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Today, weâre diving into Donald Millerâs âBuilding a StoryBrandâ, a guide thatâs not just based on theory but a practical game-changer for businesses of all sizes. Millerâs approach helps us create a clear message by understanding one crucial truth: you, the customer, are the hero of your story. Letâs break down the six powerful takeaways from this book and how they can transform your business.
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If youâre a small business owner trying to close deals, capture attention, or stand out in a crowded market, Pitch Anything is packed with dynamite! This book isnât your typical sales spielâitâs about positioning yourself, creating tension, and taking control. Weâve broken down his book into six areas specifically for small business owners.
Ready to pitch like a pro? Letâs dive in.
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Fehlende Folgen?
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Today, weâre diving into Think Again by Adam Grant, a powerful book that challenges our tendency to hold on to old ways of thinking and encourages us to embrace rethinking. As small business owners, the ability to question and adapt our beliefs, strategies, and approaches can be the difference between thriving and merely surviving.
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Today, weâre diving into James Clearâs best-selling book, Atomic Habits. Now, if youâre running a small business, you know that success doesnât happen overnight. Itâs the small, consistent actionsâthe âatomic habitsââthat compound over time to create big results. Today, weâll break down Jamesâ book into six key takeaways, specifically tailored for small business owners. Weâll give you an overview and an action item for each point so you can implement these strategies immediately.
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âWhatever you're doing today, do it with the confidence of a 4-year-old in a Batman t-shirt."
Have you ever seen a 4-year-old wearing a Batman t-shirt? That kid doesnât just think theyâre wearing a cool shirtâthey genuinely believe they are Batman: no doubts, no fears, just pure, unshakable confidence.
Now, imagine approaching your day with that same level of confidence. Too many of us hold back because weâre caught up in our own heads. Weâre worried about what others think, scared of making mistakes, and itâs paralyzing us.
Recommended Books:
The Confidence Gap by Russ Harris
Mindset: The New Psychology of Success by Carol S. Dweck
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Weâre going to do something totally different today! Weâre going to do an in-depth analysis of an incredible book that was just featured on a great podcast that we listen to: Pivot with Kara Swisher and Scott Galloway - a favorite of ours! Kara and Scott interviewed Mike Maples Jr. on his new book with Peter Ziebelman: âPattern Breakers: Why Some Start-Ups Change the Futureâ. As a small business owner, âPattern Breakersâ delivers key insights into what separates transformative start-up businesses from those that follow predictable patterns.
Mike and Peter are seasoned venture capitalists. Their book explores how some small businesses defy traditional industry practices and create exponential growth.
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Weâre exploring the art of re-engaging quiet clients who may have drifted away or become less responsive over time. Re-engaging these clients can lead to renewed business opportunities, whether due to shifting priorities or simple oversight. In this episode, weâll explore four key strategies to reignite the connection with your quiet clients, each with actionable steps you can take.
Book mentioned in this episode:
Never Lose a Customer Again by Joey Coleman -
Developing leads for a small business requires a mix of proactive outreach, inbound marketing, and relationship-building strategies. Today, we have TEN, count them, TEN lead-generation strategies you can start using today! Weâre going to go fast, so buckle up!
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Whether youâre just starting or looking to scale your business, networking is an essential tool for growth. Yet, for many business owners, it can feel like an afterthought.
Book mentioned in this episode:
Never Eat Alone by Keith Ferrazzi, Tahl RazThis book is packed with actionable strategies for building authentic, lasting relationships. Ferrazzi emphasizes the importance of giving first in any networking relationship, a powerful principle for small business owners.
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Weâre exploring the connection between consumer sentiment and market performance. Consumer confidence can significantly influence a business's performance, and understanding this relationship can help you make smarter, more strategic decisions.
Book mentioned in this episode:
Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism by George Akerlof and Robert Shiller -
Seven Years, and weâve got an itch!!!! Even after all this time, we have only scratched the surface of topics and trends affecting small business owners and entrepreneurs. We have so many topics that we have been dying to discuss and havenât had the opportunity.
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Today, weâre diving into an often overlooked but incredibly impactful topic â signage. Effective signage is crucial to your success, whether youâre a brick-and-mortar store, a service-based business, or even an online brand with a physical presence. Itâs not just about putting your name out there; itâs about attracting customers, reinforcing your brand, and making a memorable impression.
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Itâs not the big things you do; itâs the small things. Help your business reduce its environmental footprint, enhance its reputation, and attract socially conscious consumers.
Books mentioned in this episode:
Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage by Daniel C. Esty and Andrew WinstonMaking Sustainability Work: Best Practices in Managing and Measuring Corporate Social, Environmental, and Economic Impacts by Marc J. Epstein and Adriana Rejc Buhovac
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Many small business owners are concerned about maximizing ROI with a tight marketing budget. Whether youâre just starting out or looking to get more bang for your buck, weâve got you covered.
Books mentioned in this episode:
Building a StoryBrand by Donald MillerContent Inc. by Joe Pulizzi
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Mentorship can be a pivotal factor in the growth and success of your small business. By identifying the right mentor, setting clear goals, staying proactive, and applying what you learn, you can harness the full potential of this powerful relationship.
Books mentioned in this episode:
Mentor to Millions: Secrets of Success in Business, Relationships, and Beyond by Kevin Harrington and Mark Timm
The E-Myth Revisited: Why Most Small Businesses Donât Work and What to Do About It by Michael E. Gerber
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The world is constantly changing, your marketplace is ever-evolving, and those who canât keep up will be left behind. Today, weâll cover four actionable steps to help your business stay ahead of the curve and recommend two insightful books to deepen your understanding.
Books referenced in this episode:
The Lean Startup by Eric Ries
Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne
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As entrepreneurs, our to-do lists never end, and finding ways to manage our time effectively is crucial to our success. The relief that comes from effective time management can significantly reduce the stress of our daily tasks, leaving us feeling more in control. Here are six actionable tips to help you maximize your day.
Books referenced in this episode:
Deep Work: Rules for Focused Success in a Distracted World by Cal Newport
Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones by James Clear
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Today, weâre exploring the future of small businesses and the trends every entrepreneur should watch. Weâll discuss four key topics shaping this future and recommend two must-read books that provide deeper insights into these trends.
Books referenced in this episode:
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation To Create Radically Successful Businesses by Eric Ries
Digital Minimalism: Choosing a Focused Life in a Noisy World by Cal Newport
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Negotiation is a critical skill for small business owners, and mastering it can mean the difference between surviving and thriving.
Books referenced in this episode:
Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher, William L. Ury, and Bruce Patton
Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss and Tahl Raz
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Testimonials are more than just nice words from happy customersâthey are powerful tools to drive your business forward. Weâll provide four essential tips for effectively leveraging testimonials, complete with actionable steps, and recommend two must-read books to deepen your understanding.
Books referenced in this episode:
Made to Stick: Why Some Ideas Survive and Others Die by Dan & Chip Heath
The Thank You Economy by Gary Vaynerchuk
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