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In this episode, AnneMarie is joined again by Untamed Artistry’s Marketing and Creative Coordinator and expert lash artist Mackenzie Unsworth. This episode is full of love as AnneMarie and Mack talk about Mack’s start in the lashing business, how she got hired as Marketing and Creative Coordinator at Untamed Artistry, her love of her job and the lashing industry, and some of her hopes, aspirations, and advice for artists and the future of the industry in general.
The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com
Expect to hear:
Mack’s grandmother encouraged her to become a lash artist at 17 Finding UA on Instagram Surprising discoveries “behind the scenes” Advice on not getting sucked into influencer culture Learning how to ask for help- it’s necessary Navigating the lash industry - who can you trust? The future of the industry - sustainability, kindness, and support Career aspirations Proudest career moments Tips and tricks for self-care Questions from listeners Advice for aspiring young lash artists - stick with what is fulfilling, even if it’s non-traditionalResources:
Mackenzie’s First UA Unboxing Video
Connect with Mackenzie:
Mackenzie on Instagram
Mackenzie on LinkedIn
Connect with Cheryl and AnneMarie:
Cheryl's Instagram
AnneMarie's Instagram
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website
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In this episode, AnneMarie welcomes back two previous guests - Roxie Reese of DFW Lash University, and Tianna Seo of The Lash Exchange. As women of color in the lash industry, Roxie and Tianna share some raw and uncut truths regarding diversity, equity, and inclusion. While the beauty industry is a diverse global market, the lash industry in the U.S. does not always reflect that. You’ll hear advice on how to make your business more diverse, either with clients or employees, tips for diversifying your branding and social media feeds, and some intense discussion around who may be making your lash products in other countries, and their deplorable working conditions.
The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com
Expect to hear:
Some of the big moments of Roxie and Tianna’s careers DFW Lash University = “Diverse for Women” not “Dallas - Ft. Worth” Serving the masses - the wide spectrum of diversity in the industry Countering the claims that “my demographic is white” and “I can’t be diverse with a small team of 3” Equity within paid opportunities - balancing your time and value Advice for women of color in our industry Brand pillars and disruption Photo shoots and relatable, diverse looks Factory working conditions, sustainability, and supply chains Being conscious about starting your own product lines What’s next for Roxie and TiannaConnect with Roxie and Tianna:
Tianna Seo on Instagram
Roxie Reese on Instagram
Tianna’s E-Books *Code: UNTAMEDARTISTRY for 25% off
Tianna’s Website
DLU Website
DLU on Instagram
DLU on Facebook
Sample Courses from DLU
Apply to DLU
Schedule an Admissions Call with DLU
Tianna Seo LinkedIn
The Lash Exchange Website
Lash Exchange Instagram
Connect with Cheryl and AnneMarie:
Cheryl's Instagram
AnneMarie's Instagram
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website
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In this episode, AnneMarie welcomes Lana Wyer, Owner and Founder of LuxUncut. Lana started in the beauty industry at the age of 16. As a creative and entrepreneur, college was not in the cards for Lana, so she secretly dropped out to focus on her lash business. A year later she was fully booked and fielding requests for training in her methods. After several setbacks, Lana moved to the UK to try her hand at the lash business there. Upon recently returning to the U.S, Lana’s current focus is on social media, content creation, and education. We hear a little tease about her upcoming projects and dig deeper into Lana’s guidelines for branding yourself and your business.
The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com
Expect to hear:
About Lana and her path - art, beauty, and community service Lana’s move to the UK The setbacks - Lana saw rejection as “redirection” - building from a new foundation New goals and directions - no more hustle culture and now focusing on the positive Social media and content creation is part of Lana’s new focus Advice for developing your brand – get to know yourself and what you love foremost Branding words and concepts - how Lana takes those to brainstorm a brand The outlook for the next year - discipline and purpose, not motivation, keeps her going Starting young - a level of ignorance and feeling of invincibility What Lana wishes she knew then - surrounding herself with knowledge and mentors would have prevented many missteps Keeping focus on yourself and your strengths - affirmations help, keep it healthy, rewire to be inspired! Advice to young lash artists - you’ve made the right decision to join a rapidly growing industry, focus on your uniqueness!Resources:
Start with Why by Simon Sinek Book
Connect with Lana:
LuxUncut Website
Lana on Instagram
Ebook and Online Course
Connect with Cheryl and AnneMarie:
Cheryl's Instagram
AnneMarie's Instagram
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website
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In this episode, AnneMarie welcomes back Roxie Reese of DFW Lash University. Roxie is both a passionate educator and a successful entrepreneur - serving as a role model and working to create opportunities for her community. Roxie’s passion for the industry started when she enrolled in a lash licensing program that did not live up to her expectations. This experience drove her to curate a learning experience that would inspire and empower women to take control of their future.
