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  • 188. Capitalize on Your Competitors' Blind Spots

    188. Capitalize on Your Competitors' Blind Spots

    · Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

    What if the key to standing out wasn’t about doing things better than your competitors, but about focusing on what they’re not doing at all?

    In this episode, I’m sharing a personal story from my college swimming days where trying too hard to beat the competition led me to make a costly mistake—and a crucial lesson in marketing strategy.

    You’ll hear about reverse benchmarking, a concept from U.K. marketer Rory Sutherland, and how it helped one restaurant redefine their service by focusing on what others were neglecting. Instead of copying what others were doing best, they leaned into what wasn’t being done—and turned it into their competitive advantage.

    I’ll also share how I’ve applied this strategy to Mic Drop Moments, my video marketing service, to serve clients who are being underserved by the market. This approach has allowed me to carve out a unique space in a crowded industry and help clients get visible without competing on the same tired strategies.

    So if you’re tired of following the herd and want a more strategic way to stand out, this episode will give you a fresh perspective on how to rethink your approach and make your competition irrelevant.

    Resources

    Build your brand on social media effortlessly: Learn more about Mic Drop Moments

    If you're the best-kept secret in your industry, it's time to change that.

    Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

    Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

    Schedule your video brand assessment here >

    Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

    And I’ll see you next time—on The Standout Business Show.

  • 187. Could Short Form Video Serials Be The Future of Audience Building?

    187. Could Short Form Video Serials Be The Future of Audience Building?

    · Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

    Are you stuck in the daily grind of "What should I post today?" In this solo episode, I share why I believe a short-form video series—not just random content—is the next big thing in building audience and authority.

    Drawing inspiration from movie theater serials, Nas Daily, Pat Flynn’s latest YouTube experiment, and even the classic Will It Blend? videos, I break down how series-based content creates consistency, curiosity, and binge-worthy value for your audience.

    You'll hear:

    Why most content creation burns people out—and how to fix itThe storytelling formula I'm borrowing from Nas Daily (with a twist)My personal 60-day challenge to launch a series called Standout Business ShortsHow you can adapt this model for your own brand—without reinventing the wheel

    Plus, I share a behind-the-scenes preview of one of the first episodes featuring a self-serve, 24-hour bakery in rural Australia that’s gone viral on TikTok. Yes, it’s as awesome as it sounds.

    This is more than a strategy—it's a challenge to stand out or blend in.
    If you want to build trust at scale and have fun doing it, this one’s for you.

    🎧 Listen in—and follow along as I take the leap into daily short-form serial storytelling.

    If you're the best-kept secret in your industry, it's time to change that.

    Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

    Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

    Schedule your video brand assessment here >

    Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

    And I’ll see you next time—on The Standout Business Show.

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  • 186. 5 Signs That You’re the Best at What You Do—But Still Getting Overlooked

    186. 5 Signs That You’re the Best at What You Do—But Still Getting Overlooked

    · Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

    You’re exceptional at what you do.

    Your clients get results.
    You’ve put in the time, earned the expertise, built something real.

    So why does it feel like you’re still getting overlooked?
    Still chasing clients?
    Still blending in?

    In this episode of The Standout Business Show, I’m breaking down:

    5 Signs That You’re the Best at What You Do—But Still Getting Overlooked

    If you're tired of inconsistent leads, forgettable content, and marketing that doesn’t reflect how good you actually are
 this one’s for you.

    We’ll unpack:

    ✅ Why your brand might not be standing out—even though you’re amazing at what you do
    ✅ What’s actually keeping high-ticket clients from choosing you
    ✅ The real reason your content isn't converting (and how to fix it)
    ✅ The one tool you’re probably underusing that could transform your authority fast
    ✅ A quick, powerful way to measure how well your brand is performing (free quiz included)

    If any part of your business feels like a best-kept secret right now, let’s change that.

    You’ve done the hard part—becoming great at what you do.
    Now let’s make sure the right people see it.

