Folgen
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What worked in 2024, wonât in 2025. With evolving privacy regulations, new laws and fast-changing consumer behavior, this new year has already brought on new challenges. But Jimmy Kim & Chase Dimond did the digging so you donât have to and theyâre about to break it all down.
In this episode, the two hosts lay out their full 2025 playbook including the state of email marketing, non-traditional metrics that actually matter, deliverability mastery, audience management and insights for strategic planning. Plus, theyâre busting the biggest email marketing myths so you can build and execute your strategy with clarity.
EP 17: The 2025 Email Playbook: Tactics Myths and Insights for Success
Here's what we're diving into:
Current State of Email Marketing
Audience Management - Going beyond batch and blast
Deliverability Mastery - A required skill of a modern email marketer
Strategic Playbook Planning for 2025
Metrics beyond Click and Open - RPS, CTOR, UTA, CTC, OTC
Your top 10 email marketing action items for 2025
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03:35 Agenda for the 2025 Playbook
04:29 Current State of Email Marketing
08:34 Audience Management: No Longer Optional
08:47 Email Marketing Myths
12:25 Segmentation Strategies
22:19 Deliverability Mastery
34:38 Frequency and Volume Control in Email Marketing
35:38 The Importance of Sunset Policies
37:36 Strategic Planning for Email Marketing
40:03 Leveraging Inventory for Campaign Planning
47:34 Advanced Metrics for Email Marketing
56:31 Top 10 Action Items for 20250
1:04:04 Wrapping Up and Announcements
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Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/
Nacelleâs AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://bit.ly/nacelle-eem
eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
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Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
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Where do you draw the line between effective strategy and unethical tactics?
In this episode of Send It, Jimmy Kim and Chase Dimond tackle the fine balance between aggressive marketing and customer respect. From misleading subject lines to intrusive personalization and legal landmines like CAN-SPAM violations, they break down the dark side of retention marketing and why cutting corners can backfire. If you've ever questioned whether your email and SMS tactics are pushing too hard, this one's for you.
But itâs not all doom and gloomâweâre also sharing the blueprint for ethical, high-converting retention strategies that keep customers engaged without resorting to manipulation. Learn how transparency, value-driven content, and list hygiene can drive long-term success while protecting your brandâs reputation.
EP 16: Ethical Retention Marketing: Balancing Tactics with Customer Respect
Here's what we're diving into:
The fine line between transparency vs. manipulation in retention marketing
How shady tactics (misleading subject lines, fake sender names) violate CAN-SPAM
Why ethical marketing leads to higher customer lifetime value
Best practices for compliance and list hygiene
Real examples of brands that got it rightâand wrong
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00:00 Introduction to Ethical Marketing
02:06 Ethical Retention Marketing Overview
05:07 Balancing Aggressive Tactics with Respect
13:06 Illegal Email Marketing Tactics
16:39 Understanding Unsubscribes and Can-Spam Rules
21:08 Best Practices for Compliance and Trust
29:43 Key Takeaways and Ethical Marketing
31:38 Conclusion and Next Steps
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Thank you our friends at Omnisend for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/
Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app.
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
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Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
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Fehlende Folgen?
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Ready to find out what really makes a CTA click?
In this episode of 'Send It', Jimmy Kim and Chase Dimond dissect the anatomy of an irresistible CTA in email and SMS marketing. Covering placement, clarity, urgency and designâthe duo provides actionable tips and best practices for creating high-converting CTAs and discuss the psychology behind what makes them so effective.
The two hosts also cover how personalization and audience management should play a role in crafting CTAs and share insights on the key ways to drive action in email and SMS marketing.
EP15: Mastering CTAs in Email & SMS Marketing | Effective Retention Marketing Techniques
Here's what we're diving into:
What actually makes a great CTA?
