Folgen
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"I didn't respect the plant, and when I finally learned to respect it and appreciate it, I was then able to find love and appreciation in myself to feel better and become a better version of me." - Kim Flores
Everyone needs a minute, even if you're one of the top cannabis influencers. In this episode, Kim Flore shares how she started making treats for herself and her neighbors to founding The Hemp Housewife. She discusses the differences between marketing and advertising alcohol and cannabis, the need for regulation when it comes to cannabis, navigating social media platforms while trying to market it, and the importance of building relationships with customers. This conversation also touches on the effects of alcohol and how cannabis can be a better alternative, as well as the challenges content creators face when trying to build an audience. With inspiring stories and valuable insights, this podcast episode will surely provide listeners with an invaluable look into the cannabis world - so tune in now!
[00:00 - 15:27] How Cannabis Helped Kim Find Love and Appreciation in Herself
[15:28 - 26:19] Alcohol and Cannabis: Experiences, Perspectives, and Tips
[26:20 - 35:16] Tips and Tricks to Avoid Flagging and Demonization on Social Media
[35:17 - 39:17] Texas Cannabis Meetup at MJBizCon
[39:17 - 47:07] Exploring the Possibilities of Canada's Beverage Industry and Texas Cannabis
Guest bio
Hey Y'all! My name is Kim; however, I'm known by many as the Hemp Housewife, and you might recognize me from my catchy tagline, 'Mamma Needs a Minute,' which has evolved into a cannabis brand tailored explicitly to uplift and empower women.
With a community of over 75,000 'Canna-besties' following my journey on social media, I aim to be more than just an influencer in the cannabis sphere. My features on Yahoo Finance in the past year for outstanding brand partnerships are testaments to that.
My role, however, isn't limited to partnerships and collaborations. As a cannabis marketing expert, I've poured my heart into creating iconic content for top-tier cannabis brands and events. My driving force? Breaking down the barriers and negative perceptions that surround women who find solace and wellness in cannabis.
Website:
https://www.thehemphousewife.com
🎧 New episodes *every Monday*
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"Our mission is to bring cannabis back to its pre-prohibition status, where it's a widely accepted plant medicine." – Peter Barsoom
What does it take to be a pioneering brand in the rapidly changing cannabis industry?
In this episode, I chat with Peter Barsoom, co-founder of 1906 New Highs. Tracing 1906’s origin story and unique path through the emerging cannabis industry, Peter shares an inside look at the vision, values, and strategic choices that have set his company apart. From a commitment to quality and consumer education to leveraging the latest legislation, Peter shares the story behind 1906 New Highs’ creation, their goal of providing more tailored cannabis experiences, and the thoughtful formulation that goes into their products that blend THC and CBD with other botanicals. We also discuss critical choices that 1906 has made along the way, like shifting to pills and achieving national distribution, illustrating how brands can adapt and take advantage of opportunities amid regulatory changes.
[00:00 - 13:34] Peter Barsoom on the Evolution of 1906 and the Rise of Microdosing
[13:35 - 25:07] How Peter's Vision Shaped a New Era of Cannabis Consumption
[25:08 - 32:49] Cannabis Market Expansion and Drops vs. Capsules: The Manufacturing Complexity Behind Cannabis Products
[32:50 - 39:13] 1906's Nationwide Home Delivery of 100% Federally Legal Microdose Cannabis
[39:14 - 52:25] The Evolving Landscape of Hemp and Cannabis: Legislation and Consumer Access
Peter Barsoom is the CEO and Co-Founder of 1906 New Highs, a leading cannabis company producing the country’s #1 cannabis pill. The company’s collection of patented, fast-acting, pharma-grade capsules combines a low dose of THC, CBD, and other effective medicinal plants to deliver a functional, targeted effect for daily use. Prior to founding 1906 in 2015, Peter had an extensive career in finance and business strategy, holding senior management positions at American Express, Merrill Lynch, Morgan Stanley, Blue Mountain Capital, and Intercontinental Exchange.
Peter currently serves on the board of several leading cannabis industry associations, including the Marijuana Industry Group, the Cannabis Trade Federation, Colorado Leads, the New Jersey Cannabis Industry Association, and the Florida Medical Marijuana Advisory Committee. In September 2018, Peter was recognized by Entrepreneur magazine as one of the Top 100 Leaders in Cannabis.
Website: https://1906.shop/
Instagram: https://www.instagram.com/1906newhighs/
🎧 New episodes *every Monday*
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Fehlende Folgen?
-
"We push boundaries far past the status quo. We're not going to accept the status quo, but we choose to do that in a safe and calculated manner." – Chris Fontes
In this episode, Shayda chats with Chris Fontes about his career journey in hemp, from initiating Hemp Exchange in 2018 to navigating challenges and market shifts. His innovations led him to pioneer hemp-derived Delta 9 edibles and later transition to the growing hemp beverage sector with High Spirits Beverages. Throughout the conversation, they stress clear distinctions in the cannabis industry, particularly the 0.3% Delta 9 THC threshold distinguishing hemp from marijuana. They advocate for consumer access to cannabis products, emphasizing safety and proper regulations over prohibitions.
Shayda and Chris delve into the gray areas of hemp laws, the balance industry pioneers must strike, and the future potential of cannabinoids, notably Type 2 cannabis. Chris underscores the synergy between CBD and THC and the necessity for informed discussions in the industry, emphasizing consumer safety and product efficacy.
[00:00 - 10:02] From Stabilizing Hemp Supply Chains to Revolutionizing Edibles
[10:03 - 28:38] Beyond 0.3% Delta 9 THC: A Dive into Hemp, Marijuana, and Industry Semantics
[28:39 - 40:05] Pushing Legal Boundaries and Insights on the Hemp and Cannabis Industry's Legal Challenges and Ethical Responsibilities
[40:06 - 52:23] What About the Future of Cannabis? Legalization, Consolidation, and Consumer Safety
[52:24 - 1:11:05] From Beverage Packaging to the Rise of Type 2 Cannabis: Chris Shares His Vision for the Industry
Chris Fontes is the founder and CEO of Trojan Horse Cannabis, a company that creates high-quality products from Delta 9 THC, which everyone can enjoy. He desires to educate people about hemp and deliver an unforgettable experience for customers.
