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Andy really hopes that you will join him for this episode of The Wedding Biz as he welcomes back to the show Bryan Rafanelli of Rafanelli Events! Bryan is a renowned designer and planner and is the founder and chief creative officer of Rafanelli Events, and he has been behind some of the most high-profile events in recent history, including Chelsea Clinton’s wedding and several of President Obama’s White House state dinners. His team has also worked on key campaign events for Vice President Kamala Harris!
Bryan opens up about the pressures of maintaining excellence in a saturated market, admitting that even after decades of success, he still feels the weight of “being only as good as your last event.” Listen in to hear him reflect on how he balances innovation with authenticity, rejecting trends for the sake of trends and instead focusing on creating meaningful connections through his work. He also shares his candid thoughts on burnout, revealing that while he’s sometimes tempted to step back, his passion for creativity keeps him grounded. Whether designing an unforgettable party or brainstorming new ideas, Bryan thrives on making the impossible possible!
This episode of The Wedding Biz truly goes beyond event planning, diving deeply into the challenges of balancing the business and creative aspects of a career in design. Bryan and Andy also touch on the importance of surrounding oneself with talented people, finding joy in personal routines, and staying motivated in the face of immense success. Join them for an inspiring conversation about the highs and lows of life at the top of the creative industry!
If you enjoy and get something insightful out of this conversation with Bryan, then please don’t keep it to yourself! Andy asks that you please share it with at least three friends and/or colleagues you know who would benefit from hearing this episode. Also, be sure to leave a top review wherever you listen because that really helps Andy and the show out!
Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.
SUPPORTING THE WEDDING BIZ
Become a patron and support Andy and the show! If you are so inspired, contribute!
Time Stamps
[0:31] – We learn that this episode’s guest is returning guest Bryan Rafanelli of Rafanelli Events!
[2:01] - Bryan strives to create unique and memorable events that resonate with their themes!
[3:35] - Bryan shares how he loves his current creative career and feels fulfilled by the challenges that it presents.
[6:32] - Andy recalls Bryan's appreciation for balancing artistic creativity with business success.
[7:36] - Bryan emphasizes the importance of balancing creativity and business for overall success.
[9:27] - Bryan believes in staying engaged with both creative and business aspects for success.
[11:01] - Bryan values all opportunities and continuously strives to maintain and enhance his success.
[14:50] - Pushing his team forward, Bryan thrives on accomplishing seemingly impossible challenges.
[17:11] - Bryan finds fulfillment in balancing work and personal happiness while taking advantage of exciting opportunities.
[19:40] - Andy recalls a memorable event that Bryan designed and seeks another satisfying story.
[20:15] - We learn how Bryan has mastered creating adaptable wedding plans, finding beauty in unexpected weather.
[23:26] - We hear how Bryan enjoys solving real-time challenges in event planning, especially in relation to weather changes.
[26:33] - Bryan is involved in politics and anticipates the impact of upcoming elections on his work!
[29:00] - Andy reveals where Bryan can be located online.
RESOURCES
Bryan’s Previous Guest Spots on The Wedding Biz
Michelle Rago’s Previous Guest Spots on The Wedding BizFind Bryan:
Rafanelli Events - Website
Rafanelli Events’ Instagram Page
Rafanelli Events’ Facebook Page
Rafanelli Events’ Twitter Page
Follow The Wedding Biz on Social:
The Wedding Biz
The Wedding Biz on Instagram: @theweddingbiz
The Wedding Biz on Facebook: @theweddingbiz
The Wedding Biz Network
The Music Makers
Support The Wedding Biz by clicking here.
Title Sponsor: This episode is sponsored by Kushner Entertainment.
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Frequent guest of the show David Stark returns for this episode of The Wedding Biz! David is a renowned event designer and planner with over 25 years of experience in the industry, and as the founder and chief creative officer of David Stark Design and Production, his impressive client list includes celebrities such as Glenn Close and Brad Pitt, SNL’s 40th Anniversary, The Whitney Museum of American Art, and The Metropolitan Opera.
Listen in as David shares insights into his creative process, discussing the balance between designing for clients and creating art purely for himself. He reflects on collaborations with other artists such as, for example, his recent work with Joe Dienst, and he explains how these projects allow him to break free from the constraints of client work.
Throughout Andy's conversation with David, David stresses the importance of scale in his designs making sure that every element of an event commands its space. He shares his desire to simplify his work, aiming for restraint by using fewer, more impactful elements.
He also discusses staying relevant in a constantly evolving industry, focusing more on his own artistic growth rather than competing with his peers, and highlights why it is important to embrace discomfort and push creative boundaries in order to avoid stagnation.
Andy, as always, had a great time chatting with David and hopes that you enjoy the conversation. If so, then please don’t keep it to yourself. Andy asks that you please share it with at least three colleagues you know who would benefit from hearing this episode. Also, be sure to leave a top review wherever you listen because that really helps Andy and the show out!Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.
SUPPORTING THE WEDDING BIZ
Become a patron and support Andy and the show! If you are so inspired, contribute!
Time Stamps
[0:31] – Returning guest David Stark is today's guest!
[2:55] - Collaborating with other artists allows for creating personal, expressive work outside of client projects.
[5:02] - How would Andy describe David's style?
[6:23] - David focuses on creating simple, large-scale designs with restraint, removing extraneous elements.
[9:49] - Andy focuses on his own vision in the music industry, valuing innovation over staying relevant.
[11:35] - Not giving much thought to relevance, David prioritizes unique, client-specific designs, drawing inspiration from diverse fields.
[14:33] - Referencing his book The Creative Act: A Way of Being, Andy references Rick Rubin's advice, emphasizing that creative desire must surpass fear.
[15:06] - David reveals that he embraces discomfort in new projects, pushing for innovation while navigating uncertainty and fear.
[18:20] - David accepts the constant imbalance in running a business and embraces change as part of growth.
[21:05] - Constraints lead to innovation, and David sees opportunity in new team members' contributions.
[24:01] - Soon visiting Morocco for the holidays, David feels inspired by diverse global projects and is grateful for new opportunities as an artist and business owner.
[25:58] - Andy shares where David can be found online.
RESOURCES
David's Previous Guest Spots on The Wedding Biz
Rick Rubin - The Creative Act: A Way of Being
Ryan Holiday – The Obstacle Is the Way
Find David:
David’s Website
David’s Instagram Page
David’s BooksFollow The Wedding Biz on Social:
The Wedding Biz
The Wedding Biz on Instagram: @theweddingbiz
The Wedding Biz on Facebook: @theweddingbiz
The Wedding Biz Network
The Music Makers
Support The Wedding Biz by clicking here.
Title Sponsor: This episode is sponsored by Kushner Entertainment.
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Fehlende Folgen?
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Longtime listeners of the podcast will likely be familiar with today’s guest as she has been on the show several times already! Join Andy as he welcomes back Meghan Ely, the owner of OFD Consulting! Meghan is a longtime industry speaker and writer and is a wedding pro educator with regular contributions to Wedding Planner Magazine, The Knot, Wedding Business Magazine, Catersource, and SpecialEvents.com.
Meghan joins Andy for this episode to discuss defining and achieving luxury in the wedding industry. With years of experience and numerous accolades, including but certainly not limited to being recognized as one of the most influential wedding professionals by Event Tech, Meghan shares invaluable insights into what sets luxury weddings apart.
Andy invites you to listen to gain a deeper understanding of the various elements that make up a luxurious experience beyond mere budget, including personalized details, meticulous planning, and memorable moments that resonate with couples and guests alike. Meghan discusses the importance of showcasing standout features in wedding submissions, including florals, paper goods, and rental choices, all of which play a critical role in attracting attention from prestigious publications!
Andy and Meghan also dive into the strategic approach required for effective media submissions, including how to tailor a compelling narrative and the significance of exclusivity in luxury placements. Meghan also touches on leveraging social media to enhance brand identity and visibility in the luxury market, emphasizing the need for a cohesive digital presence.
Andy hopes that you will tune in to learn how to navigate the luxury landscape in weddings with finesse and intention! If you enjoy the episode and get something out of it, then he encourages you not to keep it to yourself! Please share this episode with a few people you know who might also enjoy it. Be sure to also subscribe to the podcast if you aren't already so that you never miss a new episode and to leave a top review wherever you listen, as that really helps out Andy and the show!
Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.SUPPORTING THE WEDDING BIZ
Become a patron and support Andy and the show! If you are so inspired, contribute!
Time Stamps
[0:22] – This episode’s guest is returning guest Meghan Ely!
[1:24] - Meghan discusses the varying definitions of luxury, emphasizing personalized experiences and attention to detail.
[3:55] - Meghan points out how luxury publications prioritize standout details, including florals, paper goods, and rentals in submissions.
[5:36] - Meghan describes a good submission: a vendor list, couple write-up, and curated photo gallery.
[8:05] - Learn how submission guidelines vary.
[10:31] - Editors typically respond within 6 to 8 weeks, but luxury submissions can take even longer.
[13:08] - Meghan argues that following up on submissions is crucial and that respectful withdrawal is necessary if there's no response.
[14:25] - Meghan advises aligning brand identity with luxury across digital platforms and using social proof.
