Episodi
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Do you ever wonder why the popular advice for promoting your business feels uncomfortable and out of alignment with who you truly are?
In this episode of the She's The Business Podcast, we are exploring how understanding your unique money personality can revolutionize the way you approach marketing and your business.
No more forcing yourself into a mould that doesn’t fit!
Join us to learn from Heather Esposito, a money relationship coach, body code practitioner, and former Tony Robbins success coach.
Heather shares her wisdom on how tapping into your unique set of personality archetypes can help you sidestep disempowering behaviours and harness your true strengths.
Discover how to achieve genuine alignment in both your personal and business life, enabling you to show up authentically in your marketing promotion.
By the end of the episode you'll know:
Why understanding your money personality archetype is crucial for authentic and effective marketing.
What insights DISC, Enneagrams, and other assessments reveal about your strengths and weaknesses.
The dire impact of misalignment in marketing promotion strategies, especially for women.
How to integrate personalized strategies for your archetype to improve your money relationship and business success.
Tune in for an episode of self discovery and gain the insights you need to approach your business in the way that truly resonates with you.
Don't miss this empowering and eye-opening conversation! 🎧✨
About our guest:
Heather Esposito is a Money Relationship Coach and Body Code practitioner, host of The Sweet Freedom Podcast, author of "Love, Yourself, a 28-day Journey to Love the Skin and Life You Are In" and Smart Sexy Sweets.
She has a master's in counseling and has worked as a therapist at a group home and also as an intensive in-home therapist.
She is also a certified holistic health & life coach, master NLP practitioner, Sacred Money Archetype Coach, Money Breakthrough Business Coach, Neurofit Coach, and Hypnotherapist.
Also an entrepreneur, Heather co-founded a gluten-free, allergen-friendly bakery in 2010 where she appeared on Cupcake Wars and the Cooking Channel's Food (ography) and Unique Sweets.
After the bakery, she coached for Tony Robbins's company for 3.5 years ~ she left in 2017 to specialize in helping women entrepreneurs release the beliefs, traumas, and trapped emotions that have been holding them back so they can create more impact and make more money.
Connect with Heather:
Business name & website link: Sweet Freedom: www.heathere.com/
Instagram: www.instagram.com/heather_m_esposito/
Facebook: www.facebook.com/SweetMoneyFreedom
Take the Money Archetype Quiz: www.heathere.com/smaquiz
Get Your Money Money Relationship Audit& Energy Clearing: www.energyhealingwithheather.com/offers/z5PiMEct
We want to hear from you! If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories and tag @jessica.osborn
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Loving this podcast? Please drop a 5 star rating to help others find it too!
If you have a spare 30 seconds we would be so grateful if you would leave a short review.
Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!
....................................................
She’s The Business Podcast Website: www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn
DID YOU KNOW we also publish our guest interviews on YouTube so you can watch them? >> She's The Business on YouTube > www.youtube.com/@Jessica.osborn
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New! LIVE CLASS for Coaches and Online Professionals: The Art of Attracting Quality Clients so you get a consistent stream of committed, dream clients signing up! Register for your seat here: www.jessicaosborn.com/clients
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Jessica Osborn is a business coach and marketing strategist specialising in online coaching, education and services businesses. Her popular Business JAM program helps you design a simple, profitable offer stack so you're hitting 6+ figure years in less than 20 hours a week - so you can work less, play more and enjoy life to the full!
Learn more: https://jessicaosborn.com
Business JAM program: https://jessicaosborn.com/businessjam
Follow on Instagram: https://instagram.com/jessica.osborn
Follow on Facebook: https://facebook.com/jessicaosborn.bxcoach
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Are you struggling to boost your sales and feeling like nothing seems to work?
You might be surprised to learn that some of the most effective strategies are often counterintuitive!
To your logical mind, they might sound crazy at first, but there's a good reason why each of them really works.
Listen to learn how doing the opposite of what you’ve been taught could be the secret to unlocking a flood of new clients.
You're about to discover streamlined strategies that can make your marketing efforts more focused and impactful.
And if you hang around till the end there's a special bonus tip for 1:1 service providers!
Here's a few highlights from the episode:
Why narrowing your promise helps grow your sales:
Discover how zeroing in on a specific problem can make you suddenly stand out as the obvious choice for those who need you most.
The power of serving instead of selling in your content strategy:
Find out how changing your intention can make your content more engaging and convincing.
How focusing on fewer offerings can take your marketing from muddled to magnetic!
Simplify your messaging and explode your marketing results when you promote a primary offer.
Keep listening for a bonus 4th strategy that's just for those who offer one to one or small group programs!
Ready to rethink your sales approach and achieve better results with these growth generating strategies?
Tune in now to listen and start transforming your business today!
We want to hear from you! If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories and tag @jessica.osborn
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Loving this podcast? Please drop a 5 star rating to help others find it too!
If you have a spare 30 seconds we would be so grateful if you would leave a short review.
Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!
....................................................
She’s The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn
DID YOU KNOW we also publish our guest interviews on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn
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New! LIVE TRAINING for Coaches: The Art of Attracting Quality Clients so you get a consistent stream of committed, dream clients signing up! Register for your seat here: www.jessicaosborn.com/clients
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Jessica Osborn is a business coach and marketing strategist specialising in online coaching, education and services businesses. Her popular Business JAM program helps you design a simple, profitable offer stack so you're hitting 6+ figure years in less than 20 hours a week - so you can work less, play more and enjoy life to the full!
Learn more: https://jessicaosborn.com
Business JAM program: https://jessicaosborn.com/businessjam
Follow on Instagram: https://instagram.com/jessica.osborn
Follow on Facebook: https://facebook.com/jessicaosborn.bxcoach
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Episodi mancanti?