He is passionate about helping the cannabis industry return to what it used to be. He also wants people to be educated, exposed, and have the opportunity to see the difference and know that there are other options for them to choose from.
LinkedIn: https://www.linkedin.com/in/chrisfontes/
Website: https://trojanhorsecannabis.com/author/cfontes/
Instagram: https://www.instagram.com/trojan_horse_cannabis
Facebook: https://www.facebook.com/trojanhorsecbd/
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“We produce cannabis where it should be produced and we sell cannabis where it should be sold – That's our thesis. That's what we've been fighting for. That’s our strategic pathway.” – Andrés Fajardo
In my chat with Andrés Fajardo of Clever Leaves, we discuss how this Colombian-based company excels in the international cannabis market. Clever Leaves focuses on producing high-quality pharmaceutical-grade cannabis, backed by EU GMP-certified sites. Their global expansion journey involves navigating complex regulations and adapting to diverse markets, including Germany, Australia, Brazil, and Israel, where they prioritize medical cannabis products tailored to meet specific regulations and patient needs.
Clever Leaves actively shapes regulations in Colombia and fosters strong relationships with international regulators. They also collaborate with industry associations to influence policies. Their commitment to quality and compliance has been key to their success in the global cannabis landscape.
[00:00 - 20:47] Understanding the Legal Landscape: Cannabis in Colombia, EU Regulations, and Global Trade
[20:48 - 29:44] How Clever Leaves Adapts Cannabis Products for Global Markets with Diverse Regulations
[29:45 - 39:14] Managing Compliance Across the Globe
[39:15 - 45:35] Colombia’s Cannabis Legalization and Medical Use
[45:36 - 53:55] Challenges and Opportunities in Regulatory Compliance
Andres Fajardo is co-founder and CEO of Clever Leaves and has previously served as Managing Director, President, and Chairman of the Board. He has led the development of its first 18 Hectares of GACP and EU-GMP certified cultivation and post-harvest facilities, the design and construction of a GMP certified extraction and formulation plant, and the development of a robust pipeline of clients and brands. Andres oversees the development, expansion, and marketing plans globally.
Prior to Clever Leaves, Mr. Fajardo was a Founding Partner of Mojo Ventures, a unique late-stage company builder focused on working with startups and small companies to achieve unprecedented growth and profitability. Before being an entrepreneur, he was President/CEO at IQ Outsourcing, a leading Colombian business process outsourcing firm that is part of the Sanford Group of Companies.
Prior to joining IQ, Andres was a Principal Member at Booz & Company, a management consulting firm, based in Mexico City. Sponsored by Booz Allen, he obtained an MBA at Harvard Business School. He earned a B.S. Industrial Engineering and B.S. Economics, with honors, from Los Andes University in Colombia.
https://cleverleaves.com
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“It was basically a perfect storm – There was only the black market. There was nothing legal about cannabis whatsoever. And so, thus began a fourteen-year journey of acquiring, dispensing, packaging, and transporting; Everything all in one. We were everything.” – Barry Foy
Barry Foy, CEO of Gentlemen Smugglers, began his involvement in the cannabis industry in the early '70s by supplying soldiers from a South Carolina training base. As his operations grew significantly, so did the target on his back by Reagan’s war on drugs.
In my conversation with Barry, we talk about how he faced an 11-year sentence amidst an aggressive anti-cannabis sentiment in the 1970s, his experiences spanning the transformation of the market from its unregulated days, and navigating cannabis from the other side – Regulations and all its challenges.
We dive into the evolution of cannabis through the eyes of one of its most intriguing advocates.
[00:00 - 10:39] How Barry Foy Started in the 1970s Trade, Served 11 Years in Prison, and Now Advocates for its Acceptance.
[10:40 - 20:44] How Cannabis Choice in Texas's Legacy Market Has Evolved in Terms of Product Variety, Quality, and Marketing.
[20:45 - 26:57] From Black Market to Regulation: Insight Through Cannabis History and the War on Drugs
[20:45 - 34:35] Barry's Journey Through the Legal Labyrinth and Return to the Cannabis Scene
[34:36 - 41:46] Why Massachusetts? The Social Equity Factor & Benefits of Transitioning from Illicit to a Regulated Market
[41:47 - 52:01] Lessons Learned Operating on the Regulated Side
Connect with Barry!
LinkedIn
Instagram
Or go to: GentlemenSmugglers.com
Gentlemen Smugglers is inspired by one of America's true legends, Barry Foy. Barry ran a tight ship, and his Smugglers were notorious for sailing from Jamaica to Colombia to Lebanon, dominating the East Coast cannabis market. For over a decade, Foy's operation played cat and mouse with the FBI, DEA & Interpol. In many ways, they served as the dispensaries of their era. However, Operation Jackpot, the initial phase of President Reagan’s War on Drugs, eventually led to their downfall. Barry Foy was charged with kingpin status and spent 11 years behind bars. Interestingly, many of the markets he once supplied are now legally operational. This inspired the re-establishment of the Gentlemen Smugglers brand to deliver quality cannabis to the public legally, emphasizing social equity reinvestment and unparalleled storytelling at its heart.
Resources MentionedThe Outlaw Digest Newsletter
Book: Jackpot by Jason Ryan
🎧 New episodes *every Monday*
📢 Discussing the business of taking cannabis packaged goods to market
⌨️ TOBEBLUNTPOD.com
🌎 To Be Blunt is a top 5% most shared global podcast
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"I think Texas has one of the most accountable medical programs in the country. Meaning we can tell you who prescribed that prescription, what their pain program was, who bought it, what day it was bought, and who provided it." - Pat Davis
Tune in with Pat Davis from Weeds as he talks about the rigorous data analysis shaping the future of Texas' notable medical cannabis program! Explore Texas' moves to broaden policies and the insights gleaned from New Mexico's experiences. Learn about the challenges, the expanding conditions, and the open call for more licenses. Kurt urges listeners to voice their perspectives and interact with decision-makers on cannabis legislation in Texas.
Are we near a revolution in Texas' medical cannabis policies? Tune in!