[16:30] - Effective project management tools can help maintain luxury branding and regular audits for improvement.
[18:55] - Andy shares where to find Meghan online.
LINKS & RESOURCES
Meghan’s Previous Guest Spots on The Wedding Biz
Find Meghan:
OFD Consulting - Website
OFD Consulting - Facebook Page
OFD Consulting - Instagram Page
OFD Consulting - Twitter Page
OFD Collective - Website
Wedding Industry Speakers - WebsiteFollow The Wedding Biz on Social:
The Wedding Biz
The Wedding Biz on Instagram: @theweddingbiz
The Wedding Biz on Facebook: @theweddingbiz
The Wedding Biz Network
The Music Makers
Support The Wedding Biz by clicking here.
Title Sponsor: This episode is sponsored by Kushner Entertainment.
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Andy is so thrilled to be welcoming his business partner, Robert Sherman, back to the show! Robert is Andy’s business partner at Kushner Entertainment and is also the owner of Washington Talent, a legendary entertainment company established over 55 years ago.
Together, Andy and Robert tackle the topic of employee retention, discussing how to keep employees engaged, happy, and loyal over the long term. Robert shares some valuable insights from his decades of experience, explaining how hiring for company culture is just as crucial as hiring for skill sets and emphasizing the importance of communication, ensuring that employees not only understand but also believe in the organization's goals.
Robert's approach to management is rooted in collaboration rather than hierarchy. Avoiding terms like “boss” and “employee,” he instead opts to lead through transparency and mutual respect. He also discusses the importance of flexibility in modern workplaces, citing examples from his own company where remote work has helped retain top talent.
Tune in to hear practical tips on employee motivation, such as offering periodic bonuses, staying ahead of salary increases, and understanding individual motivations beyond monetary compensation. This conversation is filled with actionable advice for leaders looking to foster loyalty and long-term commitment within their teams while maintaining a positive and productive work culture!
If you enjoy and get something out of the show, then Andy urges you not to keep it to yourself! Share it with a few people you know who might also enjoy it and get something out of it, and he would also be grateful if you were to subscribe to the podcast if you aren't already so that you never miss a new episode! Be sure to also leave a top review wherever you listen because that really helps out the show and helps people find it!
Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.
SUPPORTING THE WEDDING BIZ
Become a patron and support Andy and the show! If you are so inspired, contribute!
Time Stamps
[0:47] - Andy and his business partner Robert are talking all things employee retention.[2:54] - Robert reveals his philosophy regarding his relationship with his employees.
[4:08] - Robert argues that clear communication with employees is essential to ensure that they understand and respect company goals.
[6:19] - Finding culturally compatible employees is key, and compensation isn't the only factor that Robert considers.
[8:10] - Robert points out that passion plays a significant role in the entertainment industry, with some success attributed to luck.
[10:04] - Robert, in interviews, describes jobs in a less glamorous way to help temper expectations.
[13:35] - Appreciation, Robert asserts, whether through bonuses or non-financial gestures, is vital for retaining employees.
[15:10] - Robert stresses the importance of empathy and understanding between managers and employees, even in professional settings.
[18:20] - Robert sees himself as a manager, not a boss, and believes in balancing authority with empathy.
[21:09] - It's important to find the appropriate balance between personal and professional boundaries while hiring.
[24:33] - Robert argues direct communication with employees fosters trust and respect in any company.
[26:11] - Hear where Robert can be found online.
RESOURCES
Robert's Previous Guest Spots on The Wedding BizFind Robert:
Kushner Entertainment - Website
Washington Talent - Website
Follow The Wedding Biz on Social:The Wedding Biz
The Wedding Biz on Instagram: @theweddingbiz
The Wedding Biz on Facebook: @theweddingbiz
The Wedding Biz Network
The Music Makers
Support The Wedding Biz by clicking here.
Title Sponsor: This episode is sponsored by Kushner Entertainment.
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If you have been a longtime listener of the podcast, then today’s voice may sound familiar to you as it is her third appearance on the show! Andy is so thrilled to welcome back Tara Guerard, owner and creative director of Tara Guerard Soirée headquartered out of Charleston, South Carolina (and with an additional office in New York City). Tara is recognized as one of the nation's leading tastemakers globally, and she is here to share some exciting updates since she was last on the show.
Listen as she and Andy reflect on the profound changes brought about by the pandemic and how it has influenced their approach to client relationships. Tara shares her struggle with the shift to virtual meetings, highlighting why it's important to have in-person connections and how much she values reading a client's body language and energy, something that is unfortunately difficult to replicate over the phone or through a screen.
Tara shares some insights into maintaining energy and inspiration after decades in the business. She credits her success to her naturally high energy levels and an unrelenting desire to learn and grow, revealing her plans to pursue new creative endeavors when she turns 60.
Tara also discusses the challenges of working in diverse locations where the level of service may not meet her high standards, emphasizing the importance of adaptability and her commitment to ensuring that every event is executed as flawlessly as possible. This episode is a must-listen for anyone interested in the intersection of creativity and business, and Andy had such a great time chatting with her again!
If you enjoy the show, then Andy urges you not to keep it to yourself! Share it with a few people you know who might also enjoy it and get something out of it, and he would also be grateful if you were to subscribe to the podcast if you aren't already so that you never miss a new episode! Be sure to also leave a top review wherever you listen because that really helps out the show and helps people find it!
Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.
SUPPORTING THE WEDDING BIZ
Become a patron and support Andy and the show! If you are so inspired, contribute!
Time Stamps
[0:26] - We learn that today's guest is returning guest Tara Guerard of Tara Guerard Soirée.
[2:26] - Tara elaborates upon how meeting clients in person is more effective for connection than communicating electronically.
[5:11] - High energy and enthusiasm drive Tara's lifelong learning and future aspirations, even at 55.
[7:08] - Each wedding's uniqueness keeps Tara's work exciting, even when using her least favorite flowers!
[10:22] - Pleasing people has fueled Tara's success, although she does sometimes go to extreme lengths to make others happy.
[11:57] - The biggest challenge in wedding planning is working with vendors unfamiliar with high service standards.
[14:48] - Tara reveals how balancing creativity with business acumen has led to success, including never being in debt.
[18:04] - The book Unreasonable Hospitality inspires Tara to integrate exceptional service with effective business practices.
[19:09] - Speaking at conferences and sharing her experiences as a business owner and mother is rewarding for Tara.
[20:38] - Managing work and family life for Tara involves setting rules for herself and multitasking, with exercise as a mental and physical outlet.
[23:11] - What about the future excites Tara?
[24:57] - Andy reveals where Tara can be found online.
RESOURCES
Tara’s Previous Guest Spots on The Wedding BizBook:
Will Guidara - Unreasonable Hospitality
Find Tara:
Tara Guerard - Website
Tara Guerard Soirée - Website
Tara’s Instagram Page
Tara’s Twitter Page
Tara’s Pinterest PageFollow The Wedding Biz on Social:
The Wedding Biz
The Wedding Biz on Instagram: @theweddingbiz
The Wedding Biz on Facebook: @theweddingbiz
The Wedding Biz Network
The Music Makers
Support The Wedding Biz by clicking here.
Title Sponsor: This episode is sponsored by Kushner Entertainment.
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Andy is thrilled to once again be sitting down with Andrea Eppolito, a renowned luxury wedding planner and author of AI for Wedding Professionals. Andrea shares her initial hesitation toward AI and recounts how she dedicated daily time to understand and leverage this technology, highlighting its comparison to the invention of the internet in terms of impact.
Hear Andrea's take on how AI, particularly ChatGPT, can serve as a powerful creative assistant, sifting through data, spotting patterns, and offering insights that would take humans weeks to uncover. She stresses the importance of training AI to emulate one's personal style, creating a tailored experience that reflects the user's unique voice and sensibilities.
The conversation also addresses some of the common criticisms of AI, such as its perceived robotic nature. Andrea highlights her strategy of creating a personalized AI profile, which involves feeding ChatGPT with detailed information about her writing style, design preferences, and professional outputs, resulting in content that mirrors her voice (although still making tweaks to enhance it even further).
Andy and Andrea additionally explore the practical applications of AI in the wedding industry. From content creation, communication, task management, and data analysis, AI tools such as ChatGPT, IBM's Watson, Grammarly, Trello, and Eventbrite are transforming how wedding professionals operate, and Andrea emphasizes the efficiency offered by AI, allowing professionals to reclaim time and focus on their creative and strategic endeavors.
Listen as Andrea also provides some helpful insights for those new to AI. She advises starting with educational resources and gradually integrating AI into routines, emphasizing the symbiotic relationship between humans and AI where continuous interaction and feedback lead to desired outcomes. By embracing AI, wedding and event professionals can enhance their creativity, streamline operations, and maintain a competitive edge in the industry!
Andy had such a great time having this timely, insightful conversation with Andrea and hopes that you enjoy listening! If so, then please don’t keep it to yourself! If you can think of at least three people who would enjoy this episode, Andy would love it if you were to share it with them. He would also appreciate it if you left a top review wherever you listen because that really helps the show out.
Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.
SUPPORTING THE WEDDING BIZ
Become a patron and support Andy and the show! If you are so inspired, contribute!