The DFW Lash University program offers scholarships, mentorship, and workshops that go beyond the basics. Roxie Reese stands by her mission: Passion is easy, execution is hard, and improving the beauty industry by empowering the lash artist and master educators of the future. DLU’s program allows you to obtain your license from the comfort of your home, and the program focuses on building a sisterhood inclusive of single mothers, nurses, high school graduates, and even established lash artists who are looking to level up their business.
You’ll hear how Roxie started lashing, her journey to founding DLU, and her advice on building teams, hiring talent, and creating community within the lash industry.
Expect to hear:
Roxie’s background and journey, starting DLU (DFW Lash University) Roxie’s sense of purpose, serving a community, being a role model Combating negative stereotypes Balancing ambitions and prioritizing deliverables Running a school - advice for anyone interested - know your costs, how many employees, and the importance of a team Roxie’s focus on community Side note to any interested students outside the state of Texas - you can still enroll, but the license is only valid in TX How to prioritize all your grand ambitions Advice for hiring staff and who to hire first Roxie’s unexpected challenges running a beauty school Advice for lash artists - push through the tough times, show up for yourself, and customer service is always number oneResources:
Untamed Podcast Episode 17: Inclusive Lash Education: An Interview with Roxie Reese
Connect with Roxie and DFW Lash University:
Roxie Reese on Instagram
DLU Website
DLU on Instagram
DLU on Facebook
Sample Courses from DLU
Apply to DLU
Schedule an Admissions Call with DLU
Connect with Cheryl and AnneMarie:
Cheryl's Instagram
AnneMarie's Instagram
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website
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In this episode, new mom of baby Avery - Cheryl - returns, and she and AnneMarie take a trip down memory lane. From reflecting on the last 3 years to the future vision for UA, the learnings and challenges along the way, and valuable advice from Cheryl and AnneMarie, you’ll hear some stories about the founding journey that you may not have heard before.
In the second half of the episode, Cheryl and AnneMarie discuss sustainability, innovation, and taking big risks. They discuss the massive challenges they encountered when designing and developing new products, working with different manufacturers, and the plan to build in sustainability, innovation, and cost savings for them and for UA customers.
The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com
Expect to hear:
Welcoming back Cheryl Peng - who is now a ‘morning person’ with baby Avery Untamed Artistry’s 3rd Anniversary! November 15th Cheryl’s future vision for UA three years ago - a friendly, fun, innovative community for all How Untamed has matured since the beginning Cheryl's favorite aspect of UA is its resilience Innovative product development - challenges and successes “UA shares!” - sharing knowledge and encouragement openly Our UA community of stylists - lifting us all up with purpose Cheryl’s biz advice- outsourcing is critical, hire experienced talent that aligns with your core values Innovation, sustainability, and the excitement around UA’s new product directions - debuting at the LashConference Creator’s Collection of lash trays and premades! Other launch surprises - tweezer updates and more! Closing words to lash artists - be uniquely youResources:
Book: Range: Why Generalists Triumph in a Specialized World
Connect with Cheryl and AnneMarie:
Cheryl's Instagram
AnneMarie's Instagram
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website
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In this episode, AnneMarie talks with Wednesday Wood, Owner and Lash Artist at Wicked Esthetics Lash and Brow Studio near Houston. This is the second part to their conversation with part one on Wednesday’s podcast ‘The Wicked Lash’ so be sure to check that episode out (link below). In this episode, you’ll hear Wednesday’s wins and challenging experiences as a salon owner who also rents booths to other artists. From the benefits of a steady stream of revenue to the risk of those renters taking their clients and leaving, her marketing and advertising tactics, and other great advice, Wednesday tells us how she has handled many different challenging situations while still coming out on top.