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Have you ever wondered how to write a book that people actually complete and rave about?
Or perhaps you're curious about self-publishing a book and how it can transform your inbound lead flow?
Not every book becomes a best seller or a valuable asset, and that’s why your strategy is important!
With an intentional strategy designed to leverage your book as a lead magnet you’ll transform your approach to content creation and marketing.
Today, we have a very special guest, Jyotsna Ramachandran, joining us.
Jyotsna isn't just a best-selling author; she's a TEDx speaker and the brilliant mind behind Happy Self Publishing.
With her wealth of experience and practical strategies, she’s here to show us how self-publishing can be a game changer for attracting ideal clients and building a brand.
What You'll Learn in This Episode:
🔹 Why niching down your book topic can make it more attractive to readers.
🔹 What key elements can make your book stand out and truly resonate with your audience.
🔹 The importance of balancing value and engagement without overwhelming your readers.
🔹 How self-publishing offers control, profitability, and effective marketing strategies unlike traditional publishing.
Get ready to take notes and be inspired by Jyotsna’s journey and insights.
Click play to transform your approach to book writing and self-publishing.
Your next big success might just be a chapter away!
About our Guest:
Jyotsna is a bestselling author, book publisher, TEDx speaker, and international Author Success Coach. She specializes in guiding coaches, trainers, speakers, and experts to create a highly profitable author funnel using the power of their book.
Her mission is to raise global consciousness, one book at a time, by helping visionary leaders transform their messages into bestsellers with ease. Through her global publishing agency, Happy Self Publishing, Jyotsna has supported over 1,000 authors across 35 countries.
When she’s not working, Jyotsna, a mom of two, enjoys dancing, cycling, planning family staycations, and passionately advocating for educational rights.
Connect with Jyotsna:
Business name: Happy Self Publishng
Website: https://www.happyselfpublishing.com/
Instagram: https://www.instagram.com/jyotsna.ramachandran/
LinkedIn: https://www.linkedin.com/in/authorjyotsna/
Facebook:https://www.facebook.com/jyotsnar
We want to hear from you! If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories and tag @jessica.osborn
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Loving this podcast? Please drop a 5 star rating to help others find it too!
If you have a spare 30 seconds we would be so grateful if you would leave a short review.
Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!
....................................................
She’s The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn
DID YOU KNOW we also publish our guest interviews on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn
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Find out your Pricing Personality! Take the quiz >> https://www.jessicaosborn.com/ppquiz
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Jessica Osborn is a business coach and marketing strategist specialising in online coaching, education and services businesses. Her popular Business JAM program helps you design a simple, profitable offer stack so you're hitting 6+ figure years in less than 20 hours a week - so you can work less, play more and enjoy life to the full!
Learn more: https://jessicaosborn.com
Business JAM program: https://jessicaosborn.com/businessjam
Follow on Instagram: https://instagram.com/jessica.osborn
Follow on Facebook: https://facebook.com/jessicaosborn.bxcoach
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Do you ever get that nagging feeling that you're undercharging for your services, but you just don't know if now's the right time to make a change?
Maybe it's a gut instinct, or maybe it's backed up by some hard numbers, either way you feel uncertain about increasing your rates.
Well, guess what?
Many others feel the exact same way! That’s why I felt it was an important topic to discuss on the podcast this week.
In this episode we will explore the challenges, fears, and psychological barriers that hold us back from raising our rates or creating premium offerings.
Think you physically can’t raise your rates because you’re new to business, or worried about losing clients?
Let's unpack these common concerns and explore the four ”personalities” that exist in our minds which can strongly influence your pricing decisions.
Understanding and recognising these personalities can empower you to take confident action and price your services appropriately.
What’s you’ll learn in this episode:
Why do we feel restricted by market competition and consumer expectations when it comes to pricing?
What are the biggest myths about pricing that keep you pricing lower than you should be?
The four key personalities in your mind that impact your pricing decisions
How to identify your own dominant pricing personality and manage it to confidently raise your rates
Ready for some self discovery?
Tune in now and let’s shift your pricing blocks together!
We want to hear from you! If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories and tag @jessica.osborn
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Loving this podcast? Please drop a 5 star rating to help others find it too!
If you have a spare 30 seconds we would be so grateful if you would leave a short review.
Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!
....................................................
She’s The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn
DID YOU KNOW we also publish our guest interviews on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn
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Find out your Pricing Personality! Take the quiz >> https://www.jessicaosborn.com/ppquiz
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Jessica Osborn is a business coach and marketing strategist specialising in online coaching, education and services businesses. Her popular Business JAM program helps you design a simple, profitable offer stack so you're hitting 6+ figure years in less than 20 hours a week - so you can work less, play more and enjoy life to the full!
Learn more: https://jessicaosborn.com
Business JAM program: https://jessicaosborn.com/businessjam
Follow on Instagram: https://instagram.com/jessica.osborn
Follow on Facebook: https://facebook.com/jessicaosborn.bxcoach
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Feeling the pressure of keeping up with all content creation and requirements of running your business?
If you're ready to reclaim your time and boost your business growth, this episode is a must-listen!
My guest expert, Samantha Whisnant, spills the secrets to making systems not just efficient, but fun and engaging.
Starting as a virtual assistant and evolving into the founder of "Systems with Sam," she’s revolutionising how businesses manage content creation, client interactions, onboarding, and team dynamics in less time and with more fun!
Here's what we cover in this episode:
Why are systems crucial for business scaling and personal freedom?What common mistakes business owners make when implementing new systems?The importance of balancing automation with personal touch to enhance client experiences.How aligning your systems with your lifestyle goals can prevent burnout and keep your business thriving.Ready to make your business run more smoothly and feel more enjoyable?