Uncovering the psychology behind effective CTAs
CTA tips for personalization and audience management
Dissecting the anatomy of a CTA: Email marketing
Dissecting the anatomy of a CTA: SMS marketing
CTA Best practices and pitfalls to avoid
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02:15 Introduction to the Podcast
02:26 Importance of a Great CTA0
3:58 Key Elements of Effective CTAs
6:15 Key Ways to Drive Action in Email
15:45 Key Ways to Drive Action in SMS
23:47 CTA Best Practices and Common Pitfalls
28:34 Final Tips and Wrap-Up
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Thank you our friends at Omnisend for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
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Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
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From customer support and integrations to features and ease of useâthereâs a lot to consider when it comes to picking the right email tool for your eCommerce business. Thatâs why in this episode of âSend It!â, Jimmy and Chase delve into the critical factors to consider when choosing an email service provider (ESP). They unpack their top 10+ key elements that should help drive your decision-making process.
Plus, the two hosts break down the strengths and weaknesses of eCommerce ESPs, touching on key aspects like integrations, deliverability, and automation features, essential for optimizing your retention marketing strategy. The duo also explores the importance of matching your ESP choice to your business size and needs, offering tactical advice to help you make an informed decision.
EP14: ESP's Ranked A Comprehensive Guide to Choose The Right Tool
Here's what we're diving into:
- 10+ Key factors to consider when choosing an ESP
- Should pricing drive your decision?
- Breakdown of Entry-level, Mid-market, and Enterprise tools
- Why itâs crucial to match your ESP to your business size
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00:00 Understanding the Importance of Customer Support
00:22 Discussing Apple's New iOS 18 Features
01:00 Introduction to the Podcast
01:58 10+ Key Factors in Selecting an ESP
31:58 Entry-Level Email Marketing Tools
38:50 Mid-Market Email Marketing Tools
48:01 Enterprise Email Marketing Tools
52:02 Choosing the Right Tool for Your Business
53:23 Conclusion and Next Steps
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Thank you our friends at Omnisend for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
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Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
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In this episode of 'Send It,' hosts Jimmy Kim and Chase Dimond sit down with David Cost, the digital leader at Rainbow Shops, to explore the transformative power of mobile apps and push notifications in eCommerce. The convenient channel boasts cost-effectiveness, personalization advantages and retention-friendly use cases that have enabled Rainbow Shops to drive 20% of their revenue through their mobile app.
Tune in as the trio uncovers the benefits of push notifications, high-engagement strategies, and the importance of a unified omnichannel strategy across email, SMS and push for maximum reach with minimal costs.
EP 13: Driving Retention w/ Mobile Innovation: Mobile Apps & Push Notifications for eCom Success
Here's what we're diving into:
The importance of push notifications in modern eCom Benefits and set up of push notificationsBuilding an effective omnichannel strategy Rainbow Shops high-engagement playbook______
00:31 Meet the Hosts and Guest
02:17 David's Background and Experience
04:00 The Importance of Mobile Apps for Retailers
13:45 The Power of Push Notifications
17:08 High Engagement Strategy at Rainbow Shops
19:40 Tech Stack and Vendor Coordination
23:29 Customer Feedback and Push Notifications
30:53 Retention and Lifetime of App Users
32:35 Conclusion and Final Thoughts
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Thank you our friends at Omnisend for sponsoring the show!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
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Hosts Jimmy Kim and Chase Dimond recap the standout moments from email and SMS marketing in 2024. From the most effective campaign strategies to the unexpected trends that shaped consumer behavior, theyâre breaking down what worked and why. This episode also explores how AI is redefining personalization, the untapped potential of rich communication services (RCS), and how zero-party data is giving brands a competitive edge.
Tune in as they share insights on navigating new privacy regulations, the rise of conversational marketing, and real-life examples of eCommerce brands turning these trends into tangible results. Whether you're looking to sharpen your 2025 strategy or catch up on the yearâs biggest shifts, this episode is packed with actionable takeaways you wonât want to miss.
