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After a career 13 years in the making, Mari (pronounced Mary) Amor is finally stepping into her true name. On this episode, we talk to Mari about her decision, the steps taken for this evolution, and what sheâs looking forward to on her journey and the industry as a whole.
About Mari: Mari (pronounced Mary, spelled with an i) is a people oriented commercial photographer and director of photography with a big heart. While she calls Nashville, Tennessee home, she has told stories for an impressive client list all over the world. Her commercial career has spanned a huge variety of corporate clients and advertising agencies.
Mari has traveled solo & with production crews throughout the world in some of the globe's most remote locations. Her commercial work for lifestyle brands tells genuine stories with heart. Mari also travels internationally working with NGOs from Iraq to Romania.
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Dennis Welsh is a commercial photographer and director, working with clients to help share their brand stories through authentic stills and motion. On this episode Dennis talks about starting 2024 with a personal project, what past projects have taught him, and how his experiences on them have shaped his commercial work. About Dennis:
Dennis Welsh has been a commercial photographer and director since 1990 working with clients to help share their brand stories through authentic stills and motion. With an emphasis on environmental portraiture, Dennisâ work has earned numerous awards in the industry, but ultimately at the end of the day, itâs the people that he gets to meet and work with that inspire him to tell these stories.
He lives in Maine with his wife and three children.
Dennis Portfolio
Dennis Website
Dennis Instagram
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Mike Popowski is CEO at Atlanta based agency Dagger and has led them from a three-person shop to a 2020 Ad Age Small Agency of the Year winner and one of Adweekâs Top 100 Fastest-Growing Agencies consecutively (2019, 2020, & 2021) in under five years.
On this episode, Mike and I chat about Daggerâs start, what advertising opportunity the city of Atlanta holds, and how innovation is driving Dagger in 2024.
Mike Popowski, CEO | Mike drives Daggerâs vision, culture, and growth. A proven client partner and team leader, Mike has led Dagger from a three-person shop to a 2020 Ad Age Small Agency of the Year winner and one of Adweekâs Top 100 Fastest-Growing Agencies consecutively (2019, 2020, & 2021) in under five years. He brings over 20 years of digital, social, and brand-building experience with the worldâs biggest brands across a variety of industries. He joined Dagger in 2015 from TBWA\Chiat\Day New York, where he led the global repositioning for GSKâs global smokerâs health business, Nicoderm CQ (US). Mike was previously SVP, Client Partner at Moxie (formerly Engauge), where he architected the agencyâs first content marketing practices for Cisco Systems, UPS and Wells Fargo. He was an early pioneer of social marketing as a consultant for AARP from 2008 to 2011, and implemented their early digital content practices. As a native New Englander, Mike appreciates springtime in Atlanta. Dagger IG | Dagger LinkedIn | Dagger Website -
Matt Garbutt is a Creative Director at Brave Bison, a digital agency in the UK. He has been very vocal about the use of AI (specifically generative AI) in advertising, with published articles and interviews on his application of the technology with client campaigns.
On this episode, Matt discusses his start with AI, how it has become a part of Brave Bison's strategy, and touches on the possible threat it presents to the creative community as well as offering resources for others to better familiarize themselves with this evolving medium.
Check out Matt's piece in The Drum.
His piece on the state of AI in 2023.
About Matt (via LinkedIn Bio):
I'm a creative director at Brave Bison, a digital agency that grows brands and makes them famous through performance and organic channels. With over 20 years of experience in the creative industry, I have a diverse portfolio of skills and achievements across copy, art direction, brand, design, and film.
I lead a team of talented creatives, designers, producers, and directors, who collaborate with the agency's pillars of performance, social & influencer, commerce, and media network. We deliver effective and innovative digital creative campaigns, UX/UI design, film & video, content, and copy for a range of clients and sectors. Outside of my role, I'm also an AI artist and a crypto enthusiast, with a keen and active interest in the web3, plant-based, and sustainability domains. I'm passionate about exploring the possibilities of AI and blockchain for creative expression and social impact.And per podcast, you can reach out to Matt with any AI questions via his Linkedin Profile.
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Rise Against Suicide is a nonprofit whose mission is to help young people at risk of suicide by removing the financial and social barriers to treatment. Their first awarness campaign launched last week, helmed by board member and ECD/Partner at TDA_Boulder, Jonathan Schoenberg. On This episode, Jonathan talks to us about Rise, his personal connection to this non profit, and how the campaign came together. Check out AdAge's latest write up on the campaign.
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Internationally recognized advertising photographer and director Dennis Murphy has shot on four continents for clients including Ducati, American Airlines and the Dallas Cowboys.
