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Welcome to the Golden Age of Orthodontics, where we dive into the future of orthodontic care. Today, we're excited to have Kelly Riedel, the CEO of LightForce Orthodontics, as our special guest. Join us as we explore how LightForce is reshaping the industry with its revolutionary custom bracket technology. Imagine measuring and enhancing your protocols' effectiveness, all while setting a new standard in patient experience and practice efficiency. With LightForce, orthodontists can now create personalized digital treatment plans that are fast, precise, and uniquely tailored to each patient's needs. Kelly emphasizes the need to be customer-obsessed! Thereâs never been a better time to be an Orthodontist.
IN THIS EPISODE:
[4:31] Kellyâs professional background and she shares a story about Jeff Bezos and a discussion of getting and keeping great staff[12:17] Kelly shares innovations being integrated from Amazon to LightForce as she discusses their core values[18:28] Kelly describes the process at LightForce once the patient information comes from the practice[20:14] What role will AI play at LightForce[25:28] Kelly discusses the future of changing technologyKEY TAKEAWAYS:
An orthodontic practice should be built around patient needs rather than what your competition is doingLightForce designs and builds the tools they need. They donât pull them off a shelf. This sets them apart and provides essential, revolutionary services for practices and their patientsRobots can do tasks well, and humans are needed when high-value judgment and relationship building are requiredRESOURCE LINKS
People + Practice - Website
Dr. Leon - Email
Amy Epstein - Email
People + Practice - Email
Kelly Riedel - Email
BIOGRAPHY:
Kelly Riedel is the Chief Operating Officer at LightForce, provider of the world's first and only fully customized 3d printed orthodontic system. Prior to joining LightForce, Kelly was Director of Global Robotics Operations for Amazon, leading a cross-functional organization delivering all robotics technology into Amazon buildings worldwide. In this role, she managed operations across five different product design centers, coordinated with 100+ suppliers across four continents, and launched Amazonâs state-of-the-art, 350,000-square-foot Innovation Hub. An attorney by trade, she previously led the legal team for Amazon Robotics as a member of its executive team, and before that, was Senior Counsel at HMH Publishing Company, focused on technology transactions, and a member of the IP Transactions team at Skadden, Arps. She holds a B.A. from Middlebury College, a J.D. from Berkeley Law School, and was a member of the 2016 Harvard Business School Womenâs Leadership Forum. Kelly resides in Massachusetts with her husband and two children. Over her desk, she has a print that reads, âHereâs to Strong Women: May we know them. May we be them. May we raise them.â Sheâs striving to do all three.
QUOTES:
âAmazon has a lot of leadership principles. If you Google Amazon Leadership Principles, in my view, they are the best way to be a leader and a successful worker. The unique part about how Amazon uses them is they don't just have them; they read them and teach them. They live them. It is how they hire, evaluate themselves and how they evaluate others and choose what to invest in.â Kelly Riedel
âLightForce has three core values....
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We always look forward to conversations with Chris Bentson, Partner of Bentson Copple & Associates and President of the American Association of Orthodontists Foundation. In this episode, Chris delves into his past predictions while casting a visionary gaze into the future of the field. Throughout the episode, he illuminates the transformative impact of technology on orthodontic practices, stressing the paramount importance of embracing digital braces in today's landscape. Chris advocates for a forward-thinking approach, asserting that the future belongs to those willing to adapt. He confronts the reluctance of some older practitioners to embrace digital innovations, debunking notions of expense and investment hesitancy.
Chris also underscores the significance of crafting tailored treatment plans and leveraging communication and technology to meet the diverse needs of adult patients. The conversation extends to strategies for reconnecting with former patients and speculates on the future trajectory of OSOs and DSOs. Remember: Thereâs never been a better time to be an Orthodontist.
IN THIS EPISODE:
(4:52) Chris looks back on his predictions and looks forward to the future(9:44) Chris talks about the way technology has changed the ortho space and how critical it is for offices to embrace digital braces (12:55) Chris discusses aligners digital and remote monitoring, stating that is the future and that it is the older doctors who are not willing to change(15:52) Chris speaks to the doctors who feel digital is too expensive and they donât want to invest(21:15) Discussion of birth rates being down and, therefore, there are fewer kids and appealing to adults(23:02) Chris talks about making a plan, considering limited treatment, and meeting the adult patient where they are through communication and technology(26:58) Discussion of reaching out to former patients and the future of OSOs and DSOsKEY TAKEAWAYS:
If you havenât raised your rates in the last two years, raise them tomorrow. You need to take steps to overcome the rising interest rate situation.To make a digital practice work, you must trade staff costs for lab costs. Digital improves the doctorâs quality of life inside the practice, allowing them to use the extra time for patients, practice, or lifestyle. The consumer wants digital braces. Orthodontic doctors who are slow to change are the older ones who have mastered analog braces. The younger doctors, 35 - 45 years of age, want to start with digital to get ahead of the shift we are bound to see.RESOURCE LINKS
People + Practice - Website
Leon - Email
Amy - Email
People + Practice - Email
Bentson Copple - Website
BIOGRAPHY:
Chris Bentson is a partner of Bentson Copple & Associates in Greensboro, North Carolina. The company serves the orthodontic community by performing practice valuations, providing recruiting services, and negotiating transactions with both buyers and sellers. Chris has been working with orthodontists regarding the business aspects of their practices for over thirty years, and was recently awarded the "Outstanding Contribution to the Specialty Award by a Non-Orthodontist" from the AAO. He currently serves as President of the American Association of Orthodontists Foundation (AAOF, heâs a contributing...
