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Most consultancies "do marketing" like they think it should be done, which is: as mere promotion. The most successful firms, however, do it differently - and follow a process which, Ash and Flo argue, is much more similar to scientific publishing... Listen in to learn how, why - and why you should consider 'copying science' in this way, too.
Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota
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Did "Gen AI" just create a "leopards-eat-my-face" moment in consulting? Ash and Flo aren't entirely sure yet... but they're certain the technology - with all its current issues - has started to impact the industry. Listen in on their discussion how firms and their marketers should respond:
Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota
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Fehlende Folgen?
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It’s that time of year when consulting firms pull out their crystal balls to forecast the future. But we’re turning the spotlight back on them. Austin McNair from Hinge gives us a sneak peek into their upcoming research on high-growth consulting firms. Curious about what makes firms thrive or want our wild predictions? Tune in and get ahead of Hinge’s newest insights. P.S.: Please participate in their survey to indirectly tell us where we have it all wrong ;) - https://hingemarketing.com/unbillable
Episode guest: Austin McNair, marketing lead, Hinge
Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota
Pls. find the shownotes for this episode at unbillable-hrs.com.
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Ever wonder why consultancy marketing is such an uphill struggle? Well, we've identified the root causes—and in this episode, Ash and Flo will both present them to you and share tips for resolving them. Enjoy!Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota
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Ever wondered whether setting up one of those LinkedIn-Newsletters we're all constantly invited to subscribe to would be ... worth it? We always had our doubts... until we came across Westofcenter's Andy West, who, clearly, aced the LI-NL with his helpful, concise, and, above all, highly social "Agency Advisory." So... we invited him to the show, and asked him to explain ...
Episode guest: Andy West, founder, Westofcenter Consulting
Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota
Pls. find the shownotes for this episode at unbillable-hrs.com.
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Stressed out by "new biz," RFPs, pitches and proposals? Might be your firm's vague value proposition is at fault... Listen to Ash and Flo discussing the "downstream" issues caused by too broad, too generic propositions, and how these lead to much-too-high pre-sales and bid management efforts and business development cost. Oh, and, stay tuned for their tips re. how to do better!
Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota
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We constantly tell consultancy marketers to speak less about what their firms do, and more about which outcomes they can deliver. But hey, easy for us to say, right? What are you supposed to do if your firm doesn't seem to have any hard outcome data points to share? Ash and Flo explain:
Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota
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Can you position - and then successfully grow - a firm by positioning it around a extreme, if not "radical" candor? Nikhil Suresh and his colleagues over at Hermit Tech (a "radically ethical" data consultancy) sure think so - and continue to make waves by calling out the bullshit in all things digital, data, and AI. Listen in to hear Nik speak to how it's working for them!Episode guest: Nikhil Suresh, co-founder, Hermit Tech
Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota
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Do your firm's service websites convert... or stink? Chances are, they're at least a bit smelly - simply because that's the expected state of things in this industry of ours. But don't fret... you can make them much, much more effective quickly by using the principle and structure Flo discusses in this episode.Oh, you might want to reference this Bain website as you listen to this (it's our case example for this episode).
Voices, production, etc., by Flo only (just this time).Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota
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It's a summer break replay y'all ... focused on a key, key topic:Strategic account management - if well executed - is one of the best ways to win new work for a firm. Which is why we invited friend of the show and account strategy expert Ute Wellenberg to explain how she drives effective account planning. And, well ... Let's just say: If your job is to market a consultancy - you can't miss this episode!
Episode guest: Ute Wellenberg, friend of the show and account strategy GOAT (so to say).
Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota
Pls. find the shownotes to this episode at unbillable-hrs.com!
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In our experience, many consulting workshops are far less effective than they should be – and it really has to change. Which is why we invited Mesozoic’s João Landeiro, an expert in workshop design and facilitation, to hear from him how experts can turn unfocused examples of do-not-much ‘executive education’ into laser-focused productivity sessions driving real results.
Episode guest: João Landeiro, founder, Mesozoic.
Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota
Please find the shownotes for this episode at unbillable-hrs.com
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Keen for some practical tips for improving your firm's business development AND delivery success? Then listen to this replay of a recent Deltek webinar, which has Flo summarize a few key pointers around value proposition refinement and "signature method" design!Episode host: Deltek, through their "Powering consulting efficiencies" series.
Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakotaPls. find the webinary-accompanying blogpost here.
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Yes, we've discussed productizing before on this podcast... but we hadn't done so with Eisha Tierney Armstrong yet, who literally wrote the book about it. So, Ash and Flo invited her on - and she kindly hopped on to share what she knows about structuring, templatizing, and tech-enabling services before building entire "products." A Highly recommended listen!
Episode guest: Eisha Tierney Armstrong, co-founder, Vecteris, and author, "Productize" (among other things)
Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota
Please find the shownotes for this episode at unbillable-hrs.com
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Q: "Hey Ash, Flo - would love to implement some of the value proposition stuff you keep talking about. But we're a 15-practice firm! Where should I even start?" A: "You start by creating multiple propositions. Here, let me show you..." *proceeds to pull out pins, red string, and a Matryoshka doll*Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakotaPlease find the shownotes to this episode on unbillable-hrs.com.Oh, and: Register for the Deltek webinar with Flo (July 18th, 8pm CET) using this link right here. Thanks!
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All consultancies have know-how... but not all of them have it formalized (let alone refined to a point where it might become some form or IP). If your firm is in the latter group - which steps could you take towards a more refined, compelling form of "know-how-packaging"? We asked Curley Thirty Three's Liam Curley for tips:
Episode guest: Liam Curley, Founder, Curley Thirty Three.
Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakotaPlease find the shownotes to this episode on unbillable-hrs.com.
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Ash and Flo discuss a recent think piece from Source Global Research, pointing to interesting changes in professional services buyers' spending patterns and service buying preferences. Is it time to tweak your firm's messaging?
Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota
Please find the shownotes to this eposide at unbillable-hrs.com.
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Sure, your firm has frameworks - but does it have a "signature methodology," i.e., a proprietary process designed to help educate prospects and structure engagements? If not, you should design one ASAP - and listen to this to learn how you might do it:
Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota
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Have your value prop, signature method, and offerings defined (as per our earlier episodes)? Great, congrats! Then you're ready to keep improving everything by using client feedback in some of the ways Ash and Flo describe here.Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakota
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Does your consultancy have a point of view on its clients' industry, business, and challenges yet? No? Well, then, this is the episode for you because in it, Ash and Flo share their framework for distilling one (or several, should you need them).Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover by @iamthedakotaMusic also by @iamthedakotaPlease find the shownotes to this episode on unbillable-hrs.com.
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Ever wonder how we're producing this humble podcast? Well, Flo spilled the beans when speaking to John Tyreman over at "Podcasting in Professional Services," and John was kind enough to permit us to re-release the episode here, in this feed, so here you go!
Episode guest: Flo Heinrichs, founder, client friendly.Voices, production, etc. by John Tyreman and crew at Red Cedar Marketing.Check out John's podcast over at https://www.redcedarmarketing.com/podcasting-in-professional-services (or wherever you get your podcasts)
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