On this episode we talk about his new adventure, his non-profit My Hand My Cause, Inc., a fundraising initiative that uses the power of celebrity, along with fine art photography, to raise money for existing charities.
View Dennis Murphy's portfolio here.
Learn more about My Hand My Cause, Inc. here.
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Felipe Simi is founder, CEO and Creative Chairman at SOKO, a 7-year-old independent agency in Brazil. Earlier this year SOKO made headlines when they partnered with Heinz Brazil to release the country's first safe red tattoo ink. I sat down with Felipe to talk about why he started SOKO, what it's like working with global brands, hiring international talent, and how diversity and inclusion truly permeates his agency.
To find out more about SOKO visit soko.cx both online and on instagram. -
Brian Carlson is photographer and filmmaker with over a decade of experience and a passion for storytelling. On this episode, Brian talks about his time in Africa and how it's shaped him both professionally and personally, as well as his fascination of subcultures which has led him from carnivals to lawnmower racing.
View Brian's work here.
About Brian:
I'm a photographer and filmmaker with a passion for storytelling, it's that simple. With over a decade of experience, I bring a warm and engaging approach to my work, capturing moments and creating narratives that resonate with audiences. Through extensive travel, I've developed a deep empathy and understanding of people from all walks of life, which is reflected in my photography and films.
Whether leading large crews, working solo, or behind the scenes, I'm comfortable in any setting and always deliver exceptional results. When not working, I find rejuvenation in nature, a good book, or spending time in my modest garden. I value meaningful conversations and cherish time with my wife and three boys, who are the pride and joy of my life. With a focus on honesty and authenticity, I'm dedicated to crafting stories that make a lasting impact and connect with people on a deeper level.
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In 2023, Goodby Silverstein & Partners created the Doritos Super Bowl spot featuring Jack Harlow, Missy Elliott, and Elton John.
On this episode, I sat down with GS&Pâs Chief Creative Officer and Partner, Margaret Johnson, to talk all things Super Bowl. Itâs a behind the scenes into what it takes to get from concept to the big game, and beyond.
About Margaret Johnson:
Margaret is a 25-year veteran of GS&P and leads the agencyâs Creative department, a position she assumed in 2015 after being named a partner in 2012. In 2016 she was named the agencyâs first Chief Creative Officer.
Under her leadership, GS&P was named the âMost Innovative Advertising Agencyâ and the 36th âMost Innovative Companyâ in the world by Fast Company in 2021, âAgency of the Yearâ by Campaign and Forbes with Ad Age picking the agency as a runner-up to âAgency of the Yearâ in 2019 and 2020. In 2021 Ad Age crowned Margaret âChief Creative Officer of the Yearâ and Campaign named Margaret âCreative Person of the Year.â Over the years, she has been recognized as one of the industryâs top chief creative officers by Forbes, Business Insider, Adweek and The Drum.
Margaret serves on the board of the One Show, was a founding member of the 3% conference and co-founded non-profit Daughters of the Evolution with her daughter, Vivian, who was nine years-old at the time. In 2019, the non-profit created Lessons in HerStory, an app that was launched at SXSW and uses augmented reality to celebrate stories of women typically omitted from history textbooks. Over the past year, the app won every coveted creative award, including Gold Cannes Lions and the prestigious White Pencil at D&AD.
About GS&P:
We are a creative company that puts people at the center of everything we do. We work with both clients and consumers in an atmosphere of honesty and truth, wiping away preconceptions and learning together.
Our mission is to create experiences that reach millions and even billions, but seem to speak only to you. We call this effect mass intimacy.
The smarter, braver work that results from this approach brings people closer to our clientsâ businesses, gets them to care, and urges them to take action. Because great work is only great if it reaps results.
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As a Chicago-based photographer and filmmaker, Alex Garcia excels in crafting storytelling moments for brands and organizations that are both candid and intimate. On this episode, Alex talks about his process of connecting with his subjects and his mission to be a bridge connecting communities in both his personal and professional work.
About Alex Garcia: As a Midwest/Chicago-based photographer and filmmaker, Alex Garcia is steeped in the art of crafting "real people" storytelling moments for brands and organizations that are emotional, candid and real.
With a background as a photojournalist, he learned through thousands of assignments how to bring out the best in a wide range of real people and situations. His creative work has won many national and international awards, including team awards such as a Titanium Lion at the Cannes Lions Festival of Creativity and a Pulitzer Prize.
His company Three Story Media specializes in authentic storytelling, scaling up productions depending on scope and complexity of client needs.
