Episodi
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Is the franchise industry as fair as it seems? From predatory contracts to overblown earnings claims, Erik Van Horn exposes the hidden truths franchisors donโt want you to know. If you're thinking about franchising, you need to hear this first!
In this episode, Erik explores the most controversial aspects of franchising, which many avoid discussing. From predatory franchise contracts to the power imbalance between franchisors and franchisees, he uncovers the industry's hidden challenges and questions the norms that often go unchallenged. Drawing on his extensive experience and leveraging cutting-edge tools like AI, Erik challenges outdated systems and sparks important conversations about franchise transparency and accountability.
This solo episode is a must-listen for aspiring franchisees, franchisors, and entrepreneurs looking to navigate the industry with open eyes and smarter strategies. If you're ready to uncover the truths behind the franchise world, tune in and discover how to protect your interests and make smarter franchise decisions. โ
โIf youโre in retail, like a retail-type brand, and the franchisees don't have management in place, you're probably going to be buying yourself a job." ~ Erik Van Horn
In This Episode:
- How Front Street Equity Partners works with brands
- How to use AI tools effectively
- Predatory franchise contracts and their risks
- Should franchising face more regulation?
- Misleading earnings claims exposed
- Are you buying a business or a job?
- Can franchisors silence criticism?
- Hidden fees and costly renovations
- Supplier markups draining profits
- Market saturation and territory conflicts
- Do franchisors profit from failure?
- Brand control vs. local flexibility
- How bad franchisees hurt brand image
Resources:
๐ Consult with Erik - https://form.jotform.com/222685728939070
๐ Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
Connect with Erik Van Horn:
๐ Website - https://franchisesecrets.com/
๐ท Instagram - https://www.instagram.com/erikvanhorn/
๐ Facebook - https://www.facebook.com/erik.v.horn/
๐ผ LinkedIn - https://www.linkedin.com/in/evanhorn/
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What does absentee ownership actually mean in franchising? Is it really possible, or is it just another myth in the industry?
In this replay, Erik talks to his business partners, Luke Jacobson and Terry Rackley from StretchLab, who share their raw and honest journey from hopeful semi-absentee franchisees to successful business partners.
After experiencing the reality of burning through 6 managers in 8 months and watching their "10-hour work week" transform into something completely different, they reveal what actually makes absentee ownership possible. Their partnership story shows how the right structure can change everything, leading to profitability increases of up to 200% in some locations.
The conversation pulls back the curtain on franchise success: the truth about support systems, the power of systematic organization, the critical role of employee retention, and most importantly - what it really takes to be a successful absentee owner in franchising.
โWe're not a franchisee that does something totally different than what the franchise is asking. We actually stay pretty close. We're not trying to reinvent the wheel, but on the people side, we try to go above and beyond. They'll take care of customers, which in turn will get us good results.โ ~ Terry Rackley
In This Episode:
- Luke's background and how he got into franchising
- Terry's background and how he met Luke and Erik
- How Luke and Terry became business partners
- The importance of speed in opening new locations
- Erik's role in the partnership
- Why leadership and organizational skills matter in business
- Critical factors in running a successful business
- Is absentee ownership a myth?
- What comes to mind when you hear the term top franchisees?
- What does a healthy franchisee-franchisor relationship look like?
- Why is aggressive organization necessary when managing a business?
- What makes partnerships a good thing?
Resources:
๐ Consult with Erik - https://form.jotform.com/222685728939070
๐ Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/
๐ Franchise Equity Partners - www.frontstreetep.com
Connect with Luke and Terry:
๐ผ LinkedIn (Luke) - https://www.linkedin.com/in/luke-jacobson-68632b75/
๐ผ LinkedIn (Terry) - https://www.linkedin.com/in/terryrackley/
๐ Website - https://www.stretchlab.com/
Connect with Erik Van Horn:
๐ Website - https://franchisesecrets.com/
๐ท Instagram - https://www.instagram.com/erikvanhorn/
๐ Facebook - https://www.facebook.com/erik.v.horn/
๐ผ LinkedIn - https://www.linkedin.com/in/evanhorn/
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Episodi mancanti?
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What makes a strong personal brand, and how can it transform your business opportunities? In this episode, Erik Van Horn sits down with Jason Feifer, Editor-in-Chief of Entrepreneur Magazine, to dive deep into personal branding.
From building a loyal LinkedIn following to crafting engaging newsletters, Jason shares actionable strategies to elevate your influence and open doors to incredible opportunities. They also explore the Entrepreneur Franchise 500 list and how it serves as a vital resource for franchisors and franchisees.To amplify your brand, tune in for insider tips on personal branding and franchising success!
โOf anything that we are talking about right now, the newsletter is the only one in which you have direct contact with your audience and in which there's no algorithm intervening." ~ Jason Feifer
In This Episode:
- Who is Jason Feifer?