Time Stamps
[1:03] - Today's episode is with Andrea Eppolito, who shares insights into using AI for wedding planning.
[2:23] - Andrea explains how AI acts as a creative assistant, spotting patterns and offering insights quickly.
[4:11] - Andrea has trained ChatGPT to mimic her style by uploading detailed personal profiles and content samples.
[7:40] - Think of AI as a powerful personal assistant; you make final decisions and edits.
[9:18] - Hear about Andrea's book, AI for Wedding Professionals.
[10:26] - Andrea further advises listeners to train ChatGPT with specific prompts and feedback for accurate and personalized content creation.
[13:06] - Hear how Andrea and her husband have used various GPTs for tasks such as legal documents.
[15:27] - Andrea encourages listeners to use AI tools like Grammarly, Trello, and Eventbrite for efficiency in various tasks.
[18:40] - AI saves time on grunt work, allowing focus on creative and unique tasks.
[21:10] - We are encouraged to start with ChatGPT, ask for guidance, and spend daily time learning AI.
[23:45] - Some people use AI for referrals to avoid ads and get unbiased, authentic recommendations.
[26:23] - Andy shares a story in which he used ChatGPT to help him prepare a ten-minute presentation for a big opportunity.
[28:25] - Once you overcome AI anxiety, you can balance its use with your personal touch and creativity.
[30:17] - Hear where to find Andrea online.LINKS AND RESOURCES
The Wedding Biz - 154 ANDREA EPPOLITO: Celebrating the Greatest Luxury of All
Find Andrea:Andrea’s Website
Andrea’s Facebook Page
Andrea’s Instagram Page
Andrea’s Pinterest Page
Andrea’s YouTube Channel
AI for Wedding Professionals: How Artificial Intelligence Can Help Your Wedding BusinessFollow The Wedding Biz on Social:
The Wedding Biz
The Wedding Biz on Instagram: @theweddingbiz
The Wedding Biz on Facebook: @theweddingbiz
The Wedding Biz Network
The Music Makers
Support The Wedding Biz by clicking here.
Title Sponsor: This episode is sponsored by Kushner Entertainment.
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Join Andy as he revisits his September 2021 interview with Colin Cowie this week! Having had celebrity clients such as Oprah Winfrey, Jennifer Lopez, Ryan Seacrest, Kim Kardashian, Lil Wayne, Nicole Kidman, and Demi Moore, this episode’s returning guest has enjoyed quite the career so far. Colin Cowie has also had many corporate clients such as Dom Pérignon, Warner Brothers, CBS, Whitney Museum of American Art, Architectural Digest, and so many more! Colin is also a published author, having written books such as Dinner After Dark: Sexy, Sumptuous Supper Soirees, Colin Cowie Chic: The Guide to Life as It Should Be, and Colin Cowie Wedding Chic: 1,001 Ideas for Every Moment of Your Celebration.
Colin, as he discusses with Andy in this episode, is all about making sure that he delivers the ultimate experience for his clients. Colin and Andy also talk about Colin’s new book, The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted, which is Colin’s eleventh published book! Colin discusses luxury and what it means in any business – that it is about customer service and not just the product that you are selling. He discusses how to ascertain what customers want so that you can provide it to them before they even realize what they want. We also hear Colin talk about the importance of not only having good relationships with your clients but also with the employees of your company, how important that protocol and consistency are to him, how to get customers to keep coming back to you, and so much more!
Andy has known Colin for nearly two decades and is so impressed with everything that he has accomplished. He always has such a blast with Colin, when he has him on the podcast, and is grateful for his time. Andy encourages you to go back and listen to his previous episodes with Colin and to also check out his new book The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted. Please share this interview with at least three good friends who might also enjoy it, and leave a top review of the podcast wherever you listen!
Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.
SUPPORTING THE WEDDING BIZ
Become a patron and support Andy and the show! If you are so inspired, contribute!
Time Stamps
[0:40] – Andy reveals that this episode is a revisit of his September 2021 interview with Colin Cowie!
[2:22] – Colin explains why he decided to write his new book The Gold Standard.
[5:17] – Colin expounds upon his belief that customer service is the new luxury.
[6:24] – We learn how to deliver to customers what they didn’t realize they wanted.
[8:55] – Colin gives examples of how to build relationships with clients.
[10:16] – Colin affirms that you need to make sure that your employees have an emotional connection with you.[12:20] – Andy enthuses over how the COVID-19 pandemic gave us opportunities to reform company culture.
[13:27] – Colin emphasizes how crucial teamwork and communication are.
[16:48] – Andy and Colin agree that creating and owning your brand is important.
[19:19] – We are persuaded of the importance of including everyone in meetings, even receptionists.
[21:45] – Colin asserts how important protocols are to him.
[24:39] – We discover that Colin is always updating protocols based on new things that are learned.
[26:25] – Colin gives an example of great customer service provided by a pilot.
[29:24] – We learn how we can get customers to keep coming back to us.
[31:49] – Colin provides insight on failure and both its inevitability and its importance.
[33:07] – Colin reveals what about the future excites him.[35:21] – Andy shares where online we can find Colin.
LINKS AND RESOURCES
Colin Cowie – Dinner After Dark: Sexy, Sumptuous Supper Soirees
Colin Cowie – Colin Cowie Chic: The Guide to Life as It Should Be
Colin Cowie – Colin Cowie Wedding Chic: 1,001 Ideas for Every Moment of Your CelebrationColin Cowie – The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted
The Wedding Biz – Episode 128 REVISIT: Colin Cowie: Part 1 Creating Groundbreaking Luxury Experiences
The Wedding Biz – Episode 135 Colin Cowie: Part 2 Creating Groundbreaking Luxury Experiences
The Wedding Biz – Episode 267 A Conversation With: Colin Cowie
Ryan Holiday – The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph
Find Colin:
Colin’s Website
Colin’s Instagram Page
Colin Cowie Lifestyle – Instagram Page
Colin Cowie Lifestyle – Facebook Page
Colin’s Twitter PageFollow The Wedding Biz on Social:
The Wedding Biz
The Wedding Biz on Instagram: @theweddingbiz
The Wedding Biz on Facebook: @theweddingbiz
The Wedding Biz Network
The Music Makers
Support The Wedding Biz by clicking here.
Title Sponsor: This episode is sponsored by Kushner Entertainment.
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In this truly enriching episode, join Andy as he connects with Liene Stevens, the acclaimed author, behavioral psychologist, and CEO of Think Splendid! Liene brings a wealth of knowledge from her extensive experience in the global wedding market, having collaborated with clients across 97 countries and revolutionized operations for numerous luxury brands and resorts!
Tune in as Liene shares her unique journey from an unexpected promotion at a nonprofit right out of high school to becoming a key player in negotiating the release of hostages with the U.S. State Department! Her unorthodox path led her to found Think Splendid in 2005, where she has since become a trailblazer in wedding industry consulting.
Andy hopes that you will listen in to hear insight into the intricacies of running a successful wedding business! Liene discusses the current challenges facing the industry, including the implications of a slowing market in 2024. Contrary to popular belief, Liene clarifies that the dip in engagements post-pandemic is a myth that is unfortunately perpetuated by major jewelry companies. She instead attributes the slowdown to broader economic uncertainties and changing consumer behaviors.
Also emphasizes the importance of continual self-improvement and creative rejuvenation, Liene highlights the need for wedding professionals to elevate their standards in tandem with their prices, providing actionable advice on refining business practices, enhancing team skills, and staying creatively inspired.
Liene and Andy additionally take a deep dive into the vital role of mental health in business success, with Liene advocating for the value of professional therapy over business consulting when addressing personal challenges that impact business operations, drawing from her own background in behavioral psychology.
Andy sincerely hopes that you will tune in to hear Liene's invaluable insights and practical advice that can help wedding professionals navigate a slow market, enhance their offerings, and ultimately thrive in the ever-evolving wedding industry! If you enjoyed this captivating episode with Liene, then Andy hopes that you will share this episode with at least three people who might also enjoy it! Be sure to also subscribe to the podcast so that you never miss an episode, and Andy would also appreciate a positive review wherever you listen to the podcast!
Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.SUPPORTING THE WEDDING BIZ
Become a patron and support Andy and the show! If you are so inspired, contribute!
Time Stamps
[0:04] - Andy reveals that he has recently taken his daughter to Telluride for hiking and catching up with an old friend.
[0:57] - Andy announces that this episode’s guest is Liene Stevens of Think Splendid!
[2:08] - Liene clarifies that she is a business consultant for wedding industry companies, not directly for brides and grooms.
[3:00] - Hear how Liene delayed college to work at a nonprofit; she was promoted quickly and led 180 employees!
[4:42] - Hear the incredible story of how Liene negotiated a hostage release, working closely with Colin Powell's office and keeping it out of the press.
[8:14] - Liene started the first B2B blog for the wedding industry as a marketing tool, which still exists.
[10:03] - Liene touches upon how Signet Jewelers affected engagement sales but did not clarify if it included non-diamond rings.
[12:18] - US weddings fluctuate between 2.2-2.4 million annually, and election years cause spending hesitation and longer engagements.
[14:58] - Liene argues that last-minute spending is challenging for businesses that are used to longer engagement cycles; slow years are opportunities for critical business reflection.
