Folgen
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30% of your revenue could be coming from a web shop, and you wouldn’t even see it in your external IAP dashboards.
In this exclusive episode of 2.5 Gamers, we sit down with David Stelzer, President of Xsolla (formerly Epic Games, SEGA, CAA), to discuss how top-grossing games are ditching App Store dependency and scaling through direct-to-consumer (D2C) models.
This isn’t theoretical.
📈 The top mobile publishers using Xsolla’s stack are pulling 25–30% of their total revenue through off-store web shops — with 50% less in fees than Apple or Google.
Get our MERCH NOW: 25gamers.com/shop
💥 What You’ll Learn:
Why web shops are the future of mobile monetization
The battle pass + subscription combo every midcore game should explore
How AI is reshaping LiveOps, A/B testing & offer personalization
Why casual games are struggling and how offerwalls may be the solution
How to launch a localized, conversion-optimized web shop in minutes
The right UA mindset for 2025 (hint: it’s not CPI chasing anymore)
---------------------------------------
🔗 Want more revenue, more retention, and more control?
Xsolla’s Instant Web Shop might be your best-kept growth secret.
www.xsolla.com
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Felix Braberg, Matej Lancaric
Special Guest: David Stelzer
https://www.linkedin.com/in/davidstelzer/
Youtube: https://youtu.be/Ab6muq76UGo
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to Exola and David Stelzer
03:16 Evolution of the Gaming Industry
06:30 Monetization Strategies for Game Developers
10:27 Direct-to-Consumer Sales and Web Shops
12:51 Trends in Mobile Gaming and IAPs
15:01 Challenges for Casual Games in Monetization
17:24 The Role of Subscriptions and Battle Passes
20:00 Expanding into APAC and LATAM Markets
22:53 Localization and Compliance in Global Sales
25:04 The Impact of 5G and Cloud Gaming
26:27 The Rise of AI in Gaming
27:56 AI's Role in Game Development and Monetization
28:27 Data-Driven Decision Making in Game Studios
30:22 Building Effective Web Shops for Games
32:37 Optimizing Web Shops for Better Revenue
34:26 Leveraging AI for Enhanced User Experience
36:37 Understanding Player Behavior for Monetization
38:06 Actionable Strategies for 2025
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
-
What if Royal Match and EverMerge had a baby… and it made $250K/day?
That’s Matching Story, the surprise hit that blended match-3, merge, and classic narrative-driven creatives into one of the most polished casual games of 2025.
Today, we dissect how Matching Story, which soft-launched in 2021, took its time, perfected its systems, and is now out-earning most casual titles on the charts.
🔍 What’s inside:
How Matching Story blends match-3 + merge mechanics to create deeper monetization
Why it took 2 years of soft launch to get right
The role of event meta, merge economy, and story triggers (yes, freezing families are back)
The creative strategy: Product-led UA at its finest
Key metrics:
🧮 $250K/day revenue
📲 7M+ downloads
🇺🇸 50% of revenue from the US
📈 Day 1 retention: 41%, Day 30: 15%
Get our MERCH NOW: 25gamers.com/shop
--------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/Avb2F9MXY9A
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction and Public Service Announcement
05:52 Matching Story: A Game's Journey
08:48 Gameplay Mechanics and Features
11:52 Monetization Strategies and Player Engagement
14:54 Market Impact and Competitor Analysis
17:51 Visual Appeal and Game Iteration
20:44 Conclusion and Future Prospects
25:04 Visual Progression and User Engagement
26:37 Monetization Strategies and Ad Revenue
28:50 Retention Metrics and User Acquisition
31:23 Game Design Innovations and User Experience
34:14 Product-Led User Acquisition Strategies
37:43 Historical Context and Market Trends
42:42 The Emotional Roller Coaster of Gaming
44:54 Trends in Casual Gaming: Freezing Families and More
46:58 Reviving Old Concepts in Game Marketing
48:47 The Importance of Mastering Game Creatives
51:52 The Evolution of Game Creatives and AI Influence
53:55 The Cutthroat Nature of Game Development
56:45 Analyzing Game Performance and Market Trends
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Combine merge and match-3 for exponential monetization potential
Use merge to create downtime gameplay when match-3 lives run out
Product-led UA is real: build the ad inside the game
Leverage classic triggers like “fix the house,” “save the family,” “choose the makeover”
Spend 2 years if that’s what it takes to get it right
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
-
Fehlende Folgen?