Click play now to dive in and get ready to transform the way you think about systems so they become the life-changing tool you always wished you had!
We want to hear from you! If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories and tag @jessica.osborn and @systemswithsam
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About our guest:
Sam Whisnant is a Scaling and Systems Strategist who helps online coaches scale their sales and impact with streamlined tech and automation. During the past 5 years, she’s helped clients scale from $20K months to $100K months, have $250K launches, and triple their 1:1 client capacity.
She originally started her freelancing business as a Virtual Assistant when she was living abroad for some extra cash. After training as an Online Business Manager and growing her business to six figures, she most recently pivoted to build Systems with Sam, a boutique done-for-you systems and operations agency that helps online coaches and service providers clean up the chaos with custom-made systems so they can thrive as they grow.
Connect with Sam
Instagram https://instagram.com/systemswithsam/
LinkedIn: https://linkedin.com/in/samwhiz/
Podcast: https://beyond-the-systems.captivate.fm/listen
Free Community: https://skool.com/the-systems-society/about
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Loving this podcast? Please drop a 5 star rating to help others find it too!
If you have a spare 30 seconds we would be so grateful if you would leave a short review.
Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!
....................................................
She’s The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn
DID YOU KNOW we also publish our guest interviews on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn
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NEW! Free Training for coaches and online professionals
Love the idea of a consistent stream of high quality clients? Without wasting your day on social media…?
Yes please!!
Join me for this FREE class by the end you'll have the 5 keys to magnetically attract the BEST clients - so you don't have to go hunting for them!
Register now > The Magnetic Formula: 5 Keys To Premium Paying Clients
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Jessica Osborn is a business coach and marketing strategist specialising in online coaching, education and services businesses. Her popular Business JAM program helps you design a simple, profitable offer stack so you're hitting 6+ figure years in less than 20 hours a week - so you can work less, play more and enjoy life to the full!
Learn more: https://jessicaosborn.com
Business JAM program: https://jessicaosborn.com/businessjam
Follow on Instagram: https://instagram.com/jessica.osborn
Follow on Facebook: https://facebook.com/jessicaosborn.bxcoach
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Thinking of launching your own online program but not sure where to start?
In this episode I am sharing the secrets to crafting a truly successful online offering.
We take a look at the common pitfalls to avoid and give you practical tips to help your program stand out.
I've been doing this for years, and seen it all—what works, what flops, and why some programs barely get off the ground.
If you’re a busy, entrepreneurial woman looking to get your online program running smoothly without wasting time or resources, then listen in!
What you’ll walk away with when you listen to the full episode:
- Why over delivering in your online course can overwhelm and confuse your clients.
- What to consider when matching your sales system to your program type.
- Why many online programs fail to attract clients and how you can ensure yours is highly desirable!
- How you can use your current one-to-one as a foundation for a one-to-many program.
Ready to take your online program to the next level?
Tune in to find out how you can avoid the most common mistakes and set yourself up for success.
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Loving this podcast? Please drop a 5 star rating to help others find it too!
If you have a spare 30 seconds we would be so grateful if you would leave a short review.
Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!
....................................................
She’s The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn
DID YOU KNOW we also publish our guest interviews on YouTube so you can watch them? >> Follow She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn
.........................................................
NEW! Free Training for coaches and online professionals
Love the idea of a consistent stream of high quality clients? Without wasting your day on social media…?
Yes please!!
Join me for this FREE class by the end you'll have the 5 keys to magnetically attract the BEST clients - so you don't have to go hunting for them!
Register now > The Magnetic Formula: 5 Keys To Premium Paying Clients
......................................................
Jessica Osborn is a business coach and marketing strategist specialising in online coaching, education and services businesses. Her popular Business JAM program helps you design a simple, profitable offer stack so you're hitting 6+ figure years in less than 20 hours a week - so you can work less, play more and enjoy life to the full!
Learn more: https://jessicaosborn.com
Business JAM program: https://jessicaosborn.com/businessjam
Follow on Instagram: https://instagram.com/jessica.osborn
Follow on Facebook: https://facebook.com/jessicaosborn.bxcoach
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Are you a woman entrepreneur feeling the weight of societal expectations and personal doubt that you can really do this?
Ever thought your journey in business might be more about who you are BEING than what you do?
This episode holds the answers you seek. Listen to discover the emotional barriers unique to women in business and find the heart of what it truly means to craft a life and business on your own terms.
Joining us today is the remarkable Valerie Priester, a guiding force for women navigating the often murky waters of entrepreneurship.
Valerie's insights, drawn from her own journey and her career as a mindset and business coach, will leave you inspired and ready to take action.
Here’s just a few of the questions covered in this episode:
- Why do women struggle with balancing business and life more than men?
- What are the strategies for overcoming emotional barriers in business and thriving as an entrepreneur?
-Why is it important to go through a process of internal discovery and alignment with your personal passion?
- How can you build a sustainable business around your natural talents and values?
Don’t miss this engaging and heartfelt conversation with Valerie Priester.
Tune in, and start your journey towards a more fulfilling and balanced entrepreneurial life!
About our Guest:
Valerie Priester is a coach specializing in helping women entrepreneurs achieve mindset and money breakthroughs. As the founder of Victorious Life Coaching LLC, she empowers clients to overcome confusion, frustration, and overwhelm, enabling them to build sustainable, profitable businesses. Valerie is certified in various coaching disciplines, including business mindset, money mastery, and personal development.