[16:34] - Focus on refining your sales process by including training and team skills to enhance client interactions.
[18:16] - Andy points out how investing in team bonding and skill enhancement is crucial because it improves client and planner connections.
[20:02] - Rather than just raising prices, wedding pros should really be focusing on improving skills and evolving creatively.
[22:50] - Liene explains how The Artist's Way suggests morning pages and artist dates to spark creativity and stay ahead in the artistic industry.
[24:28] - As a behavioral psychologist, Liene emphasizes the importance of therapy over coaching for personal issues that impact business.[27:56] - Liene argues that meditation and therapy not only enhance business decisions but also enrich all relationships in life.
[30:07] - Andy reveals where Liene can be found online.
LINKS AND RESOURCES
Julia Cameron - The Artist’s Way
Find Liene:Think Splendid - Website
Think Splendid - Instagram PageFollow The Wedding Biz on Social:
The Wedding Biz
The Wedding Biz on Instagram: @theweddingbiz
The Wedding Biz on Facebook: @theweddingbiz
The Wedding Biz Network
The Music Makers
Support The Wedding Biz by clicking here.
Title Sponsor: This episode is sponsored by Kushner Entertainment.
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Listen in to this revisit as Andy chats with two guests, both of whom have been featured on the podcast multiple times in the past. Laurie Arons is a planner and designer of Laurie Arons Special Events and has been featured in numerous magazine publications and has been listed in Vogue, Harper’s Bazaar, and Martha Stewart Weddings as one of the top worldwide planners. Her clientele is made up of trendsetters such as Sophia Coppola, Vanessa Getty, and Christy Turlington as well as prominent business moguls like Gary Friedman, Frank Caufield, and Eddie DeBartolo. Laurie has also created and runs a very successful wedding planner master class.
Also joining Andy is Jose Villa, a fine art photographer who is considered by many to be the top event photographer in the world. He has been published in numerous magazines and was named one of the top wedding photographers by Martha Stewart Weddings, Harper’s Bazaar, Style Me Pretty, and Vogue. He was also named one of the top ten photographers in the world by American Photo Magazine and was named one of the most influential photographers of the decade. Jose, in addition, runs workshops and authored the book Fine Art Wedding Photography.
Laurie and Jose have been working together for nearly a decade, and they each elaborate upon what it’s like working with the other. Laurie describes her business as live theatre only not with actors, a feeling which gives her butterflies because she puts a lot of thought into it. They also discuss at length how they address unexpected obstacles such as challenging weather, what’s important to them as far as the guest experience is concerned, what they look for in a good venue, and what they are seeing happening currently in their business now that we are (hopefully) nearing the end of the COVID-19 pandemic.
Andy had such a fun time talking to Laurie and Jose again – especially at the same time – and encourages you to go back and listen to their previous episodes of the podcast by going to The Wedding Biz’s website and typing in their names in the search bar. Be sure to also subscribe to the podcast so that you never miss an episode, and if you can think of at least three good friends who would benefit from listening to the podcast, share it with them! Andy would also appreciate a positive review wherever you listen to the podcast!
Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.SUPPORTING THE WEDDING BIZ
Become a patron and support Andy and the show! If you are so inspired, contribute!
Time Stamps
[0:24] - Andy reveals this episode’s two guests – Jose Villa and Laurie Arons – and gives their credentials.
[2:11] - Jose reveals that location and communication are some of the key elements for a successful collaboration with a designer.
[3:02] - We learn that Laurie considers a lot of photography experience as well as commitment to be very important when working with a photographer.
[4:39] - Laurie and Jose talk about their collaborative process together, and Jose reflects on the stressful aspects of his job.
[7:39] - Laurie explains how she tries to keep Jose as informed of details as possible.
[10:30] - Laurie reflects a little on the difficulty of obstacles such as the bride wanting her hair redone and how that negatively impacts a set schedule.
[11:25] - We hear examples of how weather can negatively impact events.
[14:47] - Laurie and Jose share what’s important to them in relation to the guest experience.
[16:06] - Laurie and Jose describe a very long wooden pathway that Laurie was involved in making for a particular client.
[18:25] - Laurie discusses venues and what makes a good venue for her.
[21:20] - From a photographer’s perspective, Jose expounds upon what makes a good venue for him.
[23:42] - Jose talks about the importance of a venue eliciting a certain mood.
[25:11] – Jose and Laurie reveal what they are currently seeing in the business now that we are approaching the end of the COVID-19 pandemic.
[27:29] – Andy explains how to go about finding Laurie and Jose on previous episodes of the podcast.
LINKS AND RESOURCES
Laurie’s Previous Guest Spots on The Wedding BizJose’s Previous Guest Spots on The Wedding Biz
Jose Villa – Fine Art Wedding Photography: How to Capture Images with Style for the Modern BrideFind Laurie:
Laurie Arons Special Events – Website
Laurie Arons Special Events’ Facebook Page
Laurie’s Instagram Page
Laurie’s Twitter PageFind Jose:
Jose’s Website
Jose’s Blog
Jose’s Facebook Page
Jose’s Instagram Page
Jose’s Twitter PageFollow The Wedding Biz on Social:
The Wedding Biz
The Wedding Biz on Instagram: @theweddingbiz
The Wedding Biz on Facebook: @theweddingbiz
The Wedding Biz Network
The Music Makers
Support The Wedding Biz by clicking here.
Title Sponsor: This episode is sponsored by Kushner Entertainment.
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Join Andy this week as he sits down with Susan Lacz, the CEO of Ridgewells Catering. With a career spanning over three decades, Susan has been a pivotal force in the catering and events industry, steering Ridgewells Catering through significant transformations and challenges.
Listen in as Susan shares her inspiring journey, starting with her early influences, notably her grandmother, whose culinary skills and hospitality left a lasting impression on her. She discusses her initial foray into the food business, from working at a deli in Wyckoff, New Jersey, to bartending in Washington, D.C. Her passion for sales and marketing, paired together with her love for food, set the stage for her ascent in the catering world.
In this candid conversation, Susan recounts the challenges and triumphs of taking over Ridgewells Catering in 1997, a company with deep roots dating back to the 1920s. She describes her mission to restore the company’s former glory by emphasizing quality, creativity, and fresh culinary approaches. She reflects on key milestones, such as firing her former boss to initiate positive changes and hosting an innovative rebranding event at the Halcyon House.
Susan emphasizes the importance of culture in her company, highlighting the sense of ownership and appreciation that permeates the workplace. She and Andy also touch upon the broader shifts in the catering and events industry, from the increasing focus on decor and presentation to the critical role of staying ahead of trends.
Susan’s insights into navigating the saturated market, her strategic decision to divest from rental equipment, and her recent exclusive venue management agreements offer valuable lessons for industry professionals, and Andy hopes that you enjoy listening to this conversation with her! If so, then please don’t keep it to yourself! He would appreciate it if you were to share it with a few good friends and industry colleagues who might also enjoy it! Andy would also appreciate it if you were to leave a top review wherever you listen to the show because that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops!
Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.
SUPPORTING THE WEDDING BIZ
Become a patron and support Andy and the show! If you are so inspired, contribute!
Time Stamps
[1:01] - Today’s guest is Susan Lacz, CEO of Ridgewells Catering.
[1:57] - Susan's grandmother, an immigrant from Poland, was her strong role model and inspiration in cooking.
[3:16] - Susan explains that she is a salesperson first and enjoyed selling food and beverages, including pastrami sandwiches and drinks.
[4:18] - Susan wanted to restore the company's original quality and allure after multiple ownership changes.
[5:19] - Hear about some of Susan's milestones, such as firing her boss, focusing on quality, hiring new culinary leaders, and creatively rebranding Ridgewell.
[6:54] - Susan prioritized creating a strong, appreciative culture, guided by mentors including her entrepreneurial father.
[9:34] - Hear about some of the challenges Susan faced, especially during COVID, and how she credits her team.
[11:25] - Susan noted the shift from food to decor in the industry and evolved by focusing on culinary excellence.
[13:35] - Susan is excited about managing the iconic Mellon Auditorium, now a preferred caterer there, which opens new opportunities for her team.
[14:53] - Prioritizing balance and mentorship, Susan believes in taking care of herself to be a good mother and leader.
[16:26] - How does Susan define success?
[17:15] - Andy reveals where Susan can be followed online.
LINKS AND RESOURCESVideos:
Ridgewells Catering - “Erin Go Glam 2024”
Find Susan:
Susan’s LinkedIn Page
Ridgewells Catering - Website
Ridgewells Catering - Instagram Page
Ridgewells Catering - Facebook Page
Follow The Wedding Biz on Social:
The Wedding Biz
The Wedding Biz on Instagram: @theweddingbiz
The Wedding Biz on Facebook: @theweddingbiz
The Wedding Biz Network
The Music Makers
Support The Wedding Biz by clicking here.
Title Sponsor: This episode is sponsored by Kushner Entertainment.
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Andy welcomes Kerry Bracken and Jennifer Rocher of Lavender & Rose this week! Lavender & Rose is an exclusive event planning company based in the enchanting French Riviera. Join Andy as he explores their captivating journey and how they have crafted bespoke weddings in the stunning locales of Southern France and Paris!