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We're excited to welcome Philippe Salah, a dental industry innovator, to the show today. He is the CEO of DentalMonitoringâ, a company leading the way in transforming orthodontic care. Their groundbreaking Smart STL solution is changing the game in digital orthodontics, from creating retainers to managing adjustments during treatment. This Smart STL technology has the potential to revolutionize the future of orthodontics. Philippe and his team recognized the current system's inefficiency for both treatment and the environment, and their goal was to create a more streamlined process. Take advantage of this episode to improve your practice's efficiency and patient satisfaction.
Please note: Product availability, claims and regulatory status may differ across countries depending on local regulations. Contact your local DentalMonitoringâ representative for further information.
IN THIS EPISODE:
[5:19] Dr. Leon expresses his excitement about AI[5:58] Philippe discusses what is new and changing over the last ten years, and he explains how the next innovation, Smart STL, works for your practice[10:45] Philippe explains the impetus for the creation of Smart STL[15:57] Intraoral scanners and stage files are still needed[18:23] Discussion of the time saved with Smart STL and communicating the procedure to the patient[25:34] Philippe addresses other changes and innovations coming in the future[28:39] Philippe describes the quality management platform developed a year ago, which would be an asset to any practiceKEY TAKEAWAYS:
The future of orthodontics lies in not having patients in your chair; instead, they will be in the comfort of their own homes with the doctor using an updated STL file corresponding to their teethâs exact position. Innovation comes in increments. Smart STL will require input from the doctor regarding the anatomy of the patient's teeth and cooperation from the patient who takes a DentalMonitoringâ scan with their smartphone. Smart STL will improve the doctor's workflow, saving time and convenience for the patient, who will not have to make an unnecessary trip to the dental office.RESOURCE LINKS
People + Practice - Website
Leon - Email
Amy - Email
People + Practice - Email
Dental Monitoring - Website
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What can be said to a patient who cannot afford braces due to financial constraints within their family? Fortunately, there are resources available to help. On today's episode, we'll introduce you to Smiles Change Lives, a non-profit organization dedicated to making braces accessible to children. For 27 years, Smiles Change Lives has helped countless children achieve healthy, beautiful smiles. The Vice President of Operations, Alexis Barclay, will delve into the program's details and explain how you can apply. We will also hear from Dr. Victoria Lynskey, an orthodontist with a decade of experience working with Smiles Change Lives. She'll share heartwarming stories about the program's impact and the joy of transforming a child's life through the gift of braces. Tune in and discover how Smiles Change Lives can bring a brighter future to children in need.
IN THIS EPISODE:
[0:00] Dr. Leon sets up the scenario of a boy needing braces and a family who cannot afford them[5:10] Alexis explains how Smiles Change Lives is different than other nonprofits in this space[6:52] Alexis shares his music background playing electric bass in Kansas City[8:08] Alexis describes how they vet families to be eligible for Smiles Change Lives and how they help when they do not qualify[10:47] Alexis talks about the progression of qualifications for Smiles Changes Lives[13:47] Discussion of how the orthodontist participates in the program[15:22] Dr. Victoria Lynsky shares her positive experiences with Smiles Change Lives[18:01] The process of signing up with Smiles Change Lives[20:59] Alexis discusses what he sees in the future for Smiles Change LivesKEY TAKEAWAYS:
[4:53] Smiles Change Lives has been in business for 27 years, and during that time, they have learned what not to do, let alone everything to do to support their providers and their patients[7:49] There is a strategy Smiles Change Lives uses to work with families who canât financially afford braces. It begins with reviewing tax returns [10:26] The completion rate of successful orthodontic work is 99% when the patient pays something out of pocket. It also provides leverage for the parent who pays the bill but empowers them, knowing they did this for their child.RESOURCE LINKS
People + Practice - Website
Leon - Email
Amy - Email
People + Practice - Email
Smiles Change Lives - Website
Alexis Barclay - Email
BIOGRAPHY: Alexis Barclay
Raised across the pond in North London, Alexis moved to the US when he was just 17 years old. After living in Florida, he eventually made his way to Kansas City, where heâs been ever since.
In 2007, Alexis joined Smiles Change Lives, working at its sister company, Embrace Smiles, a promotional products company. From there, he served as Director of Provider Services for 11 years. Currently, he serves as Vice President of Operations.
When heâs not at work, you can find Alexis playing bass with one of Kansas Cityâs notable bands. He resides in Riverside, MO, with his wife, Brooklyn and three kids.
QUOTES:
âWe work with our orthodontists, figuring out what the best thing for the practices are. We are very...