Her journey through personal struggles, such as unhealthy relationships and business failures, has shaped her resilient, transformative coaching style. Valerie focuses on overcoming self-limiting beliefs and boosting self-esteem and confidence. Mentored by top industry leaders, she is dedicated to helping women make real changes in their lives and thrive in both business and personal aspects. Her mission is to empower women to "Design Their Victory" and live their dreams.
Connect with Valerie:
Business name: Victorious Life Coaching, LLC
Website: www.valeriepriester.com
Instagram: @vpriester
Facebook: @ValeriePriesterVLC
Youtube Channel: www.youtube.com/c/ValeriePriesterVictoriousLifeCoaching
LinkedIn: @valeriepriester
X: @valeriepriester
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Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!
.........................................................
NEW! Free Training for coaches and online professionals
Love the idea of a consistent stream of clients? Without wasting your day on social media…?
Yes please!!
Spend just an hour with me in this free training session and get the 5 keys to magnetically attract the BEST clients - so you don't have to go hunting for them!
Register here > The Magnetic Formula: 5 Keys To Clients On Tap
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Imagine putting endless effort into your marketing, only to realize the root of the problem might not be your marketing at all.
Have you ever wondered if the real issue lies within what you're offering?
Listen in to diagnose whether you have a marketing problem or an offer problem!
With years of experience helping entrepreneurs just like you, I reveal the signs that distinguish a flawed offer from ineffective marketing.
I share how a winning offer can transform your sales and why even the best marketing strategies can't compensate for a sub-par product.
This episode is a must-listen for anyone keen on uncovering the true roadblocks to their business success.
In this episode, we cover:
Why having people engage with your content but not buying signals an offer problem.
What common mistakes entrepreneurs make when structuring their offers.
The shift from selling outputs to outcomes can drastically improve your offer's appeal.
How to identify if your scattered marketing efforts are actually due to misaligned offers.
Tune in to discover how fine-tuning your offer can make all the difference and lead to genuine sales success.
Ready to revamp your business strategy?
Hit play now!
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Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!
.........................................................
NEW! Free Training for coaches and online professionals
Love the idea of a consistent stream of clients? Without wasting your day on social media…?
Yes please!!
Spend just an hour with me in this free training session and get the 5 keys to magnetically attract the BEST clients - so you don't have to go hunting for them!
Register here > The Magnetic Formula: 5 Keys To Clients On Tap
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Have you ever wondered if that "gut feeling" is your intuition or just fear in your subconscious trying to stop you from doing something out of your comfortzone?
It's an often-confused realm of intuition versus fear in decision-making and learning how to harness your natural intuitive abilities will allow you to move forward with confidence and clarity.
Today on She's The Business Pocast I'm chatting with Tara Fischer, an energetics coach and spiritual guide who’s mastered the art of combining mindset, energy work, and spiritual connection to help female entrepreneurs thrive.
Tara's unique approach tackles the challenges of burnout and the historically ingrained negative money mindset many women face.
Through her guidance, you’ll discover how to align your business decisions with your true self, ultimately leading to a more fulfilling and successful journey.
When you listen in, you'll discover:
Why are women entrepreneurs struggling with decision-making in a masculine-dominated environment?
What is the difference between intuition and fear, and how to recognize each?
The impact of balancing masculine and feminine energies on reducing burnout and enhancing creativity.
How to develop a relationship with your intuition and use it as a guiding force in business decisions.
You'll also hear Tara's practical steps to reconnect with your intuition, overcome fear, and thrive in your business by embracing your innate feminine power.
If you love exploring the energetics of business and tapping into the 'woo'... then you won't want to miss this episode!
Tune in now and start turning those intuitive nudges into informed, confident actions. 🌟
About our guest:
Tara is a mindset coach, manifestation expert & spiritual guide. As such, she shares her embodied wisdom and expertise on all things’ mindset, wellness, manifestation, creating wealth, building empires and living a life by design.
Her goal is to help female entrepreneurs to build a life, business and bank account that feels like a F*#% YES to them aka too good to be true.
She does so by hacking their subconscious mind and helping them recreate their identity and master the energetics behind creating, receiving and expanding the pleasure, intimacy, confidence, wellness, prosperity, wealth, success and freedom they desire.
Connect with Tara:
Business name: Tara Fischer
Website: www.tarafischer.org
Instagram: www.instagram.com/tara.fischer
Podcast: Be Magnetic Podcast........................................................
Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!
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If you’re floundering around in business and not getting much traction, then understanding which part of your strategy needs fixing FIRST is essential!
Click here To Discover which of the 5 phases of strategy alignment you’re in right now, and what to do to graduate to the next phase! https://www.jessicaosborn.com/5phase
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If you’re a coach or online professional, chances are you’ve pondered this question: should you focus on high-ticket or low-ticket offers in order to grow your business sustainably and profitably?
And which one is EASIEST?
Which pricing strategy works better for you in helping you hit your revenue goals?
You might think you already know the answer. Although... maybe there's something in your blind spot that you're missing because there’s 3 HUGE myths surrounding offer pricing that cause many people to struggle for years - until they figure it out.
Each one of these myths could be holding you back more than you realize!
So - today we’re busting apart these myths and answering that question for you.
If you’ve ever felt stuck deciding between selling affordable products to the masses or offering high-ticket, high-value services, this episode is a must-listen.
We will break down complex ideas with real-world examples, making it easy to apply these insights to your own business.
Highlights:
Why do most businesses start with low-ticket offers?
What are the three parts of your subconscious mind that influence your pricing strategy?
How to align your pricing with your expertise and feel confident with your rates.
Let's get into the nitty-gritty of how to rethink your business model to not only meet but exceed your income and lifestyle goals.