[00:00 - 07:25] Texas Expands Compassionate Use Program to Elevate Medical Cannabis Accessibility
[07:25 - 13:58] Examining Data to Create a Comprehensive Medical Cannabis Program in Texas
[13:58 - 21:05] A Look at How Policy is Changing and Police Officers Adapting
[21:05 - 27:55] Advocacy, Expansion, and Education in Texas and New Mexico
[27:55 - 34:41] Exploring the Possibilities and Understanding the Data of Texas Compassionate Use Program
[34:41 - 41:28] Texas Cannabis Industry: Balancing Existing Operators with New Small Businesses
[41:28 - 48:23] Texas Medical Cannabis Program: Achieving Accountability and Access for Patients
[48:24 - 54:20] Texas’ Comprehensive Approach to Medical Cannabis - Tracking, Transparency, and Future Licensing Decisions
Connect with Pat!
Linkedin
Or go to https://weeds.team/about-us/
Pat Davis is a former police officer and now a cannabis consultant. He was appointed by Governor Lujan Grisham to lead the New Mexico Governor's Working Group on legalization, where he helped to draft the state's roadmap for transitioning from a medical to an adult-use market. After legalization, he co-founded Weeds, the state's largest licensing and compliance firm, where they have helped some of the state's largest brands and new startups license facilities and stay compliant. In 2023, their firm was selected by the State of Texas to provide technical assistance in evaluating the state's medical program for potential expansion.
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"We were able to successfully train a system that could predict reasonably the outcomes that you might expect to feel from an arbitrary profile. And today we utilize that to do recommendation in store." - Joshua Mallett
Ever wondered about the DNA testing or the power of terpenes in shaping your experience?
In this episode, Joshua Mallet of BudBoard takes us behind the scenes of Albuquerque's trailblazing cannabis menu service. Understand their AI-driven recommendation system to personalize your cannabis experience. From New Mexico's cannabis market and how they had to navigate around marketing regulations while still being able to talk about the effects to understanding terpenes, this episode is packed with insights. Discover how mood plays a role in picking the right strain and how DNA tests, raw data from C O A's, and terpenes have an impact on the effect of products.
Tune in to hear more about what it takes to produce tailored cannabis!
[00:00 - 07:38] Trailblazing the Path to Professionalizing Cannabis
[07:38 - 15:10] How BudBoard Evolved to Accommodate New Consumers and Effects-Based Marketing
[15:11 - 22:13] Navigating the Regulatory Landscape
[22:14 - 29:29] The Power of Machine Learning to Create Custom Cannabis Products Based on User Data and DNA Tests
[29:29 - 37:24] Discovering Trends in Sleep, Anxiety, and Pain Relief
[37:25 - 44:35] A Model for Consistent Cannabis Experiences Across State Lines
[44:35 - 52:32] The Science Behind Cannabis Derived Terpenes and Botanical Terpenes: Are They the Same Thing?
[52:32 - 58:54] Distillate vs. Extract & Budboard's Personalized Vision
Connect with Joshua!
Linkedin
Or go to https://www.budboard.co/
As the Chief Innovation Officer and a co-founder of BudBoard, Joshua Mallett is an integral part of a passionate quartet leading a revolutionary change in the cannabis industry. Following a sports injury in high school that led him to explore the therapeutic benefits of cannabis, Mallett grew fascinated with understanding the complex interplay between cannabis compounds and their varied effects. His obsession, combined with over a decade of entrepreneurial and technical problem-solving experience, drove him to co-develop an innovative data collection and machine learning platform at budboard. This tool draws correlations between the chemical makeup of cannabis products, their effects, and market appeal. Today, budboard is recognized for its distinctive expertise in the industry.
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"We have this new appreciation for combining the CBD and the THC; historically, we made it a big deal to separate them. And it turns out when you put them together, the brain receptors like it." - Dr. Morris of Duber Medical
From the early days of 1996 to the intricate landscapes of cannabis in medicine today, Dr. Morris delves deep into the transformative potential and challenges of cannabis.
Discover the evolution of cannabis for therapeutic success, the shattered societal stigmas, and the complexities surrounding its use during pregnancy.
She also briefly touches on terpenes, their therapeutic effects, and how they can help with sleep. This conversation outlines the current state of cannabis in medicine and focuses on advocating for it since 1996. She provides an in-depth look at the improvements that have been made in terms of quality control and scientific research.
Additionally, Dr. Morris shares her thoughts on the stigmas surrounding cannabis as a medicine and how physicians are becoming increasingly open to discussing its use. It is crucial to spread awareness about the benefits of cannabis products through professional associations and networks.
This isn't just about recreation; it's about revolutionizing healthcare.
Timestamps
[00:00 - 09:59] Cannabis as a Medicine: From 1996 to Now, Quality Control and Therapeutic Success
[10:00 - 19:40] How Medical Professionals are Promoting Cannabis for Chronic Pain Management
[19:41 - 30:54] Exploring the Benefits and Challenges of Medical Marijuana
[30:55 - 38:11] Benefits, Risks, and Regulations of Medical Marijuana
[38:12 - 44:30] How Different States Are Handling Medical Marijuana
[44:31 - 52:41] Exploring the Variations of Cannabis Use Across States
[52:42 - 54:09] The Future of Duber
Guest bio
Dr. Morris is the Chief Medical Officer of Duber Medical. Her physician and woman-owned practice works with a diverse population of more than 8,000 patients across 11 states, gaining first-hand knowledge of the clinical benefits of medical marijuana! With more than 30 years of medical experience, Dr. Gabrielle Morris possesses a BS in Chemistry from West Virginia University and a Doctorate of Medicine from Marshall University. She is board-certified by the American Board of Neurological Surgeons, the American Board of Independent Medical Examiners, and the National Board of Medical Examiners. Her career spans a myriad of specialties, including Neurological Surgery, Trauma, Complex Orthopedic Spinal Surgery, and Emergency Medicine.
Connect with Dr. Morris!
Website: https://www.dubermedical.com
Email: [email protected]
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"People should be able to make an informed choice about what they consume, especially when it has a potential therapeutic benefit." - Lara Fordis
Knowing your target market is the first step in every successful business.