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Have you had a lifelong vision to establish your own orthodontic practice, only to find obstacles such as financial constraints, roadblocks, and a scarcity of available practices hindering your pursuit? In 2020, Dr. Maggie Law embarked on her entrepreneurial journey, and she is eager to divulge insights into her experience. Maggie will candidly discuss the advantages of managing your own practice, shedding light on the positive aspects and the hurdles she encountered along the way. Tune in to this conversation, and you'll find inspiration and see Maggie's apparent joy for seeing her dream come true. Remember, there has never been a better time to be an orthodontist.
IN THIS EPISODE:
[0:00] Dr. Leon introduces todayâs topic: Starting a Practice from the Ground Up with Dr. Maggie Law[3:03] Maggie is introduced and shares her educational background and how she started her practice in 2020[9:25] Maggie shares the reasons she wanted to have her own practice[12:58] Maggie discusses how she controls her overhead costs and the financial decisions in opening a practice[19:00] Maggie answers a caller's questions regarding the benefits of having your own practice, and Dr. Leon shares some advice[24:10] Maggie shares the challenges she has faced, and she leaves the listeners with adviceKEY TAKEAWAYS:
[8:29] The first step in opening a practice is to find a location. Itâs important to research other nearby practices and, sometimes, decide how far you want to be from your home.[9:24] There are many orthodontic practice startups now, and many reasons contribute to orthodontists taking that road. One is that in the long term, the orthodontist wants to be able to make their own decisions about their career and their business. [11:36] Doctors are not selling their practices to recent graduates like they did in the past. They are selling to large OSOs because they can sell for more money. Consequently, as a recent graduate, you must open your own practice.RESOURCE LINKS
People + Practice - Website
Leon - Email
Amy - Email
People + Practice - Email
Maggie Law - Instagram
Orthodontics Startups - Facebook
QUOTES:
âI think one of the main reasons orthodontists want to have their practice is that we are hard workers, high achievers, goal-oriented and ultimately, working for somebody else long term is not what makes us happy.â Dr. Maggie Law
âI always say that being an associate is great until one day it's not. And then when you get to that day where you're like, wow, I could be working hard for myself, or I can be working hard for somebody else, it's like this flip, and I think most people don't choose to do startups because it is the harder path.â Dr. Maggie Law
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Feedback is the cornerstone of your practiceâs professional standing. Both patients and referring doctors actively search for reviews, underscoring the pivotal role that effective review management plays in shaping and maintaining your good reputation. Today, Jessie Pressman, the Head of Consulting at People + Practice, will impart crucial insights into navigating patient reviews. Drawing upon her extensive experience in overseeing the reputations of orthodontists, Jessie will provide proven strategies for addressing negative feedback and offer guidance on responding to positive reviews. And remember, for forward-thinking Orthos, there has never been a better time to be an Orthodontist. Itâs the Golden Age, so take advantage of it.
IN THIS EPISODE:
[0:00] Dr Leon introduces todayâs topic: Managing Your Reviews with Jessie Pressman.
[3:06] Jessie explains how managing a practiceâs reputation has changed over the years and ways that you can collect positive feedback.
[7:04] Jessie discusses what strategy and approach she has made to the People + Practice Program and gives examples of how her approach has resolved issues.
[11:20] Jessie explains what to do and say when you get a negative review and why you never apologize.
[15:47] Jessie outlines the times you donât respond to a review and when to report them to Google.
[19:31] Jessie recommends some tips regarding getting reviews and responding to them.
KEY TAKEAWAYS:
[4:13] There are ways to collect positive feedback from your patients. The tip is to ask for a review. When someone is happy, they donât think of leaving a review. You have to ask by prompting the client for a review.
[4:53] Google is the search engine where you should spend your time and energy cultivating and responding to reviews. Facebook is no longer the preferred platform to use. Google is King.
[14:10] There are legal reasons you should never apologize for a patient's bad experience in the office. Be very careful that you do not violate HIPAA laws.
RESOURCE LINKS
People + Practice - Website
Leon - Email
Amy - Email
People + Practice - Email
Jessie Pressman - Email
People + Practice Blog - Jessie Pressman
BIOGRAPHY:
NEW YORK, Oct. 3, 2023 /PRNewswire/ -- People + Practice LLC, a leading marketing agency specializing in strategic consulting and brand development for healthcare practices, is thrilled to announce the appointment of Jessie Pressman as Head of Consulting. This strategic step signifies an ongoing commitment to enhancing consulting services, coupled with a robust...
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Our special guest is Steven McEvoy, an IT Professional and Project Manager for MME Consulting, a computer company specializing in serving dental practices nationwide. Steve is here to discuss cyber security. He exposes the loopholes, but he also provides solutions. Orthodontic practices are lucrative, making them a prime target for hackers who can leverage you and hold your data as ransom. This episode is a must-listen-to protect your data from ransomware and bad actors.
IN THIS EPISODE:
[0:00] Dr Leon introduces todayâs topic: Cyber Security.
[4:04] Steve explains why an orthodontic practice is ripe for cyber attack.
[6:53] Steve discusses antivirus programs and has suggestions on next-gen antivirus software for orthodontic practices.
[11:19] Steve describes how a hacker can fool a staff member.
[17:14] Listener, Mark Bronski, asks how to start protecting your practice from cyber attacks?
[22:28] Steve discusses the value of staff training and using a password manager.
[28:25] Steve discusses the question of having your information in the crowd.