Expect actionable advice, real-life examples, and a fresh perspective on an age-old question.
You'll walk away with a clear understanding of which strategy might work best for you and how to start implementing it today.
So, don’t miss out!
This episode is packed with insights that could transform the way you approach your business.
To hear more valuable tips and personal stories, tune in to this episode!
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Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!
.........................................................
If you’re floundering around in business and not getting much traction, then understanding which part of your strategy needs fixing FIRST is essential!
Click here To Discover which of the 5 phases of strategy alignment you’re in right now, and what to do to graduate to the next phase! https://www.jessicaosborn.com/5phases
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Are you ready to reveal your personal story so that you can build an authentic, unique and profitable brand?
Today we're exploring the art of heartfelt storytelling and why it's pivotal in making meaningful connections with your audience, especially in a world where AI is becoming more prolific - and with it, originality is diminishing.
Our special guest is the vivacious Sophia Spallino, a powerhouse in social media strategy with a stand out personal brand built through her courageous storytelling.
You'll hear snapshots of her transformative journey from the highs of running a successful agency to starting afresh, alone and with zero audience, and how she discovered the importance of sharing stories from a place of healed compassion for our past selves.
This conversation is packed with insights on overcoming challenges in the world of online business, the importance of timing, and the value of investing in yourself and your business.
By the end, you'll know:
- Why sharing personal stories from a place of healing is crucial for building authority.
- What strategies can help you build profitable personal brands amidst rising AI competition.
- The impact of investing in yourself and the significance of high-ticket offerings.
- How leveraging personal stories and conviction can create an iconic, relatable brand.Tune in and be inspired by the impact you could create through sharing your story!
About our guest:
Sophia Spallino is your sapphic matchmaker and Profitable Personal Brand™ coach (who just happens to be a raging lesbian 🏳️🌈, inter-spiritual harpist🎵, and host of Queer Womxn Rising™).
Sophia is the founder of The Queer Country Club™, the premiere lesbian dating platform for extraordinary queer womxn looking for their life partner, their one wife for life!
As a social media strategist and Profitable Personal Brand™ coach, Sophia helps purpose-driven female service providers and soul-led coaches around the world build wealth and multiply their revenue with social media strategy.
Connect with Sophia:
Business name: Profitable Personal Brand™ Coaching with Sophia Spallino
Website: www.SophiaSpallino.com
Instagram:www.instagram.com/sophiaspallino
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Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!
.........................................................
NEW! Free Training for coaches and online professionals
Love the idea of a consistent stream of clients? Without wasting your day on social media…?
Yes please!!
Spend just an hour with me in this free training session and get the 5 keys to magnetically attract the BEST clients - so you don't have to go hunting for them!
Register here > The Magnetic Formula: 5 Keys To Clients On Tap
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Have you ever felt baffled by how some influencers with massive social media followings still struggle to monetize their audience effectively?
Or perhaps you’ve noticed peers who have an impressive array of qualifications and awards, yet they don’t seem to command more respect or influence in their field...
And maybe you're puzzled by the lack of impact publishing a book has had, when expectations were to put you at the top of the authority ladder?
Well, strap in for this one, because you'll finally understand what's really happening.
The difference between superficial authority and real authority... and what it really takes to become the “go-to” person in your industry.
You’ll learn actionable steps and hear real-world examples that break down what it means to build genuine, lasting authority.
By the end of this episode, you'll be equipped with the tools to transform how you present yourself and your business.
By the end of this episode you'll know:
The difference between creating a platform to communicate authority and actually communicating the authority - yes there is a big difference!
Why many influencers with huge followings often face difficulties in monetizing their audience.
What true authority really entails and how to recognize 'false authority' that's been used to boost self confidence
The essential role of specializing in a defined area and creating a unique framework.
How to establish and communicate true authority effectively to build trust and recognition.
You won't find any fluffy promises in this episode! I've yanked back the curtains to.
This episode is your guide to understanding and building true authority.
So, if you’re ready to stop chasing superficial markers of success and start mastering the art of real influence, hit play and join us on this eye-opening journey!
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Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!
.........................................................
NEW! Free Training for coaches and online professionals
Love the idea of a consistent stream of clients? Without wasting your day on social media…?
Yes please!!
Spend just an hour with me in this free training session and get the 5 keys to magnetically attract the BEST clients - so you don't have to go hunting for them!
Register here > The Magnetic Formula: 5 Keys To Clients On Tap
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Imagine being able to silence that mental chatter and remove the self-imposed obstacles that hold you back so you can reignite the passions and dreams you've long since decided weren't possible for you.
Sounds incredible, right?
Get ready to embrace the power of inspiration and intuition! In this episode, we're discovering the art of turning off your logical mind and tapping into your true potential.
My guest today is the fabulous Jasmine Sotiropoulos, founder of Reworded, a Melbourne-based branding and graphic design agency specifically for female entrepreneurs.
Jasmine is not just a talented designer; she's a passionate advocate for women in business.
She shares her remarkable journey from a traditional corporate job to running impactful women's circles during Melbourne's COVID lockdown, and eventually starting her own thriving business.
Listen to Jasmine as she opens up about her transformative shift from feeling constrained in her job to flourishing as an independent business owner.
She candidly shares her insights on cultivating a balanced and fulfilling life, the significance of believing in change, and the pivotal role of intuition in both personal and professional endeavors.
This episode is packed with insights and inspiration for anyone looking to find more fulfillment and balance in life.
By the end you'll know:
- Why believing in the possibility of change is crucial for transforming your life and business.
- What steps to take when you feel overwhelmed by too many skills and passions.
- The significance of not needing to leave a 9-to-5 job to start a side business.