- How to build your personal brand
- Strategies to amplify your brand on LinkedIn
- The ROI of personal branding and its business impact
- Jason's LinkedIn content strategy and how he uses AI
- How franchisors can use LinkedIn to attract franchisees
- Using newsletters to build direct relationships with your audience
- The methodology behind the Franchise 500 rankings
Resources:
๐ Consult with Erik - https://form.jotform.com/222685728939070
๐ Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
๐ Tap Into Audience Sentiment in Real-Time With Crowdwave - https://www.crowdwave.ai/
๐ 2024 Franchise 500 Ranking - https://www.entrepreneur.com/franchise500
Connect with Jason Feifer:
๐ Website - https://www.jasonfeifer.com/
๐ผ LinkedIn - https://www.linkedin.com/in/jason-feifer-b04543a/
๐จ Newsletter - https://www.jasonfeifer.com/newsletter/
Connect with Erik Van Horn:
๐ Website - https://franchisesecrets.com/
๐ท Instagram - https://www.instagram.com/erikvanhorn/
๐ Facebook - https://www.facebook.com/erik.v.horn/
๐ผ LinkedIn - https://www.linkedin.com/in/evanhorn/
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How does a former police officer and nurse become one of the top-performing franchisees in the luxury pet boarding industry? In this episode, Larkin, a franchise owner with K9 Resorts, shares his incredible journey from public service to running a thriving dog boarding and daycare business. Discover how his people skills, gained from years on the force, translated into exceptional customer service and operational excellence.
Larkin owns K9 Resorts in Apex, NC and has another location in development in the state. After serving as a police officer for 25 years and working as a nurse, Larkin took his passion for community service and became a successful first-time entrepreneur. His K9 Resorts location opened in 2019, and heโs grown to be the highest-growing franchise location in the system.
Larkin reveals why believing in the brand, trusting the process, and committing to hard work during those crucial first years make all the difference. He also shares how resilience through challenges like the pandemic helped him build a business that runs smoothly even when he steps away.
If you're considering franchising, Larkinโs candid insights on due diligence, mindset, and staying focused will inspire and guide you.
Tune in to hear how passion, persistence, and trust in the system can create franchise success!
โIf you believe in the brand, if you believe in what you're doing and the product, then you're going to follow those rules to the T. And doing so gives you more chance of success than failure because it's a proven brand with a proven track record of success." ~ Larkin Combs
In This Episode:
- Larkinโs path: from police officer to top franchisee
- Using law enforcement skills to deliver excellent customer service
- Why K9 Resorts stand out in luxury pet care
- Why Larkin chose K9 Resorts over other franchises
- The power of believing in the brand and following the system
- Franchisee collaboration: sharing solutions and best practices
- Larkinโs hands-on approach to daily operations
- Overcoming early challenges, including the pandemic
- Do your homework before buying a franchise
Resources:
๐ Consult with Erik - https://form.jotform.com/222685728939070
๐ Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
๐ International Franchise Expo - https://www.franchiseexpo.com/
Connect with Larkin Combs:
๐ Website - https://www.k9resorts.com
Connect with Erik Van Horn:
๐ Website - https://franchisesecrets.com/
๐ท Instagram - https://www.instagram.com/erikvanhorn/
๐ Facebook - https://www.facebook.com/erik.v.horn/
๐ผ LinkedIn - https://www.linkedin.com/in/evanhorn/
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Are you ready to expand your franchise portfolio? In this episode, Erik Van Horn and Bobby Brennan discuss the risks, challenges, and key considerations of diversifying into a second or third brand. With candid insights and actionable advice, they explore why self-awareness, due diligence, and understanding franchisor decision-making are crucial before taking the plunge.
Discover the common pitfalls franchisees make when branching out, why culture and cooperation matter, and how to assess if a new brand aligns with your goals. Erik and Bobby also share personal stories of lessons learned, including the underestimated value of validation and the hidden insights founders can offer.
Whether youโre a franchisee looking to diversify or an entrepreneur starting fresh, this episode is packed with essential tips to ensure your next move is the right one.
Tune in now and learn to expand wiselyโwithout risking it all!
โJust because my franchise over here did it that way doesn't mean this franchise is gonna do it that way. And just know that there's gonna be some learnings. You may be right. Maybe you're gonna be wrong as well. But just know that when you join a franchise, you're joining a hundred percent." ~ Bobby Brennan
In This Episode:
- The worst thing you can do when buying a second brand
- The โfive Cโsโ for evaluating franchise fit
- Adapting to new systems vs. applying old playbooks
- How to handle the challenges of expansion
- Validation: a must for joining new franchises
- Self-awareness: the key to smart franchise expansion
- Why founder decisions shape emerging brand success
Resources:
๐ Consult with Erik - https://form.jotform.com/222685728939070
๐ Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
๐ How goGLOW Built a Franchise Employees Love and Customers Trust With Tori Johnston - https://www.youtube.com/watch?v=9hWHheuG0p4
๐ Attract Loyal Customers and Earn 5-Star Reviews With goGLOWโs Tori Johnston - https://www.youtube.com/watch?v=9d7NykLrrUs
Connect with Bobby Brennan:
๐ Website - https://www.frontstreetep.com/
๐ผ LinkedIn - https://www.linkedin.com/in/bobby-brennan-37b46ab/
Connect with Erik Van Horn:
๐ Website - https://franchisesecrets.com/
๐ท Instagram - https://www.instagram.com/erikvanhorn/
๐ Facebook - https://www.facebook.com/erik.v.horn/
๐ผ LinkedIn - https://www.linkedin.com/in/evanhorn/
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Whatโs the right move: diving deeper into your existing franchise or expanding into a new brand? In this episode, Erik Van Horn and Bobby Brennan tackle one of the hottest topics in franchisingโmulti-brand ownership. Drawing on years of hands-on experience, Bobby breaks down the challenges and opportunities of managing multiple franchises, from understanding employee models to building scalable operations.