KEY TAKEAWAYS:
[3:35] Why is an orthodontic practice a target for cyber security threats?
[7:00] Do we still need antivirus software on my computer, and is it effective to fight off the next-gen cyber attacks?
[11:11] How do you define this phenomenon? Is it phishing scams or social engineering? How do you define it?
RESOURCE LINKS
People + Practice - Website
Leon - Email
Amy - Email
Steve McEvoy Email
MME Consulting - Website
QUOTES:
âEvery new ransomware attack is a unique thing. So an old school antivirus program was used to look for a particular pattern, an executable file that's coming in attached to an email. If it matched that pattern, it would stop it. But now it's a hacker that makes something that's completely dynamic. So there are better antivirus tools that are out there today. I refer to them as next-gen antiviruses, and they're available from multiple companies.â Steve McEvoy
âAll practices should be monitored. If someone's out shopping for one, the buzzword is an EDR. An EDR solution stands for endpoint detection and response. They're available from multiple companies like Sentinel 1 and WatchGuard.â - Steve McEvoy
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We're thrilled to welcome Trey Lawrence today as our special guest. Trey serves as the General Counsel for the American Association of Orthodontists. While AI-generated images are commonplace in daily marketing, it's essential to consider the potential risks associated with this advertising approach. Trey will delve into the legal aspects, obstacles, and potential pitfalls of incorporating AI in your orthodontic practice advertising. Additionally, he will touch upon the insights provided by the FTC and state dental boards. If you have an orthodontic practice, this episode is a must-listen, and as always, there has never been a better time to be an orthodontist.
IN THIS EPISODE:
[3:34] Trey explains the legislation regarding AI is still unsettled.
[5:17] Looking at the FTC and state dental boards will give some guidance until further legislation comes forward.
[8:00] Trey gives an example of implied claims in advertising, and he also discusses stock photography.
[11:51] A listener asks a question about the AAO's position on AI usage.
[14:21] A discussion regarding AI and written content, as well as the penalties involved in false advertising.
[22:27] Trey admits to his knowledge nothing has ever been as revolutionary to the industry as AI and discusses the pitfalls.
KEY TAKEAWAYS:
Dentistry has always been held to a higher standard by the FTC regarding truth in advertising.
An advertisement using a white coat or a microscope must have evidence supporting its claim.
Advertising can mislead the public if the patient shown in a before and after picture is not a patient of that practice.
RESOURCE LINKS
People + Practice - Website
Leon - Email
Amy - Email
Trey Lawrence - TikTok
Trey Lawrence - Instagram
QUOTES:
âThe approach that we have to take is to start from the law that currently exists, which, because it's behind the technology, is going to be outdated, but from that law, kind of extrapolate it out and then predict as to what we think the safest course of action is going to be.â Trey Lawrence
âWhen we look at the ads, is the picture an AI-generated picture that will imply a material fact about the practice? Does it show somebody with perfectly straight teeth or someone wearing braces, but they're not a patient of the practice? Because, of course, it's an AI-generated image, and they don't exist at all. Those are the things that the FTC could look at.â Trey Lawrence
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We are thrilled to have Dr. Ravindra Nanda as our guest on the podcast. During our conversation, Dr. Nanda will explore groundbreaking advancements in the field of aligner orthodontics. He will provide insights into the innovative technology enabling orthodontists to sustainably produce aligners in their offices. While minimal training is needed, the mechanics behind this process are remarkably straightforward. It's never been a better time to be an orthodontist.
IN THIS EPISODE:
[04:32] Dr. Leon and Dr. Ravindra reminisce over their days at university and changes between now and then.
[06:19] Dr. Ravinda shares how he got involved with Graphy and how the process works.
[11:25] Dr. Ravinda discusses the cost of the aligners and functionality and shares the benefits to the patient.
[17:05] Treatment can accelerate the therapy and affect the impact on the environment.
[23:02] A listener asks a question of Dr. Ravinda regarding the mechanics of printing an aligner.
[27:32] Dr. Ravinda discusses the downside of the process.
KEY TAKEAWAYS:
Graphy produces aligners with shape memory.
Graphy can print aligners in 32 minutes.
A benefit of Graphy aligners is that you donât need as many attachments to the teeth.
RESOURCE LINKS
People + Practice - Website
Dr. Ravindra Nanda - Facebook
Dr. Ravindra Nanda - Instagram
BIOGRAPHY:
Dr. Ravindra Nanda is at present UConn Alumni Endowed Chair, and Professor and Head of the Department of Craniofacial Sciences and Chair of division of Orthodontics, University of Connecticut, Farmington, Connecticut, U.S.A.
He received his dental training from Lucknow University, India and orthodontic training first at Lucknow, India and then from Nymegen, The Netherlands and the University of Connecticut. He also received a Ph.D. for the University of Nymegen in 1969. He was an Assistant Professor of Orthodontics at Loyola University, Illinois from 1970 to 1972 and since 1972 he has been associated with the University of Connecticut.
He is editor-in-chief of Progress in Orthodontics and an associate editor of Journal of Clinical Orthodontics. He is on the editorial board of ten different national and international orthodontic journals.