In this episode, Lara Fordis, a consumer market research consultant specializing in insights related to CPG and the cannabis industry, discusses how to navigate market research for small and large businesses.
With 25 years of experience in the cannabis industry, Lara provides tips on ensuring accuracy with qualitative and quantitative data. She also shares insights into the importance of considering point-of-sale data when conducting market research and how it can be inaccurate due to people buying for others or not considering invisible shoppers. Lara also emphasizes that low-dose edibles can help people have a good experience with cannabis without worrying about getting too high and the potential therapeutic benefits that cannabis offers. Finally, she provides an overview of the trends in sales data across different states regarding motivations for using cannabis, such as pain management or avoiding opioids.
Tune into this episode to learn more about conducting informed market research for businesses in the cannabis industry!
[00:00 - 09:13] Navigating Consumer Market Research in the Cannabis Industry
[09:14 - 15:56] Uncovering the Nuances of Market Research
[15:57 - 24:37] Exploring the Benefits of Working with Bud Tenders
[24:38 - 31:43] Understanding the Challenges of Conducting Cannabis Market Research
[31:44 - 42:15] How to Safely Introduce the Canna-Curious to Microdosing and Low-Dose Alternatives
[42:16 - 56:02] Examining State-by-State Variations in Motivations for Trying Cannabis
Lara Fordis, founder of Fordis Consulting, is a renowned market research expert and consultant specializing in consumer insights and data-driven decision-making. With over 20 years of experience in the field, Lara excels in designing and executing cost-effective solutions that enhance various aspects of business, from product development to marketing and brand optimization. She possesses a unique blend of qualitative and quantitative research expertise, allowing her to deliver comprehensive and impactful strategies to her clients.
Connect with Lara!
LinkedIn
Go to www.FordisConsulting.com
Email: [email protected]
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"I'm a free market guy, but I look at this much like alcohol where you don't want 10 distributors of Bud Light in a specific market. So it's very similar to that." - John Mueller
Jump into the latest 'To Be Blunt' episode with Shayda Torabi and cannabis bigwig John Mueller, co-founder and CEO of Greenlight - a vertically integrated, multi-state cannabis operator with over 180,000 square feet of cultivation and manufacturing and 550 employees, as they navigate the high-stakes world of cannabis licensing. Unpack the impacts of Twilio and MasterCard's policies, dive into state-specific regulations, and learn why winning licenses beats buying.
With bonus insights on protecting license values and state recreational programs, this is a must-listen episode!
[00:00 - 08:10] Twilio Cuts Services to Cannabis Industry Operators: What Does This Mean for the Future?
[08:10 - 15:36] A Huge Blow to Cannabis Operators and a Setback for the Industry
[15:36 - 22:40] Navigating the Cannabis Industry in Different States
[22:40 - 30:40] Partnering with Establishments for Credibility
[30:40 - 37:38] Connections, Cultivation, and Compliance with Greenlight
[37:38 - 44:29] Converting Illicit Cannabis Consumers to Regulated Markets in Missouri and Beyond
[44:29 - 51:38] Exploring the Black Market
[51:38 - 1:01:11] From Founding Members to Expanding Horizons in the Cannabis Industry
Connect with John!
Linkedin,
Or go to
https://greenlightdispensary.com/
John Mueller is the Co-Founder and CEO of Greenlight, a vertically-integrated, multi-state operator with 3 in-house brands, over 180,000 square feet of cultivation and manufacturing, and more than 550 employees. Through John’s expertise in scaling businesses, Greenlight is tracking over $200 million in annualized revenue and is positioned to have 40 dispensaries open by Q1 of 2024.
Resources Mentioned:
https://mjbizdaily.com/text-messaging-provider-twilio-cuts-service-to-cannabis-industry/
https://www.nytimes.com/2023/07/28/business/mastercard-debit-cannabis-transactions.html
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⌨️ TOBEBLUNTPOD.com
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"At the end of the day, I don't care what anybody tells you. Is a better experience, whether that dabbles concentrate, whether that's an edible tincture, you are capturing the true essence of the plant with this extraction. We're not adding anything; we're not taking anything away." - Cliff Haney
Explore the Art of Solventless Extraction with Shayda Torabi and her guest Cliff Haney! Learn about the four pillars of this craft: heat, water, ice, and pressure, and understand why top cannabis brands are flocking to this method and how it results in products brimming with aromatic terpenes and unparalleled shelf stability. Cliff peels back the nuances of ice water extraction and the crucial roles of strain genetics, yields, and trichomes. Plus, get an insider's look into the TURP guide, the bridge between brands and discerning consumers. Ignite your curiosity about solventless with us!
[00:00 - 08:10] Dive into Product Analysis and the Evolving Regulatory Landscape
[08:10 - 15:48] Evolution of Cannabis Extraction: From Distillate to Solventless and Full Spectrum
[15:49 - 23:22] Uncovering the Benefits of Solventless Extraction
[23:23 - 31:30] Exploring the Advantages of Washing vs. Pressing
[31:31 - 39:13] Nuances of Premium Cannabis Products in Evolving Markets
[39:13 - 46:52] The Effects of Refrigerating Cannabis Concentrates
[46:53 - 54:50] Cannabis Trends and Techniques
[54:50 - 59:21] Cannabis Expansion and Ethical Integration from Europe to the US
Connect with Cliff!
Linkedin and Instagram
Go to
https://www.terpguide.com/
Cliff Haney is the Co-founder of TerpGuide. He has spent the last five years setting up some of the world's most extensive solventless extraction facilities. He's had the unique opportunity to sample top-notch terps at hash competitions throughout the US. Outside of work, Cliff takes pleasure in snowboarding, piloting his drone, crafting content, and indulging in thrifting
🎧 New episodes *every Monday*
📢 Discussing the business of taking cannabis packaged goods to market
⌨️ TOBEBLUNTPOD.com
🌎 To Be Blunt is a top 5% most shared global podcast
💚 Made and Hosted by @THESHAYDATORABI
💌 Slide into the DM’s @TOBEBLUNTPOD
🌱 Sponsored by @RESTARTCBD
Love this episode? 👍🏼
To Be Blunt is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
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"I don't want us to have beverages go stagnant with beverages that are moving because they're high dose and cheap on the West Coast. Let's come up with some more functional beverages, whether they're high dose or low dose, and let's incorporate other pieces of the plant. I think that's a key differentiator." - Diana Eberlein
Dive into cannabis beverages exploring low-dose THC, the hemp vs. marijuana showdown, crafty cannabis concoctions, and more!