Listen as Jennifer and Kerry share personal stories of how they first got into wedding planning, with Jennifer bringing her local French expertise and Kerry contributing her British flair after moving to France in 2007. They reveal how their partnership began organically, evolving over time as they discovered their complementary skills and shared passion for creating unforgettable wedding experiences.
Kerry and Jennifer offer valuable insights into the unique aspects of planning high-end weddings in France. They discuss the allure of the French Riviera and Paris as prime wedding destinations, emphasizing the luxurious venues, from coastal estates to historical buildings. They also highlight the typical budgets for these lavish celebrations and the seasonal considerations crucial for planning.
Jennifer’s and Kerry’s aesthetic and dedication to guest experience shine through as they describe their approach to wedding design, and Andy is so honored to have had them on The Wedding Biz! He hopes that you enjoy this interview, and if so, please don’t keep it to yourself! Share it with a few good friends and industry colleagues who might also enjoy it! Andy would also appreciate it if you were to leave a top review wherever you listen to the show because that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops!
Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.
SUPPORTING THE WEDDING BIZ
Become a patron and support Andy and the show! If you are so inspired, contribute!
Time Stamps
[0:34] - Today’s guests are Kerry Bracken and Jennifer Rocher of Lavender & Rose!
[2:25] - What was Kerry doing before partnering with Jennifer?
[3:14] - Learn what Jennifer was doing prior to partnering with Kerry.
[6:52] - Jennifer's and Kerry's partnership surprises people because we're very different, with unique backgrounds in France and America.
[9:22] - The ultra-luxe wedding market focuses mainly on the French Riviera, Provence, and Paris.
[10:59] - Learn what the approximate budgets are for ultra luxe weddings in France.
[12:09] - The ideal wedding season is late April to early October, avoiding peak tourist times and events.
[15:03] - Jennifer explains that the south of France has a short wedding season, from late April to early October, with many venues closed the rest of the year.
[17:38] - The high cost of labor in France, including staffing and delivery fees, surprises many international planners.
[20:39] - In France, modifying contract clauses can be slow due to limited legal resources and translation needs.
[22:55] - How would Kerry and Jennifer describe their signature and style?
[24:14] - Lavender & Rose focuses on bespoke designs, emphasizing intricate details and prioritizing the guest experience.
[25:29] - Hear about the challenge of limited availability of decor in France compared to the United States.
[26:35] - We learn that, furthermore, limited furniture options and storage space in France significantly impact event production.
[29:01] - Andy reveals where Lavender & Rose can be found online.
LINKS AND RESOURCESVideos:
Vimeo - Chloé & Jonathan
Vimeo - S&A
Vimeo - Behind the Scenes: Talei & Murray from design to reality
Find Lavender & Rose:
Lavender & Rose - Website
Lavender & Rose - B2B Services
Lavender & Rose - Instagram Page
Lavender & Rose - TikTok Page
Follow The Wedding Biz on Social:
The Wedding Biz
The Wedding Biz on Instagram: @theweddingbiz
The Wedding Biz on Facebook: @theweddingbiz
The Wedding Biz Network
The Music Makers
Support The Wedding Biz by clicking here.
Title Sponsor: This episode is sponsored by Kushner Entertainment.
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Andy is so honored to bring Tori Williams of Tori Williams Events onto the show today! Tori is a world renowned luxury event curator who has showcased her work on major television networks such as Lifetime, Bravo, and The Food Network, and she is even the star of the VH1 original series My Celebrity Dream Wedding! She joins Andy today to discuss everything from childhood influences to pivotal moments that shaped her career!
Tori shares her journey from cosmetology to becoming a sought-after event curator and designer. With a client list featuring names like Tyler Perry Studios and the Atlanta Ballet, Tori's expertise extends beyond simply planning events; it's about crafting unforgettable experiences!
Listen in, and discover the secrets behind Tori's rapid success as she sheds light on the importance of client experience, the creative process, and the challenges of balancing business with creativity. From TV appearances to hosting workshops, Tori's passion for her craft shines through as she discusses her plans for the future, including a focus on large-scale productions and education initiatives.
Join Andy for an inspiring conversation filled with insights into the world of high-end event planning and the dedication it takes to create magic for clients. He hopes that you enjoy this conversation, and if you do, he would really appreciate it if you didn’t keep it to yourself and were to share it with a few good friends and industry colleagues who might also enjoy it! He would also appreciate it if you were to leave a top review wherever you listen to the show because that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops!
Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.
SUPPORTING THE WEDDING BIZ
Become a patron and support Andy and the show! If you are so inspired, contribute!
Time Stamps
[0:04] - Andy announces that, to catch up on past interviews, two new episodes per month will be released temporarily.
[0:50] - Andy’s guest today is Tori Williams of Tori Williams Events!
[2:17] - Tori reflects on how her grandma's influence shaped her love for hosting events and how pursuing cosmetology led to a master license.
[4:41] - Why and when did Tori transition into event planning?
[7:26] - Tori’s focus is on the experience, making clients feel special in their milestone events.
[10:14] - Tori never actively pursued television opportunities; they found her through social media or referrals.
[12:40] - Balancing regular job duties with TV filming was stressful but valuable for Tori's brand.
[14:28] - Tori reveals that she is expanding beyond weddings and is focusing on larger productions and diverse events.
[17:56] - From where does Tori get her inspiration?
[20:20] - Tori shares how, last year, she organized an award show for entrepreneurs, embracing creativity without client direction.
[22:25] - Tori also gives an example of having coordinated a wedding for a friend, putting trust into the design process.
[25:11] - Tori argues that strong business ethics, a dedicated team, and structure are crucial for success.[28:00] - Tori restarted hosting workshops post-COVID, attracting 32,000 subscribers through webinars and challenges.
[30:47] - Tori reveals that she often speaks on event production, luxury industry entry, celebrity clients, television, and business insights.
[31:39] - In her current career, Tori aims for a few large productions anually and prioritizes education.
[32:45] - Andy reveals where Tori can be found online.
LINKS AND RESOURCES
Find Tori:
Tori Williams Events - Website
Tori Williams Events - Instagram PageTori Williams Events - Pinterest Page
Tori Williams Events - YouTube Page
Follow The Wedding Biz on Social:The Wedding Biz
The Wedding Biz on Instagram: @theweddingbiz
The Wedding Biz on Facebook: @theweddingbiz
The Wedding Biz Network
The Music Makers
Support The Wedding Biz by clicking here.
Title Sponsor: This episode is sponsored by Kushner Entertainment.
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Tune in to this episode of the podcast as Andy talks with Christina Matteucci, executive director of David Beahm Experiences! Christina has actually been on the podcast before in episodes 188, 307, 346, and 214, and she joins Andy in this episode to discuss how everything that we do in business has an element of performance involved and how we can best understand and use performance when dealing with clients and giving presentations.
The main focus of Andy’s and Christina’s conversation is the importance of using storytelling – especially storytelling that employs effective imagery – when engaging in a sales pitch, corresponding with clients, and with public speaking. Storytelling is an interwoven part of what it means to be human because we love to both tell and hear stories. Stories draw us in, and, in fact, Christina even recommends starting a sales pitch with a story even if the story isn’t relevant to what you’re selling or proposing!
Christina talks about what techniques that she has learned as far as storytelling and preparation are concerned, techniques that she learned having been a student of Storytelling School. She stresses the importance of understanding who your client is and that your performance might be different depending on the demographics of your audience. She and Andy also reflect on current times and how the need for meeting virtually via tools such as Zoom has been on the rise. They discuss how to make use of the techniques upon which Christina elaborates when meeting virtually and how meeting virtually differs from meeting in person.
Performing and telling stories is not a skill with which we are all born, nor is it something that we all necessarily enjoy. Some of us are not predisposed to it, but, as Christina assures us, it’s not rocket science! You can seek help and advice and can learn. Christina says more than once that it’s important to prepare rather than plan, and she and Andy also talk about how important that it is to not only prepare practically but to also be well rested and hydrated!
Andy hopes that you will enjoy listening to his chat with Christina Matteucci as much as he enjoyed chatting with her. She offers a wealth of helpful information and tips from which listeners can definitely benefit! If you enjoy the episode, reach out to at least three really good friends who might also enjoy and benefit from it, and also be sure to leave a review!
Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.
SUPPORTING THE WEDDING BIZ
Become a patron and support Andy and the show! If you are so inspired, contribute!
Time Stamps
[2:03] – Today’s episode is a revisit of Andy’s May 2021 interview with Christina Matteucci, executive director of David Beahm Experiences.
[2:14] - Andy posits the idea that there is a level of performance involved in business situations, and Christina clarifies that the performance is authentic.
[3:20] - Christina emphasizes how important imagery and storytelling are for her when she prepares a presentation.
[6:27] - Christina recounts a couple of the storytelling techniques that she has learned.
[8:10] - Christina shares that she learned that she should start a sales pitch with a story.
[10:41] - We learn what Christina does to prepare for a sales pitch.
[12:54] - Christina discusses how she also considers choreography when she prepares for a speech, using her TED Talk as an example of when that was important.
[15:12] - It’s very important, as Christina advises, to listen to hear rather than listen to respond.