The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com
Expect to hear:
Wednesday’s path to becoming a lash salon owner and artist Which to pick- booth renting vs employee vs. owning a salon? Advice on setting up both renting booths, employee structures, and owning a lash business How to manage lash artists that have potential, but don’t have the drive to level up Wednesday has rented and owned, shares her likes and dislikes, advice to others regarding large corporate chains The balance of giving to your employees, training them, and the risk of them leaving Non-compete agreements and contracts vs. holding someone’s career back - it’s about mutual respect between professionals Price point levels, salons vs homes, and the different types of clients – there is a structure for everyone’s preference Wednesday’s best branding tips - remember YOU are your business, be authentic How to attract new clients – Engagement through Facebook ads, be sure to set up all your Google info – hours, location, photos, etc., and get a website! Vagaro salon software for booking, rebooking, feedback and follow-ups Words of advice that Wednesday wishes she had receivedConnect with Wednesday:
Wednesday on Instagram
Wicked Esthetics Website
The Wicked Lash Podcast
Wednesday Wood on LinkedIn
Connect with Cheryl and AnneMarie:
Cheryl's Instagram
AnneMarie's Instagram
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website
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In this episode, AnneMarie talks with Leola Abondano, lash artist and founder of Bewitching Lashes in the Houston area. You’ll hear how Leola started out with a desire to do facials, but later discovered that lashing was her passion. The pandemic and other life events made it necessary for her to “start over” building her business multiple times, and last summer Leola launched her first piece of apparel. We’ll dig deep into LashCon 2022 - happening November 5-7th in Pasadena. We’ll talk about how Leola is participating this year, and the fantastic parties and events that you can be part of. Don’t let your hesitancy or shyness prevent you from attending and meeting your lash icons. You WILL leave the event with one or more lash besties in this fun community.
The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com
Expect to hear:
Leola’s path to becoming a solo lash artist Leaving a busy chain salon to go solo Keeping clients through economic downturns - loyalty clubs, customer service, holiday gifts Adding an apparel line- the challenges and rewards Advice on starting in apparel - just start with one piece, post the graphic image online and see what the response is! Stay original, do your research. Dealing with people who steal her content Content creation tips – do a bunch in batches to post later, utilize planning apps to design How to get other lash artists to buy your merch Everything LashCon - how Leola is participating - sponsorship, swag bag, and a virtual booth on the app Building relationships at LashCon – the Pajama Party is a favorite of Leola’s Speakers and topics at LashCon Don’t worry about fitting in, just be yourself and you’ll find your tribeResources:
LashCon 2022
Connect with Leola:
Bewitching Lashes on Instagram
Bewitching Lashes Website
Connect with Cheryl and AnneMarie:
Cheryl's Instagram
AnneMarie's Instagram
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website
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In this episode, AnneMarie talks with Samantha Klein, a lash artist that received her first set of lashes as a model for AnneMarie. Since that moment, Samantha fell in love with lashes and her life was changed as she became a lash artist herself - to help other women feel the empowerment she felt with her first set of extensions! Samantha shares some of the incorrect statements about lash extensions from her clients over the years, and how she responds to clients when they have been misinformed. AnneMarie and Samantha talk about retention, refills, different types of client lashes, how misinformation is spread online, and how they educate each client about each scenario.
The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com
Expect to hear:
Samantha’s background in the lash industry From being unhappy at work to finding a passion to now working in management The dangers of being treated terribly at work. Your self-worth can really be affected Running your own lash studio vs. working for someone else Misinformation about lashes - some of the things Samantha has heard in the salon Client education about lashes - clearing up misconceptions with honest responses Refills, retention, and different types of customer lash applications Advice for other artists: Don’t give up, the industry can be so rewarding!Connect with Samantha:
Samantha Klein LinkedIn
Connect with Cheryl and AnneMarie:
Cheryl's Instagram
AnneMarie's Instagram
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website
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In this episode, AnneMarie talks with Breanna Toines, Co-founder of Fabulash Faces in Neosho Missouri. A very young Breanna went into business with her mom doing lashes when there were no other aesthetic beauty service businesses in town. Years later, there is a booming community of beauty services in their area, and Breanna has become a niche specialist in “natural” lashes. You’ll hear what it was like to open a business with family in a small town, the bumps in the road along the way, the emergence of social media as a platform for business promotion, and Breanna’s advice for others considering starting something in their area.