    Resources

    Discover your Standout Score:

    Find out in just 2 minutes with your Standout Business Scorecard

    If you're the best-kept secret in your industry, it's time to change that.

    Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

    Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

    Schedule your video brand assessment here >

    Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

    And I’ll see you next time—on The Standout Business Show.

  • 185. How to use video to sell your expertise - with Brad Powell

    185. How to use video to sell your expertise - with Brad Powell

    · Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

    Welcome to another episode of The Standout Business Show with your host, Brad Powell! In today’s episode, we’re uncovering the personal branding strategy for driving sales that you may already have in your arsenal—video. If you have a great service but aren’t seeing the sales you expect, the missing piece could be simpler than you think.

    Brad dives into how video can become your most powerful sales tool and reveals the four must-have videos every business needs to succeed. The best part? You only need four types of videos to unlock the next level of growth, and we'll break it all down for you.

    Here’s what you’ll learn in this episode:

    The secret to using video to sell more: Learn how to make your business human, build trust, and position yourself as the authority in your field.The four must-have videos: Discover the essential videos your business needs to succeed, including case studies, your unique selling proposition, process videos, and FAQs.How to craft videos that sell for you: We’ll give you the steps to create case study videos that showcase your results, FAQs that overcome objections, and process videos that position your brand as the expert.

    If you're ready to stop guessing and start using video to drive real sales, this episode is a must-listen.

    Don’t miss the end of the episode where Brad shares how you can get a free video brand assessment to start creating videos that actually work for your business.

    Schedule your video brand assessment here >

    Hit play 🎧 to learn how to make video your ultimate sales weapon!

    If you're the best-kept secret in your industry, it's time to change that.

    Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

    Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

    Schedule your video brand assessment here >

    Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

    And I’ll see you next time—on The Standout Business Show.

  • 184. Why Most Experts Fail at Building the Right Network (And What to Do Instead)

    184. Why Most Experts Fail at Building the Right Network (And What to Do Instead)

    · Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

    If you’ve ever followed the advice to “just connect with more people” in an attempt to grow your network—only to feel like you’re wasting time sending cold DMs and getting ghosted—you’re not alone.

    I recently tested this strategy myself, reaching out to 20 new people per day on LinkedIn, and while I technically grew my email list by 1,000+ contacts, the quality of these connections? Pretty disappointing.

    Here’s the hard truth: Most high-level service providers are networking the wrong way.

    The real key to building a powerful network isn’t more connections—it’s more clarity and focus.

    In this episode, we dive into:
    đŸ”„ Why the “more is better” networking approach leads to surface-level relationships
    đŸ”„ The missing ingredient that separates experts who build real influence from those who stay stuck chasing leads
    đŸ”„ How to shift from transactional outreach to relationship-driven marketing that actually works

    If you’re ready to stop wasting time on networking strategies that don’t lead to real opportunities—and start building a high-value network that grows your business effortlessly—hit play now! 🎧

    Resources

    Want to see how you can spend less time marketing while increasing demand for your expertise? Schedule a Standout Business Assessment call where we'll talk about how you can turn your personal brand into profit.

    Schedule your Call >

    If you're the best-kept secret in your industry, it's time to change that.

    Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

    Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

    Schedule your video brand assessment here >

    Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

    And I’ll see you next time—on The Standout Business Show.

  • 183. The Content Marketing Myth: Why More Content ≠ More Clients

    183. The Content Marketing Myth: Why More Content ≠ More Clients

    · Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

    You’ve probably heard it a thousand times:
    If you want to grow your brand, you need to post content everywhere, every day:

    Blog posts. Instagram. LinkedIn. YouTube. Email.
    It’s a never-ending cycle.

    And if you’re not showing up constantly,
    you might as well be invisible
 right?

    Well, I’m here to tell you—that’s a myth.

    More content doesn’t mean more clients.
    In fact, creating too much content might actually be hurting your business.