-
What if we told you that the biggest mobile game hits right now are recycling 5-year-old concepts and adding AI?
Today, we break down March 2025’s biggest creative trends in mobile gaming — from AI-generated dress-up ads to the rise of near-death experiences in Royal Match clones. You’ll see what’s scaling, who’s winning, and how games pull record revenue by recycling, remixing, and reinvigorating.
🚨 Key insights you’ll get:
How old Playrix-style creatives are coming back to life with AI animation
Why games like Match Factory, Golden Goblins, Impulse, and Royal Match are scaling into the stratosphere
The truth behind Block Blast, I Am Cat, Magic Sort, and more
Which games are hitting $400K/day using recycled ideas with smart execution
Creative tricks: UGC hooks, fake IQ tests, grandma drama, physics porn, shark attacks — and why they work
Is your grandma dying in a sauna? Good — that’s performance gold in 2025.
👉 Don’t fall behind. Watch this to stay ahead of the mobile UA curve.
🎯 Subscribe for weekly breakdowns of ad creatives, monetization strategies, and game growth hacks.
🛍️ Merch drop? Check out 25gamers.com/shop
--------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast: https://youtu.be/cMl9UMjTZ4Q
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to Creative Trends
04:15 Exploring Golden Goblin Creatives
07:17 Analyzing Project Makeover and AI Trends
11:18 The Evolution of Game Creatives
16:17 Impulse and Market Dynamics
19:22 Connecting the Dots in Game Development
21:14 Scaling and Profitability in Gaming
22:17 Game Iterations and Market Trends
24:04 Creative Strategies in Game Marketing
26:12 The Evolution of Game Design
31:56 Revenue Trends in Long-standing Games
36:04 The Evolution of AI in Creative Production
42:43 AI-Driven Trends in Gaming and Marketing
49:11 Innovative AI Hooks and Their Impact on Engagement
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
-
Struggling to squeeze more $$$ from your ads? You might be losing thousands just by misusing AdMob.
Today, Felix Braberg reveals the exact setup, tips, and optimization tactics he uses to scale ad revenue for games earning $350M+ in lifetime revenue.
👉 Whether you're earning $20/day or $3K/day, this episode is your AdMob playbook.
💡 What you’ll learn:
How to properly set up AdMob mediation step by step
The most common mistakes (like leaving $$ in "AdMob Default" purgatory)
The best ad networks for banners, interstitials, and rewarded videos
When and how to run A/B tests inside AdMob
Felix’s personal Excel formulas for fill rate & share-of-revenue analysis
Why AdMob is powerful… but painfully clunky
A checklist for daily/weekly/monthly optimization based on your revenue level
📈 If you're not checking your waterfall every week, you’re probably burning money.
Get our MERCH NOW: 25gamers.com/shop
--------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/3xQgzk9gqTk
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to Ad Revenue and AdMob Mediation
03:16 Understanding AdMob Mediation: Pros and Cons
07:25 Setting Up Your AdMob Account and Ad Units
11:17 Creating Mediation Groups and Mapping Impressions
14:12 Monitoring and Analyzing Ad Revenue Data
18:09 Optimizing Ad Revenue with A/B Testing
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
💬 COMMENT if you want a full walk-through of LevelPlay or MAX.
📣 SHARE this with your monetization or UA lead.
👍 LIKE + SUBSCRIBE for deep, actionable insights from real industry operators.
-
What happens when a cat simulator, born as a VR meme on Meta Quest, lands on mobile with aggressive monetization and viral magic? You get a $300,000/day monster hits. I am Cat with I am Security = 300k/day ad revenue!
Today, we break down the bizarre and brilliant rise of I Am Cat and I Am Security — the mobile games that took over app stores in March 2025 with:
Over 2.6M DAU
$170K/day from I Am Cat
$120K/day from I Am Security
60s interstitial loops and mandatory rewarded ads
Origin story: a team call about cats turned into a Goat Simulator-style sandbox hit
From VR on MetaQuest to top-ranked free games on Android & iOS
Almost no IAP – ads are the economy
Insane virality via YouTube Shorts & TikTok (34M+ views!)