He is an active member of AAO, EOS, IADR and Edward H. Angle Society. Dr. Nanda is a Diplomate of the American Board of Orthodontics. He has given numerous named lectures at national and international societies including Mershon Lecture at American Association of Orthodontics and Sheldon Friel Lecture at 2011 EOS Congress.
Dr. Nanda has authored six orthodontic books and more than 200 scientific articles in major journals. His most recent books are Biomechanics in Clinical Orthodontics and Biomechanic and Esthetic Strategies In Clinical Orthodontics, Temporary Anchorage Devices in...
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Today, we are excited to talk with Dr. Jep Paschal, the CCO at Braces On Demand. During our discussion, Jep elaborated on the advantages of Braces on Demand and discussed the monolithic product line and the results he has seen with this new product. The Braces on Demand approach to orthodontics holds multiple benefits for patients, primarily in the precise placement of the dental appliance, minimizing the possibility of errors and the duration required for teeth adjustment is expedited. Donât miss this informative episode of the Golden Age of Orthodontics.
IN THIS EPISODE:
[01:12] Introduction of People and Practice hosts and their services, and Amy introduces Dr. Jep Paschal.
[05:16] How does a Sugar Daddy candy bar equate to orthodontics?
[07:15] Jep talks about Braces on Demand and describes the product.
[11:30] Jep outlines the value to the patient.
[14:57] A comparison between Braces on Demand and other competitors and a discussion about the printer.
[21:15] Jep shares what an orthodontist is purchasing with Braces on Demand.
[24:00] Jep answers a question from a listener regarding his experience in the past with indirect bonding and remembering a horrible experience.
[27:37] What is the future, and what are the new products for Braces on Demand?
KEY TAKEAWAYS:
The monolithic clear system is almost undetectable. This eliminates the look of a mouth full of silver.
Braces on Demand can produce a prescription for braces much faster than past methods.
Braces on Demand provides a 3D model which ensures more accurate placement.
RESOURCE LINKS
People + Practice - Website
Jep Paschal - Email
Braces on Demand - Website
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In this installment of The Golden Age of Orthodontics, we are excited to visit with Dr. Glenn Krieger, founder of the Orthopreneurs Facebook group. This group boasts over 6,000 members to date. What are the pros and cons of a DSO and an OSO? How are they structured, and who should consider joining? He has invaluable insight into partnering with another doctor in your practice. Donât miss this informative episode. Why? Because thereâs never been a better time to be an orthodontist!
IN THIS EPISODE:
[01:12] Introduction of People and Practice hosts and Dr. Krieger [05:01] Dr. Krieger explains the conception of the Orthopreneurs Facebook group [09:02]Dr. Krieger delves into what an OSO is, how it operates and who should consider joining [14:39] What are the pros and cons of a DSO and an OSO, and how may they benefit a new graduate [22:20] Dr. Leon mentions there is another side to consider, and Amy and Dr. Krieger discuss the value of community [28:19] Dr. Krieger answers questions from a listener about partnering with another doctor [38:55] Dr. Krieger reveals what he would be if he werenât an orthodontist
KEY TAKEAWAYS:
There are some naysayers regarding joining an OSO; however, often, they have not done their research. One benefit of an OSO is that you are only grouped with successful practices. Choosing a partner for your orthodontic practice is a crucial decision that significantly impacts your practice's future.
RESOURCE LINKS
People + Practice - Website
Dr. Leon Klempner - Email
Orthopreneurs Podcast with Dr. Glenn Krieger
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In this installment of The Golden Age of Orthodontics, we are hosting Jonathan Martin, an expert assisting dentists during the transition phase of selling their practice. With a remarkable record of overseeing dental practice sales totaling more than a billion dollars, Jonathan imparts invaluable insights into the intricacies of selling your practice. He shares four essential elements determining the success or failure of an enticing offer to acquire your business. Thereâs never been a better time to be an orthodontist.
IN THIS EPISODE:
[01:01] Introduction of People and Practice and its message and Jonathan Martinâs background.
[03:27] Jonathan describes how the economics have impacted the sale of dental practices and explains EBITDA in detail.
[11:09] What are favorable KPSs, and how cash comes into play on an offer. What things have changed in the last 12 months?
[15:39] How do cash, stock, hold-out money and seller financing impact your sale?
[22:00] What are the critical items to evaluate as you are looking at an offer to purchase your business?
[24:28] Jonathan discusses whether a seller would receive more money from a DSO or an OSO versus a private transaction.
[29:51] What should a Dr. do if they receive unsolicited offers from a DSO or an OSO?
[33:53] The bottom line is to do your due diligence and get professional help.
KEY TAKEAWAYS:
Inflation, labor costs and the interest rate rise have slowed down dental practice sales.
Cash at closing, stock, holdback money and seller financing comprise the four components of an offer to purchase your practice.
Hire a professional to look over the contract when you are selling your business.
RESOURCE LINKS
People + Practice - Website
Dr. Sercan Akyalcin - Harvard Website
Harvard Orthodontics Dentistry - Website
Jonathan Martin - Website
Jonathan Martin - Linkedin
BIO:
Jonathan joined McGill & Hill Group in September of 2005. He earned bachelor's degrees in both accounting and finance, and a Master of Accountancy degree from the University of North Carolina at Charlotte. Jonathan works with dentists and dental specialists across the United States assisting them with their transition needs, and speaks regularly at dental schools and study clubs. He is a member of the American Institute of Certified Public Accountants and the North Carolina Association of Certified Public Accountants.