In today's episode, host Shayda Torabi celebrates the fifth anniversary of its Restart CBC brand, while expert Diana Eberlein, from Source Technology and Cannabis Beverage Association members, sheds light on industry shifts, tastes, laws, and making cannabis accessible. They also discuss self-regulation and the National Drink Cannabis Day on August 20th, an initiative by the Cannabis Media Council.
Tune in to grasp the transformative potential of cannabis beverage and their impact on the industry!
[00:00 - 08:13] Celebrating 5 Years of Cannabis Business
[08:13 - 15:24] Introducing Diana Eberlein: Exploring Cannabis Beverages, Emulsion Technology, and the Future of CPG
[15:24 - 22:07] Exploring the Split in Cannabis Beverage Flavor Profiles: Low-Dose vs High-Dose
[22:07 - 29:20] Exploring Cannabis Trends: Dosages, Formats, and Market Demand
[29:20 - 36:21] A Look at the Future of Hemp Derived and Marijuana Derived Products
[36:22 - 43:08] Exploring the Social and Economic Impacts of Low Dose Products
[43:09 - 49:52] Exploring the Opportunities and Challenges of Cannabis-Derived and Hemp-Derived THC Beverages
[49:52 - 56:35] Celebrate National Drink Cannabis Day and Learn How to Enjoy Cannabis Beverages Safely
[56:35 - 1:00:24] Closing Segment
Diana Eberlein currently leads Marketing & Business Development at SōRSE Technology, a leading water-soluble technology for infusing cannabis beverages, food, supplements, and personal care products. Leveraging her 10+ years’ experience in entertainment marketing specializing in brand development, experiential marketing, and celebrity partnerships, Eberlein develops the strategy behind all events, PR, and advertising.
SōRSE currently powers the leading THC, Hemp D9, and CBD-infused beverages, including Cann, Mad Tasty, Leisuretown, Rebel Rabbit, and more.
As a cannabis advocate and an infused beverage enthusiast, Eberlein became the chair of the Cannabis Beverage Association at the beginning of 2023, which focuses on beverage category awareness, government and regulatory affairs, and representing infused beverages across the US. Eberlein is also a member of the Cannabis Marketing Association and the Forbes Agency Council.
Connect with Diana!
Linkedin and Instagram
Or go to www.sorsetech.com and
https://cannabisbeverageassociation.org/
And Linkedin:
https://www.linkedin.com/company/sorsetech/
https://www.linkedin.com/company/cannabisbeverageassociation
🎧 New episodes *every Monday*
📢 Discussing the business of taking cannabis packaged goods to market
⌨️ TOBEBLUNTPOD.com
🌎 To Be Blunt is a top 5% most shared global podcast
💚 Made and Hosted by @THESHAYDATORABI
💌 Slide into the DM’s @TOBEBLUNTPOD
🌱 Sponsored by @RESTARTCBD
Love this episode? 👍
To Be Blunt is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
⭐️⭐️⭐️⭐️⭐️
Leave a 5 star review on Apple podcast or Spotify
And forward to a friend! ⏩
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"The brand is kind of the representation of all of the good or bad things that the customer or the purchasing public perceives around the brand" - Seth Gardenswartz
In this episode of To Be Blunt, host Shayda Torabi and guest Seth Gardenswartz, founder of Black Garden Law, explore the art of creating and safeguarding a compelling brand, understanding business goals, legal insights, and effective marketing practices. Discover valuable strategies to develop your brand in the competitive cannabis market, including quality products, federal trademark protection, local community engagement, and strategic partnerships.
[00:11 - 08:30] Exploring the Challenges of Marketing Cannabis Skincare and Topicals
[08:30 - 16:08] Exploring the Future of Cannabis Branding
[16:08 - 23:18] How Cannabis Businesses Can Benefit from Strategic Marketing and Counseling
[23:19 - 30:57] Exploring the Challenges of Establishing Cannabis Brands and Trademark Protection
[30:57 - 38:43] Challenges and Strategies for Long-Term Success
[38:44 - 46:04] Harnessing Brand Equity and Building Codependent Relationships: The Keys to Success in the Cannabis Industry
[46:04 - 53:32] Exploring the Challenges of Building a Successful Cannabis Brand in a Maturing Market
[53:33 - 00:47] Scaling Local Brands to National Success
[00:48 - 01:07:42] Closing Segment
Seth Gardenswartz is a marketing guy who somehow wound up in law school. His specialties include trademarks, brand development, craft beverages, cannabis, IP licensing, e-commerce, digital media, and general business law. Seth co-founded Blackgarden Law with his partner Candice Owens to create a boutique business law firm representing high-growth ventures. They quickly established a substantial practice in the tech start-up and craft beer industries. When recreational cannabis became legal in their home state, they swiftly moved into the market to focus on corporate structure, finance, and brand protection for this rapidly growing industry. Now with a tight-knit group of business attorneys, they represent cannabis brands nationwide.
Connect with Seth!
Linkedin and Instagram
Go to
https://www.blackgardenlaw.com/
Resources Mentioned:
https://www.allure.com/story/cbd-beauty
🎧 New episodes *every Monday*
📢 Discussing the business of taking cannabis packaged goods to market
⌨️ TOBEBLUNTPOD.com
🌎 To Be Blunt is a top 5% most shared global podcast
💚 Made and Hosted by @THESHAYDATORABI
💌 Slide into the DM’s @TOBEBLUNTPOD
🌱 Sponsored by @RESTARTCBD
Love this episode? 👍🏼
To Be Blunt is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
⭐️⭐️⭐️⭐️⭐️
Leave a 5 star review on Apple podcast or Spotify
And forward to a friend! ⏩
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"Data is the new oil data is the new goal. So what we have in our database is a direct tie between COA and user outcome on a person-by-person basis. That's a highly valuable data set." - Eric Mercado
Are you ready to tune in for a glimpse into the future of personalized cannabis shopping?