Get our MERCH NOW: 25gamers.com/shop
--------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/zVjfrpqeKSw
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction and Game Overview
04:24 The Rise of Astotti and Their Games
06:50 Exploring the Success of 'I'm Cat' and 'I'm Security'
10:24 The Transition from VR to Mobile Gaming
13:10 Ad Monetization Strategies in Mobile Games
16:30 User Engagement and Game Mechanics
19:31 Revenue Insights and Market Performance
20:19 The Rise of Simulation Games
23:37 Analyzing Game Revenue and User Engagement
24:51 Exploring IAM Security Game Mechanics
29:23 Revenue Insights and Market Sustainability
32:35 Future of Game Development and Marketing Strategies
36:28 Viral Marketing Strategies in Gaming
39:56 The Impact of Social Media on Game Popularity
43:40 Analyzing Game Monetization and Profitability
46:50 The Evolution of Game Concepts and Trends
52:06 Conclusion and Future of Gaming
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
VR to mobile = untapped goldmine, especially for meme-ready content
Aggressive ad placement can work if player retention is fueled by curiosity + chaos
Low CPI + high engagement = ideal organic UA funnel
"I Am Cat" and "I Am Security" are a masterclass in viral design, zero-to-monetization speed, and how to turn meme energy into millions..
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
-
Today, we are tearing down Kingshot by Century Games – a new free-to-play mobile strategy game blending 4X strategy and idle survival mechanics. Our provides a detailed, data-driven look at Kingshot’s gameplay design, monetization strategies, creative marketing trends, and its competitive context.
We examine how Kingshot builds on Century Games’ previous hit, Whiteout Survival. The video dissects Kingshot’s core gameplay loop – from its survival city-building and fixed-base progression to its 4X alliance warfare on the world map – highlighting how familiar mechanics are executed and improved.
Beyond gameplay and revenue, this teardown highlights creative trends in user acquisition. You’ll learn how Kingshot’s ad creatives leverage popular trends – from fake gameplay mini-games to AI-generated characters.
Get our MERCH NOW: 25gamers.com/shop
--------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/lZAAOCS2GkM
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction and Personal Anecdotes
04:23 Game Overview: Kingshot by Sentry Games
07:27 Game Mechanics and Design Elements
10:25 Onboarding and Gameplay Experience
13:34 Monetization Strategies and Player Engagement
21:05 The Importance of Game Mechanics
23:38 Analyzing Game Revenue and Player Retention
29:00 Funding and Scaling Game Development
32:20 Comparative Analysis of Game Portfolios
35:24 The Future of Game Genres and Market Trends
40:08 The Evolution of Game Mechanics
42:28 Creative Inspirations in Game Development
46:11 AI and Creative Trends in Gaming
50:35 Marketing Strategies and Spending in Mobile Games
52:35 Future Prospects of Game Titles
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
King Shot Is a Genre Mashup Done Right
The “In-Game Bank” Monetization Is Next-Level
King Shot runs hundreds of creatives, from Rush Royale clones to fake survival stories and AI-generated UGC—proving that creative variety is king.
Built on a Proven Template for Rapid Scaling
With pressure from River Game’s stacked portfolio, King Shot isn’t just a game—it’s a strategic move to stay competitive in the 4X mobile space.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
-
Where to get creative inspiration? That is always the hard question. Maybe the hardest one! Let’s dig a little bit deeper: There are companies/games you need to follow to uncover the recent creative trends. Continue reading!
Get the Creative bible now: https://lancaric.substack.com/p/the-creative-bible-how-to-win-in?r=7qqaf
Always check the competitors. Use the FB Ads library, TikTok Ad library, and Google Ads transparency center; on top of that, use Adscan.ai to spy on your competitors and see which creative is spending the most in Europe (the most-spending creative is most likely their best-performing creative at that moment).
I usually use a combination of the above-mentioned free tools and Sensor Tower—a quite good combo! Go and see the top creatives in the last 30 days; they give you super interesting insights.
𝗗𝗲𝗰𝗿𝗲𝗮𝘀𝗲 𝘁𝗵𝗲 𝗖𝗣𝗜𝘀. Whatever it takes! The creative inspiration flow has shifted—𝟰𝗫 𝗴𝗮𝗺𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 𝗮𝗿𝗲 𝗻𝗼𝘄 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗶𝗻𝗴 𝗯𝗶𝗴 𝗰𝗮𝘀𝘂𝗮𝗹 𝗴𝗮𝗺𝗲𝘀, and it all comes down to one important thing: 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 𝗮𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝘀.