- How to start a business with minimal investment by focusing on the clarity of your message.
We also explore the importance of approaching business decisions from the heart rather than being bogged down by overthinking.
Jasmine shares her insights on the balance of feminine and masculine energies in business, emphasizing that success can come when you align your work with what you truly love.
Tune in now and get ready to be inspired to create more fulfillment and balance in your own work and life!
About Our Guest:
Jasmine Sotiropoulos, owner of reworded - an Australian digital design brand. She is a seasoned branding specialist and wordsmith based in Australia. With a knack for creating captivating content and a passion for graphic design, website creation, copywriting, and content creation, she brings a unique blend of skills to the table.
Jasmine specializes in helping your brand find its unique voice in industries like eCommerce, home design, travel, fashion, beauty, and wellness.
Over the past 14 years, Jasmine had the pleasure of working with hundreds of brands spanning various industries, including wellness, fashion, beauty, travel, and home design.What sets her apart is her ability to craft and curate copy and designs that truly resonates with audiences and drives results.
Connect with Jasmine:
Business name: ReWorded
Website: www.reworded.com.au
IInstagram: https://www.instagram.com/reworded.auLinkedIn: https://www.linkedin.com/in/jasmine-sotiropoulos
Jasmine offers a free 7 week challenge “The Liberation Blueprint” that holistically breaks down what it is that you can offer the world and how you can achieve it. Kind of like a journey into knowing yourself and your skills and how you can turn that into a side hustle and then eventually your full time gig.
Join thee FREE 7 Week Challenge here: www.reworded.com.au/the-liberation-blueprint
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Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!
.........................................................
NEW! Free Training for coaches and online professionals
Love the idea of a consistent stream of clients? Without wasting your day on social media…?
Yes please!!
Spend just an hour with me in this free training session and get the 5 keys to magnetically attract the BEST clients - so you don't have to go hunting for them!
Register here > The Magnetic Formula: 5 Keys To Clients On Tap
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If you enjoyed the previous episode on how to think like a marketer, then this one is going to take that enjoyment up another level!
In this part two, I am back with five more crucial principles to help you think like a marketer so that you can transform the way you approach attracting the right clients, and most importantly, it’s going to feel REALLY good!
Forget about those quick-fix tactics you see everywhere.
Real marketing is about integrity, authenticity, and truly understanding the mind of your ideal client.
This episode is packed with actionable advice to help you clean up your marketing approach and attract the clients who genuinely align with your business.
Whether you're tired of the fake-it-till-you-make-it hot air tactics, or simply looking for better ways to promote your offerings that resonate more authentically with your brand, this episode is a must-listen.
When you listen, you’ll learn:
- Why asking ‘which method is the best right now?’ is sending you on a wild goose chase
- What it means to ‘invite’ rather than ‘chase’ your ideal clients and how to do it effectively!
- The reason why you should never assume anything about your audience
- How to breathe integrity and authenticity so that you’re in alignment with the right clients
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Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!
.........................................................
Free Training for Coaches and Online Professionals who want to earn more while working less!
Spend just an hour with me in this free training session and you'll walk away with the 5 keys to magnetically attract Premium Paying clients - so you can have a 6+ figure business in less than 20 hours a week!
Register here > The Magnetic Formula: 5 Keys To Premium Paying Clients
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Are you finding yourself financially stressed, overwhelmed by money matters, or unsure of how to price your services?
You're not alone!
In this episode we uncover the often-taboo topic of money within female entrepreneurial circles.
My guest, the fabulous founder of Dollar Divas, Jen Paterson is on a mission to help female entrepreneurs master their money.
She’s got the expertise, the experience, and the passion to teach us how to create financially stable and thriving businesses.
Listen in as we explore the psychological and practical aspects of managing your finances, and learning how to confidently take control of your financial future.
What’s Covered in This Episode:
- Why understanding financial history and upbringing is crucial for business owners
- What common fears stop women from asking for raises or charging what they're worth?
- The impact of societal pressures and childhood experiences on adult financial behavior.
- How can you implement simple routines to reduce financial stress and ensure financial health?
Tune in to this insightful episode and empower yourself with the knowledge to conquer your financial fears!
About Our Guest:
Jen is the founder of Dollar Divas, a money coaching company that supports female entrepreneurs or mompreneurs who need financial assistance with their businesses. With more than 12 years of experience, Jen has mastered the psychology of money, the step-by-step process of growing a business, and the art of creating financial stability.
Here are some of her areas of expertise and topics of interest:
How to Pay Yourself: The 5 steps to create a 9-5 paycheck without a 9-5 job.Simple Money Habits That Will Make You Wealthy: The small and simple things you can do today to build long-term wealth.Making Money Simple: How becoming a Mom forced me to find simple and easy ways to manage my financesMindset & Strategy: How mindset and strategy must work interdependently and why you need both to be successful in the long term.Connect with Jen Paterson:
Business name: Dollar Divas
Website: www.dollardivas.org
LinkedIn: www.linkedin.com/in/jen-paterson
Twitter/X: www.twitter.com/jen_paterson
Instagram: www.instagram.com/jenpaterson.biz.......................................................
Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!
.........................................................
Free Training for Coaches and Online Professionals who want to earn more while working less!
Spend just an hour with me in this free training session and you'll walk away with the 5 keys to magnetically attract Premium Paying clients - so you can have a 6+ figure business in less than 20 hours a week!
Register here > The Magnetic Formula: 5 Keys To Premium Paying Clients
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Do you struggle to attract the right clients and feel like you're constantly chasing leads?
When you think of ‘marketing’ do you feel like it’s not for you? Like it’s just not something you relate to at all and the idea of ‘being a marketer’ is repulsive?