Youโll learn how to evaluate whether to stick with what you know or diversify into new markets, how different business models affect management styles, and why self-awareness is the ultimate key to franchise success. With real-life examples and candid insights, this conversation is a must-listen for any franchisee or franchisor considering their next move.
Donโt miss this masterclass in strategic growthโtune in to level up your franchise game!
โUntil you have a manager in place and the business running, it's typically not a good idea to start two brands at once unless you have dedicated partners or people who can do it. Expanding into two brands is a good idea for a lot of folks, but maybe not at the same time." ~ Bobby Brennan
In This Episode:
- Why self-awareness is key in franchise decisions
- Go deeper or diversify: whatโs the right move?
- The importance of employee compatibility
- Service vs. brick-and-mortar: key challenges
- Assessing franchisor strengths before diversifying
- Avoiding overconfidence in franchise expansion
- Why experienced franchisees love an emerging brand
Resources:
๐ Consult with Erik - https://form.jotform.com/222685728939070
๐ Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
๐ The REAL Relationship Dynamics Between Franchisors and Franchisees - https://podcasts.apple.com/us/podcast/the-real-relationship-dynamics-between-franchisors/id1460276956?i=1000675736950
Connect with Bobby Brennan:
๐ Website - https://www.frontstreetep.com/
๐ผ LinkedIn - https://www.linkedin.com/in/bobby-brennan-37b46ab/
Connect with Erik Van Horn:
๐ Website - https://franchisesecrets.com/
๐ท Instagram - https://www.instagram.com/erikvanhorn/
๐ Facebook - https://www.facebook.com/erik.v.horn/
๐ผ LinkedIn - https://www.linkedin.com/in/evanhorn/
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What does it take to scale an emerging franchise while maintaining exceptional customer and employee experiences? In this episode, Tori Johnston, Brand President of goGLOW, dives into her journey of transitioning from CMO to leading one of the most innovative sunless tanning franchises. She shares how goGLOWโs unique employee model, top-tier customer experience, and operational efficiency are setting the standard in the beauty franchise space.
Listen in as Tori reveals how goGLOW is rewriting the playbook for franchise growth, empowering employees, and delivering unmatched service. Discover the secrets behind goGLOWโs high Net Promoter Score, its flexible workforce model, and why itโs attracting passionate entrepreneurs looking for a scalable and innovative franchise concept.
Ready to learn how to build a franchise that customers love, and employees thrive in? Hit play now and uncover the strategies behind goGLOWโs success!
โLet the special sauce be how you treat employeesโnot necessarily rewriting the playbooks." ~ Tori Johnston
In This Episode:
- When and why founders bring in a brand president
- How Tori discovered goGLOW and what attracted her to it
- Front Street Equity Partners role in finding the best person for the job
- Transitioning from CMO to Brand President: lessons learned
- SoulCycleโs influence on Toriโs customer experience strategy
- goGLOWโs employee model and its franchisee benefits
- Why buyers should assess the employee model in franchises
- How treating employees well drives franchise success
Resources:
๐ Consult with Erik - https://form.jotform.com/222685728939070
๐ Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
Connect with Tori Johnston:
๐ Website - https://www.goglow.co/
๐ผ LinkedIn - https://www.linkedin.com/in/tori-johnston2/
Connect with Erik Van Horn:
๐ Website - https://franchisesecrets.com/
๐ท Instagram - https://www.instagram.com/erikvanhorn/
๐ Facebook - https://www.facebook.com/erik.v.horn/
๐ผ LinkedIn - https://www.linkedin.com/in/evanhorn/
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Whatโs the secret to building a brand that customers and employees adore while capturing the attention of industry insiders? In this episode, Tori Johnston, Brand President of goGLOW, shares her insights on the fast-growing beauty and skincare franchise thatโs โoutsmarting the sun.โ From defining unique value propositions to spotting industry trends, Tori reveals how goGLOW innovates with eco-friendly solutions and a holistic approach to skincare.
Youโll also hear how goGLOWโs visionary founder, Melanie Richards, built a best-in-class customer experience by saying โnoโ to shortcuts and prioritizing quality at every turn. Whether youโre a franchisor, franchisee, or entrepreneur, this episode is packed with lessons on brand loyalty, market innovation, and leadership.
Get inspired by goGLOWโs journey and uncover how to make your brand glow!
โAt goGLOW, we like to say that we've outsmarted the sun. I think that unique value proposition is easy to understand." ~ Tori Johnston
In This Episode:
- Unique Value Proposition vs. Unique Selling Proposition: Whatโs the difference?
- Why Tori joined GoGLOW and the booming sunless tanning industry
- Key beauty and wellness trends fueling goGLOWโs growth
- What makes goGLOW a fit for Tori's background and career aspirations?
- Why goGLOW earns consistent five-star customer and employee reviews
- Melanie Richardsโ innovative approach to building goGLOWโs brand
Resources:
๐ Consult with Erik - https://form.jotform.com/222685728939070
๐ Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
Connect with Tori Johnston:
๐ Website - https://www.goglow.co/
๐ผ LinkedIn - https://www.linkedin.com/in/tori-johnston2/
Connect with Erik Van Horn:
๐ Website - https://franchisesecrets.com/
๐ท Instagram - https://www.instagram.com/erikvanhorn/
๐ Facebook - https://www.facebook.com/erik.v.horn/
๐ผ LinkedIn - https://www.linkedin.com/in/evanhorn/
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How do you build a top-performing team while working fewer hours? In this episode, Erik Van Horn and guest Kasim Aslam, an expert in virtual assistant management, dive deep into the secrets of successful hiring, effective delegation, and leveraging offshore talent.