Here's what we're diving into:
Comcast's recent email changes and their implications. Omnisendâs 2024 data highlights, including ROI and engagement trends. Top-performing email automations and SMS campaigns. Predictions for 2025: AI's impact, RCS evolution, and unified email/SMS channels. The rising importance of deliverability skills and community building. How micro-messaging and post-purchase strategies are driving retention.EP 12: The Year in Email: 2024 Recap and 10 Bold Predictions for 2025
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01:59 Welcome to Send It
02:13 Hot Off the Press: Comcast Email Changes
03:29 Year of Email 2024 Recap
15:08 The Power of Email Automations
18:35 SMS Marketing Insights
21:03 Push Notifications: The Surprising Data
22:29 Campaigns vs. Automations: The Conversion Debate
25:23 Top 10 Predictions for 2025: AI and Retention Marketing
43:20 Conclusion and Upcoming Episodes
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Thank you our friends at Omnisend and Appbrew for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences.
Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app.
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
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How can mobile apps transform your eCommerce retention strategy? In this episode of Send It, Jimmy Kim and Chase Dimond chat with Founder and CEO of Appbrew.com, Abhijeet Singh, about why mobile apps are crucial for staying ahead as an eCommerce brand.
Learn how mobile apps deliver 3x higher conversion rates, drive 6x better customer lifetime value (LTV), and collect 25x more actionable customer data than websites. Plus, the trio digs into actionable strategies to boost AOV, reduce costs, and drive more revenue through mobile apps.
EP 11: Unlocking the Power of Mobile Apps for eCommerce Retention
Here's what we're diving into:
Leveraging push notifications to reduce SMS costs and boost engagement
Using generative AI to create personalized shopping experiencesBuilding omnichannel strategies with first-party data collection
How to boost AOV with saved carts and exclusive offers
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00:00 Introduction to App Conversions
02:25 The Power of Mobile Apps in eCommerce
03:19 Special Guest: Abit from Approved.com
04:00 Why Mobile Apps Outperform Websites
08:00 The Role of Data in Mobile App Success
12:01 Push Notifications and Customer Retention
18:14 Ad Spend Efficiency and ROAS with Mobile Apps
22:11 The Importance of Mobile Apps for DTC Brands
23:09 Strategies for Maximizing App Performance
25:50 Interesting Stats on Push Notifications
32:42 AI and the Future of Shopping
37:24 Advice for Brands Considering a Mobile App
39:44 Closing Remarks and Future Predictions
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Thank you our friends at Omnisend and Appbrew for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences.
Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app.
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
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From Shopifyâs impressive $5 billion sales performance to innovative discount strategies and founder-led marketing, hosts Jimmy Kim and Chase Dimond dive into the biggest trends and takeaways from Black Friday and Cyber Monday 2024.
Plus, the duo addresses technical challenges faced by email service providers during peak sales periods and shares a comprehensive playbook for Q5âthe post-holiday shopping window. With a focus on retention marketing, this episode is packed with tips and strategies for eCommerce brands to thrive during peak sales seasons.
Here's what we're diving into:
Black Friday/Cyber Monday recap: Consumer behavior and promotional trends
Discount strategies: Cashbacks, bundles, and no-discount alternatives
Mobile shoppingâs rising influence on ecommerce
Shopifyâs $5 billion sales milestone and its implications
Founder-led and employee-driven marketing tactics
Q5: How to maximize post-holiday sales with strategic offers
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00:00 Introduction to Black Friday Sales
03:06 Yahoo's New Sender Hub
04:36 Black Friday and Cyber Monday Insights
13:39 The Discount Discussion
19:48 Sales Approaches in The Market
25:07 eCommerce Trends and Early Sales
26:07 Technology Challenges During Black Friday
28:34 Q5: Post-Holiday Sales Strategy
32:44 Podcast Wrap-Up and Future Episodes
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Thank you our friends at Omnisend and Appbrew for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences.
Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app.
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news!
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
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EP 9: How to Turn First-Time Buyers into Repeat Customers with Email and SMS
Turn first-time buyers into repeat customers! In this episode of 'Send It,' hosts Jimmy Kim and Chase Dimond break down essential email and SMS marketing strategies to boost retention and drive repeat sales.
They dive into the power of personalized communication, loyalty programs, and segmenting your audience to deliver targeted offers that keep customers coming back. Plus, they explore the metrics that matterâlike repeat purchase rates and customer lifetime valueâand share tips for leveraging tools to optimize your efforts.
Hereâs what weâre diving into:
- Why repeat customers are the key to long-term success
- Key metrics to measure and improve retention
- Using shipping notifications and post-purchase flows to engage customers
- How to craft effective welcome series and loyalty programs
- Segmentation strategies for personalized offers
- Timing and frequency tips for post-purchase communication
- The importance of customer reviews and social proofTune in now for actionable insights that will level up your retention marketing game!
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Thank you our friends at Omnisend and Appbrew for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/
Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
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00:00 Introduction to Retention Marketing
00:46 Key Metrics for Monitoring Repeat Sales
01:01 Analyzing Click Rates and Negative Clicks
02:39 Welcome to 'SendIt!â Podcast
06:40 Importance of Repeat Customers
09:48 Crafting Effective Welcome Series
12:10 Leveraging Post-Purchase Flows
16:32 Segmentation Strategies for Personalized Communication
18:46 Segmenting Buyers for Personalized Offers
19:12 Real-Time Segmentation and Immediate Messaging
20:19 Exclusive Offers and Loyalty Programs
21:04 Incentives for Repeat Purchases
21:45 Building Brand Affinity and Loyalty
25:46 Timing and Frequency of Customer Communication
33:14 Importance of Customer Reviews and Engagement
34:48 Key Metrics for Success
37:18 Conclusion and Next Steps
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Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
X: https://www.twitter.com/yojimmykim
Linkedin: https://www.linkedin.com/in/yojimmykim
IG: https://www.instagram.com/@yojimmykim
Tik Tok: https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
X: https://x.com/ecomchasedimond
Linkedin: https://www.linkedin.com/in/chasedimond
IG: https://www.instagram.com/chasehunterdimond
Tik Tok: https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
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Thank you our friends at Omnisend and Appbrew for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/
Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
EP 8: Building an SMS Strategy: How to Leverage SMS for High-Intent Engagement
Turn your SMS strategy into a revenue power house! In this episode of 'Send It', hosts Jimmy Kim and Chase Dimond are talkin' all things SMS marketing strategies for eCommerce.
They dig into why SMS is crucial to running a successful eCom business, proper compliance tips, and strategies to make SMS your next highest revenue-channel. Plus, you'll learn how to craft the perfect SMS with expert tips on timing, frequency and copy along with critical mistakes to avoid. It's all happening on this week's episode of Send it!
Here's what we're diving into:
Hot off the press: Gmail's "Shielded Email" Why SMS marketing is a game-changer Compliance tips to stay on the right side of the law Cadence & frequency strategies for SMS SMS copywriting tactics: personalization, urgency, and the perfect CTA Unifying SMS and email for seamless campaigns Common SMS mistakes and how to avoid them______
00:21 Understanding SMS Marketing
00:43 Exploring Blue Sky Social Media
02:04 Welcome to Send It Podcast
02:33 Thank you to our sponsors!