Get our MERCH NOW: 25gamers.com/shop
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Finding Creative Inspiration
04:05 The Shift in Creative Flow
06:59 Exploring Non-Direct Competition
10:06 Leveraging Trends and Tools
12:58 Analyzing Competitors and Their Strategies
15:25 Utilizing AI for Creative Concepts
17:44 Final Thoughts and Takeaways
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Creative inspiration can come from various sources.
Emotions play a crucial role in engaging audiences.
The creative flow has shifted from Forex to casual games.
Analyzing competitors can provide valuable insights.
Exploring non-direct competition can spark new ideas.
Leveraging trends from social media is essential.
AI tools can assist in generating creative concepts.
Understanding your target audience is key to success.
Utilizing different game genres can enhance creativity.
Iterating on ideas using AI can lead to innovative solutions.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://lancaric.substack.com/p/the-creative-bible-how-to-win-in?r=7qqaf
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
-
This is not just another mobile puzzle game. Screwdom 3D is a MASTERCLASS in hybrid casual design, monetization, and creativity.
In this episode, we dive deep into how a small Vietnamese studio is scaling up Screwdom 3D into a $3.6M/month beast, powered by killer rewarded ads, smart boosters, and wildly satisfying 3D physics. Think Screw Jam meets Pinout Master meets genius-level iteration.
💥 Learn how the game blends deep engagement with hypercasual roots
📈 See why it's converting on both IAP and ad revenue (40/60 split!)
🧠 Understand why this game is a new benchmark for hybrid casuals
😂 Plus: shower jokes, physics-wiggles, garlic confusion, and we almost lose it mid-episode
👀 Don't just watch – share this with your game dev crew, UA team, and monetization leads.
📣 COMMENT your thoughts. Smash that LIKE. And SUBSCRIBE for more brutally honest breakdowns.
Get our MERCH NOW: 25gamers.com/shop
--------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast: https://youtu.be/soVUNLWxNf4
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction
02:24 Overview of Screwdom and Its Development
04:20 Growth of Vietnamese Game Dev & Studios
07:26 Screwdom's Performance and Revenue Insights
10:25 Gameplay Mechanics and Features of Screwdom
13:22 User Experience and Game Design Elements
16:22 Monetization Strategies and Ad Integration
19:21 Future Prospects and Industry Trends
20:27 Quality and Adaptation in Game Development
20:54 Revenue Insights: IAP and Ad Revenue
22:24 Scaling and User Acquisition Strategies
23:25 Creative Strategies in User Acquisition
25:21 Market Trends and Game Mechanics
27:27 User Engagement and Retention Strategies
30:25 The Role of Social Media in Game Marketing
32:24 Audience Dynamics in Mobile Gaming
34:24 Challenges in User Acquisition and Analytics
37:24 Final Thoughts on Game Development and Marketing
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Vietnam's game dev industry is rapidly growing, especially in IAP revenues.
Screwdom is an iteration of previous games, showcasing improved mechanics.
The game utilizes 3D elements effectively, enhancing gameplay.
User engagement is crucial, with long levels and no timers.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
-
Last Z: Survival shooter is basically a Top Girl with AI girls as heroes mixed with a Last War 4X core. Top Girls are everywhere. It's a new Waifu game in the West.
We explore the mobile game Last Z Survival Shooter's gameplay mechanics, character dynamics, and monetization strategies.
We discuss the game's onboarding process, the integration of AI, and the cultural references embedded within the game.
The conversation also touches on regulatory challenges facing the gaming industry and the future of the 4X genre, highlighting the trends and metrics that indicate growth in this sector.
Ending with reflections on the implications of these trends for the gaming landscape.
Get our MERCH NOW: 25gamers.com/shop
--------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction and Context
04:06 Game Review: Last Z: Survival Shooter
07:11 Analyzing Game Metrics and Trends
10:16 Onboarding and Gameplay Mechanics
13:14 Character Dynamics and AI Integration
16:09 Monetization Strategies and User Engagement
19:10 Cultural References and Game Design
22:07 Conclusion and Future Insights
25:44 Game Mechanics and Character Development
28:11 Creative Strategies in Game Marketing
31:07 Trends in Game Advertising and Regulation
37:07 AI and Game Development Innovations
41:10 Revenue Trends in the 4X Genre
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
'Last Z: Survival Shooter' blends familiar mechanics from previous titles.