In this episode of To Be Blunt, join Eric Mercado, the Co-Founder of Terpli, as he unveils their groundbreaking AI budtender. Discover the advantages of e-commerce in the cannabis industry, strategies for customer loyalty, and the upcoming beta launch of their chat GPT-powered cannabis recommendation engine.
Discover the future of customer loyalty and data-driven brand differentiation in this captivating conversation!
[00:00 - 07:30] Eric Mercado's Journey to Trailblazing the Path for Cannabis Marketing
[07:30 - 15:10] Revolutionizing Cannabis Consumption: Personalized Recommendations, Online Dominance, and the Tech-Savvy Generation
[15:11 - 22:16] Navigating the Challenges and Solutions in Consumer Experience
[22:16 - 29:23] Terpli’s Plug and Play Solution for Increased Conversion and Customer Loyalty
[29:23 - 37:12] Revolutionizing Cannabis Retail with Adaptive AI and Machine Learning for Enhanced Customer Experience and Loyalty
[37:13 - 44:30] How to Leverage Data for Better Recommendations
[44:30 - 51:36] Leveraging Reviews to Create a Chat GPT-Fueled Cannabis Recommendation Engine
[51:36 - 01:03:33] Terpli’s Tech-Driven Solutions for Live Inventory, Brand Differentiation, and Sponsorship Opportunities
Eric Mercado is the Co-Founder of Terpli and a catalyst for growth, innovation, and problem-solving. His passion lies in constant improvement for teams, clients, colleagues, and himself. A high-performing founder, business advisor, Big 4 assurance manager, and CPA, he has a demonstrated history of exemplary work ethic, quality, and teaming. As an SMU alumnus with an MS in Accounting, he exhibits an entrepreneurial spirit as well as a keen eye for risk assessment and process improvement. He has experience in everything from Startup to IPO - including FP&A, systems setup and management, Sales, Talent Acquisition and HR, Business Development, M&A and transactions due diligence, financial statement audits, and PCAOB inspection.
Connect with Eric!
Linkedin and Instagram
Go to terpli.io
Resources Mentioned:
https://www.reuters.com/business/finance/mastercard-demands-termination-cannabis-purchases-its-debit-cards-2023-07-26/
https://bringmethenews.com/minnesota-lifestyle/what-you-need-to-know-about-marijuana-legalization-in-minnesota
https://www.marijuanamoment.net/senate-committee-chairman-says-marijuana-banking-bill-actually-wont-get-a-vote-this-summer-despite-his-goal-lobbyist-reports/
🎧 New episodes *every Monday*
📢 Discussing the business of taking cannabis packaged goods to market
⌨️ TOBEBLUNTPOD.com
🌎 To Be Blunt is a top 5% most shared global podcast
💚 Made and Hosted by @THESHAYDATORABI
💌 Slide into the DM’s @TOBEBLUNTPOD
🌱 Sponsored by @RESTARTCBD
Love this episode? 👍🏼
To Be Blunt is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
⭐️⭐️⭐️⭐️⭐️
Leave a 5 star review on Apple podcast or Spotify
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"You better get ready to play your A-game, and you'd better get tough and get a strong backbone and figure out who you can align with that can help you succeed because you can not succeed alone in this business." - Kim Prince
Want to know how to get your Cannabis brand in the spotlight?
In today's episode, Shayda Torabi shares valuable insights on how to navigate the world of publicity and media in the cannabis space, discussing recent news such as the relaxation of regulations for hemp and CBD, Twitter's cannabis-friendly advertising policy, and the Cannabis Media Council's Full Spectrum Report.
Also, her guest, Kim Prince, who is the founder of Proven Media, a marketing and communications firm based in Carefree, Arizona, shares insights on navigating publicity and media in the cannabis space, discussing topics like responsible advertising, media partnerships, and working with influencers. They also discuss celebrity-endorsed cannabis brands and success stories. Listeners gain valuable tips on PR strategies for the evolving cannabis industry, emphasizing authenticity and building relationships with reporters.
Tune in now and get ready for an informative discussion on media PR strategies specifically tailored for those in the cannabis space!
[00:00 - 07:37] How to Succeed in the Cannabis Industry with a Strong Backbone and Allies
[07:37 - 14:59] Celebrity-Endorsed Cannabis Brands Making Waves in California Market
[14:59 - 22:25] From Corporate Career to Cannabis Industry
[22:26 - 30:16] Building Relationships and Trust
[30:17 - 37:25] How Influencers Can Help Tell the Story
[37:25 - 45:12] Exploring the Benefits of Influencer Marketing and the PESO Model for Paid and Earned Media
[45:13 - 53:05] Exploring the Pros and Cons of Media Exposure
[53:05 - 01:00:30] Creating a Successful Media PR Plan
[01:00:30 - 01:06:34] Creating Authentic Relationships and Bringing Creative Solutions to the Cannabis Industry
Kim Prince is the CEO and founder of Proven Media, a well-established, reputable, results-oriented agency serving B2B and B2C cannabis companies throughout North America. She brings more than 20 years of B2B and B2C corporate marketing campaigns to the table and has a proficient background in corporate messaging strategies, public relations, and strategic planning for corporations, brands, and C-level executives. Her passion is to help strong, complex businesses and their visionaries reach their goals.
Connect with Kim!