QUOTES:
âIf you are...
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Dr. Alfred Griffin, the co-founder of LightForce Orthodontics, is our guest on this episode of The Golden Age of Orthodontics. Dr. Griffin shares how LightForce has benefited patients and orthodontists in ways even the developer finds surprising. In addition, Amy introduces a new podcast for team members of the orthodontic office called Practice Talk. The host will be Lacie Ellis, and she is excited to share answers on topics staff members find challenging in their day-to-day office experience. Enjoy today's podcast with Dr. Griffin, and stay tuned for Practice Talk.
IN THIS EPISODE:
[04:25] Dr. Griffin explains his opinion on the best way to market a business and the products they have developed.
[06:42] LightForce just opened a factory in Wilmington, Massachusetts.
[08:41] Dr. Griffin discusses the benefits of LightForce to a patient.
[12:23] Dr. Griffin explains why this industry will grow in the future.
[14:49] The new features LightForce plans to integrate in the future.
[19:32] The practice benefits from implementing LightForce and the importance of the outcome to the patient.
[23:27] Amy describes how Dental Monitoring can help orthodontists.
[26:57] Amy introduces Lacie Ellis, who will be the host of Practice Talk.
KEY TAKEAWAYS:
Products and their developers used in orthodontic practices need to be those you trust.
LightForce has proven to reduce both treatment time and the number of visits needed by the patient.
A new podcast geared toward the staff members of the orthodontist's office is on the horizon. Donât miss Practice Talk coming next month!
RESOURCE LINKS
People + Practice - Website
LightForce Orthodontics - Website
Dr. Alfred Griffin - Linkedin
Dr. Leon Klempner - Instagram
BIOGRAPHY:
Dr. Griffin founded LightForce Orthodontics in 2015. He received his BS in Biochemistry from the University of Virginia, after which he completed a DMD and PhD at the Medical University of South Carolina while lecturing internationally in craniofacial biology. Dr. Griffin also has a Masters of Medical Science and Certificate in Orthodontics from the Harvard School of Dental Medicine, where he currently serves as faculty, and he is an ABO-certified practicing orthodontist.
QUOTES:
âYou need to work with companies you trust because the impact of something going wrong is quite high. So building trust is something that we are driving towards because that becomes the standard that orthodontists stake their business on.â - Dr. Alfred Griffin
âThe tools that enable doctors to have a better treatment plan and diagnoses will be the focus for LightForce in the future.â - Dr....
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Dr. Bill Layman, the owner of Straighten Up Orthodontics in Clearwater, Florida, is our guest on this episode of The Golden Age of Orthodontics. Dr. Layman talks about the advantages of using a 3-D Treatment Letter, demonstrating the potential outcomes of orthodontic treatment using virtual technology. This gives patients the assurance they require to move forward with treatment. Additionally, he discusses the advantages of remote monitoring and employing uLab for aligners. Thereâs never been a better time to be an orthodontist.
IN THIS EPISODE:
[00:57] Amy and Dr. Leon discuss what their marketing firm does and the frustrations Dr. Leon experienced as a practicing orthodontist. [03:47] Dr. Layman explains the benefit of a 3-D Treatment Letter. [07:58] What was the motivation for the creation of this digital technology? [11:06] The differences and benefits of Ulab for aligners. [13:22] Dr. Layman uses remote monitoring to the advantage of patients by acknowledging their busy schedules. [16:20] Dr. Layman responds to Dr. Strauss from Florida regarding virtual setups. [18:36] Three ways of creating 3D communication. [23:24] There is an increase in patient acceptance when they can see the result visually.
KEY TAKEAWAYS:
An animated representation of a patient's teeth after correction instills motivation and confidence, encouraging them to undergo the necessary treatment
Teamwork between an Orthodontist and a GP assures patients they are working with the right professionals
Patients highly appreciate having remote check-ups as it saves significant time
RESOURCE LINKS
People + Practice - Website
Dr. Bill Layman - Website
BIOGRAPHY:
Raised in a small Virginia farm town, Dr. Bill Layman worked during high school as a farmhand, loaded dog feed, mowed church lawns, and was a full-service gas attendant. After graduating from The Citadel with a Bachelor of Science in biology, he served as a paratrooper with the Armyâs 82nd Airborne. While in dental school at the Medical University of South Carolina, he was elected and served four years as class president while earning his Doctorate in Dental Medicine. He has lived and worked in Clearwater since opening Straighten Up Orthodontics in 2005. He and his wife Andrea have one son who is now attending Tulane University and majoring in Finance and Real Estate. Dr. Layman recently completed his Masters of Business Administration at the Wharton School, University of Pennsylvania, where he also received the Ben Franklin Award for leadership.
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On this episode of The Golden Age of Orthodontics, we are joined by Dr. Sercan Akyalcin, the head of Orthodontics at Harvard School of Dental Medicine. What is the future of Orthodontics, and how does digital dentistry play a role? What are the educational requirements for admittance to Harvardâs Orthodontic program? Dr. Sercan will discuss these topics and share his perspective on Do-It-Yourself Dentistry. Thereâs never been a better time to be an orthodontist.