    (because you're spending all your time on social media - instead of working on your business)

    So in this episode, I’m showing why the content gerbil wheel is a waste of your time—And how you can replace it with a smarter, more strategic way to attract high-quality leads that come pre-sold and ready to buy.

    Stay tuned because this is going to change the way you think about content...

    Resources

    New Masterclass! Fill your coaching or consulting practice with 10-20 ideal clients while doing what you’re best at & what you love most.

    Join the “Make Coaching Your Marketing masterclass (It’s FREE!)

    If you're the best-kept secret in your industry, it's time to change that.

    Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

    Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

    Schedule your video brand assessment here >

    Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

    And I’ll see you next time—on The Standout Business Show.

  • 182. Stop Selling, Start Giving: Build an Expert Brand That Clients Can’t Resist - with Bob Gentle

    182. Stop Selling, Start Giving: Build an Expert Brand That Clients Can’t Resist - with Bob Gentle

    · Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

    Want to attract your dream clients, grow your personal brand, and build a thriving expert business—without chasing leads or using pushy tactics?

    It all starts with one simple (but powerful) formula:
    1ïžâƒŁ Identify your true zone of genius
    2ïžâƒŁ Find the people who need it most
    3ïžâƒŁ Create and share content that truly matters to them
    4ïžâƒŁ Serve them in a way that feels natural and profitable

    Sounds great, right? But here’s the game-changer


    What if you could turn this formula into a marketing engine that not only attracts the right people but also gives them a real taste of what it’s like to work with you—before they ever hire you?

    That’s exactly what this week’s guest, business strategist Bob Gentle, has mastered.

    Bob is the creator of The Generosity Engine—a social selling framework designed to build trust, amplify your brand, and create win-win results FAST.

    In this episode, we're breaking down:
    đŸ”„ How to market yourself by giving first (without burning out)
    đŸ”„ Why generosity is the ultimate client attraction strategy
    đŸ”„ The step-by-step blueprint for creating your own Generosity Engine

    If you’re tired of marketing that feels forced and want to attract clients in a way that feels natural, sustainable, and incredibly effective, stay tuned...!

    Resources

    New Masterclass! Fill your coaching or consulting practice with 10-20 ideal clients while doing what you’re best at & what you love most.

    Join the “Make Coaching Your Marketing masterclass (It’s FREE!)

    Connect with Bob Gentle

    If you're the best-kept secret in your industry, it's time to change that.

    Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

    Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

    Schedule your video brand assessment here >

    Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

    And I’ll see you next time—on The Standout Business Show.

  • 181. STOP Building an Audience - Build a COMMUNITY Instead - with Bri Leever

    181. STOP Building an Audience - Build a COMMUNITY Instead - with Bri Leever

    · Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

    You’ve built a solid business with content, consulting, or coaching. But what if the next big leap isn’t just about scaling your offers—it’s about scaling your impact through community?

    In this episode, we’re diving into what it really takes to transform your business model into a thriving, community-driven ecosystem. Joining me is online community-building expert Bri Leever, who’s sharing:

    ✅ The key shifts needed to move from a product-based or digital course business to a community-centric model
    ✅ How to create a space where your audience isn’t just consuming content but actively engaging, collaborating, and contributing
    ✅ Why a well-designed community can become your most valuable asset—fueling content, deepening connections, and driving recurring revenue

    If you’ve been thinking about launching an online community (or want to make sure yours is built for long-term success), this is the episode you can’t afford to miss.

    🎧 Hit play now and start building a community-powered business the right way!

    Resources

    New Masterclass! Fill your coaching or consulting practice with 10-20 ideal clients while doing what you're best at & what you love most.

    Join the "Make Coaching Your Marketing masterclass (It's FREE!)

    If you're the best-kept secret in your industry, it's time to change that.

    Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

    Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

    Schedule your video brand assessment here >

    Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

    And I’ll see you next time—on The Standout Business Show.

  • 180. Want to Host a Webinar That Feels Like an Addictive Game (Instead of a Snoozefest)?