Linkedin and Facebook
https://www.provenmedia.com/
E-mail: [email protected]
https://www.statista.com/statistics/879805/cannabis-ad-spend-north-america/
https://digiday.com/marketing/twitter-now-allows-cannabis-advertising-and-brands-are-ready-to-spend-to-test-and-learn-on-the-platform/
https://digiday.com/marketing/as-cannabis-advertising-goes-mainstream-guidelines-become-necessary/
https://www.cannabismediacouncil.com/full-spectrum-guidelines-2023
https://www.ftc.gov/news-events/news/press-releases/2023/07/ftc-sends-cease-desist-letters-fda-companies-selling-edible-products-containing-delta-8-thc
https://www.rollingstone.com/culture-council/articles/cannabis-beverages-what-marketers-should-know-current-trends-1234787144/
https://bdsa.com/wp-content/uploads/2021/11/Whats-Next-for-Cannabis-Beverages-After-a-Booming-Summer.pdf
🎧 New episodes *every Monday*
📢 Discussing the business of taking cannabis packaged goods to market
⌨️ TOBEBLUNTPOD.com
🌎 To Be Blunt is a top 5% most shared global podcast
💚 Made and Hosted by @THESHAYDATORABI
💌 Slide into the DM’s @TOBEBLUNTPOD
🌱 Sponsored by @RESTARTCBD
Love this episode? 👍🏼
To Be Blunt is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
⭐️⭐️⭐️⭐️⭐️
Leave a 5 star review on Apple podcast or Spotify
And forward to a friend! ⏩
Thank you for reading To Be Blunt. This post is public so feel free to share it.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobebluntpod.substack.com -
"There are many ways to kind of establish and build your brand. I think if you don't have these things, now is a great time to be inspired to figure out: ¿What is my brand? ¿Why? ¿What are my brand values? ¿What's my mission statement? To continue to get that buy-in internally for your team to live and breathe it." - Katherine Wolf
With more competition than ever in the cannabis industry, building a strong brand identity is critical to success!
In this episode, Shayda Torabi joins Joe Hodas, Katherine Wolf, and John Shute, to explore how cannabis brands can create a distinctive personality that resonates with consumers and sets them apart from the competition. Guests will share their own unique stories and experiences in the industry and discuss how they successfully navigated through different challenges and obstacles. Listeners will gain insight into how to develop a brand personality that aligns with their business goals and appeals to their target audience.
[00:11 - 07:56] From Seed to Brand
[07:56 - 15:41] Crafting a Compelling Identity for Your Cannabis Brand
[15:41 - 22:11] Discovering the "Why" Behind Your Brand
[22:11 - 28:46] Tips for Differentiating Yourself and Connecting with Your Audience
[28:47 - 36:14] Consumer Insights and the Power of Effective Branding
[36:14 - 43:06] Reinvigorating the Brand: Refreshing Logos, Packaging, and Values
[43:06 - 49:53] Codifying Company Values for Long-Term Brand Strength
[49:53 - 01:01:41] SOPs, Branding, and Company Culture in the Cannabis Industry
Joe Hodas, Chief Marketing Officer at Wana Brands, is an Experienced Marketing and Operations Executive with a demonstrated history of working in cannabis, travel, and tourism, consumer packaged goods (CPG), as well as fast-casual dining, and healthcare--all through the lens of the brand.
Connect with Joe through!
Linkedin,or go to https://www.wanabrands.com/
Katherine Wolf, Chief Marketing and Operations Officer at Malek's Premium Cannabis is a cannabis marketer, branding specialist, and writer. She has a B.S. in Marketing & Economics from The University of Tampa and a background in branding, digital marketing, and copywriting and editing for both B2B and B2C brands from the startup to enterprise level.
Connect with Katherine through!
Linkedin,or go to https://www.malekspremiumcannabis.com/
John Shute, CEO at PufCreativ, is a creative cannabis marketing strategy, B2B, B2C, and client communication in the marijuana industry. He has been awarded “2020 Colorado CEO of the Year” by CEO Monthly and "2020 Marketer of the Year" by ADCANN.
Connect with John through!
Linkedin, or go to https://pufcreativ.com/
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs
LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes
RESTART CBD is an education-first CBD wellness brand shipping nationwide.
Check out my new website 👇🏼
theshaydatorabi.com
Let's work together:
Free 20 min session
https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12
60 min Ask Me Anything
https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12
Social Media Audit
RESTART CBD
RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobebluntpod.substack.com -
"The more that we de-stigmatize cannabis, the more that we all win." - Brianna Kilcullen
Are you aware of Hemp's Potential to Revolutionize the Textile Industry?
Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Brianna Kilcullen, who offers valuable insights on how hemp can reshape the US textile market and contribute to sustainable infrastructure. This valuable information serves as a guide for investors, farmers, innovators, and engineers, providing practical advice on how to collaboratively build a robust and thriving infrastructure for the burgeoning US hemp industry.
[00:00 - 08:12] Missouri Tests Plain Packaging for Cannabis Products to Protect Children from Accidental Consumption and Poisoning
[08:12 - 15:48] Navigating Legalities and Building a Hemp-Based Industry
[15:48 - 24:05] Exploring Hemp's Underdog Energy and History
[24:05 - 31:53] Reviving Domestic Industry, Driving Innovation, and Overcoming Fear
[31:53 - 39:59] Unraveling the Global Supply Chain and Exploring New Possibilities
[40:00 - 47:26] Advocating for Ethical and Transparent Hemp Sourcing in the Textile Industry
[47:26 - 54:59] Financing the Hemp Industry for Sustainable Growth and Economic Resilience
[54:59 - 61:38] Exploring the Potential of Hemp, Sustainable Manufacturing, and Industry Education
Brianna Kilcullen is the founder of Anact and is originally from Atlantic Beach, FL. In 2019, she helped legalize hemp in Florida while launching Anact. Prior to starting Anact, she worked in the apparel industry for prAna, a subsidiary of Columbia Sportswear and Under Armour, traveling to 40+ countries and working in factories on almost every continent. She is a dual citizen of the US and Ireland.
Connect with Brianna!
Linkedin and Instagram
Go to https://anactglobal.com/
Resources Mentioned:
https://www.marijuanamoment.net/rfk-jr-pledges-to-legalize-marijuana-and-psychedelics-using-revenue-to-fund-farms-where-people-recovering-from-drug-addiction-can-grow-organic-food/
https://www.wmur.com/article/new-hampshire-medical-marijuana-dispensaries-sales/44370545#
https://psychedelics.berkeley.edu/berkeley-psychedelics-survey-2023/
https://moberlymonitor.com/stories/missouri-to-be-testing-ground-on-plain-packaging-for-cannabis-products,43718
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs
LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes
RESTART CBD is an education-first CBD wellness brand shipping nationwide.
