust and authority so that when a prospect is facing a challenge in their business that aligns with what you do -- they reach out to you.
Once you have a process through content & trust building that runs smoothly, you've cut out the friction from your sales process. Your audience already feels like they know how you can help them and if they're a good fit for your offer.
Removing the friction to lead generation is what we're talking about in this episode because when you create the right content, and you do it in away that takes little time investment away from your actual business, you can attract a regular flow of right-fit clients who are excited to work with you.
Don't miss this episode packed with valuable insights to elevate your content marketing strategy and make lead generation friction-free.
Resources
Apply for the Free scholarship to my VIP Video IntensiveThanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 start review & share it with a friend! -
Ever wonder about how to set your prices (whether your prices are too high or maybe you feel like you're not charging enough)?
How to set yourself up on camera to look and sound as professional as you canWhat to say & how to structure your video so people will not only watch but be inspired to take actionThe #1 thing to say in your video that will ensure people remember what you said
Well, spoiler alert: You could be making more...a lot more! This week's guest, Scott Sorrell, (a.k.a. "Mr. Charge Higher Prices") is coming on to convince you that you need to raise your rates.
Scott has identified more than 80 different techniques, methods and strategies for getting customers to pay more, investors to invest more and donors to give more.
Join us as he breaks down 5 of his most powerful but easy-to-implement methods.
Stay tuned for an episode packed with insights and practical advice to elevate your pricing strategy and business success.
Resources
Connect with Scott Sorrell
New Free Training: The Art of the 5-Minute Video
Learn how to share everything you know in 5 minutes or less. As an expert, you’ve got a ton of knowledge, methods and frameworks that you’ve honed and now you can learn how to share all of it in a clear, concise and personable way – in 5 minutes or less.
In just three 5-minute videos you'll learn:Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 start review & share it with a friend! -
What does it really take to build a standout personal brand?And what if your personal brand was really the key to unlocking endless opportunities?
In this edition of The Standout Business Show, we uncover the secrets to building a memorable brand with the help of top brand strategist and online business coach Kristie Keever. (yes, she's helped online marketing icons like Amy Porterfield develop their brand!)
So, if you've ever wondered how to structure your brand for maximum impact...
...then you should join us because Kristie breaks down her 6 key pillars to building your personal brand that'll grow a high performing & highly profitable business.
Stay tuned for an engaging conversation that promises to elevate your branding game!
Resources:
How to set yourself up on camera to look and sound as professional as you canWhat to say & how to structure your video so people will not only watch but be inspired to take actionThe #1 thing to say in your video that will ensure people remember what you said
Connect with Kristie Keever: [email protected]
New Free Training: The Art of the 5-Minute Video
Learn how to share everything you know in 5 minutes or less. As an expert, you’ve got a ton of knowledge, methods and frameworks that you’ve honed and now you can learn how to share all of it in a clear, concise and personable way – in 5 minutes or less.
In just three 5-minute videos you'll learn:Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 start review & share it with a friend! -
Want to know how to make your B2B marketing stand out? In this episode: discover how you can unlock the power of putting personality into your marketing.
If you've been struggling to bring a more human face to your marketing, stay tuned because I invited content marketing expert, Marina Krivonossova, to guide us through her approach to bringing personality into your marketing in a way that not only attracts your audience but convinces them to take a chance on you.Marina's the founder of Retold Agency where she provides strategic B2B content marketing
The secrets of infusing personality into your LinkedIn content How sharing personal stories can build genuine connections and foster meaningful business relationshipsIntegrating personal experiences and everyday moments into your storytelling.
Key TakeawaysResources
Connect with Marina Krivonossova
Schedule a ‘Stand Out on Video’ call with me and see how you can start building trust & authority AND earning that bigger check by being more yourself on video.
Whenever you're ready:
I help business leaders, consultants & coaches create a short-form video sales system that makes selling easy.
In a 1-hour remote interview you get 1 month of short form video content that does your selling for you – scheduled across all your social media channels.
Imagine having dream clients excited to buy from you because they’ve been pre-sold by your videos.Learn more right here >
Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 start review & share it with a friend! -
How would you like to learn a really simple, really effective process to build a referral network so that you're getting a steady stream of right fit clients
— without manipulating, offering incentives, or even having to ask?
Honestly, asking for referrals can feel pretty darn awkward, which is why I've invited today's guest Stacey Brown Randall on to debunk some of the myths surrounding referral generation.
Stacey's developed a step-by-step process that will not only identify potential referral sources but will also encourage them to bring you more and more business...
and this is the cool part - you don't even have to ask!
Stacey's the AUTHOR of "Generating Business Referrals Without Asking" and she's the host of the Roadmap to Referrals podcast.
Discover why asking for referrals might be doing more harm than goodThe psychology behind why people refer others including the concept of the "happiness trifecta."How to make your referral sources feel like heroes
Takeaways:Listen up to transform your approach to building a thriving referral network.
Resources:
Connect with Stacey Brown Randall
Schedule a ‘Stand Out on Video’ call with me where I’ll help you see how you can start building trust & authority AND earning that bigger check by being more yourself on video.
Whenever you're ready: I help business leaders, consultants & coaches create a short-form video sales system that makes selling easy. In a 1-hour remote interview you get 1 month of short form video content that does your selling for you – scheduled across all your social media channels. Imagine having dream clients excited to buy from you because they’ve been pre-sold by your videos.Learn more right here >
Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 start review & share it with a friend! -
I'm celebrating episode #150 of The Standout Business Show, so I thought I'd take a minute and share some of the best things doing this podcast has taught me over the past three years (and over 150 interviews!)
Here's my hot take on some of the most valuable lessons I've learned from past guests including relationship marketing, minimalist marketing and, last but not least, lighting your beacon.
Episodes mentioned:
144. Relationship Marketing: The Marketing Strategy Our Content-Obsessed World Forgot to Mention – with Michelle Warner
127. Lighting Your Beacon & Building Your Business Ecosystem with Pamela Slim
10. Launch & Grow A Live Video Podcast – with Pieta Blakely
Resources
Schedule a ‘Stand Out on Video’ call with me where I’ll help you see how you can start building trust & authority AND earning that bigger check by being more yourself on video.https://awesomevideomakers.com/mic-drop-moments/
Whenever you're ready: I help business leaders, consultants & coaches create a short-form video sales system that makes selling easy. In a 1-hour remote interview you get 1 month of short form video content that does your selling for you – scheduled across all your social media channels. Imagine having dream clients excited to buy from you because they’ve been pre-sold by your videos.
Learn more right here >
Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
If you liked this episode please leave us a 5 start review & share it with a friend! - Mehr anzeigen