AI integration is becoming increasingly prevalent in mobile games.
Monetization strategies are evolving, focusing on user engagement and character dynamics.
Cultural references in games can enhance player connection and engagement.
Regulatory challenges are emerging as the industry grapples with content standards.
The 4X genre is experiencing significant growth, driven by successful titles.
Character dynamics play a vital role in player engagement and game success.
The gaming industry is increasingly leaning towards content that appeals to basic human needs.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
-
In this episode, Jakub goes into the intricacies of game economies, focusing on the concepts of spend depth and effective spend depth. He explains how these metrics are crucial for understanding player engagement and monetization strategies in games.
Through practical examples from popular games like Clash Royale and Survivor.io, he illustrates how to calculate and increase spend depth while managing content effectively.
The monologue also touches on the challenges of maintaining a balanced game economy and the importance of supporting new content with appropriate progression layers.
Get our MERCH NOW: 25gamers.com/shop
--------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/3YcIfmBLZw8
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to Game Economies
02:58 Understanding Spend Depth and Effective Spend Depth
07:49 Calculating Spend Depth in Different Game Genres
11:35 Increasing Spend Depth: Case Study of Survivor.io
17:11 Advanced Game Economies: Honkai Star Rail and Beyond
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Spend depth represents the total money a user can spend in a game.
Effective spend depth is the specific resources needed to access end-game content.
Calculating spend depth requires understanding the game's currency and upgrade costs.
Different game genres have unique methods for calculating spend depth.
Increasing spend depth involves adding new layers of progression and content.
Content management is crucial to support new progression layers in games.
Game economies can become bloated if not managed properly.
Understanding competitor spend depth can inform your game's economy design.
Player engagement metrics are essential for balancing game economies.
The longevity of a game depends on its ability to introduce new content and challenges.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
-
In this episode, we discuss Supercell's latest game launch, MoCo, exploring Mo.co gameplay mechanics, monetization strategies, and overall market positioning.
We go into the game's features, compare it to other action RPGs, and analyze its potential for future success in the gaming industry.
https://lancaric.me/future-of-ua-creators-mobile-user-acquisition/
Get our MERCH NOW: 25gamers.com/shop
--------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/AqdL57Mh6Fk
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction and Episode Overview
04:12 MoCo Launch and Initial Impressions
07:24 Gameplay Mechanics and Features
10:04 Inventory and Equipment System
13:13 Monetization and Shop Features
16:08 Game Modes and Progression
18:34 Elite Hunter Program and Seasonal Content
24:50 The Launch of MoCo: A New Era for Supercell
27:59 Monetization Strategies: Balancing Profit and Player Experience
29:58 Design Philosophy: The Challenge of Endgame Content
34:50 Influencer Marketing: Supercell's Creator Program
41:59 The Impact of Marketing Strategies on Game Success
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Supercell's MoCo is a streamlined action RPG.
The game features a polished and finished look.
Gameplay is designed to be snappy and user-friendly.
Monetization focuses heavily on cosmetics and battle passes.
The game employs a gacha system for cosmetics.
We express skepticism about the game's long-term appeal.
Endgame content is a significant factor for player retention.
Supercell's marketing strategy includes leveraging content creators.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
Jakub and Felix discuss the latest trends in mobile gaming, focusing on new game releases, soft launches, and the impact of monetization strategies.
We explore unique gameplay concepts, particularly in the match-3 genre, and analyze the role of intellectual property in game development.
The conversation also touches on future predictions for mobile gaming and the challenges developers face in a competitive market.