    180. Want to Host a Webinar That Feels Like an Addictive Game (Instead of a Snoozefest)?

    · Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

    Sadly, the webinar world has gotten pretty stale out there.

    Most webinars always seem to follow the same formula:

    They hook you with a big promise and then the presenter spends most of the next 90 minutes talking about their case studies, their own background, they give you a couple of tips and it all leads to - wait for it- a sales pitch!

    So you're left thinking, "Oh man, that's 90 minutes totally wasted."

    But, they don't have to be like this.

    I don't want to diss webinars as a medium, because I actually think that, done properly, a lot of good can come if you're doing webinars as part of your marketing.

    So what if your own events could be really different?

    What if they could be so engaging and interactive that your attendees are leaving feeling energized and inspired?

    To help answer that question I've invited gamification and game learning expert Caitlin Johnson onto the show to talk about how you can not only make your next webinar more engaging - but turn it into an epic adventure!

    So if you're ready to create an addictive, epic webinar in 2025 - listen up!

    Resources:

    Learn how you can fill your coaching or consulting practice with 10-20 ideal clients while doing what you love most.

    Join the "Make Coaching Your Marketing masterclass (It's FREE!)

    Connect with Caitlin Johnson

    If you're the best-kept secret in your industry, it's time to change that.

    Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

    Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

    Schedule your video brand assessment here >

    Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

    And I’ll see you next time—on The Standout Business Show.

  • 179. Camera Shy or Camera Ready? The REAL Secret to Looking Good on Video

    179. Camera Shy or Camera Ready? The REAL Secret to Looking Good on Video

    · Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

    Are you ready to finally get over your resistance to being on camera?

    Do you feel hesitant to turn your camera on during a Zoom call (or even record a voicemail message?)

    You’re not alone.

    In this special coaching style episode I’m sitting down with Habit Coach Ronnie Loaiza to talk about practical strategies to overcome your resistance to being on camera so that you can come across as the smart, put together professional that you are.

    We’re sharing everything from adjusting camera angles to optimizing lighting and audio quality, plus actionable steps that can transform your virtual presence, boosting both your confidence and your message’s impact.

    Listen up if you want to overcome camera shyness and really stand out in the business world.

    Resources:

    Take the Standout Business Scorecard
    https://awesomevideomakers.com/scorecard/

    Connect with Ronnie Loaiza

    If you're the best-kept secret in your industry, it's time to change that.

    Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

    Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

    Schedule your video brand assessment here >

    Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

    And I’ll see you next time—on The Standout Business Show.

  • 178. LinkedIn Ads For B2B: How To Scale Fast (With A Low Budget!)

    178. LinkedIn Ads For B2B: How To Scale Fast (With A Low Budget!)

    · Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

    If you've been thinking about using Linkedin ads but you're worried about it costing too much or worse - wasting money - then listen up 'cause it's not every day that you get to hang out with a LinkedIn Top Voice all about LinkedIn Ad strategies!

    If you've been active on LinkedIn at all recently then you've heard a lot about the need to post content regularly and engage with the platform - but that can be super time consuming.

    So the question we're taking a look at is: Could linkedIn ads be a good solution for your business to get your message in front of exactly the right audience - and get your business to stand out from your competition?

    Get ready for a great discussion with Joshua Stout, Director of Advertising at Influent Social, and maybe one of the most prominent LinkedIn Ads experts.

    Josh is going to walk us through his strategies for running a successful Linkedin campaign even if you're a little guy

    Resources:
    Let's Turn Your Personal Brand Into Profit! Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes!
    https://awesomevideomakers.com/scorecard/

    Connect with Joshua Stout

    If you're the best-kept secret in your industry, it's time to change that.

    Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

    Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

    Schedule your video brand assessment here >

    Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

    And I’ll see you next time—on The Standout Business Show.