The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com
Expect to hear:
Welcome and a little bit about Breanna’s background and path to lashes Going into business with mom - a great partnership in this case Overcoming the conflicts of working with family- setting boundaries Starting a business in a town where there are no other aesthetic businesses- Breanna and her mom paved the way! Marketing - A website is crucial, reviews are a close second, and social media - what didn’t work - a local billboard Goals in the next 3-5 years - bringing on staff, mom retiring, going solo? Tips - Find a niche/unique segment of the industry in your area - Breanna specializes in “natural” looking lashes - focused on a balanced, enhancing lookConnect with Breanna:
Fabulash Faces on Instagram
Fabulash Faces on Facebook
Fabulash Website
Connect with Cheryl and AnneMarie:
Cheryl's Instagram
AnneMarie's Instagram
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website
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In this episode, AnneMarie takes you step by step through some of her best business practices. From keeping a lid on spending, to making your bed and salon comfortable, creating a professional website with booking functions, and some ideas for creative promotions to attract or retain clients, you’ll definitely get something useful out of this episode. Whether you’re just starting out, or a long-time pro, tune in and see if there are some new tips and information you can use to improve your lashing business and set yourself up for success!
The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com
Expect to hear:
AnneMarie’s background in the beauty industry What’s your why? Considering why you want to be in the lash industry. If it’s only money, and you don’t like people, you probably won’t find lashing satisfying long-term.Tip #1 - Don’t overspend
It’s fun to buy and try everything, but buy sparingly Make your salon space cozy - but how to do it affordably The salon environment - start small and replace/refresh when items are worn out or expiredTip #2 - Customer service
This will bring customers back much more often than your skill set Pre-book, follow-up, be proactiveTip #3 - Professional software
Website Instagram pages Booking software (VagaroPro is AnneMarie’s favorite)Tip #4 - Creative promotions
Give them time to provide results Referral promotions that give cash back are often successful Consider your expenses/overhead when creating promotions Promo Idea: Full set with “free” refill. This encourages the client to come back and allows you to begin building a long-term client relationshipResources:
VagaroPro Booking Software
WIX Website Builder
Connect with Cheryl and AnneMarie:
Cheryl's Instagram
AnneMarie's Instagram
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website
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In this episode, AnneMarie welcomes Monique “Mo” Hamil, owner and lash artist at Lash Out near Houston, Texas. Mo has a Bachelors degree in Business and has been in the beauty industry for over 20 years. It was only after managing a hair salon for many years that Mo took a lashing course and found her life’s passion. She has now been a lash artist and salon owner for over 10 years. Mo is focused on building the “community vs. competition” between lash artists across the U.S.,and AnneMarie and Mo speak candidly about the pros and cons of working in someone else’s lash salon vs. owning your own/working on your own.
In the last segment, Mo shares her dreams and goals for “Lash Bash”- a community event that invites lash artists of every skill level to come and meet each other, find new friends, talk about business opportunities, and more. For the 2023 Lash Bash, Mo plans a multi-city tour so watch for this event happening near you!
The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com
Connect with Monique Hamil:
Lash Out Instagram
LashBash Instagram
Mo's Instagram
Lash Out Website
Connect with Cheryl and AnneMarie:
Cheryl's Instagram
AnneMarie's Instagram
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website
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In this episode, AnneMarie gives you an overview of all the policies and forms she uses for her salon, including digging down deep into terminology, phraseology, and examples. She reviews each section and explains what each means, to show you that the way your policies are written should protect you from issues 99% of the time. From payment terms to no show/cancellation charges, medical history and allergies, to specifics on that client’s lash design, documenting natural lash condition, to follow-up and aftercare - this is a tactical, practical guide to setting up your paperwork to protect yourself and your client.
You’ll want to keep this episode handy as a reference when you are formulating your policies and creating your forms, and remember, send a DM if you need some additional advice.