You don’t have to BE a marketer to be effective at marketing. It’s not slimy or promo-ish if YOU aren’t slimy or promo-ish.
Because marketing is simply the way you communicate as a business to your prospective clients!
It’s ESSENTIAL in order to attract clients into your business, and you’re probably already doing it …whether you realise it or not!
So how can you be more effective at marketing?
Learn how to think with a marketing mind….
Join me today as I share my tried and true principles for creating a marketing strategy that feels authentic and aligned with your business.
We will break down the common misconceptions about marketing and simple yet effective approach to attracting the clients you truly want to work with.
In this episode, we will also discuss the universal principles of marketing that every female entrepreneur needs to know.
Here's what we cover in this episode:
- Why is marketing so much more than just a logo or a sales pitch?
- What the six universal principles of marketing are and how they can transform your business
- The importance of identifying and addressing hidden objections that may be holding your clients back
- How to attract premium-paying clients by talking to the outcomes instead of features and benefits of your offerings
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Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!
.........................................................
Free Training for Coaches and Online Professionals who want to earn more while working less!
Spend just an hour with me in this free training session and you'll walk away with the 5 keys to magnetically attract Premium Paying clients - so you can have a 6+ figure business in less than 20 hours a week!
Register here > The Magnetic Formula: 5 Keys To Premium Paying Clients
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In a crowded online world where everyone is trying to stand out, it's common to get lost in the noise, and that's why personal branding has become essential for any coach, course creator, online expert or thought leader.
Personal branding isn't just a buzz-phrase or the realm of celebrities; it's a vital tool for building trust, creating genuine connection with your ideal clients, and showcasing your unique skills and experiences.
What makes a compelling personal brand?Throughout this episode we are debunking myths and simplifying the process into actionable steps you can start on right away.
I'm thrilled to bring personal branding specialist Amanda Greenman, founder of Olive Graphics, on the show to share her insights.
Amanda shares her insights on building an authentic brand identity and online presence for solopreneurs and small businesses.
Her candid stories of her own personal branding journey with the challenges she faced in shifting from a corporate world employee into entrepreneurship are so relatable!
In this episode, you'll discover:
- Why building a personal brand is crucial for standing out in a crowded online space.
- What common mistakes people make in personal branding, like overly self-promotional content.
- The importance of showcasing unique skills and integrating consistent messaging across platforms.
- How to weave in your expertise to build trust and opportunities.
Don't miss the detailed conversation with Amanda as we explore how you can elevate your brand with authenticity, consistency, and confidence.
🌟 Hit play to transform your personal branding game today and unlock new opportunities! 🌟
About Our Guest:
Amanda is the face behind Olive Graphics, a brand identity strategist and web designer with over 20 years of experience. Her career started in the print and publishing industry working as a digital designer for women's lifestyle brands, including Women's Health & Fitness, Natural Health & Nourish Magazine.
Her expertise spans both traditional and digital media, where she created impactful marketing materials, from personal brand identities to online presences.
Her passionate lies with helping women and purpose driven brands find their true identity and owning who they are on an online stage. She blends creativity with strategy and creates bespoke design solutions tailored to their needs.
Connect with Amanda:
Business Name: Olive Graphics
Website: www.olivegraphics.com.au
FB: www.facebook.com/olivegraphicsdesign
IG: www.instagram.com/olivegraphicsdesign/
LinkedIn: www.linkedin.com/in/amanda-greenman-34024a49/
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Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!
.........................................................
Download the Ultimate Ideal Customer Worksheet!
Take your marketing copy from ignorable to impactful simply by knowing exactly what to say to your ideal customer so you’re connecting with their desires on a deeper level, AND hitting their action-triggers!
Download the free worksheet NOW to create your ideal customer profile that goes so deep it’s like you’re reading their mind!
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Ever feel like you're doing everything right but still struggling to attract those high-paying, premium clients?
You know the value you bring, but something just isn't clicking..... What if you could discover what's blocking you from reaching those dream clients who are willing to pay you appropriately?
In this episode, I talk about the common traps we fall into—like believing we need endless accolades before charging what we're truly worth.
Spoiler alert: You don’t! It's time we start valuing what we already bring to the table. I share how I was caught in this same web despite having a wealth of marketing experience.
In This Episode, You'll Learn
- The top 5 reasons why many entrepreneurs struggle to attract premium clients and how to overcome these obstacles.
- The biggest misconceptions about your ability to charge premium rates.
- How to align your marketing strategies to attract your ideal, high-paying clients.
Tune in now to uncover the secrets to going premium and start transforming your business today!
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EPISODE LINKS
Download the Ultimate Ideal Customer Worksheet!
Take your marketing copy from ignorable to impactful simply by knowing exactly what to say to your ideal customer so you’re connecting with their desires on a deeper level, AND hitting their action-triggers!
Download the free worksheet NOW to create your ideal customer profile that goes so deep it’s like you’re reading their mind!
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Loving this podcast? Please drop a 5 star rating to help others find it too!
If you have a spare 30 seconds we would be so grateful if you would leave a short review.
Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!
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She’s The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn
DID YOU KNOW we also publish our guest interviews on YouTube so you can watch them?
>> Follow She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn
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Jessica Osborn is a business coach and marketing strategist specialising in online coaching, education and services businesses. Her popular Business JAM program helps you design a simple, profitable offer stack so you're hitting 6+ figure years in less than 20 hours a week - so you can work less, play more and enjoy life to the full!
Learn more: https://jessicaosborn.com
Business JAM program: https://jessicaosborn.com/businessjam
Follow on Instagram: https://instagram.com/jessica.osborn
Follow on Facebook: https://facebook.com/jessicaosborn.bxcoach
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Did you know that one of the final hurdles to converting your leads into clients is the question in their minds... "Will this work for ME?"