  • 177. The BEST Workshop Design Framework in the World? (Storytelling)

    177. The BEST Workshop Design Framework in the World? (Storytelling)

    · Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

    HATE clunky workshops? They're super annoying and they make it harder to learn.

    Here's why:
    ❌ No direction means information is less intuitive.
    ❌ No clear purpose means you've got no....purpose...
    ❌ Poor pacing rushes crucial insights or drags simple stuff

    What the solution?
    Design your workshop like a story arc.

    Result?
    A workshop that feels whole and creates genuine "aha" moments.
    Want to see how this can work for your next workshop?

    Then listen to this week's guest, Rob D. Willis who's taking us on a deep dive into how you can design workshops that flow as smoothly as stories.

    Rob is a storytelling consultant and workshop facilitator who's on a mission to unlock your potential with clear storytelling techniques.

    Resources

    Register for the Coaching-as-Marketing Blueprint training.
    (It’s FREE)

    Connect with Rob Willis

    Listen to Rob's Podcast



    If you're the best-kept secret in your industry, it's time to change that.

    Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

    Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

    Schedule your video brand assessment here >

    Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

    And I’ll see you next time—on The Standout Business Show.

  • 176. How to Stand Out as an Easy

    176. How to Stand Out as an Easy "Yes!"

    · Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

    Want to learn how you can make your coaching or consulting an easy "Yes!" for your right-fit clients and prospects?

    Then join my special masterclass called 'The Coaching as marketing Blueprint'

    Do you feel like you’re spending way too much time on social media?

    Are you devoting too much creative energy brainstorming captions and editing videos than doing what you’re actually great at—coaching?

    It’s exhausting trying to keep up with the endless cycle of posts, reels, and DMs just to stay visible.

    And worst of all, it takes you away from the work you love most: helping people transform their lives through coaching.

    The Coaching-as-Marketing Blueprint changes all of that.

    This isn’t about adding more to your plate. It’s about letting your coaching sessions—the thing you’re already amazing at—become your most powerful marketing tool.

    Imagine


    You’re no longer stuck on the endless gerbil wheel of social media posting & being a slave to the algorithm.You’re coaching clients, doing what you love, and those same sessions are attracting more dream clients on autopilot.People reach out to you, not because of a trendy post, but because they’ve already experienced the value of your coaching through your marketing.

    With The Coaching-as-Marketing Blueprint, marketing becomes easy, natural, and aligned with the work you’re passionate about.

    Claim your spot!

    If you're the best-kept secret in your industry, it's time to change that.

    Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

    Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

    Schedule your video brand assessment here >

    Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

    And I’ll see you next time—on The Standout Business Show.

  • 175. Crafting Unforgettable Client Experiences with Jeffrey Shaw

    175. Crafting Unforgettable Client Experiences with Jeffrey Shaw

    · Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

    What does it take to capture the attention of premium buyers?
    How do you win their trust?
    How do you exceed their expectations?
    and, most importantly, how do you keep them coming back again and again?

    Well to help answer all those questions I've invited Jeffrey Shaw onto the show and he's got a new book out that's called,

    "Sell to the Rich" where he imagines "A world where only the highest standards of business are upheld. Where every business owner finds in themselves levels of greatness they couldn’t have imagined before. Where luxury is NOT a market category but a feeling within you and your customers."

    Sound like a world you'd like to inhabit?

    Well stay tuned 'cause we're going to find out...

    Having been the go-to, family-portrait photographer for the rich and famous for 40 years, author, speaker & business coach, Jeffrey Shaw is sharing insider secrets you want to know and gives the final word on who the affluent are, what they want, and how to sell it to them.

    Resources:
    Get Jeffrey Shaw's new book, Sell to the Rich

    Ready to Fill Your Coaching Practice with 10-20+ Ideal Clients While Doing What You Love Most? Join the Coaching-as-Marketing Blueprint masterclass. (It's FREE)
    https://awesomevideomakers.com/blueprint/

    If you're the best-kept secret in your industry, it's time to change that.

    Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

    Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

    Schedule your video brand assessment here >

    Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

    And I’ll see you next time—on The Standout Business Show.

  • 174. Make this the year your business stands out

    174. Make this the year your business stands out

    · Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

    Register for the Coaching-as-Marketing Blueprint training. (It's FREE)
    https://awesomevideomakers.com/blueprint/

    Can you make this be the year that your business stands out?

    Picture this: you're leading a group on an adventurous Outward Bound sailing program in the Pacific Northwest.

    Two teams face the same rough weather, yet their experiences couldn't be more different.

    One finds joy in rowing together, singing, and laughing, while the other confronts discomfort and frustration.

    Now imagine that this could make all the difference between you & your competitors.

    This week's episode is your invitation to discover how creating a positive and engaging experience, even in challenging times, can transform not only your business but the lives of your clients.

    For the past 3 years, I've been talking with many mentors and coaches about various strategies and techniques to make your work and your business stand out - but what it really all boils down to is that it's all about the experience that you create for your people.

    As a coach you're work is all about how to guide clients through their struggles with a touch of joy and transformation and lasting impact, that sets your work apart.

    How do they feel while they're on the path? While they're working with you? While they're meeting and overcoming their various challenges?

    What is that experience like? This is the arena where you can really set yourself apart, where you can be completely unique and distinctive from anyone else in the marketplace.

    That's what we're talking about in this episode. Stay tuned...

    Resources:
    Register for the Coaching-as-Marketing Blueprint training.
    https://awesomevideomakers.com/blueprint/

    If you're the best-kept secret in your industry, it's time to change that.

    Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

    Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

    Schedule your video brand assessment here >

    Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

    And I’ll see you next time—on The Standout Business Show.

  • 173. Why Great Coaching is Your Best Marketing Strategy in 2025

    173. Why Great Coaching is Your Best Marketing Strategy in 2025

    · Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

    Here's My #1 business growth prediction for the new year:

    There's huge momentum towards being authentic - showing up as a human being because people want to do business with people.

    The question is - how do you do it?

    I'm going to give you one part of the answer in today's episode, but if you want to go deeper then I'm doing a special masterclass called 'The Coaching as marketing Blueprint'

    Do you feel like you’re spending way too much time on social media, trying to create content that will maybe get noticed?

    Are you devoting too much creative energy brainstorming captions and editing videos than doing what you’re actually great at—coaching?

    It’s exhausting trying to keep up with the endless cycle of posts, reels, and DMs just to stay visible.

    And worst of all, it takes you away from the work you love most: helping people transform their lives through coaching.

    The Coaching-as-Marketing Blueprint changes all of that.

    This isn’t about adding more to your plate. It’s about letting your coaching sessions—the thing you’re already amazing at—become your most powerful marketing tool.

    Imagine


    You’re no longer stuck on the endless gerbil wheel of social media posting & being a slave to the algorithm.You’re coaching clients, doing what you love, and those same sessions are attracting more dream clients on autopilot.People reach out to you, not because of a trendy post, but because they’ve already experienced the value of your coaching through your marketing.

    With The Coaching-as-Marketing Blueprint, marketing becomes easy, natural, and aligned with the work you’re passionate about.

    Claim your spot!

    If you're the best-kept secret in your industry, it's time to change that.

    Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

    Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

    Schedule your video brand assessment here >

    Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

    And I’ll see you next time—on The Standout Business Show.

  • 172. The One Simple Change In My Marketing That Completely Transformed My Business - with Brad Powell

    172. The One Simple Change In My Marketing That Completely Transformed My Business - with Brad Powell

    · Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

    What if shifting your marketing focus could transform the entire trajectory of your business?

    In this episode I'm sharing how I made one simple change in my marketing that's completely transformed my business in this past year.

    And it's very likely that it's the most powerful marketing strategy you're probably not doing.

    This one change has allowed me to connect with more right-fit clients, grow my business - all while I'm spending LESS time marketing.