The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com
Expect to hear:
In this comprehensive episode, AnneMarie takes you through:
Policy Form with Credit Card Capture Client Intake Form Lash Design Form Service Waiver and Release Forms Continuity of care = continuity of businessResources:
Vagaro Pro Salon Software
Get AnneMarie’s Paperwork Here
Connect with Cheryl and AnneMarie:
Cheryl's Instagram
AnneMarie's Instagram
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website
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In this episode, AnneMarie is joined by lash powerhouse Shelby Tarleton, the Austin Texas lash mogul who has built a successful empire that includes her own salon with multiple lash artists, a podcast, a state-approved lashing school (Lash Boss University), a pro-shop, and even a lash conference. Shelby shares some insightful knowledge about client retention and how to achieve it, including looking at your client statistics and rebooking reports run from your salon software. Is your client retention rate at 85%? It should be. Are you aware of the full experience that your client has, from your welcome email to what they smell as they enter your salon, to what they receive as a service vs. what they were expecting? All these little things factor into a client’s decision to return, or not.
The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com
Expect to hear:
If you are constantly in need of new clients, there may be something wrong. Getting good client retention. What do the clients experience from start to finish with your service? The client perspective. What do they see? What are their thoughts? The importance of keeping your station clean, put things away as you go, a client may not say anything but their brain will notice the lack of cleanliness in your studio Elevating the client experience with small touches throughout the studio How do you know a client is not rebooking? Prebooking is key to retention. If a client is not prebooking, they may not be satisfied with your service. How to effectively prebook every client Thoughts on online booking What should you look at in your salon reports? Productivity - are you 90% booked? Time to raise rates! First-time vs. returning client prebooking rates Do your clients purchase retail products from your salon? Do you sell them!? The benefits of selling retail. Re-educating clients when new lash care or techniques are discovered. How to raise your pricing! Have you had a client suggest something and felt defensive? This may be an opportunity for you to better your client experience! Shelby’s thoughts on the state of the industry todayConnect with Shelby:
Shelby on Instagram
Shelby’s Lash Boss Podcast
Connect with Cheryl and AnneMarie:
Cheryl's Instagram
AnneMarie's Instagram
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website
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In this episode, AnneMarie is joined by Untamed Marketing Coordinator and expert lash artist Mackenzie Unsworth. Mackenzie is here to help talk through some of the difficulties lash artists may encounter when applying classic sets. From technical tips to make these sets look fuller, last longer, and not damage natural lashes - to time-saving and pricing recommendations - Mack is happy to talk with us and encourage anyone who may be discouraged or “anti-classic lash sets”. They can and do take time, but it’s just important to practice, focus, and build your skills with some of the tips Mack shares with us today.
The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com
Expect to hear:
Cheryl had her baby and is enjoying her newest journey as a mother! Catch up with Cheryl’s journey on Instagram @agoodenoughhuman How to achieve a fuller look with classic sets How to attach to baby natural lashes without damage The difference of adding 7-10 tiny extensions to create a fuller look When classics look crooked – tip is to apply straight, not in the direction of the lash growth Some say classics don’t have good retention – but they absolutely do! It’s all in the technique, what you apply, and the adhesive you use (see our fav below!) When sets look messy - make sure you’re using the right diameters Managing client expectations Mack’s best tips on improving your classic technique – distance, direction, and layering make all the difference Attachment tips to get the best classic application Tips for avoiding “snags” when brushing out – check your work for stickies or lifted bases A discussion around pricing – don’t make your classic sets “wildly” cheaper than volume Send us your classic set photos on Instagram!Resources:
Mack’s favorite adhesive for classic lashes
Connect with Mackenzie:
Mackenzie on LinkedIn
Connect with Cheryl and AnneMarie:
Cheryl's Instagram
AnneMarie's Instagram
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website
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Kari Bristow lays out some hard truths and shares some difficult times she’s been through in this episode of Untamed. From life growing up to finding her lash passion after years of doing hai to advice on balancing “hustle culture” with family time, Kari’s primary focus is helping others. Her mission is to transform any lash tech into a thriving and successful lash artist. As a lash educator (focused on retention techniques), Kari strives daily to live up to her motto: Educate, inspire, mentor, and connect. Join us for a truly inspirational and brutally real conversation where all three of us get very emotional talking about our journeys to where we are now.
