Episodi
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Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
EP7: Unlock Data-Driven Marketing: Zero, First, and Third-Party Data Explained
In this episode of 'Send It,' hosts Jimmy Kim and Chase Dimond dig into the intricacies of data-driven email marketing. The two discuss the advantages and disadvantages of zero, first, and third-party data—highlighting critical compliance regulations like GDPR and CCPA. Plus, learn their practical tips for leveraging these data types to boost segmentation, personalization, and retargeting efforts and helpful tool recommendations to manage and collect more valuable data.
Here's what we're diving into:
Defining Data Types: Zero Party, First Party, Third Party
Understanding Third-Party Data and Compliance Regulations
Leveraging First-Party Data for Segmentation Zero-Party Data – How to Collect and Use It
First-Party Data – How to Leverage Behavior-Based Data
Third-Party Data – How and When to Use It
Helpful Tools for Third-Party Data Collection
Best Practices and Mistakes to Avoid
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00:00 Introduction to Visitor Data Identification
02:22 Hot Off the Press: iOS 18 and RCS
03:56 Defining Zero, First, and Third Party Data
06:30 Collecting and Using Zero Party Data
11:53 Exploring Tools for Data Collection
13:44 Leveraging First Party Data for Segmentation
16:04 Understanding Third Party Data and Compliance
17:54 The Impact of Cambridge Analytica on Privacy
18:08 The Benefits and Concerns of Third-Party Data
18:39 Regulations and Tools for Data Privacy
24:39 Leveraging Third-Party Data for Marketing
28:48 Best Practices and Mistakes to Avoid
32:36 Conclusion and Next Episode Preview
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Follow Jimmy & Chase on social
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
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Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
EP6: Personalization at Scale: Automating Without Losing The Human Touch
Personalization—it’s more than a buzz word and deeper than a first name. In this episode of Send It, hosts Jimmy Kim and Chase Dimond dive into retention marketing strategies focused on email and SMS personalization for e-commerce brands. They cover the essentials of personalized marketing, including dynamic content, behavioral triggers, segmentation, and customer lifecycle stages to enhance engagement and build loyalty.
The two experts discuss seven ways to think about personalization, from basic elements like using the customer’s name to advanced strategies like AI-driven recommendations. They outline tactics for personalization at scale and reveal common mistakes to avoid.
Here's what we're diving into:
Cox Cable's transition to Yahoo mail
The Basics of Personalization
Our Best Tactics for Effective Personalization
How to Personalize at Scale with Automation
Common Personalization Mistakes to Avoid
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00:00 Introduction to Personalization
02:16 Sponsor Shoutout and Hot Topics
02:45 The Big News: Cox Email Transition to Yahoo
04:27 Today’s Agenda: Personalization at Scale
05:27 Basics of Personalization
14:58 Tactics for Effective Personalization
18:26 Behavioral Triggers and Automations
19:44 Segmentation Tactics for Personalization
22:52 Avoiding Common Personalization Mistakes
26:15 The Role of AI in Personalization
28:28 Cool Tools and Future Trends 30:26 Wrapping Up and What's Next
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Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
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Episodi mancanti?
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Strong copy = stronger sales
In Episode #5 of Send It, co-hosts Jimmy Kim and Chase Dimond uncover the art and science of copywriting for email and SMS marketing. They explore a wide range of copy styles and key strategies that drive conversions and strengthen brand loyalty. Tune in for actionable tips, practical insights, and proven rules to help you craft more engaging, high-converting messages.
Here's what we're diving into:
Different styles of eCommerce copy: storytelling, direct response, conversational, benefit-oriented, urgency, and more Copywriting fundamentals: the Rule of One, creating irresistible offers, and writing like you speak Strategic frameworks like the "Excite, Educate, Edify" approach and personalized messaging techniques Gmail's new Summary Cards and the latest updates in email marketingThank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
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00:00 Introduction to Gmail's New Features
01:51 The Science of Copywriting
05:19 Storytelling in Copywriting
09:33 Benefit-Oriented Copy: Highlighting Customer Gains
14:30 Social Proof Copy: Building Trust
18:30 PAS Framework: Problem, Agitate, Solution
22:16 Fundamental Rules of Copywriting
24:33 Crafting Irresistible Offers
26:57 Unique Selling Propositions
31:43 Editing for Clarity and Impact
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Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
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Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
Thank you our friends at AppBrew for sponsoring the podcast! Trusted by brands across the globe, their app builder allows you to effortlessly convert your Shopify store into a convenient mobile app. https://appbrew.com/demo
EP4: SEGMENTATION Secrets to Reduce Churn & Skyrocket Sales
In this episode of Send It, hosts Jimmy Kim and Chase Dimond dive into the impact of customer segmentation. They share actionable strategies to efficiently and effectively segment your audiences, covering essential topics like behavioral, demographic, and psychographic segmentation; the RFM (Recency, Frequency, Monetary) model; and best practices for engaging high-value, at-risk, and inactive customers.
Plus, insights on avoiding segmentation pitfalls, enhancing Customer Lifetime Value (CLTV), and boosting revenue through personalized content and automated tools.