[16:26] - Christina also emphasizes the importance of making use of your team if you have a team and making use of your team members’ strengths.
[18:14] - Christina and Andy have a conversation about how we should make someone aware if they have a verbal tic.
[21:20] - Andy shifts the conversation toward an example from his own experience of how it took time for him and his team to figure their chemistry out.
[23:33] - Christina enthuses over how fun it is to enter a room before she begins a speech on stage and how she uses music to hype herself up.
[25:08] - Christina offers a concrete example of why the way that you enter a room is so important.
[27:04] - Christina provides some tips on how to engage an audience virtually using tools such as Zoom.
[29:18] - Christina and Andy talk about how with a virtual meeting, it can be difficult to make eye contact because of the positioning of the camera.
[31:40] - Christina recommends talking points over scripts.
[34:32] - Just one sentence, Christina proposes, can drop you into a pitch on Zoom.
[37:16] - Christina shares her favorite performance story from her own past.
[38:57] - We discover what technique works best for Andy.
[41:24] - Andy shares Christina’s online contact information.
LINKS AND RESOURCESChristina’s Previous Guest Spots on The Wedding Biz
Find Christina:David Beahm Experiences – Website
Christina Matteucci – On Second Thought: Lessons from a Number 2 [TED Talk]
Christina’s Instagram Page
Christina’s LinkedIn Profile
Teucci Mama – Website
Follow The Wedding Biz on Social:The Wedding Biz
The Wedding Biz on Instagram: @theweddingbiz
The Wedding Biz on Facebook: @theweddingbiz
The Wedding Biz Network
The Music Makers
Support The Wedding Biz by clicking here.
Title Sponsor: This episode is sponsored by Kushner Entertainment.
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Join Andy in welcoming Kathleen Deery, the creative force behind Kathleen Deery Design and the Chief Creative Officer of Paula LeDuc Fine Catering & Events, to The Wedding Biz! With a childhood steeped in floral admiration, Kathleen recounts her journey from a small town in New Jersey to the bustling design studios of San Francisco. She shares insights into her role as a tastemaker within the prestigious catering company, highlighting her knack for infusing events with innovation and creativity.
From collaborating with renowned planners to crafting immersive environments, Kathleen's expertise shines through. Listen in as she offers insights into the intricacies of event planning, emphasizing the importance of understanding clients' visions and creating memorable experiences. Drawing on her experience with high-profile events, Kathleen also shares anecdotes, including a whimsical Bridgerton-themed wedding set amidst lush gardens.
Kathleen also reflects on the demands of her multifaceted role and the perpetual quest for balance, yet amidst the whirlwind, she finds solace in cultivating her own flower garden and nurturing her team's creativity. Looking ahead, Kathleen expresses optimism for the future of Paula LeDuc, fueled by a commitment to excellence and a collaborative spirit.
Andy had a great time sitting down with Kathleen and really hopes that you enjoy the conversation. If you do, then he would appreciate it if you didn’t keep it to yourself! He would love it if you were to share it with a few good friends and industry colleagues who might also enjoy it! He would also appreciate it if you were to leave a top review wherever you listen to the show because that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops!
Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.
SUPPORTING THE WEDDING BIZ
Become a patron and support Andy and the show! If you are so inspired, contribute!
Time Stamps
[0:03] - Andy shares how he has found renewed passion in podcasting and revitalized his music business.
[1:46] - Today’s guest is Kathleen Deery of Kathleen Deery Design and Paula LeDuc!
[2:58] - Kathleen reveals how her lifelong love for flowers, nurtured by her mother, led to her successful design company.
[5:09] - Hear how Kathleen's role as a tastemaker and co-owner revitalizes Paula LeDuc.
[7:16] - Kathleen emphasizes the importance of relationships in event planning, focusing on personalized, theatrical experiences.
[10:11] - Kathleen thrives on building heartfelt connections with clients, adding value to event planning experiences.
[12:51] - Hear Kathleen reminisce about a Bridgerton-themed wedding, showcasing meticulous details and personalized touches for 350 guests.
[15:56] - Kathleen touches further upon the dramatic touches of the event.[18:25] - Listen as Kathleen shares an anecdote about resourcefulness in event planning, highlighting the importance of a reliable team.
[20:22] - Kathleen recounts a fabric mishap at a wedding, saved by the timely intervention of a friend in the tenting business.
[22:36] - Despite having initial doubts, Kathleen embraces the opportunity for growth and learning in her new role.
[24:50] - Kathleen relishes her decision despite challenges, including balancing responsibilities and missing hands-on floral work.
[27:40] - What does success mean to Kathleen?
[28:58] - Andy reveals where Kathleen can be found online.
LINKS AND RESOURCES
Find Kathleen:
Kathleen’s Website
Kathleen’s Instagram Page
Paula LeDuc Fine Catering & Events - Website
Paula LeDuc Fine Catering & Events - Instagram Page
Follow The Wedding Biz on Social:The Wedding Biz
The Wedding Biz on Instagram: @theweddingbiz
The Wedding Biz on Facebook: @theweddingbiz
The Wedding Biz Network
The Music Makers
Support The Wedding Biz by clicking here.
Title Sponsor: This episode is sponsored by Kushner Entertainment.
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Andy is so pleased to be bringing Jacin Fitzgerald of Jacin Fitzgerald Events onto The Wedding Biz this week! Join Andy as he and Jacin discuss the world of event planning and hospitality, with Jacin sharing her journey from working in corporate events to launching her own business in 2009. Growing up in an entrepreneurial family, Jacin developed a strong work ethic and a passion for hospitality, and she emphasizes the importance of inclusivity and making clients feel welcomed and valued.
The conversation also involves Jacin's approach to event planning, which prioritizes getting to know clients on a personal level. From handling unexpected challenges like sprinkler mishaps at events to orchestrating last-minute Super Bowl parties on yachts, Jacin shares how she navigates the complexities of destination weddings and high-profile events with grace and adaptability.
Andy's and Jacin's discussion also touches on pricing philosophy, marketing strategies, the transformative power of meditation in maintaining mental well-being amidst the demands of the industry, and more! Listen in to discover how Jacin's blend of meticulous planning and “unreasonable hospitality” sets her events apart and ensures unforgettable experiences for her clients.
If you enjoy this episode, then Andy asks that you not keep it to yourself! He would really appreciate it if you were to share it with a few good friends and industry colleagues who might also enjoy it! He would also appreciate it if you were to leave a top review wherever you listen to the show because that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops!
Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.
SUPPORTING THE WEDDING BIZ
Become a patron and support Andy and the show! If you are so inspired, contribute!
Time Stamps
[0:03] - Andy reveals today’s guest to be Jacin Fitzgerald and reflects on having invested in his band's growth by treating them to dinner and a concert.
[2:41] - Jacin emphasizes the importance of maintaining calm energy as event planners facing various challenges.
[4:27] - Jacin shares a funny anecdote from a chaotic wedding event, reflecting on her entrepreneurial family background.
[6:33] - Jacin highlights her strong work ethic, sharing experiences of teamwork and inclusivity from her upbringing.
[8:19] - How did Jacin get involved in the wedding business?
[9:21] - Jacin explored various jobs, including event planning, through temporary work, ultimately founding her own wedding planning business.
[12:07] - Jacin's team focuses on two weddings annually, prioritizing hospitality and accessibility while also setting boundaries.
[13:57] - Learn how Jacin prioritizes understanding clients' preferences to create events where they feel at home.
[15:36] - Jacin reveals how she adapted to clients' true preferences, shifting to meaningful simplicity.
[18:05] - Jacin's team smoothly turns mishaps into memorable experiences, like a spontaneous water party.
[19:59] - Hear how Jacin's team swiftly relocated an event to avoid clashes,
[22:14] - Engage revolutionized Jacin's networking, fostering a global community for idea-sharing and support.
[24:07] - Jacin discusses her pricing philosophy.
[26:50] - Social media is not Jacin's forte, as she prefers authentic sharing and traditional networking for reputation building.
[29:56] - We learn that Jacin values resilience and meditation, learning to balance work and life for fulfillment and success.
[32:12] - Jacin recommends the book Unreasonable Hospitality.
[33:27] - Jacin reflects on the intense demands of the event industry during COVID, finding solace in meditation.
[36:21] - Jacin feels that having tools like breathing techniques helps manage stress in high-stakes event planning effectively.
[37:15] - Andy reveals where Jacin can be found online.
LINKS AND RESOURCES
Book:
Will Guidara - Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
Videos:
Caleb Lee Wedding Ceremony Trailer
Jennifer + Michael | Highlights
Romavera FilmsFind Jacin:
Jacin’s Website
Jacin’s Instagram Page
Follow The Wedding Biz on Social:The Wedding Biz
The Wedding Biz on Instagram: @theweddingbiz
The Wedding Biz on Facebook: @theweddingbiz
The Wedding Biz Network
The Music Makers
Support The Wedding Biz by clicking here.
Title Sponsor: This episode is sponsored by Kushner Entertainment.