Get our MERCH NOW: 25gamers.com/shop
--------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/g04p176ZrDg
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Emerging Trends in Mobile Gaming
12:17 The Evolution of Merge Games
15:27 AI and Waifu Games: A New Frontier
18:16 Unique Gameplay Mechanics in New Titles
21:28 Family Farm Match: A New Take on Match-3
24:23 Exploring the Alpha of a New Pirate Game
27:28 Supercell's Latest Innovations
29:22 The Rise of User-Generated Content in Gaming
30:37 Marketability of New Games
31:46 Trends in Game Development
33:11 Emerging Game Concepts
34:37 The Match-3 Game Landscape
37:15 Innovations in Game Mechanics
40:12 RPGs and Their Appeal
42:33 The Future of Game Genres
45:46 The Impact of IP in Gaming
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Homa is scaling rapidly with IAP-driven games.
Soft launches are crucial for user acquisition.
The merge genre is facing intense competition.
Unique gameplay concepts can differentiate new games.
Match-3 games continue to dominate the market.
IP can significantly influence a game's success.
The mobile gaming landscape is evolving with new mechanics.
Developers must adapt to changing player preferences.
Monetization strategies are key to sustaining games.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
In this conversation, Ömer emphasizes the importance of a human-centric approach that prioritizes creativity, joy, and connection over mere revenue generation.
He highlights the challenges faced by the industry, including the pressure on developers and marketers, and advocates for a shift back to the core values of gaming.
The monologue also touches on the need for collaboration, well-being, and redefining success in the gaming world.
Get our MERCH NOW: 25gamers.com/shop
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Ömer Yakabagi
https://www.linkedin.com/in/omerya/
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 The Human-Centric Approach to Mobile Gaming
06:01 Challenges in the Mobile Gaming Industry
13:13 Rekindling Creativity and Joy in Gaming
20:05 The Future of Mobile Gaming: A Call to Action
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Mobile gaming should prioritize creativity and fun.
The industry faces challenges due to aggressive startup culture.
Work-life balance is essential for developers and marketers.
Creativity is often stifled by revenue-focused pressures.
Human connection is vital in gaming experiences.
Industry events foster community and collaboration.
Investing in well-being can enhance creativity.
We need to celebrate the joy of gaming.
The focus should shift back to storytelling in marketing.
Support and connection within the industry are crucial.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
Today, we discuss the mobile game Match Villains, developed by Good Job Games. We explore its gameplay mechanics, market performance, and the competitive landscape of mobile gaming.
The conversation goes into the game's features, comparisons with similar titles, and insights into the developers' strategies and industry trends. In this conversation, we dive into the innovative concepts and market trends in mobile gaming, mainly focusing on the Royal Match game and its competitors.
We discuss the revenue potential of these games, comparing their performance and user engagement strategies. The conversation also touches on creative gameplay mechanics, scaling strategies, and the financial considerations necessary for success in the gaming industry.
Get our MERCH NOW: 25gamers.com/shop
--------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/te5fkSD0VLg
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to Match Villains and Game Overview
04:22 Game Performance and Market Positioning
07:26 Gameplay Mechanics and Features Comparison
10:12 Good Job Games and Industry Insights
13:18 Creative Strategies and Marketing Approaches
19:05 Innovative Game Concepts and Market Trends
22:08 Revenue Potential and Market Comparisons
24:37 Creative Gameplay Mechanics and User Engagement
29:06 Scaling Strategies and Financial Considerations
31:34 Future Prospects and Industry Insights
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Match Villains is gaining traction in the mobile gaming market.
The game features mechanics similar to Royal Match.
Good Job Games has a strong reputation in the industry.
Market competition is fierce, with few games achieving high revenue.
The game's growth is attributed to effective user acquisition strategies.
The gameplay lacks some features compared to established competitors.
The heist mechanic adds a unique twist to the gameplay.
Good Job Games is a breeding ground for successful game developers.
Creative marketing strategies are crucial for game visibility.
The Turkish gaming market is evolving with new talent and innovation.
Market comparisons reveal insights into game performance.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
-
In this episode, we explore the critical aspects of scaling games in the gaming industry, focusing on the right timing, key metrics, and financial strategies.
Ridzki Syahputera from PVX Partners shares insights on cohort profitability, the importance of soft launching, and various financing options available for game developers.
The conversation emphasizes the need for consistency in cohort performance and the role of data in making informed scaling decisions.