Fluent in Spanish and of Cuban descent, Alex produces photography workshops to Cuba where he curates photographic experiences for creatives interested in exploring the culture and building bridges to the isolated island.
More information can be found at alexandergarcia.com. Alex is represented by the Gren Group. LINKS www.alexandergarcia.com www.cubaworkshops.com -
On this episode, Photographer/Director John Fedele talks to us about pivoting from Art Director to Commercial Photographer, his new work with Staples, his new rep, and looking ahead at the advertising landscape. About John Fedele: "I'm a photographer & director based in the Midwest shooting still and motion lifestyle imagery anywhere my projects take me. My work focuses on the ordinary moments in life and elevates them into something soulful with a modern twist. I bring a friendly, positive vibe to every set putting everyone at ease resulting in an environment perfect for creating and shooting natural moments. It's about energy, fun and doing whatever it takes to capture a great shot. My projects are a team effort with production resources across North America so no matter shooting in a remote location, a major city or anywhere in between, you're in good hands and we're going to create some stellar imagery together. If it feels less like work and more like play then we're doing it right. Crank up the music and let's shoot!" Click here to visit his website. Click here to visit his Workbook portfolio.
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On this episode, commercial food and beverage photographer/director Felicia Perretti talks about some of her projects, from Dominos in Abu Dhabi to aluminum foil in her own kitchen, and how she uses linkedin, promo pieces, and photo contests all as part of her marketing strategy. About Felicia:
Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging, editorial, and video. She has worked with food and drink in all shapes and knows how to craft the right team to get the job done! Her passion for food and beverage shine through on set as well as outside of work in her everyday life. Whether itâs trying new restaurants, traveling, or cooking with her husband Joe. Send her an email or give a call to discuss your next project, she would be more than happy to chat!
https://www.perrettiphotography.com/
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On this episode, The Martin Agency's first ever Chief Revenue Officer Tasha Dean talks about the The 50/50 Initiative, a pledge made by the agency to hire, "a minimum of 50% creative talent from underrepresented groups with regards to gender, race, ethnicity, ability and LGBTQI+ for all video content production."
In part 2, Tasha talks about the search for diverse talent, whatâs ahead for Martin, how commercial artists can embrace the âbeyond the reelâ mentality, and leaning into risk.
About Tasha Dean:
Tashaâs a human springboard. She never backs down and always finds a wayâand you canât help but want to do the unimaginable with her. As Chief Revenue Officer (and former EVP and Head of Production) at The Martin Agency, Tashaâs fingerprints and tenacity are etched in how they create content at the speed of culture in partnership with SuperJoyâa 360 creative playground for all sorts of makers and bright minds. Her client roster over the years includes global brand such as: Nissan, Visa, Apple, Gatorade, McDonaldâs, Michelin, Kraft, Johnson & Johnson, H&M, Travelers and Accenture. She has also received accolades from Cannes Lions, One Show, Webbys, Clios, ADDYs and the London International Awards.
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On this episode, The Martin Agency's first ever Chief Revenue Officer Tasha Dean talks about the The 50/50 Initiative, a pledge made by the agency to hire, "a minimum of 50% creative talent from underrepresented groups with regards to gender, race, ethnicity, ability and LGBTQI+ for all video content production."
In this part 1, Tasha talks about how the Initiative came about, striving to, âsee beyond the reel,â and the fine line between ticking boxes and true accountability.
About Tasha Dean:
Tashaâs a human springboard. She never backs down and always finds a wayâand you canât help but want to do the unimaginable with her. As Chief Revenue Officer (and former EVP and Head of Production) at The Martin Agency, Tashaâs fingerprints and tenacity are etched in how they create content at the speed of culture in partnership with SuperJoyâa 360 creative playground for all sorts of makers and bright minds. Her client roster over the years includes global brand such as: Nissan, Visa, Apple, Gatorade, McDonaldâs, Michelin, Kraft, Johnson & Johnson, H&M, Travelers and Accenture. She has also received accolades from Cannes Lions, One Show, Webbys, Clios, ADDYs and the London International Awards.
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In this extended episode, we wrap up our 2022 standing out in a saturated market panel. Workbookâs Heidi Goverman ends on the subjects of social media and portfolio reviews with Senior Art Dir Jason Gan, CD Jana Jarosz, and EP Dir. of Production Michael Kaminski.
About the Panelists:
Jason Gan is a 2021 Adweek Creative 100. He started his career as an intern while still in school at space150, Mistress, WFT Creative and The Fantastical. After graduating he quickly moved into an Art Director role at Arnold Worldwide working with companies Progressive, Carnival, Avocados From Mexico, Santander Bank, National Association of Realtors.