Expect to hear:
Kari’s background Kari’s Lash Retention Course How Kari regained the passion that she lost during the pandemic Kari wishes she had permitted herself to “take a break” during the pandemic Kari’s best advice for getting through the low times The journey of entrepreneurship and how it extends beyond just a P&L The story of Angelique from Barbados Motherhood, work, and sacrifice Set up systems to work smoothly when you’re ready to become a mom Cheryl’s story about her mom and work Look inside - is your drive motivated by your own past trauma? Make the time for your kids - every moment you can - quality if not quantity How to balance your own ego Kari, Cheryl, and AnneMarie share some tales from our very different childhoodsConnect with Kari Bristow:
Kari Bristow on Instagram
KariDesigns Website
Kari’s YouTube Channel
Kari Bristow on LinkedIn
Kari’s 2019 episode on LashCast Podcast
Connect with Cheryl and AnneMarie:
Cheryl's Instagram
AnneMarie's Instagram
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website
The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com
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Have you ever turned away a client because you “don’t know how” or “have not been trained” to work on their ‘type’ of hair or skin? Why haven’t you educated yourself and learned? Why haven’t you hired someone who knows how to perform their beauty service? You are not only leaving money on the table, but you do not have a Diversity, Equity, and Inclusion (DEI)-friendly environment in your business.
Educating yourself on a wide variety of clientele and their specific needs is always the right thing to do. Our guest today is Maria Michelle’lee, a Diversity In Beauty Expert, who educates industry members on how to become diverse and inclusive, whatever service you provide. Cheryl and AnneMarie get some serious and straight talk about what the BIPOC community experiences every day in the beauty industry (and in life) and Maria tells us what we can all do to make our services diverse, equitable, and inclusive for everyone because everyone deserves beauty.
Expect to hear:
Maria’s 14-year career in beauty includes mastering the art of spray tanning on people of color Maria’s journey of doing something about the microaggressions in the beauty industry Overcoming the common defense of: “But my demographic…” or “But I only specialize in…” Putting out images of the type of clients you want to attract can be a slippery slope. Are you unintentionally excluding others? What is greenwashing? How to balance educating yourself on techniques and being honest about what you’re not good at doing Racism in the beauty industry as a client Racism in the beauty industry as a stylist Create your DEI mission statement. How to live it and defend your diverse staff against racist clients White saviors vs. white allies Is it time for client housecleaning? How to get rid of racist clients and make room for those who want your services If you are a stylist in the beauty industry, your services should be for every person, no matter their skintoneResources:
Connect with Maria Michelle’lee:
Maria Michelle’lee on Instagram
Maria Michelle’lee Website
Connect with Cheryl and AnneMarie:
Cheryl's Instagram
AnneMarie's Instagram
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website
The Untamed podcast is hosted by Cheryl Peng, Founder and CEO of Untamed Artistry, your one-stop lash biz shop. Untamed Artistry provides professional lash artists with helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com
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“Just because you don’t have a horse to get where you want to go, don’t be afraid to use a donkey.”
We absolutely love this quote from today’s guest - digital business coach and consultant Linda Giang (pronounced, “yohng”). Linda recently left the corporate world to become an entrepreneur, and she is passionate about coaching others, especially women, to put themselves out there as entrepreneurs, and build businesses online. In this episode, we’ll talk about getting your clients to “fall in love with you” so that they become regular, loyal customers, no matter what business you’re in. Linda also shares some tips and tricks for social media, how to spot red flags when shopping for a coach, and what she sees for women entrepreneurs in the next ten years.