Kasim shares a revolutionary framework for finding and managing virtual assistants (VAs) that can transform your business operations. From understanding the Pareto Principle to using job descriptions as a sales tool, Kasim reveals strategies to help business owners scale efficiently.
Ready to scale your team and boost productivity? Today's episode provides transformative insights that will help shape the future of your business.
โThings that you think only you are capable of, you're not the only person capable of that. Give them a macro-assed project, then watch them sink their teeth inโand keep your expectations reasonable. They're not gonna knock it out of the park the very first time on the very first project. That's why you give them a handful, and you start to see what they're really good at." ~ Kasim Aslam
In This Episode:
- How to increase your profit margin
- Effective strategies for hiring the right people for the right job
- Managing and motivating a remote team for maximum output
- What is Pareto Talent?
- The first step to finding the best candidates
- Practical steps for delegating high-level tasks to offshore talent
Resources:
๐ Consult with Erik - https://form.jotform.com/222685728939070
๐ Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
๐ Unlocking Hiring Success Secrets by Kasim Aslam - https://kasimaslam.com/unlocking-hiring-success-secrets/
Connect with Kasim Aslam:
๐ Website - https://paretotalent.com/ and https://kasimaslam.com/
๐ผ LinkedIn - https://www.linkedin.com/in/kasimaslam/
Connect with Erik Van Horn:
๐ Website - https://franchisesecrets.com/
๐ท Instagram - https://www.instagram.com/erikvanhorn/
๐ Facebook - https://www.facebook.com/erik.v.horn/
๐ผ LinkedIn - https://www.linkedin.com/in/evanhorn/
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What defines responsible franchising, and how can transparency strengthen franchise success? In this insightful episode, Erik Van Horn and guest Joe Mathews of Franchise Performance Group explore the critical dynamics between franchisors and franchisees, focusing on the value of ethical business practices and transparent operations.
Joe discusses the role of private equity in franchising, the importance of full disclosure in franchise fees, and how responsible franchising can drive brand loyalty and profitability. Tune in to learn about setting clear expectations, the โsocial contractโ between franchisors and franchisees, and how transparency impacts long-term success.
If you want more information about responsible franchising, you can get The Ultimate Guide to Responsible Franchising by Joe Mathews - https://www.amazon.com/Ultimate-Guide-Responsible-Franchising-Everything/dp/139424326XโWhy does a franchisor exist? At FPG, what we espouse is that a franchisor exists for the sole reason of adding value to a franchisee's investment." ~ Joe Mathews
In This Episode:
- Why Joe wrote his new book
- Private equity and high-value transactions in franchising
- Key elements of responsible vs. irresponsible franchising
- Transparency in franchise fees and the importance of value
- Strategies for helping franchisees achieve profitability
- Challenges in franchise validation
- Supporting franchisee profitability through P&L reviews
- Monitoring KPIs for franchise growth
- Hiring practices for franchise success
- Leadership and culture in franchising
- Institutional knowledge vs. franchising expertise in leadership
Resources:
๐ Consult with Erik - https://form.jotform.com/222685728939070
๐ Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
๐ The Ultimate Guide to Responsible Franchising by Joe Mathews - https://www.amazon.com/Ultimate-Guide-Responsible-Franchising-Everything/dp/139424326X
Connect with Joe Mathews:
๐ Website - https://franchiseperformancegroup.com/
๐ผ LinkedIn - https://www.linkedin.com/in/joe-mathews-a3b65b6/
Connect with Erik Van Horn:
๐ Website - https://franchisesecrets.com/
๐ท Instagram - https://www.instagram.com/erikvanhorn/
๐ Facebook - https://www.facebook.com/erik.v.horn/
๐ผ LinkedIn - https://www.linkedin.com/in/evanhorn/
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What defines a strong franchisor-franchisee relationship, and when is it time to exit? In this solo episode, Erik Van Horn unpacks the REAL dynamics between franchisors and franchisees, sharing his experiences across both sides of the table.
He reveals critical insights into identifying a supportive franchisor, managing strained relationships, and recognizing when itโs time to exit a distressed franchise. Through real-life stories, he uncovers the costly impact of missed warning signs and the importance of factoring in opportunity costs before making tough decisions.
For expert tips on franchise dynamics and growth strategies, subscribe to Franchise Secrets!
โEvery time I sold at a loss, it's the best thing I did. I've probably lost over a million dollars over the years in bad businesses, and most of it were things I could've avoided. But I've made way more money than I have in the losses." ~ Erik Van Horn
In This Episode:
- Defining a distressed franchise and when to consider selling
- 4 Types of franchisor-franchisee relationships
- Warning signs: good franchisees with bad franchisors
- How to evaluate franchise financials and avoid deeper losses
- Why opportunity cost matters in exit timing
- Structuring protective deals and understanding opportunity costs
Resources:
๐ Consult with Erik - https://form.jotform.com/222685728939070
๐ Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
Connect with Erik Van Horn:
๐ Website - https://franchisesecrets.com/
๐ท Instagram - https://www.instagram.com/erikvanhorn/
๐ Facebook - https://www.facebook.com/erik.v.horn/
๐ผ LinkedIn - https://www.linkedin.com/in/evanhorn/
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What if one hire could change the entire trajectory of your business? Discover how a single decision revolutionized this guy's franchise operationsโand the unexpected strategies that followed.