Jason then moved to Goodby Silverstein & Partners working on Adobe, BMW, Doritos, Pepsi and HP before landing in his current role as Senior Art Director with Droga5.
Jana Jarosz is a hybrid creative thinker, maker, designer.
Whether working to shift the boundaries of inclusivity, diversity, and cultural standards to build a brand with a social impact point of view across all platforms or creating content by hand and by pixel, Janaâs working process celebrates the agility of design thinking applied to ideas, a disciplined curiosity, and the joyful spirit of endless innovationâfrom the post-it with the big idea to the social posts.
After content creation hours, Jarosz spends her time sharing her creative expertise with students at CUNYâs City Tech, Manhattanâs only full-time night high school, and with creative-preneurs at the New Museumâs tech incubator, New Inc.
Michael Kaminski is the EP, Director of Production at JUICE Pharma Worldwide, and leads the agencyâs internal B12 Studio.
Well versed in creating content while making an impact, itâs no surprise that you can find him mentoring students in the NYC SALT program or teaching photo & video workflow at SVA when heâs not busy meeting client deadlines.
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Weâre back with another installment of Standing Out in a Saturated Market 2022. On this episode, Workbookâs Heidi Goverman talks digital and print promo pieces with Senior Art Director Jason Gan, Creative Director Jana Jarosz, and EP Dir of Production Michael Kaminsky.
About the Panelists:
Jason Gan is a 2021 Adweek Creative 100. He started his career as an intern while still in school at space150, Mistress, WFT Creative and The Fantastical. After graduating he quickly moved into an Art Director role at Arnold Worldwide working with companies Progressive, Carnival, Avocados From Mexico, Santander Bank, National Association of Realtors.
Jason then moved to Goodby Silverstein & Partners working on Adobe, BMW, Doritos, Pepsi and HP before landing in his current role as Senior Art Director with Droga5.
Jana Jarosz is a hybrid creative thinker, maker, designer.
Whether working to shift the boundaries of inclusivity, diversity, and cultural standards to build a brand with a social impact point of view across all platforms or creating content by hand and by pixel, Jana's working process celebrates the agility of design thinking applied to ideas, a disciplined curiosity, and the joyful spirit of endless innovationâfrom the post-it with the big idea to the social posts.
After content creation hours, Jarosz spends her time sharing her creative expertise with students at CUNYâs City Tech, Manhattanâs only full-time night high school, and with creative-preneurs at the New Museumâs tech incubator, New Inc.
Michael Kaminski is the EP, Director of Production at JUICE Pharma Worldwide, and leads the agency's internal B12 Studio.
Well versed in creating content while making an impact, it's no surprise that you can find him mentoring students in the NYC SALT program or teaching photo & video workflow at SVA when he's not busy meeting client deadlines.
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Back in October, Workbook SVP Heidi Goverman hosted a panel with APA New York to ask Creatives: How can commercial artists stand out to creative buyers to get work seen, recognized and ultimately get hired in 2022?
In first part, Heidi talks website dos and don'ts with panelists Jason Gan (SAD, Droga 5) Jana Jarosz (CD, FCB Health), and Michael Kaminski (EP, Dir. of Production, JUICE Pharma Worldwide).
About the Panelists:
Jason Gan is a 2021 Adweek Creative 100. He started his career as an intern while still in school at space150, Mistress, WFT Creative and The Fantastical. After graduating he quickly moved into an Art Director role at Arnold Worldwide working with companies Progressive, Carnival, Avocados From Mexico, Santander Bank, National Association of Realtors.
Jason then moved to Goodby Silverstein & Partners working on Adobe, BMW, Doritos, Pepsi and HP before landing in his current role as Senior Art Director with Droga5.
Jana Jarosz is a hybrid creative thinker, maker, designer.
Whether working to shift the boundaries of inclusivity, diversity, and cultural standards to build a brand with a social impact point of view across all platforms or creating content by hand and by pixel, Jana's working process celebrates the agility of design thinking applied to ideas, a disciplined curiosity, and the joyful spirit of endless innovationâfrom the post-it with the big idea to the social posts.
After content creation hours, Jarosz spends her time sharing her creative expertise with students at CUNYâs City Tech, Manhattanâs only full-time night high school, and with creative-preneurs at the New Museumâs tech incubator, New Inc.
Michael Kaminski is the EP, Director of Production at JUICE Pharma Worldwide, and leads the agency's internal B12 Studio.