You see, even if you've done the most outstanding job of presenting your solution and why it's the best way for them to reach their desired outcome...
...even if you've got a stack of testimonials with awesome stats proving that it's worked for others...
...the truth is that if they can't see themselves in your messaging then they're still stuck on the fence with the doubt that it can work the same for them.
Enter your secret weapon: the case study!
Do you understand the difference between a case study and a testimonial?
They're not the same. Case studies leverage the power of storytelling to help your leads see themselves in your messaging and see that the results are possible for them too.
It's a cornerstone piece of marketing content for any service-based business. And one that many entrepreneurs are missing completely!
In this episode, I'm chatting with Cathy Camera, a talented construction copywriter with a knack for transforming complex projects into compelling client stories, aka case studies.
Cathy shares her wisdom on why case studies are an underutilized yet powerful tool and offers actionable tips for creating impactful ones, regardless of your industry.
Discover how they can be a game-changer for your marketing, showcasing your value through your clients' eyes.
When you listen, you'll discover:
- Why case studies are more powerful than testimonials and why you can use one to create the other!
- What strategies you can use to gather the data you need to produce a compelling story.
- The importance of considering the strategy and purpose behind each case study.
- How to craft a strong narrative that becomes an effective sales tool!
Ready to elevate your marketing game with deeper customer insights and powerful case studies?
Tune in to learn, get inspired, and take action!
About Our Guest:
Cathy Camera is a dynamic marketing strategist known for her innovative approach to brand promotion through compelling case studies.
With a flair for turning client testimonials into powerful narratives, Cathy believes that nothing showcases a brand's capabilities better than the voices of satisfied customers.
By illuminating her clients' successes and highlighting their achievements, she crafts captivating stories that serve as glowing endorsements and invaluable social proof.
Her expertise lies in both product and service marketing, making her an invaluable asset to businesses looking to win over clients and drive their brand's growth.
Through her deft storytelling, Cathy Camera helps brands shine and stand out in the marketplace.
Connect with Cathy:
Website: www.cathycamera.com.au
Instagram: www.instagram.com/cathycamerawriter
LinkedIn: www.linkedin.com/in/cathycamera/
FREE RESOURCE: How to write a case study (relevant for any service-based business)
www.cathycamera.com.au/how-to-write-a-construction-case-study/
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Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!
.........................................................
Download the Ultimate Ideal Customer Worksheet!
Take your marketing copy from ignorable to impactful simply by knowing exactly what to say to your ideal customer so you’re connecting with their desires on a deeper level, AND hitting their action-triggers!
Download the free worksheet NOW to create your ideal customer profile that goes so deep it’s like you’re reading their mind!
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Welcome to a landmark episode of "She’s The Business" podcast!
We’re hitting the big 200 today, and to celebrate I'm sharing with you a selection of the favourite guest episodes you all have enjoyed over the last few years!
It's amazing to think that we've hosted 100 fabulous entrepreneurs on the show, bringing you their inspirational stories and most importantly, their biggest lessons and advice so you can move forward faster in your own business!
You've got topics ranging from life transformation, sales strategy, feminine energetics, human design, marketing and hormonal health... literally a treasure trove for every entrepreneur committed to personal and professional growth.
In This Episode:
Why has "She’s The Business" podcast achieved top 5% global ranking?
What were the most popular episodes (so you can go back and take a listen!)
The best of our guests' tips and advice in snippet format...
Favourite listener reviews and why hearing your feedback is so important!
Join us as we reminisce on notable episodes, from Kyra Yang on money mindset to Lori Aikman on hormonal health!
On sales strategies we have Nikki Rauch, Esther Gretton and Dorothy Villeneuve. On Mindset we have Dr Alex Golden, Eloise Tomkins, Amanda Cole, Bec Cuzzillo. and Megan Gibson. We also have some personal business stories from Zia Nix and Emma Heuston.
We also had topics on Energetics as well with Louise Wilson, Jenna Faye Madden, and Lindsay Jani. on practical marketing we have Lisa Twohig,, Molly Frank and Melissa Daniels.
Lastly, we also had Health and Wellness topics that are top on charts with Kayla Radliff and Mari Harrison.
On sales strategies we have Nikki Rauch, Esther Gretton and Dorothy Villeneuve. On Mindset we have Dr Alex Golden, Eloise Tomkins, Amanda Cole, Bec Cuzzillo. and Megan Gibson. We also have some personal business stories from Zia Nix and Emma Heuston.
We also had topics on Energetics as well with Louise Wilson, Jenna Faye Madden, and Lindsay Jani. on practical marketing we have Lisa Twohig,, Molly Frank and Melissa Daniels.
Lastly, we also had Health and Wellness topics that are top on charts with Kayla Radliff and Mari Harrison.
Whether you're interested in creating curiosity in sales or managing your energy to attract positive outcomes, these reflections will leave you inspired and motivated.
Thank you for joining in this milestone celebration!
Tune in and discover the essence of what makes our podcast a go-to resource for ambitious women in business.
And if you enjoyed it... stay subscribed for the weekly episodes that blend strategy, mindset, health, and success – because celebrating today is just the beginning! 🌟
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Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!
.........................................................
Download the Ultimate Ideal Customer Worksheet!
Take your marketing copy from ignorable to impactful simply by knowing exactly what to say to your ideal customer so you’re connecting with their desires on a deeper level, AND hitting their action-triggers!
Download the free worksheet NOW to create your ideal customer profile that goes so deep it’s like you’re reading their mind!
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