In this episode, Erik chats with Javier Santacruz, who shares his remarkable journey from attorney to multi-location franchise owner, revealing the pivotal moments that changed his business forever. Javier talks about how making one strategic hire transformed his operations, overcoming the challenges of managing franchises remotely and the unexpected lessons learned from systems automation.
Whether you're in the franchise world or just starting out, Javierโs insights into leadership development and scaling efficiently will give you a fresh perspective on how to build a thriving business. Ready to learn the secrets of success from one of Mathnasium's top owners? Youโll also hear his candid thoughts on navigating relationships with franchisors and why bringing solutionsโrather than problemsโmakes all the difference.
โRespect comes from not just bitching for the sake of bitching but bringing solutions, not just problems. Everyone can bring problemsโeveryoneโs good at that. But I think that we've been orientated towards finding solutions." ~ Javier Santacruz
In This Episode:
- Javier's journey from attorney to Mathnasium franchise owner
- Challenges of managing franchises remotely
- Staffing solutions: the need for strong managers and team development
- How hiring a former Apple manager transformed Javierโs business
- Emphasizing soft skills and empathy in customer-facing franchise roles
- Peer learning and best practices shared among top Mathnasium owners
- Implementing automation to improve customer onboarding and reduce human error
- How franchisees can remain positive even if their ideas are not prioritized by the franchisor
- Streamlining student assessments to boost customer satisfaction
- Bringing solutions and not just problems can make franchisor-franchisee better
- Creating leadership workshops for owners
Resources:
๐ Consult with Erik - https://form.jotform.com/222685728939070
๐ Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
๐ Become a Mathnasium Franchisee - https://mathnasiumfranchise.com/
Connect with Javier Santacruz:
๐ Website - https://www.mathnasium.com/math-centers/lakeforestil/
๐ผ LinkedIn - https://www.linkedin.com/in/jstevesantacruz/
Connect with Erik Van Horn:
๐ Website - https://franchisesecrets.com/
๐ท Instagram - https://www.instagram.com/erikvanhorn/
๐ Facebook - https://www.facebook.com/erik.v.horn/
๐ผ LinkedIn - https://www.linkedin.com/in/evanhorn/
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What does it take to scale a franchise while keeping operations lean and efficient? In this episode, Erik Van Horn sits down with John Glazier, Senior VP of Franchise Growth at Hello Sugar and a successful multi-location franchisee. Johnโs unique journey, from managing salon suites to expanding flagship stores, highlights his deep involvement in both day-to-day operations and high-level growth strategies.
John shares his wealth of experience, offering valuable insights for aspiring franchisees and business owners. From onboarding new franchisees to optimizing operations, he reveals the secrets behind growing multiple locations with minimal overhead and maximum efficiency.
Discover how John runs eight locations in Idaho and Colorado while dedicating just 5-10 hours a week, all thanks to smart systems and strong leadership.
Whether you want to franchise your business or refine your approach, this episode has actionable tips for building a scalable, successful model.
โI think there's a lot of great businesses out there, there's a lot of great concepts out there, and a lot of it just comes around personal fit. And so I think if you're looking to buy a business, see if it fits for you. Do a lot of due diligenceโฆ Look behind the curtains a bit. There are a lot of amazing brands out there." ~ John Glazier
In This Episode:
- Salon suites vs. flagship: which model is best for scaling?
- Running multiple locations in just 5-10 hours a week
- Key hiring strategies to manage franchise growth
- How organic marketing drives customer acquisition
- Focusing on 2025 goals
- Fun plans for Hello Sugar franchisees
- Getting better as a franchisee
- Benefits of continuous learning and working with coaches
- John's advice for franchise buyers
Resources:
๐ Consult with Erik - https://form.jotform.com/222685728939070
๐ Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
๐ Franchise Springboard - https://franchisespringboard.com/attend/
๐ Front Row Dads - https://frontrowdads.com/
๐ Shoe Dog: A Memoir by the Creator of Nike by Phil Knight - https://www.amazon.com/Shoe-Dog-Memoir-Creator-Nike-ebook/dp/B0176M1A44
๐ Franchise Empires Podcast - https://podcasts.apple.com/us/podcast/franchise-empires/id1611542032๐ All-In Podcast - https://allin.com/
๐ The Lifestyle Investor Podcast - https://lifestyleinvestor.com/podcast/
Connect with John Glazier:
๐ Website - https://www.hellosugar.salon/
๐ผ LinkedIn - https://www.linkedin.com/in/john-glazier/
Connect with Erik Van Horn:
๐ Website - https://franchisesecrets.com/
๐ท Instagram - https://www.instagram.com/erikvanhorn/
๐ Facebook - https://www.facebook.com/erik.v.horn/
๐ผ LinkedIn - https://www.linkedin.com/in/evanhorn/
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Is your business ready to scale through franchising? In this must-listen episode, Erik Van Horn and Jeff Herr discuss the remaining crucial questions every entrepreneur should ask before becoming a franchisor. Today, they dive deep into scalability, profitability, and what it takes to support franchisees effectively. Using examples from well-known brands like Chick-fil-A and Panera, they explore the critical considerations for building a successful franchise model.