05:12 Diving into SMS Strategy
11:50 Compliance and Deliverability in SMS
15:23 Best Practices for SMS Timing
17:11 Optimal SMS Frequency
18:38 Crafting Effective SMS Copy
19:56 Tone and Personalization in SMS
21:30 Integrating Email and SMS Strategies
26:38 SMS vs MMS: Cost and Effectiveness
29:00 High-Intent SMS Tactics
30:30 Common SMS Mistakes to Avoid
33:01 Conclusion and Next Steps
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Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
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Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
EP7: Unlock Data-Driven Marketing: Zero, First, and Third-Party Data Explained
In this episode of 'Send It,' hosts Jimmy Kim and Chase Dimond dig into the intricacies of data-driven email marketing. The two discuss the advantages and disadvantages of zero, first, and third-party dataâhighlighting critical compliance regulations like GDPR and CCPA. Plus, learn their practical tips for leveraging these data types to boost segmentation, personalization, and retargeting efforts and helpful tool recommendations to manage and collect more valuable data.
Here's what we're diving into:
Defining Data Types: Zero Party, First Party, Third Party
Understanding Third-Party Data and Compliance Regulations
Leveraging First-Party Data for Segmentation Zero-Party Data â How to Collect and Use It
First-Party Data â How to Leverage Behavior-Based Data
Third-Party Data â How and When to Use It
Helpful Tools for Third-Party Data Collection
Best Practices and Mistakes to Avoid
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00:00 Introduction to Visitor Data Identification
02:22 Hot Off the Press: iOS 18 and RCS
03:56 Defining Zero, First, and Third Party Data
06:30 Collecting and Using Zero Party Data
11:53 Exploring Tools for Data Collection
13:44 Leveraging First Party Data for Segmentation
16:04 Understanding Third Party Data and Compliance
17:54 The Impact of Cambridge Analytica on Privacy
18:08 The Benefits and Concerns of Third-Party Data
18:39 Regulations and Tools for Data Privacy
24:39 Leveraging Third-Party Data for Marketing
28:48 Best Practices and Mistakes to Avoid
32:36 Conclusion and Next Episode Preview
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Follow Jimmy & Chase on social
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
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Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
EP6: Personalization at Scale: Automating Without Losing The Human Touch
Personalizationâitâs more than a buzz word and deeper than a first name. In this episode of Send It, hosts Jimmy Kim and Chase Dimond dive into retention marketing strategies focused on email and SMS personalization for e-commerce brands. They cover the essentials of personalized marketing, including dynamic content, behavioral triggers, segmentation, and customer lifecycle stages to enhance engagement and build loyalty.
The two experts discuss seven ways to think about personalization, from basic elements like using the customerâs name to advanced strategies like AI-driven recommendations. They outline tactics for personalization at scale and reveal common mistakes to avoid.
Here's what we're diving into:
Cox Cable's transition to Yahoo mail
The Basics of Personalization
Our Best Tactics for Effective Personalization
How to Personalize at Scale with Automation
Common Personalization Mistakes to Avoid
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00:00 Introduction to Personalization
02:16 Sponsor Shoutout and Hot Topics
02:45 The Big News: Cox Email Transition to Yahoo
04:27 Todayâs Agenda: Personalization at Scale
05:27 Basics of Personalization
14:58 Tactics for Effective Personalization
18:26 Behavioral Triggers and Automations
19:44 Segmentation Tactics for Personalization
22:52 Avoiding Common Personalization Mistakes
26:15 The Role of AI in Personalization
28:28 Cool Tools and Future Trends 30:26 Wrapping Up and What's Next
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Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
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Strong copy = stronger sales
In Episode #5 of Send It, co-hosts Jimmy Kim and Chase Dimond uncover the art and science of copywriting for email and SMS marketing. They explore a wide range of copy styles and key strategies that drive conversions and strengthen brand loyalty. Tune in for actionable tips, practical insights, and proven rules to help you craft more engaging, high-converting messages.