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Andy is so happy to welcome Akeshi Akinseye to The Wedding Biz this week! Akeshi is a luxury wedding planner and designer based in Chicago. Running Kesh Events, Akeshi specializes in creating extraordinary celebrations all around the world. She is not only a luxury wedding planner and event designer but also an international speaker, author, and business coach, and she joins Andy for this episode to discuss how she came into the business, from where she finds inspiration, and how to open oneself up creatively.
Listen in to hear Akeshi also discuss current trends in the industry, how she goes about building an event team, how she has managed to garner such a big social media following, how she draws inspiration from her upbringing in the hospitality industry and her transition into event planning.
Discover how Akeshi found her calling in event planning, shifting from a career path in psychology to creating unforgettable experiences for her clients. She delves into her creative process, highlighting the importance of nature and open-mindedness in sparking fresh ideas. while also discussing the significance of culturally immersive entertainment.
Akeshi also shares her passion for celebrating life's moments beyond weddings through The Art of Celebrating, a platform that inspires people to host stylish and elegant gatherings, from intimate dinners to lavish picnics. Join Andy as he and Akeshi explore the world of event planning and uncover the beauty of celebration in all its forms!
If you enjoy the episode, please don’t keep it to yourself! Andy would really appreciate it if you were to share it with a few good friends and industry colleagues who might also enjoy it! He would also appreciate it if you were to leave a top review wherever you listen to the show because that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops!
Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.
SUPPORTING THE WEDDING BIZ
Become a patron and support Andy and the show! If you are so inspired, contribute!
Time Stamps
[0:24] - Today’s guest is Akeshi Akinseye of Kesh Events!
[1:37] - Akeshi shares how her upbringing in hospitality led me from psychology to event planning and design.
[4:08] - Andy reflects on having mediated a tense conversation between a bride and her mother, offering insightful advice.
[5:30] - Akeshi emphasizes the importance of balancing support for clients without taking sides in conflicts.
[7:21] - Akeshi stresses the importance of timing when delivering feedback, especially during sensitive moments like dress fittings.
[8:21] - From where does Akeshi find inspiration?
[10:10] - Akeshi further elaborates, revealing that she finds inspiration in everyday walks, turning photos into collages and drawing from unexpected sources.
[13:31] - Slowing down and allowing oneself to reset is crucial for creativity and avoiding forced designs.
[15:03] - Akeshi argues that honoring event locations through local culture, music, and personalized elements makes them meaningful and memorable.
[18:00] - Creating seamless transitions and immersive experiences in events ensures a memorable journey for guests.
[20:13] - Andy highlights his experience in the wedding and event industry, focusing on creating world-class entertainment.
[21:31] - Akeshi argues for the importance of forming the right team.
[23:16] - Akeshi prioritizes authenticity over aesthetics on social media, focusing on storytelling and brand representation.
[24:35] - Akeshi emphasizes the importance of storytelling on social media and discusses the perpetual uncertainty of securing future clients.
[26:41] - Andy reflects on business ups and downs, emphasizing faith in oneself to navigate challenges.
[29:36] - Appreciating work most during pauses, Akeshi emphasizes gratitude and trust in outcomes.
[31:32] - Akeshi discusses The Art of Celebrating, promoting celebration beyond weddings.
[33:00] - Learn where to find Akeshi online.
LINKS AND RESOURCES
Find Akeshi:Akeshi’s Website
Kesh Events - Website
Kesh Events - Instagram PageKesh Events - Facebook Page
The Art of Celebrating
Follow The Wedding Biz on Social:The Wedding Biz
The Wedding Biz on Instagram: @theweddingbiz
The Wedding Biz on Facebook: @theweddingbiz
The Wedding Biz Network
The Music Makers
Support The Wedding Biz by clicking here.
Title Sponsor: This episode is sponsored by Kushner Entertainment. -
Andy dives into an enriching conversation this week with Anna Roussos, a prominent wedding photographer renowned across Europe. Anna shares her journey from a TV director to a distinguished wedding photographer, unveiling the pivotal moments that shaped her career.
Discover how Anna's childhood fascination with romance and artistry steered her towards capturing timeless moments of love and emotion through her lens. From her early days in fashion photography to her transformation into a leading figure in luxury wedding photography, Anna's story is a testament to the power of passion and perseverance.
Anna has a truly unique approach to wedding photography, blending elegant reportage with a touch of fashion, and she shares insights into storytelling, aesthetic coherence, and client satisfaction. She also discusses the intricacies of branding and niche development in the wedding photography industry and unveils the key elements of building a successful luxury brand. She even elaborates upon the impact of technology and social media on wedding photography, from the demand for quick turnaround times to the rise of drone photography and content creation.
Gain valuable tips on portfolio curation, client communication, and balancing artistry with business acumen in the dynamic world of wedding photography. You won't want to miss out on this insightful conversation with Anna Roussos, and if you do enjoy it, then Andy would really appreciate it if you were to share it with a few good friends and industry colleagues who might also enjoy it! Andy would also appreciate it if you were to leave a top review wherever you listen to the show because that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops!
Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.
SUPPORTING THE WEDDING BIZ
Become a patron and support Andy and the show! If you are so inspired, contribute!
Time Stamps
[0:55] - Andy reveals this episode’s guest to be Anna Roussos!
[3:26] - When did Anna realize that she wanted to do photography as a career?
[5:44] - After discovering the joy of capturing love, Anna transitioned to full-time wedding photography.
[8:47] - Anna reflects on her style, revealing that her style style blends elegance with storytelling, emphasizing aesthetic cohesion and client satisfaction.
[11:42] - Anna prioritizes thorough client engagement, crafting detailed timelines and mood boards for personalized wedding photography.
[14:47] - Andy points out how collaborating with planners on draft timelines allows for optimal event coordination and enhancements.
[15:38] - Having input on draft timelines is crucial to Anna for capturing specific moments and adjusting as needed.
[18:44] - How does Anna describe her niche?
[19:43] - Anna argues that building a strong brand image through portfolio selection is vital for attracting ideal clients.
[22:46] - In today's fast-paced world of social media, quick delivery times are essential for photographers.
[25:59] - Anna feels that creating a luxury brand for wedding photography involves rarity, exclusivity, prestige, and authenticity.
[28:47] - Andy asserts that establishing immediate connection and excitement enhances the client experience from the first interaction.
[30:50] - Learn what equipment Anna is currently using.
[32:21] - Andy touches upon where Anna can be found online.
LINKS AND RESOURCES
Find Anna:Anna’s Website
Anna’s instagram Page
Anna’s Book
Anna’s Presets
Follow The Wedding Biz on Social:The Wedding Biz
The Wedding Biz on Instagram: @theweddingbiz
The Wedding Biz on Facebook: @theweddingbiz
The Wedding Biz Network
The Music Makers
Support The Wedding Biz by clicking here.
Title Sponsor: This episode is sponsored by Kushner Entertainment. -
Returning to the podcast this week is none other than Jennifer Stein, editor-in-chief, publisher, and co-owner of Destination I Do Magazine, a magazine that can be found online and on newsstands.
Jennifer joins Andy today to explore the journey of building a renowned brand in the destination wedding industry, sharing how she and her business partner started Destination I Do twenty years ago to fill a gap in the wedding industry by showcasing real couples celebrating their destination weddings worldwide. From humble beginnings with an amateurish first issue to becoming sought-after across various platforms, Jennifer reveals the challenges they faced, including financial struggles and burnout. Despite setbacks, they persevered, eventually turning a profit after three years of hard work and reinvestment.
She also discusses their staffing approach, emphasizing flexibility with independent contractors and prioritizing long-term relationships. She shares insights into their decision not to use virtual assistants and how they adapted during the pandemic by listening to clients’ needs and offering tailored solutions. With destination weddings making a strong comeback post-pandemic, Jennifer reflects on the industry's resilience and the evolving trends that she is observing.
Throughout the interview, Jennifer's passion for storytelling and commitment to serving her clients shine through, highlighting the invaluable lessons learned over two decades in the business. Andy had such a great time having her back on the show, especially since he feels that their conversations together are always especially animated and electric!
If you enjoy this conversation with Jennifer Stein, then please don’t keep it to yourself! Share it with a few good friends and industry colleagues who might also enjoy it! Andy would also appreciate it if you were to leave a top review wherever you listen to the show because that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops!
Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.
SUPPORTING THE WEDDING BIZ
Become a patron and support Andy and the show! If you are so inspired, contribute!
Time Stamps
[0:00] - This is episode 500, and Andy expresses gratitude for all of his loyal listeners!
[0:51] - Today’s guest is returning guest Jennifer Stein of Destination I Do!
[2:44] - Launching Destination I Do filled a gap for couples seeking more than tropical destinations.
[4:23] - How long was it before Jennifer turned a profit?
[5:55] - Jennifer touches upon how initial setbacks led to learning from mistakes, paving the way for eventual success and growth.
[8:06] - Jennifer reveals how limited resources led to self-financing without investors or loans, navigating challenges like the mortgage crisis.
[10:38] - Flexible staffing, Jennifer explains, includes hiring contractors for roles like sales, creating long-term mutual relationships.
[13:08] - Hear why Jennifer prefers not to use virtual assistants.
[15:24] - Jennifer nearly sold her business three times, prioritizing buyers who understand the wedding industry intricacies.
[16:34] - Despite setbacks and burnout, Jennifer avoided selling her company, realizing buyers misunderstood her situation and intentions.