Whether you're a current business owner wondering if franchising is the next step or an aspiring franchisee looking to assess opportunities, this episode provides actionable insights into franchising. Discover how to determine if your business is ready to grow as a franchise and what systems you need to ensure long-term success.
โDon't do it! Do not franchise your business if you think it is a quick way to wealth, that this is a get-rich-fast scheme, a quick way to build a company and have a fast exit. Don't do it!" ~ Erik Van Horn
In This Episode:
- Scalability: single-unit vs. multi-unit operators
- Challenges of supporting franchisees
- Evaluating potential franchisees
- Franchisee profitability and unit economics
- Reducing the time to cash flow for franchisees
- Importance of support and training systems
- Financial and legal considerations for franchisors
- Are you ready to lead a franchise brand?
- The reason you shouldn't franchise your business
Resources:
๐ Consult with Erik - https://form.jotform.com/222685728939070
๐ Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
๐ Franchise Springboard - https://franchisespringboard.com/attend/
Connect with Jeff Herr:
๐ Website - https://www.frontstreetep.com/
๐ผ LinkedIn - https://www.linkedin.com/in/jeffrey-herr-606b74a/
Connect with Erik Van Horn:
๐ Website - https://franchisesecrets.com/
๐ท Instagram - https://www.instagram.com/erikvanhorn/
๐ Facebook - https://www.facebook.com/erik.v.horn/
๐ผ LinkedIn - https://www.linkedin.com/in/evanhorn/
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Thinking about franchising your business? Before taking the leap, you must know if your business is ready.
In this episode, Erik Van Horn teams up with his business partner, Jeff Herr of Front Street Equity Partners, to discuss one of the most critical decisions an entrepreneur can make: Is your business ready to franchise? They break down the first four of ten essential questions every business owner must answer to determine if franchising is the right move to growing their business.
From evaluating what makes your concept different to determining if your brand is replicable, Jeff and Erik provide the insights and guidelines to ensure your business has the foundation for franchise success. If youโve ever wondered whether franchising could be the key to explosive growth, this episode is for you.
Tune in to discover the early steps to take before launching a franchise, and get ready for Part 2, where theyโll cover the remaining questions. Donโt miss this opportunity to learn from industry pros!
Catch the full episode and start assessing your franchising potential today!
โPeople want to work for a brand, maybe at a lesser income, because they have an affinity to that companyโthat's brand value. You have to have a point of differentiation in your look, tone, and feel (which is brand) to the outside world, than everybody else." ~ Jeff Herr
In This Episode:
โ Is your value proposition unique?
โ Are your systems easily transferrable?
โ Why embrace continuous improvement for your brand?
โ How strong is your brand, and are you ready to invest in it?
โ What is strategic defensibility?
โ Do you have demand in multiple markets?
Resources:
๐ Consult with Erik - https://form.jotform.com/222685728939070
๐ Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
๐ Blue Ocean Strategy by W. Chan Kim and Renรฉe Mauborgne - https://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190
Connect with Jeff Herr:
๐ Website - https://www.frontstreetep.com/
๐ผ LinkedIn - https://www.linkedin.com/in/jeffrey-herr-606b74a/
Connect with Erik Van Horn:
๐ Website - https://franchisesecrets.com/
๐ท Instagram - https://www.instagram.com/erikvanhorn/
๐ Facebook - https://www.facebook.com/erik.v.horn/
๐ผ LinkedIn - https://www.linkedin.com/in/evanhorn/
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Why does your brandโs grand opening matter? Itโs more than just a celebrationโitโs your chance to make a lasting impression that can define your franchiseโs success.
In this episode, Erik Van Horn welcomes Brooke Budke of Momentum Brands for her third appearance to share valuable insights into executing a flawless grand opening for franchise brands. With years of experience building brand momentum, Brooke emphasizes why a grand opening is not just a one-time eventโitโs a critical opportunity to set the tone for long-term success.
Youโll discover the grand opening formula that ensures your brand makes a powerful first impression. From strategic planning to franchisee responsibilities, Brooke reveals the key actions every franchisor and franchisee must take to draw in customers and solidify their brand in the market.
Whether launching your first franchise or looking to revamp your opening strategy, this episode is packed with tips to ensure you hit the ground running.
Tune in and learn how to make your grand opening unforgettable and drive lasting results for your business.
Catch the previous episodes with Brooke:
The Grand Opening Playbook: Steps to a Successful Launch With Brooke Budke - https://www.youtube.com/watch?v=JZZuwLQuEwU
The Franchise Marketing Blueprint: Proven Strategies for Growth With Brooke Budke - https://www.youtube.com/watch?v=sjTtPBb0ll0
โPeople will follow a good leader. The frontline will impact your bottom line. So the people you hire want to work for a good leader. They don't care about the brand's nameโthey care about the boss." ~ Brooke Budke
In This Episode:
โ Preparing for a successful grand opening
โ Using data to evaluate your brandโs success
โ Biggest challenge when selling franchises
โ How to attract people to your grand opening
โ Franchisee responsibilities for a successful launch
โ How to subscribe to Brookeโs newsletter
โ Extra tips for a winning grand opening
โ Why some franchisees are not performing well
โ Brookeโs advice on what works and what doesnโt
โ How franchisors can keep franchisees accountable
Resources:
๐ Consult with Erik - https://form.jotform.com/222685728939070
๐ Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/
๐ Get the Grand Opening Formula for Franchise Brands - https://momentum-brands.myflodesk.com/grandopening
Connect with Brooke Budke:
๐ Website - https://www.themomentumbrands.com/
๐Subscribe to Brooke's Newsletter - https://momentum-brands.myflodesk.com/thesauce
Connect with Erik Van Horn:
๐ Website - https://franchisesecrets.com/
๐ท Instagram - https://www.instagram.com/erikvanhorn/
๐ Facebook - https://www.facebook.com/erik.v.horn/
๐ผ LinkedIn - https://www.linkedin.com/in/evanhorn/
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What does it take to turn a passion for pickleball into a thriving franchise?