IN THIS EPISODE:
Dr. Akyalcin discusses the variety of modalities studied to complete the training of an orthodontist and how the field of technology has drastically changed the tools available.
The Covid pandemic affected clinical hours of training; however, online teaching platforms adapted to change.
Dr. Akyalcin relates how the curriculum needs to include more classes focusing on the business side of orthodontics and states that there is a shortage of educators.
Discussion of the Do It Yourself Approach and why specialists will always be needed.
What does success look like for the next generation of orthodontists, and what is the importance of communication
Dr. Akyalcin advises the steps required to be accepted into the Orthodontic Program and the vision he sees for the Harvard Orthodontic program.
KEY TAKEAWAYS:
Learning the business side of an orthodontic practice is just as important as knowing the skill of dentistry.
Harvard is looking for well-rounded individuals to enter their Orthodontics Program. Therefore, although grades are important, they are not the determining factor.
Educators need to teach their students the business side of their practice.
RESOURCE LINKS
People + Practice - Website
Dr. Sercan Akyalcin - Harvard Website
Harvard Orthodontics Dentistry - Website
BIO:
Dr. Sercan Akyalcin joined the School as a member of the faculty in the department of Developmental Biology and program director for Advanced Graduate Education (AGE) in Orthodontics on March 1, 2022.
Akyalcin, a native of Turkey, received his DDS and PhD degrees from Ege University School of Dentistry. Soon after completing his PhD degree, he began his teaching career in Canada. He then went on to receive his clinical training in the Orthodontic Program at The University of Texas Health Science Center at Houston. In addition, he served as Bonham Magness Endowed Professor and Graduate Program Director at the same institution until 2016. He was a faculty member at Tufts University School of Dental Medicine in Boston, where he also served as the interim chair and graduate program director of Orthodontics before joining HSDM.
In his career as a dental educator and orthodontist, Akyalcin has published numerous peer-reviewed papers, contributed to published books and textbooks, and serves on the editorial boards of orthodontic and dental journals. He has been recognized with several
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On todayâs episode of The Golden Age of Orthodontics, co-hosts Dr. Leon Klempner and Amy Epstein, MBA, celebrate four years of their podcast with their listeners. They share clips of podcasts from those years and revisit the highlights of various episodes. Christopher Bentson, Suzanne Wilson, Dr. Sky Naslenas, Wes Lyon and Trey Lawrence are featured in this dynamic episode. A variety of relevant topics you will want to hear again are covered. At the end of this episode, there is a surprise announcement you wonât want to miss.
IN THIS EPISODE:
[00:56] Dr. Leon and Amy reflect on the beginnings of their podcast and will present highlights from podcasts that were fan favorites. [04:24] Christopher Bentson shares his thoughts regarding digital technology and where key players were focusing their investments. He also shares his recommendations on retooling staff. [12:10] Suzanne Wilson discusses essential business metrics or the value per patient visit. [13:18] Dr. Sky Naslenas tells us why she moved away from Invisalign. [15:57] Wes Lyon talks about factors to consider when you have an offer to sell your business. [17:21] Trey Lawrence advises on how to protect yourself if you are sued. [ 23:27] Amy and Dr. Leon share exciting news regarding the Golden Age of Orthodontics.
KEY TAKEAWAYS:
Orthodontists should be careful when taking patients who have experienced shoddy work and are seeking treatment. Again, thorough documentation is necessary to protect you from a lawsuit. Carefully consider selling your business. Itâs not just the cash you receive upfront. If someone wants to purchase your practice, you may want to keep it yourself. Valued staff can be excellent virtual assistants with training, which frees up the doctorâs time.
RESOURCE LINKS
People + Practice Website
Chris Bentson - Website
Suzanne Wilson - LinkedIn
Dr. Sky Nasleenas - Website
Wes Lyon - Website
Trey Lawrence - Facebook
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On todayâs episode of The Golden Age of Orthodontics, we are joined by Dr. Barry Benton, a board-certified orthodontist based in Oxford, Alabama. His practice, Designer Smiles by Benton, is in two locations. During Covid, Dr. Benton implemented Dental Monitoring to keep in touch with his patients and learned that it benefited both his practice and the patient. Today he shares how features like remote monitoring and dynamic scheduling have played a part in the success of his business. Donât miss the informative conversation.
IN THIS EPISODE:
[05:01] Dr. Benton explains why he began using remote monitoring in his practice. [08:32] Involving the entire staff in new technology was critical to the success and acceptance of his team. [10:33] Dynamic scheduling was implemented after remote monitoring and has proven successful. [14:28] The discussion of financial collections and insight into the length of time the appliance is viable. Learn additional benefits of dynamic scheduling. [22:19] Dr. Benton explains how remote monitoring assists the patient and the orthodontist. [27:54] Learn how remote monitoring and dynamic scheduling can benefit your practice.
KEY TAKEAWAYS:
Patients benefit from remote monitoring because they donât need to drive to the dental office as often. Compliance skyrockets when patients see the benefits for them. Involve your staff in the decision-making process when taking on new technology.