Well versed in creating content while making an impact, it's no surprise that you can find him mentoring students in the NYC SALT program or teaching photo & video workflow at SVA when he's not busy meeting client deadlines.
About the Moderator:
Heidi Goverman began her tenure with Workbook in 2014 as the West Coast Regional Representative and is now Senior VP of Development and Client Relations. At Workbook Heidi introduced the popular FaceTime (now ScreenTime) portfolio events, produces panel events as well as the Workbook webinars Where Are We Now series and Minding Your Own Business. Heidi is a talker but also a good listener who likes to solve problems and connect people.
About APA NYC:
APA is a non-profit trade organization built by photographers for photographers. Now in our fourth decade, APA exists to provide business tools and creative inspiration which help photographic artists of all levels run a smarter, more creative, and profitable business.
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On this episode, Jonathan talks about his transition into illustration, advice he has for fellow illustrators in working with creative directors, having been one, and whatâs ahead for him in his career.
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Jonathan Rice is a poster artist, illustrator and designer. Jonathan has years of experience working for some of the countryâs largest agencies and brands like Y&R, Tracy Locke, Pepsi, and P&G. But Jonathanâs heart was always drawn to making great, visually interesting Illustrations, art and design that everyone can appreciate and love.
On this episode we talk about Jonathanâs career of many hats, how heâs gotten back to illustration, and his advice to other who think itâs too late to pursue what they love.
To view Jonathan's portfolio, click here.
To view Jonathan's webiste, click here.
More on Jonathan:
Jonathan is a creative visualist and brand consultant who believes in delivering the BIG IDEA no matter what medium it takes to do so. And heâs done that everywhere heâs worked. Jonathanâs creative skills have been honed over twenty-five years working for some of the countryâs largest advertising agenciesâlike DDB Dallas/Tracy Locke, The Lord Group/Y&R, Temerlin McClain (TM Advertising) and Eisenberg & Associates. Jonathan has been fortunate to work with influential and sought-after brands including: Pepsi, GTE, Verizon, Texas Instruments, Procter and Gamble, RadioShack and SmithKline. Jonathan ventured into the world of public affairs and political advertising during his stint as Creative Director at The Eppstein Group, one of the most successful public affairs advertising firms in Texas. His creative work helped contribute to the firm's winning percentage (better than 90%) in local, regional and statewide elections during his tenure. A master of his craft, Jonathan has proven his skills in advertising, branding and identity development, direct marketing, strategy, conceptual thinking, broadcast, print, and digital creative. In his industry, he's known for creating client partnerships built on trust, respect and results. Since graduating from the University of Texas at Arlington, Jonathanâs stellar work has been highlighted in industry publications such as Communication Arts, Archive, Print, and Graphic Design USA, winning numerous local and national awards in broadcast, print, newspaper and outdoor. Many of his logos and corporate identities have been featured in the celebrated Logo Lounge book series. Jonathan and his wife Sandra, a copywriter and aspiring novelist, have two beautiful grown daughters and one brand new baby granddaughter. He is also a self-confessed âDisney nerdâ who revels in taking friends and family on yearly expeditions to Walt Disney World. -
On this episode, Stephen finishes discussing the Nick Cave: Forothermore exhibit at MCA Chicago, then shifts gears to discuss the reimagined Who's Hungry Magazine, his new project Images for Artisans, and more.
About Stephen:
Stephen Hamilton is a food and beverage director and photographer whose work has appeared almost everywhere you see images of foodâon television, in national magazines and cookbooks, on packaging, and across seven seasons of Bravo TVâs Top Chef (as well as appearing as a guest judge on Top Chef Masters). Stephen built his career showcasing ingredients in all their organic, beautiful reality. His natural lighting style and tight taste appeal let foodâs honest, fresh allure speak for itself.
Drips, pours, crumbs, bitesâââflaws arenât necessarily flaws. Less is more in terms of styling; more is more in terms of exploration. Stephen brings a visual feast to life by taking an integrated, sensory approach to his subjects. This holistic perspective has garnered the attention of numerous agencies, international food companies, and restaurants. His work has won numerous awards over the years, including top honors for his âfood pornâ series at Graphis International, with seven images featured.
In recent years, Stephen has grown his photography business into a full-service production company. Stephen Hamilton combines his talents with those of an on-staff producer and editor as well as a roster of skilled photographers. Flexible, generous studio space accommodates multiple simultaneous shoots, offering clients start-to-finish capabilities from pre-production to in-house retouching.For more on Stephen, visit:
Stephenhamilton.com whoshungrymag.com vimeo.com/stephenhamilton and @Stephenhamiltonproductions on Facebook and IG - Mehr anzeigen
