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In our Product Spotlight, Matt sits down with Greg Harvey, the QLD State Sales Manager, to discuss the exciting new product for Clever Choice - the Hybrid Immortal Chevron.
First to market, Clever Choice is very excited about this groundbreaking new product. Greg unpacks the features and benefits and explains why the Hybrid Immortal Chevron will change the flooring industry forever. -
In this inspiring episode of The Underlay, hosts Matt and Michael sit down with Fiona and Helen, the driving forces behind the "Females in Flooring" initiative. Together, they explore the motivations behind this groundbreaking movement and the critical need for greater female participation in the flooring industry. Fiona and Helen share personal stories, highlight women's challenges in the sector, and celebrate the successes that have already been achieved through their initiative.
Listeners will gain insights into how the "Females in Flooring" program is working to provide support systems and opportunities for women in the industry while also hearing first-hand accounts of resilience and triumph. This episode is packed with powerful stories and future aspirations for inspiring and empowering more women to join and thrive in the flooring trade.
If you're curious about how the flooring industry is changing or want to hear more about the incredible impact of this initiative, this episode is a must-listen.
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As the Melbourne trip drew to a close, we spent some time with the whole Melbourne team in their new warehouse. Together, we reflected on the week that had been, and it gave Matt and Michael a chance to talk further about what they had seen from Clever Choice's service perspective.
The journey that Clever Choice is on in Melbourne is an exciting one. The team is firing and now has the logistics to back them up. A warehouse full of Clever Choice stock ready to service Melbourne is at their fingertips. -
In this episode of The Underlay, we delve into the importance of apprenticeships within the flooring industry and how they shape its future. Joining us are two store owners and their apprentices, offering firsthand insights into the world of mentorship and learning. Fiona, the owner of Coffs Harbour Carpet Court, is accompanied by her apprentice Karly, while Dan from Choices Flooring Port Macquarie brings along his apprentice, Jarrah.
Together, we explore the benefits of apprenticeships for both businesses and individuals, discussing the skills that apprentices gain, the challenges and rewards of training the next generation, and the impact of programs like the one offered by the Flooring Covering Institute of Australia (FCIA). Whether you're in the flooring industry or simply curious about the journey from apprentice to professional, this episode highlights the essential role apprenticeships play in keeping the trade strong.
For more information on apprenticeship programs, visit the FCIA website at www.fcia.org.au.
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On our last store visit on the Melbourne tour, we headed to Ballarat and met Greg and his wife Kim, who owns the Floorworld Ballarat store. Greg has been in the flooring industry since he was a teenager and has been a business owner since the age of 19. it's a full house as Matt is joined by Clever Choice GM Michael Roberts and the latest Clever Sales Manager, Ethan Karlar, to talk with Greg about the industry's evolution and just how vital the relationship between supplier and store is to ensure a happy customer.
Check out the team at Delta Floorword Ballarat on the link below.
https://www.floorworld.com.au/store-details/delta-floorworld-ballarat
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The Melbourne Tour continues as we travel to Lilydale to catch up with an old friend. Emma Griffiths has been on the show before, but this time, we find her preparing for a new adventure with her new business, Elliot Lane. Jackie joins us from Spectrum Curtains and Blinds; she and Emma work closely together to bring a "whole package" mentality to the interior design space.
Matt is back and, along with David from Clever Choice, discuss the future for the two ladies, and we hear again just how important it has been for Clever Choice to have a footprint in Victoria. -
Our Melbourne Tour continues as we chat with Fiona from the FCIA. This is the second time we have spoken to Fiona, and with twelve months between appearances, we have plenty to discuss. Fiona discusses the new "Females in Flooring" initiative and how we can champion females in the Flooring Industry.
One of the FCIA's missions is to grow apprentices in the Flooring Industry, and Fiona will explain how store owners are starting to embrace the apprentice model.
It was amazing having Fiona on The Underlay; we can't wait to chat with her again.
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The Underlay goes on tour to Melbourne, and for our first episode, we chat with Matt Hadden from Bayside Floorworld. Matt welcomed us into his store, and with the help of Clever stalwarts Ian Walker and Michael Shnider, we gave Matt the Underlay treatment. Matt is a California native but has made Melbourne his home for the last 23 years and has been in the flooring industry for 17 of those. A mix of retail and commercial, Matt is kicking some serious goals, and Clever Choice is helping him along the way.
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Matt sits with Clever Choice GM, Michael Roberts to discuss the brand-new "Clever Way".
The last eighteen months have seen a huge change in Clever Choice as a company, and the seventy-eight-page "Clever Way" document is one of the fruits of that change.
Over several episodes, the boys will break down "The Clever Way" and explain the ins and outs and how it will benefit the retail stores and the end user. -
Matt chats to the QLD State Sales Manager for Clever Choice about the brand new product, "Vinyl 5mm."
