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You've asked for it and we've delivered! Welcome to season two of The Tech Culture Vibes. In the very first episode, host Faiyaz is in conversation with guest Krish Velkar to talk about the next evolution of social connection, Metaverse. They talk about the future of it, the implications it will have in our daily lives and the advanced technology behind it. Tune in.
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An episode packed with great insights, and examples as we continue to dissect the new demographic of the next billion Internet users in upcoming markets.
Tune in to join in, on our conversation on
a) The seven key attributes that are unique about this audience set
b) What UI practices to keep in mind to build platforms/content for this demographic
b) Companies that have shown us how to communicate with, and how to create for the NBU
(Nike Philippines, Flipkart India, Gojek Indonesia, Tiktok worldwide)
c) Advice for brands, to keep in mind when creating content for the NBU
d) We discuss how Facebook missed the bus relatively speaking, to Tiktok and other NBU products
e) We talk about Google voice search, image search, translate and Lens, which now has all of these integrated into it is 100% Google's bet to meet the NBU demands!
Biggest advice - Don't wait for articles on the internet to learn about your new audience. Spend time reading them, instead of 'just' the new Gartner/BCG article!
Tune in! it's a lot of information but easy to consume over the conversation!
Dillah Zakbah
is currently the Director of Creative Technology and Innovations, BBH LA
She's discussing the NBU approach Nike took to enable kids in Philippines to pick up, and play better basketball! And a lot more! -
Fehlende Folgen?
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If you're in the digital marketing industry, you'd have invariably heard this key word, Digital Transformation, like a 100 times. With that word, comes the analysis of the new internet audience, called The NBU. The next billion users. In this first of the two part series, we're joined by Dillah Zakbah, the rockstar Creative Technologist, currently the Head of Creative Tech and Innovations at BBH, Los Angeles. She talks about how she got to, where she got to and what's different between the Asian markets and the US. Join us!
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Welcome to episode 1, Season 2
ALL ABOUT AR
We are joined by the incredibly insightful Krish Velkar.
Who talks to us about, AR, where it is in the consumer space, and where is it likely to be.
Krish is adding exactly the science we need in marketing, and communications
We talk about the acceptance of AR (and any new technology) via the 'Technology acceptance' model
We also talk about what makes a good consumer experience, via the Pine & Gilmore experience model
Krish walks us through some of the standout attempts made by brands in the realm of Augmented reality and we discuss what consumer experiences in the near future are likely to look like
10:22 What is this Tech, and what is the key differentiator for AR
11:11 Use case number 1 - Ikea
15:00 How the ceiling on this technology is going to keep changing
Added tech that has to evolve to complete the ecosystem (Creating 3D models at scale)
17:00 Fun fact about Scapic that is mentioned in this conversation, it was bought by Flipkart on 17th for an undisclosed amount
17:18 WebAR and the Lenskart example
19:16 Wearables, accessories and AR
22:16 AR in Cosmetics
25:00 Burger King Burn the McDonalds ad
26:00 Functional problems solves using AR (Google Maps AR update)
27:45 Pine and Gilmore's experience model
What the audience essentially seeks out in a new experience
a) Entertainment quotient
b) Educational quotient
c) Aesthetic quotient
d) Escapism
AR ticks off the boxes on most
33:40 Where can AR help when it comes to high involvement purchases, and low involvement purchases
39:34 The Technology acceptance model
How to understand if a piece of technology will be accepted by the audience
a) Perceived ease of use
b) Perceived utility
An additional aspect being discussed now
c) Perceived Social currency (Will one look good or stupid adopting this tech) -
Ever wondered when agencies would get their due? Ever scratched your head thinking why is it that consulting companies have an average ticket size of USD 900,000 while agencies, are fighting a price war for INR 1.5 lakh a month?
In this episode of The Tech Culture Vibes, we have Soham Bhagnari, ex iProspect, Foxymoron, currently Hotstar, telling us the fundamental difference in approach between the Accenture's of the world, and classic Digital agencies.
Like for instance, the glaring difference between the heads versus hands and legs ratio for both the entities.
Soham, talks to us about why it is unfair, but only to some extent.
We also talk about what has to change and what the future for agencies looks like.
Don't miss this one if you think it is time things changed (for good) -
This week, Faiz is joined by his very close and dear friend Jahnavi Duvvuri. Together, they talk about the role that advertisers play during this age of misinformation, fake news, lack of transparency and emphasize the importance of media literacy. They discuss whether tech giants should shift their business strategy from pure profitability to morality and the kind of roles do end-users play in these consuming based platforms.
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This week, Faiz is joined by Associate Media Director, at UM Labs MENA, Muzammil Hamza. In this episode, Muzammil talks about UM Labs, the ecosystem of Tik Tok and how the platform structures its UI for advertisers. Tune in
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We are joined by Hamza Rizvi, who talks about the big change in internet culture in India, enabled by the fact that the tier two, has well and truly arrived. We talk the changing landscape of platform consumption from YouTube to Facebook to tiktok. We also talk about the relevance of 'trends for the year' articles that show up at the beginning pg every year and how realistic these are. How does one pick a real trend from a manufactured one? We touch upon the growth prospect digital is pregnant with, versus mainline
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This week, Faiz is joined by Head of Business, North, FoxyMoron, Prachi Bali. In this episode, Prachi talks about the pros and cons of working from home and how one can prioritize their day to ensure that they can work efficiently from their comfort zone.
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This week, Faiz is joined by Content Creator and StoryTeller, Aniket Dasgupta. In this episode, Aniket talks about how consuming entertainment has changed after lockdown, the supply and demand for content production and whether consumers want short or long format consumption. He explains how cringe content is subjective and also discusses Tik Tok's unique method of promoting their own content. Tune in.
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This week, we are joined by client servicing director at Dentsu Webchutney, Aksshay Pathak. In this conversation, Aksshay shares his own experience of handling stressful situations at work and how one can create a better work life balance for themselves. Tune in.
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Content consumption has gone up during the lockdown, but what about production?
Suveer Bajaj, Co Founder, FoxyMoron,
talks about what changes for the content production business in the times of COVID.
Show highlights
1. Entertainment are more in demand now than ever because it address the innate human need - Dopamine release
2. How big is the OTT pie?
3. What awaits the large scale movie production business post lockdown?
Tune in for a rash course on the Content business, Tune in to know why there's opportunity in this space!
Suveer Bajaj, is the Co Founder of FoxyMoron but his Facebook says MidWife at Foxy and we believe that's a very accurate description! -
What are the biggest questions on our minds right now?
The impact of COVID on businesses? That's exactly what Ayaz and I talk about in this episode of The Tech Culture Vibes.
Show summary
1. COVID has caused businesses which weren't on digital to get on digital, including Brick and Mortar shopping to Art Galleries! This is the time that'll witness literally every business to have a 'mobile store front', therefore great time to be on eCommerce
2. Needs are seeing a spike in interest and Wants are taking a nosedive
3. Entertainment has become one of the biggest demands, almost at par with needs.
Ayaz is a Dubai based Digital Marketer with a very keen interest in consumer behavior and emerging trends.
You don't want to miss this show.
Happy listening! -
Right, so episode one of The Tech Culture Vibes is here. This episode sets context and gives a glimpse of the format, a rough profile of who the guests will be and why this is an Alexa flash briefing version of all the happening on consumer technologies. This episode is reason enough for you to subscribe!