RESOURCE LINKS
Website - Designer Smiles by Benton
Facebook - Dr. Barry Benton
https://www.bracesbybenton.com/
BIO:
Dr. J. Barry Benton, D.M.D., M.S.D., is a board-certified orthodontist based in Oxford, Alabama, where he cares for patients at two locations of Designer Smiles by Benton, where he has worked since 2016. He received his Bachelor of Science at Furman University, his Doctorate of Medical Dentistry at the University of Alabama at Birmingham, and his Certificate in Orthodontics and Master of Science in Dentistry at Louisiana State University. Dr. Benton is also one of the youngest orthodontists in the country to be a diplomat on the American Board of Orthodontics.
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On todayâs episode of The Golden Age of Orthodontics, we are joined by Dr. Scott Law, co-founder of Smile Doctors, an Orthodontist-owned Orthodontic group. Smile Doctors has grown to over 360 orthodontist-only partner practices in more than 25 states. Smile Doctors is a collaborative effort that combines the talents of many doctors to offer strengths and identify weaknesses, always putting patient needs first. In addition, Dr. Law will share the benefits of being affiliated with an OSO and cite reasons why it may not be a good fit or experience for every doctor and the OSO.
IN THIS EPISODE:
[05:00] Dr. Law outlines the idea behind Smile Doctors. [06:49] The benefits and risks of joining an OSO. [13:46] Determining the optimal fit for doctors wanting to join an OSO. [18:10] Selling your practice and how economics, the size of practice, and timing play a part. [27:58] Retiring doctors who wish to sell their business and thoughts about losing the skill set of someone with experience.
KEY TAKEAWAYS:
OSOs benefit from providing so many ancillary services to the doctor that they do not have to provide. An OSO is not the right fit for a doctor who wants total control over every facet of their practice. It also doesnât work if a doctor is unwilling to check their ego. Everyone needs to be on equal footing. Being a part of an OSO gives an orthodontist autonomy. They no longer need to wait to have a dentist refer a patient. Orthodontistry is a business model that can stand on its own.
RESOURCE LINKS
Website - Smile Doctors
Linkedin - Dr. Scott Law
BIO:
Dr. Scott Law is a wet-fingered orthodontist charged with overseeing the clinical processes and responsibilities for Smile Doctors, an orthodontist-owned orthodontic group. After completing residency at Jacksonville University School of Orthodontics in 2009, he and his wife Jessica purchased a small practice from a retiring orthodontist in Killeen, Texas. Using techniques based on customer service, fun, empowerment, and excellence, they grew that location to one of the largest practices in the U.S. Looking out on the horizon in 2015 and seeing the threats and opportunities facing orthodontics; they decided to scale their business based on the principle of Love On People First. Together with partners Dr. Dana Fender and Dr. Greg Goggans, Smile Doctors has grown to over 360 orthodontics-only partner practices. As an organization, we are constantly seeking transitioning doctors and or associates that align with our culture of loving people and seeking excellence as we deliver the Ultimate Patient Experience.
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Today on The Golden Age of Orthodontics, we are joined by Ren Menon, the CEO of OrthoFX. Before founding OrthoFX, Ren spent 13 years in leadership roles at Align. Ren is also the co-founder of other startups and sits on the board of several fast-growing early stage companies. Join us as we bring you insights from Ren and chat about how OrthoFX can support orthodontists and their patients through their entire treatment journey.
IN THIS EPISODE:
[05:30] Ren explains what makes OrthoFX aligners stand out from the pack. [11:05] Ren shares the journey orthodontists take when they sign up with OrthoFX. [15:00] Finance systems and how practices can use OrthoFXâs system or choose to stick with their own. [22:00] How OrthoFX strives to keep the integrity of orthodontic practices. [28:56] Ren shares his thoughts on current trends in orthodontics that will affect the future of the practice. [33:36] Remote monitoring tool.
KEY TAKEAWAYS:
OrthoFX supports doctors by providing a complete set of digital solutions to attract and treat clear aligner patients Practices can use OrthoFX in whatever way works best for them. OrthoFX strives to help practices keep the integrity of the profession.
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On this episode we welcome back Trey Lawrence, as our special guest. Trey is the VP and general council for the AAO and he leads the organization's advocacy and legal teams. Trey is passionate about the legal, ethical, and regulatory issues around teledentistry and other emerging technologies that will impact the future of dentistry and orthodontics. Tune in to learn more from Trey as we chat about retreating DTC patients among other current topics concerning orthodontists and the possible legal ramifications
IN THIS EPISODE:
[12:34] Government agencies and offices that assist patients harmed by treatments. [21:00] Advice for orthodontists and patients coming from mailorder treatment. [27:00] Teledentistry and creating a baseline standard of care. [33:43] AI and Robotics impact on the dentist industry.
KEY TAKEAWAYS:
Legal issues are something every dentistry practice should be aware of and adjust to their needs, especially when patients may need issues rectified after using a mail order treatment. Teledentistry, AI, and robotics have impacted the entire dentistry and orthodontic industry and everyone should adjust accordingly with new standards.
QUOTES:
âObviously you want to take responsibility for your own treatment, but you don't want to be on the hook legally for some harm that a patient has experienced because of treatment that somebody else has provided.â -Trey Lawrence
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