[19:31] - Jennifer's realization in 2020 prompted her to pay herself what she's worth.
[20:53] - Andy reflects on a time when he felt burnt out and found relief by getting a business partner, re-energizing him for success.
[23:33] - Amid the 2020 pandemic, Jennifer prioritized client needs, offering assets and support and fostering valuable partnerships.
[26:05] - Jennifer shares how she and Harmony Walton revamped projects, enhancing storytelling and revenue.
[28:57] - Jennifer, a Gen Xer, learned that success isn't instant, facing setbacks but finding joy in victories.
[31:09] - Jennifer strongly feels that destination weddings are back with a vengeance!
[32:27] - Learn from Andy where Destination I Do can be found online.
LINKS AND RESOURCES
Jennifer’s Previous Guest Spots on The Wedding Biz
Harmony Walton’s Previous Guest Spots on The Wedding BizFind Jennifer:
Destination I Do – Website
Destination I Do – Blog
Destination I Do – Podcast
Destination I Do – Facebook Page
Destination I Do – Instagram Page
Destination I Do – Twitter Page
Destination I Do – Pinterest Page
Follow The Wedding Biz on Social:The Wedding Biz
The Wedding Biz on Instagram: @theweddingbiz
The Wedding Biz on Facebook: @theweddingbiz
The Wedding Biz Network
The Music Makers
Support The Wedding Biz by clicking here.
Title Sponsor: This episode is sponsored by Kushner Entertainment. -
Andy is happy to welcome Fallon Carter to the show this week! Fallon is a renowned founder and creative director of Fallon Carter Events, and she is acclaimed for her fusion of southern hospitality with international luxury in event planning. Listen in as she shares insights into her childhood inclinations towards hosting and entertaining, tracing her journey from contemplating law school to discovering her passion for event planning after a pivotal experience in Paris.
The conversation unfolds into Fallon's distinctive approach as a planner and designer, characterized by a blend of southern tradition with modern aesthetics. She elaborates on her process of understanding clients' personalities and intentions through non-wedding-related photos, crafting unique experiences tailored to their desires.
Navigating challenges, Fallon also emphasizes the importance of resilience and continuous improvement, sharing her aspirations for building a solid business foundation and exploring additional revenue streams, such as the We Do Collective aimed at budget-friendly brides. Touching on industry insights and the societal pressure surrounding weddings, Fallon advocates for more accessible and personalized celebrations, highlighting the importance of emotional resonance over extravagant displays.
Andy hopes that you enjoy and get wonderful insight from this interview with Fallon Carter! If so, then Andy would really appreciate it if you were to share the episode with a few good friends who might also enjoy it, and be sure to also leave a top review wherever you listen to the show, as that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops!
Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.
SUPPORTING THE WEDDING BIZ
Become a patron and support Andy and the show! If you are so inspired, contribute!
Time Stamps
[0:04] - Andy is committing to taking several breaks a day, crucial for productivity and mental recalibration.
[1:24] - Today's interview is with Fallon Carter of Fallon Carter Events!
[2:37] - Even as a child, Fallon was always drawn to hosting and entertaining, from baking to building projects in school.
[3:44] - We learn that, after saving a wedding crisis, Fallon realized her passion for event planning, leading her to New York.
[6:16] - Fallon discusses the invaluable lessons that she learned from the challenges around her first wedding.
[8:18] - Fallon describes her personal signature.
[9:31] - Fallon begins her usual process with clients by requesting five non-wedding-related photos, revealing their personalities and priorities.
[11:25] - Learn about Fallon's creative process, in which she compiles a Pinterest board based on client images, focusing on evoking the desired feeling.
[14:29] - Andy discusses challenges and how they're inevitable; he has, however, learned to manage them calmly with experience.
[17:39] - Navigating between creativity and business is a challenge, and finding harmony is essential for success.
[18:21] - Balancing a business's style with structure is important for success in diverse methods.
[20:48] - Fallon argues that stress drives us in this industry; she has faced breakdowns but keeps pushing.
[22:24] - Hear how Fallon started the We Do Collective, catering to budget-friendly brides, exploring further market opportunities.
[23:54] - Fallon feels that a lack of education fuels pricing misconceptions and that weddings can be beautiful at any budget.
[26:21] - How does Fallon define success?
[27:20] - Andy reveals where Fallon can be found online.
LINKS AND RESOURCES
Find Fallon:
Fallon Carter Events - Website
Fallon’s Instagram Page
Fallon’s Facebook Page
Fallon’s Podcast
Follow The Wedding Biz on Social:The Wedding Biz
The Wedding Biz on Instagram: @theweddingbiz
The Wedding Biz on Facebook: @theweddingbiz
The Wedding Biz Network
The Music Makers
Support The Wedding Biz by clicking here.
Title Sponsor: This episode is sponsored by Kushner Entertainment.
-
“I resonate with the client that wants to make you a part of their family throughout the wedding weekend.” Listen as Andy and his guest Caleb Jordan Lee discuss Caleb’s early passion for travel and filmmaking, Caleb starting his LLC at sixteen and why he decided to film weddings, plus much more on this episode of The Wedding Biz.
Caleb is a brilliant filmmaker and the owner of East West Production, a full-service event filmmaking company with award-winning coverage. Caleb’s work has been showcased in publications such as People’s Magazine, particularly for shooting Nick Jonas and Priyanka Chopra’s wedding. He has also been featured in Vogue, Martha Stewart Weddings, and Brides Magazine, and Harpers Bazaar named Caleb as one of the world’s top filmmakers.
Caleb speaks about his first year in business and how his sister’s wedding was the catalyst for his business boom. He speaks about how important he feels relationships are with the creative partners and planners and how he works with the planners to create the best product.
Listen as Caleb shares a story about Nick Jonas and Priyanka Chopra’s wedding and how iconic his shot of her walking down the aisle with her 70 foot train was. Caleb also discusses how he and his team edit and how everything plays a part in getting the perfect film for his clients.
Caleb shares the work he does commercially and how he brings emotion to each small snippet, and he talks about the challenges he faces when telling a client’s story, his perspective on social media, the equipment he uses, and how he keeps up with the constant technology change. Caleb started as a teenager and has been in the industry for over ten years. His is a success story you don’t want to miss!
If you enjoy this revisit with Caleb Jordan Lee, then please don’t keep it to yourself! Share the episode with some good friends who might also get something out of it, and be sure to also leave a top review wherever you listen to the show, as that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops!
Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.
SUPPORTING THE WEDDING BIZ
Become a patron and support Andy and the show! If you are so inspired, contribute!
Time Stamps
[01:27] - Today’s episode is a revisit of Andy’s 2020 interview with Caleb Jordan Lee of East West Production!
[02:49] - Caleb shares where he grew up and how he ended up back in the area.
[03:40] - Caleb speaks about how family values have shaped the man he is today.
[05:08] - Caleb began shooting videos in the Himalayas, transitioned to weddings, and found passion and success.
[08:31] - Caleb talks about where the idea of filming weddings came from.
[09:42] - Hear how Caleb's career blossomed through learning from experienced mentors and prioritizing relationships, particularly with wedding planners.
[12:16] - Caleb discusses his process and how it’s all about his relationships with planners.
[13:24] - Caleb realized the importance of scaling his business wisely, opting for quality over quantity in client experiences.
[14:18] - Caleb speaks about how he works with the planners when getting to know the clients.
[16:04] - Caleb shares about some standout events he has done throughout the years.
[17:58] - Caleb discusses the experience he had when filming Nick Jonas’ and Priyanka Chopra’s wedding.
[21:09] - Caleb speaks about catching Priyanka walking down the aisle with a 70′ train and how iconic it was.
[23:08] - Caleb talks about how he and his team edit film.
[25:10] - We learn that Caleb's journey into the hospitality market stemmed from his love for weddings and capturing the essence of experiences.
[27:49] - Putting together a reel of his work and trying to put all the parts together to create a story is the hardest thing Caleb does.
[28:37] - Caleb shifted his wedding videography style to focus on capturing genuine, intimate moments, tailored to each client's preferences.
[31:01] - Discover that Caleb hasn't encountered major disasters in his wedding videography career, though drone flights remain nerve-wracking.
[32:44] - Caleb discusses how he views the business side of his company.
[33:51] - Caleb shares his perspective on social media and he uses it in his business.
[36:29] - What equipment does Caleb use, and how does he handle the constant changes with technology?
[38:26] - Caleb feels successful if he can bring other people up with him.
[39:59] - Andy reveals where Caleb can be found online.
LINKS AND RESOURCES
Vimeo Links:Reel
Lake Como, Italy
Amanzoe, Greece
Mallorca, Spain
St. Barths
Château de Vaux-le-Vicomte
Find Caleb:Caleb’s Instagram Page
East West - Website
East West - Instagram Page
Follow The Wedding Biz on Social:The Wedding Biz
The Wedding Biz on Instagram: @theweddingbiz
The Wedding Biz on Facebook: @theweddingbiz
The Wedding Biz Network
The Music Makers
Support The Wedding Biz by clicking here.
Title Sponsor: This episode is sponsored by Kushner Entertainment. - Mehr anzeigen