Here's what we're diving into:
Segmentation techniques for more targeted email and SMS marketing RFM metrics to help prioritize customer segments Strategies to engage different customer groups, from discount shoppers to VIP buyers Real-world examples that show the power of dynamic, data-driven segmentation Avoiding common mistakes like over-segmentation and over-reliance on discounts______
00:00 Introduction to Customer Segmentation
00:39 Newsletter Updates and Team Efforts
01:04 Segmentation Strategies and Best Practices
01:48 Exciting News: First Podcast Sponsor
04:28 Understanding Segmentation Types
09:00 Benefits of Segmentation in Email and SMS
11:00 Deep Dive into RFM Metrics
24:15 Engaging High-Value and Discount Shoppers
33:04 The Power of Data-Driven Segmentation
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Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
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EP3: The BEST BFCM Email Strategies You're NOT Using
It's the most wonderful time of the year (almost)! Join hosts Jimmy Kim and Chase Dimond on Send It! as they break down the ultimate strategies for optimizing email and SMS during Black Friday and Cyber Monday (BFCM) in 2024. In this episode, they cover everything from new email logo certification updates to managing high-volume messaging and multi-channel targeting. Plus, you'll get their exact segmentation, messaging and cadence to drive more sales this holiday season.
Here's what we're diving into:
Hot new BIMI updates and email logo certifications (VMC vs. CMC) Managing volume and audience during BFCM campaigns Real-time retargeting strategies for email and SMS Best practices for segmentation and compliance Jimmy's favorite Black Friday strategy: launching new products without discountsTune in for expert tips and grab the official 2024 Holiday Playbook from Jimmy and Chase, available at ecomemailmarketer.com.
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00:00 Introduction and Catching Up00:14 Exciting News: Commerce Roundtable Acquisition00:30 Podcast Kickoff and Theme Introduction01:53 Breaking News: Email Logo Updates04:11 Black Friday Cyber Monday Strategies04:40 Volume Management for BFCM06:51 Retargeting and Automation Tips09:56 SMS Strategies and Compliance14:33 Holiday Marketing Roadmap21:45 Excitement and Segmentation22:02 Messaging Strategies: Us vs. Them23:08 Reminder SMS: Immediate Action26:24 Closing Soon: The Power of FOMO29:52 Encore Email: Last Chance33:18 Final Thoughts and Call to Action34:06 Black Friday Success Story38:01 Wrapping Up and What's Next
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Follow Jimmy & Chase on social!
Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
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Crack the code on deliverability—In this power-packed episode of Send It!, email marketing pros Jimmy Kim and Chase Dimond dive deep into the real challenges behind email deliverability and retention marketing. Learn exactly why your emails might be missing the mark—and how to ensure they land a spot in the coveted inbox instead of spam.
Here's what we're diving into:
- Top myths about deliverability—DEBUNKED
- Pro-level tips to warm up new email addresses and avoid red flags
- 10 must-know tactics to drive sky-high engagement with your email campaigns
- Insider knowledge on AI-powered personalization + Black Friday/Cyber Monday hacks for 2024
Whether you're an experienced marketer or just starting out, this episode provides practical insights you can immediately apply to improve your email performance and boost customer engagement.
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00:00 Introduction and Podcast Kickoff
00:07 Deep Dive into Email Deliverability
01:30 Understanding the Importance of Deliverability
03:53 Breaking Down Email Deliverability Myths
06:37 The Technical Side of Email Deliverability
10:53 Testing and Improving Email Deliverability
13:31 Understanding Email Spam and Relevance
13:54 The Importance of Warm-Up in Email Marketing
14:40 Best Practices for Email Warm-Up
16:27 Common Mistakes in Email Warm-Up
19:46 10 Quick Tips for Better Email Deliverability
23:59 Wrapping Up and Final Thoughts
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Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
X: https://www.twitter.com/yojimmykim
Linkedin: https://www.linkedin.com/in/yojimmykim
IG: https://www.instagram.com/@yojimmykim
Tik Tok: https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
X: https://x.com/ecomchasedimond
Linkedin: https://www.linkedin.com/in/chasedimond/
IG: https://www.instagram.com/chasehunterdimond/
Tik Tok: https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
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Ready to geek out on all things email and SMS marketing? In this first-ever episode of the 'Send It!' podcast, marketing masters Jimmy Kim and Chase Dimond break down everything you need to know about the wild world of email and SMS in 2024.
From big changes like Apple’s iOS updates and privacy law curveballs to the surprising rise in deliverability standards—nothing is off-limits. With exclusive data straight from Sendlane, they spill the tea on trends like open rates, click rates, unsubscribe rates, and what’s really going down in those inboxes. They’ll also dive into how SMS is shaking up the game and what consumers are loving (or leaving).
Thinking about 2025 already? So are they. Jimmy and Chase share their no-BS strategies to stay top-of-mind in your subscribers' inboxes—think killer design, smart audience management, and staying consistent without feeling like spam. Plus, get their hot takes on how to keep your emails landing where they belong—right in front of your customers.
Here's what we're diving into:
- State of Email Marketing in 2024—what’s hot, what’s not
- The rise of deliverability standards
- How privacy laws and iOS updates are changing the game
- Deep dive into email metrics and SMS performance (real data, real talk)
- Pro tips for keeping your audience engaged in 2025
- Future predictions for retention marketing and more
Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com
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00:00 Teaser Trailer
00:48 Meet the Hosts: Jimmy Kim and Chase Dimond
02:02 State of Email Marketing in 2024
03:02 Key Changes in Email Deliverability
05:43 Impact of Privacy and Security Updates
10:42 Email Metrics and Trends
23:35 Analyzing Order Value Trends
24:51 SMS Performance Insights
27:32 Consumer Behavior and Channel Preferences
31:24 Future of Email Marketing
38:55 Audience Management Strategies
44:07 Final Thoughts and Wrap-Up
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Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
X: https://www.twitter.com/yojimmykim
Linkedin: https://www.linkedin.com/in/yojimmykim
IG: https://www.instagram.com/@yojimmykim
Tik Tok: https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
X: https://x.com/ecomchasedimond
Linkedin: https://www.linkedin.com/in/chasedimond/
IG: https://www.instagram.com/chasehunterdimond/
Tik Tok: https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