Expect to hear:
Getting customers to fall in love – give clients what they’re looking for, listen, remember their preferences How can we get clients to stay “in love”? Utilizing loyalty programs, small discounts on services, and getting to know your repeat customers How to add value for your loyal clients Leveraging digital and social platforms– first, know what you want to achieve! Don’t get stuck in ‘analysis paralysis’! Better done than perfect! How to identify “red flags” when shopping for a coach Linda shares her own experience Can you be a coach? Yes! All you need to be is a few steps ahead of who you’re coachingResources:
Connect with Linda Giang:
Linda Giang Instagram
Linda Giang Website
Get Shit Done Podcast
Podcast Episode: Using Pinterest to Grow Your Business
Schedule a Coffee Talk with Linda
Connect with Cheryl and AnneMarie:
Cheryl's Instagram
AnneMarie's Instagram
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website
The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com
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Have you ever wanted to create an online course but don’t know how? In this episode, we chat with Claire Hooper, Beauty Business Educator, on how to create an online course. And the best part is that this episode will teach you how to do this for any online course you want to create! Claire shares how she found her passion and purpose in the industry – she still does lashes and makes clients feel beautiful - AND she helps beauty entrepreneurs create online courses and build email marketing systems to take it to the next level. She promises that with the right technology and some simple tips and tricks, your entrepreneurship/solopreneurship journey can be a lot simpler.
Expect to hear:
Claire’s journey from working with children to becoming a lash artist and educator A different trajectory from many in our industry How to learn what your superpowers are Why email marketing is a must and how to create content for your emails Creating an online education course. Your online courses don’t have to be about beauty – follow your passions! Journaling, yoga, etc. Online course options– ebooks, audio files, slideshows – you don’t have to use video!Resources:
Flodesk
Mailchimp
VagaroPro
Acuity
Connect with Claire Hooper:
Claire Hooper Website
Claire Hooper Instagram
Claire Hooper LinkedIn
Connect with Cheryl and AnneMarie:
Cheryl's Instagram
AnneMarie's Instagram
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website
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Are you happy with your career as a lash artist? Do you feel pressured to do more – open your own salon, start a product line, create an educational course? A lot of what we see on social media about our industry makes us believe that this is the path that every lash artist should take. But what’s the reality behind achieving all those goals? Many times the results are neglected relationships, constant anxiety, and eventually, complete burnout. Our guest today is Maggie Keysor of Maggs Lashes. She’ll share her journey that includes all of the above!
Expect to hear:
Maggie’s backstory and how beauty school was not the training Maggs hoped for Maggie’s innovative education approach How mindset is often a stumbling block of students How the pandemic was a gut-check for Maggs Her journey with energy work and curing her IBS by finding her happiness Maggie’s unconventional journey on stepping back from education and going back to “just doing lashes” Breaking the mold on why “just doing lashes” is absolutely amazing and rewarding Moving to Texas and re-establishing her clientele Lash Religion, Maggie’s apparel line – cool understated clothes that doesn’t scream “I’m a lash artist” Signals to look for in ourselves, to show we’re overextendedConnect with Maggie Keysor:
Maggs Lashes Instagram
Maggie Keysor LinkedIn
Lash Religion Apparel
Connect with Cheryl and AnneMarie:
Cheryl’s Instagram
AnneMarie’s Instagram
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website
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Today’s guest is lash legend Lia Juhas, Founder and CEO of LiaLash. Lia gets real and shares her past struggles openly with Cheryl and AnneMarie. As a child of immigrants who grew up with a scarcity mindset, Lia finally transformed her life from a 24/7 hustle causing multiple periods of burnout to a life that truly aligns for her. We’ll hear how Lia shot into the spotlight very quickly early on and then realized that her business was eating her alive and taking her away from all the things she treasured in life – relationships, family, and creative energy.
Expect to hear:
Lia’s background story and journey through the lash industry How and why Lia transitioned from lashing to teaching lashes The very real costs of hustling to make more money Owning a salon, starting a product line, being a trainer – was that as great as it sounds? How the lash industry perpetuates what lash artists “should” be aspiring to Lia's burnout - behind the scenes of success How pandemic lockdowns forced Lia to stop and step back The myth of working harder to make money Warning signs and toxic habits to watch for within yourself Balancing yourself with the pressures of hustle culture How Lia defines success these days Lia’s best adviceResources:
Book- Profit First
Connect with Lia:
Lia's Lash Instagram
Lia’s Online Courses
Lia’s Mentorship Instagram
Lia’s Mentorship Website
Lia Juhas LinkedIn
Connect with Cheryl and AnneMarie:
Cheryl’s Instagram
AnneMarie’s Instagram
Cheryl Peng LinkedIn
AnneMarie Lorenzini LinkedIn
Untamed Artistry Website
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