    Tune in so you can say goodbye to the endless hamster wheel of social media posts and hello to building genuine connections with your ideal clients.

    Resources

    Get the steps to create an Unforgettable Brand in just 5 minutes! Take the Standout Business Scorecard

    I'm leading a masterclass in the new year that will walk you through in detail how to set up the systems to turn your coaching into your marketing in your business.

    Get on the waitlist - and you'll be the first to know when the registration is open.

    If you're the best-kept secret in your industry, it's time to change that.

    Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

    Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

    Schedule your video brand assessment here >

    Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

    And I’ll see you next time—on The Standout Business Show.

  • 171. The NEW Health Coach Marketing Strategy JUST FOR PRACTITIONERS - with Kelly Lubeck

    171. The NEW Health Coach Marketing Strategy JUST FOR PRACTITIONERS - with Kelly Lubeck

    · Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

    Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes: https://awesomevideomakers.com/scorecard/

    Healing practitioner Kelly Lubeck believes the more we show up well in the world, the more it allows us to make a bigger impact. She runs her healing practitioner business under the tagline: "The world needs you well" and her work is devoted to unraveling the secrets of resilience and well-being for entrepreneurs and change-makers.

    In this coaching style episode I'm helping Kelly break down how she can stand out amidst all the other healing practitioners out there and avoid the biggest mistake that most health coaches make when it comes to their marketing.

    Key Takeaways:

    Selling signals of interest instead of pitching your offerUsing your coaching as your marketingThe benefits of live streaming to help grow and nurture your audience


    Resources

    Connect with Kelly Lubeck

    If you're the best-kept secret in your industry, it's time to change that.

    Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

    Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

    Schedule your video brand assessment here >

    Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

    And I’ll see you next time—on The Standout Business Show.

  • 170. How your upbringing has programed you to fail at business - with Brad Powell

    170. How your upbringing has programed you to fail at business - with Brad Powell

    · Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

    Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes: https://awesomevideomakers.com/scorecard/

    We spend a lot of energy, a lot of time, and as we grow older, a lot of money trying to fit in.

    Whether it's the clothes we buy the car we drive, the job we try and go for where we're trying to basically be part of the group.

    We're trying to blend in to get by.
    We're trying to blend in so that we feel safe and we feel comfortable.

    And if you're in business for yourself, it's absolutely the wrong thing to be thinking about. It's the worst place to be putting all your energy into.

    "There's no such thing as fitting in. Life is a pair of skinny jeans, and you are a big fat ass." Comedian Tom Papa

    Agree or Disagree...? (Listen up for my take)

    If you're the best-kept secret in your industry, it's time to change that.

    Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

    Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

    Schedule your video brand assessment here >

    Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

    And I’ll see you next time—on The Standout Business Show.

  • 169. Turn your personal story into profit with Andrea Merrill

    169. Turn your personal story into profit with Andrea Merrill

    · Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

    Here's the new take on storytelling: Your story isn’t just worth telling—it’s worth paying for.

    Imagine, living in the Venn diagram where powerful storytelling and speaking success collide - where you could captivate any audience and monetize every stage you get on.

    Well, this week's guest, speaker & business coach Andrea Merrill, came on to show how you can start using your story to inspire your audience...so they don't just remember you, they become the kind of fans that buy everything you have to offer and tell everyone they know about you...and how you can set up a system that turns your speaking gigs into multiple income streams.

    Stay tuned!

    Resources

    Connect with Andrea Merrill

    https://www.virtuallyadventurous.com/

    What's new? After 3 years and over 160 business expert interviews I've just created a self-assessment tool, The Standout Business Scorecard, that will rank you on how much your business stands out...and give you personalized recommendations based on your score from several of my past guests.

    ​Discover your Standout Score - It's quick & FREE

    If you're the best-kept secret in your industry, it's time to change that.

    Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

    Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

    Schedule your video brand assessment here >

    Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

    And I’ll see you next time—on The Standout Business Show.

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