Here's what we're diving into:
Different styles of eCommerce copy: storytelling, direct response, conversational, benefit-oriented, urgency, and more Copywriting fundamentals: the Rule of One, creating irresistible offers, and writing like you speak Strategic frameworks like the "Excite, Educate, Edify" approach and personalized messaging techniques Gmail's new Summary Cards and the latest updates in email marketingThank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
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00:00 Introduction to Gmail's New Features
01:51 The Science of Copywriting
05:19 Storytelling in Copywriting
09:33 Benefit-Oriented Copy: Highlighting Customer Gains
14:30 Social Proof Copy: Building Trust
18:30 PAS Framework: Problem, Agitate, Solution
22:16 Fundamental Rules of Copywriting
24:33 Crafting Irresistible Offers
26:57 Unique Selling Propositions
31:43 Editing for Clarity and Impact
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Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
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Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
Thank you our friends at AppBrew for sponsoring the podcast! Trusted by brands across the globe, their app builder allows you to effortlessly convert your Shopify store into a convenient mobile app. https://appbrew.com/demo
EP4: SEGMENTATION Secrets to Reduce Churn & Skyrocket Sales
In this episode of Send It, hosts Jimmy Kim and Chase Dimond dive into the impact of customer segmentation. They share actionable strategies to efficiently and effectively segment your audiences, covering essential topics like behavioral, demographic, and psychographic segmentation; the RFM (Recency, Frequency, Monetary) model; and best practices for engaging high-value, at-risk, and inactive customers.
Plus, insights on avoiding segmentation pitfalls, enhancing Customer Lifetime Value (CLTV), and boosting revenue through personalized content and automated tools.
Here's what we're diving into:
Segmentation techniques for more targeted email and SMS marketing RFM metrics to help prioritize customer segments Strategies to engage different customer groups, from discount shoppers to VIP buyers Real-world examples that show the power of dynamic, data-driven segmentation Avoiding common mistakes like over-segmentation and over-reliance on discounts______
00:00 Introduction to Customer Segmentation
00:39 Newsletter Updates and Team Efforts
01:04 Segmentation Strategies and Best Practices
01:48 Exciting News: First Podcast Sponsor
04:28 Understanding Segmentation Types
09:00 Benefits of Segmentation in Email and SMS
11:00 Deep Dive into RFM Metrics
24:15 Engaging High-Value and Discount Shoppers
33:04 The Power of Data-Driven Segmentation
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Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
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EP3: The BEST BFCM Email Strategies You're NOT Using
It's the most wonderful time of the year (almost)! Join hosts Jimmy Kim and Chase Dimond on Send It! as they break down the ultimate strategies for optimizing email and SMS during Black Friday and Cyber Monday (BFCM) in 2024. In this episode, they cover everything from new email logo certification updates to managing high-volume messaging and multi-channel targeting. Plus, you'll get their exact segmentation, messaging and cadence to drive more sales this holiday season.
Here's what we're diving into:
Hot new BIMI updates and email logo certifications (VMC vs. CMC) Managing volume and audience during BFCM campaigns Real-time retargeting strategies for email and SMS Best practices for segmentation and compliance Jimmy's favorite Black Friday strategy: launching new products without discountsTune in for expert tips and grab the official 2024 Holiday Playbook from Jimmy and Chase, available at ecomemailmarketer.com.
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00:00 Introduction and Catching Up00:14 Exciting News: Commerce Roundtable Acquisition00:30 Podcast Kickoff and Theme Introduction01:53 Breaking News: Email Logo Updates04:11 Black Friday Cyber Monday Strategies04:40 Volume Management for BFCM06:51 Retargeting and Automation Tips09:56 SMS Strategies and Compliance14:33 Holiday Marketing Roadmap21:45 Excitement and Segmentation22:02 Messaging Strategies: Us vs. Them23:08 Reminder SMS: Immediate Action26:24 Closing Soon: The Power of FOMO29:52 Encore Email: Last Chance33:18 Final Thoughts and Call to Action34:06 Black Friday Success Story38:01 Wrapping Up and What's Next
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Follow Jimmy & Chase on social!
Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
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Crack the code on deliverabilityâIn this power-packed episode of Send It!, email marketing pros Jimmy Kim and Chase Dimond dive deep into the real challenges behind email deliverability and retention marketing. Learn exactly why your emails might be missing the markâand how to ensure they land a spot in the coveted inbox instead of spam.
Here's what we're diving into:
- Top myths about deliverabilityâDEBUNKED
- Pro-level tips to warm up new email addresses and avoid red flags
- 10 must-know tactics to drive sky-high engagement with your email campaigns
- Insider knowledge on AI-powered personalization + Black Friday/Cyber Monday hacks for 2024
Whether you're an experienced marketer or just starting out, this episode provides practical insights you can immediately apply to improve your email performance and boost customer engagement.
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00:00 Introduction and Podcast Kickoff
00:07 Deep Dive into Email Deliverability
01:30 Understanding the Importance of Deliverability
03:53 Breaking Down Email Deliverability Myths
06:37 The Technical Side of Email Deliverability
10:53 Testing and Improving Email Deliverability
13:31 Understanding Email Spam and Relevance
13:54 The Importance of Warm-Up in Email Marketing
14:40 Best Practices for Email Warm-Up
16:27 Common Mistakes in Email Warm-Up
19:46 10 Quick Tips for Better Email Deliverability
23:59 Wrapping Up and Final Thoughts
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Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
X: https://www.twitter.com/yojimmykim
Linkedin: https://www.linkedin.com/in/yojimmykim
IG: https://www.instagram.com/@yojimmykim
Tik Tok: https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
X: https://x.com/ecomchasedimond
Linkedin: https://www.linkedin.com/in/chasedimond/
IG: https://www.instagram.com/chasehunterdimond/
Tik Tok: https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
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Ready to geek out on all things email and SMS marketing? In this first-ever episode of the 'Send It!' podcast, marketing masters Jimmy Kim and Chase Dimond break down everything you need to know about the wild world of email and SMS in 2024.
From big changes like Appleâs iOS updates and privacy law curveballs to the surprising rise in deliverability standardsânothing is off-limits. With exclusive data straight from Sendlane, they spill the tea on trends like open rates, click rates, unsubscribe rates, and whatâs really going down in those inboxes. Theyâll also dive into how SMS is shaking up the game and what consumers are loving (or leaving).
Thinking about 2025 already? So are they. Jimmy and Chase share their no-BS strategies to stay top-of-mind in your subscribers' inboxesâthink killer design, smart audience management, and staying consistent without feeling like spam. Plus, get their hot takes on how to keep your emails landing where they belongâright in front of your customers.
Here's what we're diving into:
- State of Email Marketing in 2024âwhatâs hot, whatâs not
- The rise of deliverability standards
- How privacy laws and iOS updates are changing the game
- Deep dive into email metrics and SMS performance (real data, real talk)
- Pro tips for keeping your audience engaged in 2025
- Future predictions for retention marketing and more
Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com
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00:00 Teaser Trailer
00:48 Meet the Hosts: Jimmy Kim and Chase Dimond
02:02 State of Email Marketing in 2024
03:02 Key Changes in Email Deliverability
05:43 Impact of Privacy and Security Updates
10:42 Email Metrics and Trends
23:35 Analyzing Order Value Trends
24:51 SMS Performance Insights
27:32 Consumer Behavior and Channel Preferences
31:24 Future of Email Marketing
38:55 Audience Management Strategies
44:07 Final Thoughts and Wrap-Up
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Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
X: https://www.twitter.com/yojimmykim
Linkedin: https://www.linkedin.com/in/yojimmykim
IG: https://www.instagram.com/@yojimmykim
Tik Tok: https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
X: https://x.com/ecomchasedimond
Linkedin: https://www.linkedin.com/in/chasedimond/
IG: https://www.instagram.com/chasehunterdimond/
Tik Tok: https://www.tiktok.com/@chasehunterdimond
Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!