In this episode, Erik Van Horn sits down with The PICKLR co-founders, Jorge Barragan and Austin Wood, to reveal the strategies and lessons behind building one of the most exciting pickleball franchises. From navigating branding challenges to expanding a business with the support of friends and family, Jorge and Austin share their journey of franchising in a rapidly growing sport.
Youโll learn the importance of finding the right partner, how to attract potential franchisees, and why hiring key personnel is essential to scaling your brand. Jorge and Austin also offer valuable advice on overcoming sponsorship and partnership obstacles.
With their diverse backgrounds and complementary skills, this dynamic duo demonstrates the power of collaboration and vision in achieving franchise success. Whether youโre just starting or looking to scale, this episode is packed with insights on how to grow your business, attract the right partners, and create a lasting brand. Tune in now!
โI don't believe that problems are a thingโyou just have to find the solution. I don't believe in losing or failureโI believe in learning. Me and Jorge like to move fast and make solutions and test things out and beta test stuff. We don't have a fear that something may not work. We don't like to overanalyze. We'd like to try it out and see how it goes, and then we can make adjustments and changes." ~ Austin Wood
In This Episode:
โ What is DUPR in pickleball?
โ Why franchise pickleball? Jorge and Austinโs challenges
โ Why branding matters when launching a business
โ Growing your franchise with friends and family
โ Attracting franchisees through events
โ Overcoming challenges with partnerships and sponsorships
โ Strengths and weaknesses of Jorge and Austin as partners
โ The benefits of hiring key personnel
โ Jorge and Austinโs partnership advice
Resources:
๐ Consult with Erik - https://form.jotform.com/222685728939070
๐ Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/
Connect with Jorge and Austin at The Picklr:
๐ Website - https://thepicklr.com/
๐ท Instagram - https://www.instagram.com/thepicklr/
๐ผ LinkedIn - https://www.linkedin.com/company/thepicklr/
Connect with Erik Van Horn:
๐ Website - https://franchisesecrets.com/
๐ท Instagram - https://www.instagram.com/erikvanhorn/
๐ Facebook - https://www.facebook.com/erik.v.horn/
๐ผ LinkedIn - https://www.linkedin.com/in/evanhorn/
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Are you stuck in the daily grind of running your franchise, unable to focus on scaling your business? Discover why understanding the visionary vs. operator dynamic could be the game-changer youโve been looking for.
Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr
In this episode, Erik Van Horn sits down with Jhana Li, an expert in operations management, to discuss the vital roles of visionaries and operators in scaling franchise businesses. Jhana has over four years of experience as a COO for fast-scaling startups and has coached over 400 businesses in operations. She now runs Spyglass Ops, where she empowers founders to scale their businesses while regaining their personal freedom by refining their operations.
Today, Jhana shares her insights on why entrepreneurs often struggle with delegation, how understanding their "zone of genius" can unlock growth, and the importance of hiring the right operator to free up time for high-value activities. Jhana also dives into the role of company culture and leadership in driving franchise success when the owner isnโt present and how mastering the balance between vision and operations is vital to long-term growth.
Tune in to learn how to build a high-performance franchise team and finally scale your business with ease!
โDelegation is not the same thing as abdication. People need leadership. True delegation is evolving from a player on the field to a coach on the sideline." ~ Jhana Li
In This Episode:
โ Jhana's journey to becoming an operations expert
โ The critical balance between Visionary and Operator roles
โ Teaching your team the essence of leadership
โ Best practices for Visionary-Operator collaboration (think Alex and Leila Hormozi)
- Effective Hourly Value (EHV) to quantify where to focus your time
โ Time management and delegation strategies for leaders
โ Delegation vs. abdication: knowing the difference
โ How a visionary can effectively coach and empower an operator
โ Key elements of an effective Visionary-Operator meeting
โ Building a strong company culture and fostering employee happiness
โ Tips for hiring the right operator for your business
Resources:
๐ Consult with Erik - https://form.jotform.com/222685728939070
๐ Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/
๐ EOS (Entrepreneurial Operating System) - https://www.eosworldwide.com/eos-model๐ Scaling Up by Verne Harnish - https://scalingup.com/
๐ Multipliers by Liz Wiseman - https://thewisemangroup.com/books/multipliers/
๐ The A-Player Operator Magnet - https://mastermind.lifestyleinvestor.com/c/mastermind-calls/the-a-player-operator-magnet-with-jhana-li-july-17-2024
๐ Education - Scaling & Operational Efficiency - https://mastermind.lifestyleinvestor.com/c/mastermind-calls/education-scaling-operational-efficiency-with-jhana-li-member-q-a-sept-21-2023
Connect with Jhana Li:
๐ Website - https://spyglassops.com/
๐ท Instagram - https://www.instagram.com/thejhanali/๐ผ LinkedIn - https://www.linkedin.com/in/jhana-li/
Connect with Erik Van Horn:
๐ Website - https://franchisesecrets.com/
๐ท Instagram - https://www.instagram.com/erikvanhorn/
๐ Facebook - https://www.facebook.com/erik.v.horn/
๐ผ LinkedIn - https://www.linkedin.com/in/evanhorn/
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How do you turn adversity into a thriving business empire? Today's conversation is a masterclass in resilience, determination, and vision.
Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr
In this episode, Erik Van Horn welcomes George Tinsley Sr., whose journey from poverty in Louisvilleโs Smoketown to building a multimillion-dollar franchise empire is nothing short of remarkable. George shares his challenges, from his early struggles to overcoming the odds stacked against him. Today, Tinsley Family Concessions operates over 60 restaurant brands in airports across Florida and Kentucky, including household names like KFC, Chiliโs, and Starbucks.
Georgeโs insights on faith, tenacity, and seizing opportunities provide valuable lessons for entrepreneurs at any stage. His advice to young entrepreneurs emphasizes the importance of resilience and staying true to your vision, no matter the obstacles.
Tune in to hear George's powerful story and learn how you can turn challenges into opportunities on your entrepreneurial journey!
โThat's the part about becoming a franchisee with a franchisorโthe franchisor has a proven product, has resources to keep you in line, its procedures with cooking, serving, development, and so forth. If you deviate from that and want to do George Tinsley's fried chicken, that's on you. You're not gonna be successful.โ ~ George Tinsley Sr.
In This Episode:
- How George built his franchise empire
- Lessons learned from Colonel Sanders
- Balancing experience with franchise systems
- The reality of franchising established brands
- Georgeโs surprising success story
- Leadership structure and Georgeโs current responsibilities
- Doing business in unfamiliar communities
- Georgeโs advice for young entrepreneurs
- Profitability in food and restaurant businesses
- Georgeโs advice for aspiring franchisees
Resources:
๐ Consult with Erik - https://form.jotform.com/222685728939070
๐ Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/
๐ The Determined Entrepreneur: The Story of Dr. George Tinsley and the Values that Guided His Journey to Success by James F. Grebey - https://tinsleyspeaks.com/books/
๐ Catch as Catch Can: Building a Legacy by Finding Opportunity in Every Obstacle by George Tinsley Sr. - https://tinsleyspeaks.com/books/
Connect with George Tinsley Sr.:
๐ Website - https://tinsleyspeaks.com/
๐ผ LinkedIn - https://www.linkedin.com/in/george-wm-tinsley-sr/
Connect with Erik Van Horn:
๐ Website - https://franchisesecrets.com/
๐ท Instagram - https://www.instagram.com/erikvanhorn/
๐ Facebook - https://www.facebook.com/erik.v.horn/
๐ผ LinkedIn - https://www.linkedin.com/in/evanhorn/
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Should franchisees manage their own social media accounts, or is it best left to the franchisor? The answer could make or break your brand's online presence.
Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr
In this episode, Erik Van Horn welcomes Brynn Gibbs, Founder and CEO of Consumer Fusion, to discuss the pros and cons of social media for franchisors and franchisees. Brynn, an expert in online reputation management, shares her insights on whether franchisees should run their social media pages or let the franchisor take control. They explore how businesses can leverage social media for brand consistency and customer engagement while avoiding common pitfalls. Brynn also reveals a game-changing strategy and offers a fresh perspective on social media management in the franchising world. With over a decade of experience in reputation management, Brynn has helped countless brands protect and grow their online presence.
If you are involved in franchising or any business and you want to use the power of social media to expand your reach, donโt miss this essential episode!
โWith Google Gemini and this generative AI, Google search is changing. Now more than ever, double down on reviews. Google doesn't just look at your old reviews, the review volume, and the content of those old reviews. They're looking at new reviews, new content, and the quality of those new reviews.โ ~ Brynn Gibbs
In This Episode:
- Who is Brynn Gibbs?
- Social media guidelines for franchisors vs. franchisees
- Steps to take if franchisees control social media accounts
- Pros and cons of franchisee-managed social media
- Benefits of franchisor-owned social media accounts
- Shared access: Franchisor oversight with local franchisee posts
- Should franchisors post branded content on franchisee accounts?
- Analyzing top-performing social media posts
- How franchisees can create local content
- Best local influencers for franchisees
- Key insights on Google Business Profile
- The importance of Google reviews
- Structuring webinars for maximum impact
Resources:
๐ Consult with Erik - https://form.jotform.com/222685728939070
๐ Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
๐ Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/
๐ Day Trading Attention by Gary Vaynerchuk - https://garyvaynerchuk.com/attention/
Connect with Brynn Gibbs:
๐ Website - https://www.consumerfusion.com/
๐ผ LinkedIn - https://www.linkedin.com/in/brynn-gibbs-590276199/
Connect with Erik Van Horn:
๐ Website - https://franchisesecrets.com/
๐ท Instagram - https://www.instagram.com/erikvanhorn/
๐ Facebook - https://www.facebook.com/erik.v.horn/
๐ผ LinkedIn - https://www.linkedin.com/in/evanhorn/
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