With some great features and benefits that will make this new product a favourite in retail stores and end users alike, Greg is more than excited about this latest range. -
In a first for The Underlay, we are holding a "Sales Roundtable". Five of Clever Choice's frontline sales reps and managers join Matt on the podcast to talk about life on the road and their personal journeys with Clever Choice. We get to under the hood of what it takes to manage huge territories and we find out how each territory is unique in its own right.
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In a first for The Underlay, we go onsite to Kiepe Hair. A Clever Choice customer who has a home hair salon installed a Clever Choice resilient solution, which still looks brand new. Kellie's daughter, Emma, also joins us to make it a family affair. Between the two of them, we find the secret to building a successful business while juggling clients and family in the same space.
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Brett Talbot from Floorworld joined Michael and Matt at Clever HQ to discuss all things "Floorworld." The boys discussed the Floorworld model and where. they are heading in the future. Brett is another lifelong member industry with experience across many facets. The relationship between Floorworld and Clever Choice is a burgeoning one, and we are looking forward to seeing where it goes.
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Twelve months ago Matt Lugo decided to make the leap from Installer to Store Owner and now with two Andersens stores under his management, life is busy but a lot fun for the young man. In a similar story to almost everyone we speak to Matt bleeds flooring, straight out of school he entered the industry and hasn't looked back.
We are live on-site at Matt's Coorparoo store where they are just about to unveil a new event space, we meet the team and even get one of his young charges on for a chat. This was a fun episode where we discussed the future of the two stores and also the importance surrounding yourself with the right people to ensure success. -
It's a year of change for Clever Choice and 2024 will see the inclusion of 4 new ranges in the Resilient Solutions range. Greg Harvey the QLD State Sales Manager joins Michael and Matt to unpack the range and what it means for the end user.
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Michael and Matt welcome Jim Hilston into the studio to discuss all things wood flooring and what it takes to be an "expert witness" in the flooring industry.
Jim's career took off when he served as the Product Manager for timber flooring at Fired Earth Ltd in the UK. His role covered the entire process, from sourcing to the final touches of installing highly sought-after products. This experience sparked his interest in upscale interior solutions, introducing him to innovative flooring designs and finishes far from the ordinary.Leveraging this experience, Jim established Hilston Wood Floors in Australia in 2004. His journey from a hands-on tradesperson to a successful business owner and esteemed flooring specialist has been marked by his dedication to offering exceptional services and products that captivate his clients.
Jim is also renowned for his expertise in providing detailed reports and serving as an expert witness in legal matters. With his extensive qualifications and role as a Senior Inspector with the ATFA, along with being an active member of the Building Dispute Practitioners Society, he has contributed to over 1000 reports. These documents range from repair evaluations to comprehensive reports for legal disputes, ensuring accurate and dependable information on flooring performance and aesthetic issues.
Check out Hilston Wood Floors on the link below
https://hilstonwoodfloors.com.au/ -
We start 2024 with QLD Sales Manager Greg Harvey as our resident expert. He discusses the Clever Choice Timber Solutions range and along with Michael explains the quality of the products available.
We also learn a little too much about what floats Micheals boat and Greg explains why he believes the Bamboo is still the hidden gem of the Clever Choice range. -
We kick off the 2024 season with a clip show. Some of the best of our episodes all crammed into one show. We have hand picked nine stories from the 2023 year and all with the same thread, a love of flooring.
We hear stories of why people got into the industry, how hard is working with your partner and just how lucky it is to know from a young age exactly what you want to do.
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We finish 2023 off with a special episode.
With the help of Josh from Marques Flooring at Nerang we had the pleasure of spending some time with Olympic Gold Medallist, Sally Pearson. Sally had recently built her dream home and Marques Flooring supplied and installed her amazing new Clever Choice Flooring. We discussed the renovation process and how she decided that Marques Flooring was the perfect partner for her project.
We couldn't spend time with a Gold Medal winner without discussing that amazing moment when she crossed that line in London and all of Australia cheered in unison.
It was incredible to have Sally invite us into her home, we hope you enjoy the episode.
Merry Xmas from the team at Clever Choice and The Underlay Podcast.To check out Marques Flooring click on the link below
https://marquesflooring.com.au/ -
Gary has spent what seems an age in the flooring industry. A Butcher by trade, Gary changed to flooring and started as a commission-only salesman. Seeing a builder's sign was a business opportunity and Gary, and his didn't miss many chances to forge a long-term relationship with many builders on the Gold Coast.
Gary has built a business based on quality service and great products by running his commercial flooring business out of the Specialty Flooring Xtra store in Underwood. Michael and Matt discover who he started, how the commercial side differs from residential and also how the Carnivore diet has changed his life.
Check out the store on the link below
https://www.flooringxtra.com.au/stores/underwood/ - Mehr anzeigen