Check out my new website 👇🏼
theshaydatorabi.com
Let's work together:
Free 20 min session
https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12
60 min Ask Me Anything
https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12
Social Media Audit
RESTART CBD
RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobebluntpod.substack.com -
"We want to bring integrity and efficacy to an industry where there are a lot of people who choose to operate in a gray area and cause it's so consumer-driven, we have to be on the front lines." - Jesse Kerns
Join Jesse Kerns, co-founder of New Bloom Labs, as he discusses about the critical role of lab testing in ensuring the safety of cannabis products. Delve into the world of cannabis testing, exploring different test types, seed-to-sale tracking, and the impact of the 2018 hemp bill on industry standards. Discover how New Bloom Labs approaches testing novel cannabinoids while prioritizing accredited standards and the need for rigorous quality control.
With a focus on consumer protection, this episode is your guide to the cannabis landscape.
[00:00 - 07:50] Revolutionizing Cannabis Testing and Quality Control in Emerging Markets
[07:50 - 15:09] Ensuring Compliance and Quality in Every Batch
[15:09 - 22:57] Quality Control Measures for Hemp and High THC Cannabis
[22:57 - 30:16] The Role of Texas Hemp Coalition and New Bloom Labs in the Evolving Hemp Market and Consumer Safety
[30:16 - 37:54] Navigating the Gray Area of Cannabis Testing
[37:54 - 44:58] Exploring the Impact of Hemp Legislation, Self-Regulation, and Education
[44:58 - 52:00] Bringing Integrity and Efficacy to the Cannabis Industry
[52:00 - 58:26] Embracing Industry Transformation
Jesse Kerns was born in Greene County, Tennessee. Jesse was always drawn to the mountains, streams, and the great outdoors. Starting his career in stock car racing, he learned important values of teamwork, efficiency, and determination. Transitioning to become a land broker, Jesse brought his passion for conservation and farming to help clients with land ownership and management in Chattanooga.
In 2019, Jesse co-founded New Bloom Labs and immersed himself in the cannabis industry. Now, he leads the company's expansion into new markets, utilizing his diverse background and efficiency. Eager to connect with cannabis producers nationwide, Jesse is driven to establish relationships and contribute to the industry's growth.
Connect with Jesse!
Go to Linkedin, Facebook, and Instagram
or visit https://www.newbloomlabs.com/
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs
LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes
RESTART CBD is an education-first CBD wellness brand shipping nationwide.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobebluntpod.substack.com -
"It's not that synthetics are inherently bad. It's there are bad ways to synthesize, and there are good ways to synthesize." - Shayda Torabi
Do you want to know how Cannabis and Psychedelics Converge?
Join Shayda as she explores the overlap between cannabis and psychedelics. Experience her accounts from the MAPS Psychedelic Science Conference and the Cannabis Marketing Association's Summit. Uncover the efforts to legalize psychedelic therapy and the implications for medical use.
Discover challenges around regulation, competition for market share, and use of synthetic cannabinoids, and hear best practices for brands looking to compete in this industry.
[00:00 - 08:35] Exploring the Synergy Between Cannabis and Psychedelics
[08:35 - 16:58] Unveiling the Pros and Cons of Psychedelic Legalization
[16:59 - 24:49] Exploring the Convergence of Natural and Synthetic Cannabis
[24:50 - 32:46] Quality Products, Chemistry Insights, and Effective Marketing Strategies
[32:48 - 40:15] A Deep Dive into Negotiation, Expansion, and Meeting the Press
[40:15 - 48:58] Regulation, Safety, and the Future of the Industry
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs.
LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes.
RESTART CBD is an education-first CBD wellness brand shipping nationwide.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobebluntpod.substack.com -
"Follow your passion. There's room for it in the space, and may not be in a direct role and may be consultative, but it exists, and you just have to lean into what you're passionate about."
Are you ready to unlock the hidden potential of cannabis SEO?
Join us on the "To Be Blunt" podcast as Matthew Shterenberg, CEO of Deeproots Partners, reveals the secrets of local search, the Google "Vicinity Update," and the art of captivating content and branding. Explore the latest news on Alabama's medical marijuana program, Rhode Island's Cannabis Control Commission, and Twitch's ban on cannabis content.
Tune in now for a transformative journey into optimizing SEO for cannabis brands!
[00:00 - 07:32] Denver's Week of Marijuana Events, Licensing, and Legal Discussions
[07:32 - 15:40] From Music Dreams to Cannabis SEO: The Journey of Matthew Shterenberg and Deeproots Partners
[15:40 - 23:42] Finding Success in the Cannabis Industry: Passion, Strategy, and Optimism
[23:42 - 31:31] Google Maps Algorithm, Local Industries and the Impact on SEO Strategies
[31:31 - 39:51] Strategies for Google Maps Rankings and Visibility
[39:51 - 47:34] Navigating Censorship and Emerging Search Trends
[47:34 - 55:08] Navigating Google's Categorization and Compliance
[55:08 - 03:01] The Evolving Landscape of Cannabis Marketing: Regional Focus, SEO Strategies, and Industry Insights
Matthew Shterenberg is the co-founder of deeproots partners, an SEO focused digital agency that helps cannabis dispensaries sell more weed. He is cannabis industry veteran, who in the last 7 years has guided marketing and sales strategies for well-known brands like Papa & Barkley, Dom Pen, Sherbinskis, and retail companies like Grassdoor, Body and Mind, Airfield, Hyperwolf and more.
Matt has proven himself time and again to business leaders with his deep understanding of cannabis consumer behavior which drives lucrative strategies that drive millions in revenue.
In his free time, Matt enjoys his life-long passion of music and playing the drums.
Connect with Matthew!
Go to LinkedIn: https://www.linkedin.com/in/matthew-shterenberg-272235b9/
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs
LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes
RESTART CBD is an education-first CBD wellness brand shipping nationwide.
Check out my new website 👇🏼
theshaydatorabi.com
Let's work together:
Free 20 min session
https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12
60 min Ask Me Anything
https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12
Social Media Audit
RESTART CBD
RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tobebluntpod.substack.com - Mehr anzeigen