Get our MERCH NOW: 25gamers.com/shop
--------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Felix Braberg, Matej Lancaric
Special Guest: Ridzki Syahputera
Youtube: https://youtu.be/_HtnAVoNUUM
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to Scaling in Gaming
04:28 Key Metrics for Scaling Games
07:32 The Importance of Soft Launching
10:34 Understanding Cohort Profitability
13:32 The Role of Consistency in Cohorts
16:32 Funding Growth Strategies
19:25 Navigating Debt and Equity Financing
22:30 Cohort Financing Explained
34:00 Understanding Payback Periods and Risk Monetization
37:37 Data-Driven Financing: The Role of Cohorts
40:39 The Underwriting Process: How Financing Works
46:33 Cohort Analysis: Visualizing Performance Metrics
52:08 Forecasting Future Performance: Tools for Financial Planning
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Ridzki Syahputera
Founder of PVX Partners
https://www.linkedin.com/in/ridzkisyahputera/
---------------------------------------
Takeaways
Scaling should be based on solid metrics and data.
Cohort profitability is essential for sustainable growth.
Soft launching allows for testing and iteration before scaling.
Consistency in cohort performance builds confidence for scaling.
Cohort financing can be a viable option for funding growth.
Understanding the payback period is crucial for financial planning.
Testing new creatives is necessary to maintain performance.
The process of securing funding can be quick if the data is ready.
Using tools for cohort analysis can aid in decision-making.
Engaging with investors early can help secure necessary funding.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
-
This episode of Two and a Half Gamers provides a comprehensive introduction to ad monetization in mobile gaming. Felix Braberg discusses key metrics such as ECPM, fill rate, and ad ARPDAU, explaining their importance in maximizing ad revenue.
The monologue delves into how ad networks operate, how they determine ECPM, and the various revenue models they employ. The episode also covers strategies for soft launching, selecting mediation platforms, and effectively scaling ad revenue.
Listeners gain insights into best practices for network selection and the significance of maintaining good relationships with ad network account managers.
Get our MERCH NOW: 25gamers.com/shop
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/BY5THj6vQuE
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to Ad Monetization Metrics
02:57 Understanding ECPM and Fill Rate
05:46 Key Metrics: Ad ARPDAU and Engagement Rates
09:07 The Role of Ad Networks in Monetization
11:53 How Ad Networks Determine ECPM
15:08 Revenue Models of Ad Networks
17:53 Soft Launching and Impression Value
21:08 Choosing a Mediation Platform
23:57 Scaling Your Ad Revenue
27:07 Best Practices for Network Selection
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Ad ARPDAU is crucial for tracking performance.
ECPM and fill rate together determine ad revenue.
Higher user engagement leads to increased ad revenue.
Ad networks connect advertisers with app users.
Understanding how networks determine ECPM is essential.
Ad networks charge margins and fees for services.
During soft launch, focus on ad viewer rates.
Choosing the right mediation platform impacts revenue.
Scaling ad revenue requires adding competitive networks.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
We discuss the recent news of Applovin selling its gaming division to Tripledot for $900 million. We dive into who Tripledot is, its revenue model, and the impact of ad revenue in the mobile gaming industry.
The conversation covers the rise of Tripledot, key milestones, acquisitions, and an analysis of their game portfolio, particularly focusing on Wodoku.
We also explore the mechanics of ad revenue and provide estimates of Tripledot's earnings and future prospects. In this conversation, we go into the financial dynamics of the gaming industry, focusing on ad revenue, profit margins, and the strategic positioning of major publishers.
We analyze the retention metrics of various games, estimate potential profits, and discuss the implications of publisher incentives and relationships within ad networks.
Get our MERCH NOW: 25gamers.com/shop
--------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/7VFD0qNTZIE
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to the Gaming Industry Shakeup
04:33 Understanding Tripledot and Its Revenue Model
07:50 The Rise of Tripledot: Key Milestones and Acquisitions
10:37 Exploring Tripledot's Game Portfolio
13:36 Analyzing Woodoku and Its Impact
16:36 The Mechanics of Ad Revenue in Mobile Gaming
19:39 Estimating Tripledot's Earnings and Future Prospects
25:20 Analyzing Ad Revenue and Retention Metrics
27:52 Estimating Profit Margins and Financial Health
29:41 Publisher Incentives and Market Positioning
32:20 The Role of Relationships in Ad Networks
34:30 Diversifying Game Portfolios and Revenue Streams
35:46 Creative Strategies in Game Marketing
40:48 The Use of IP and Branding in Gaming
42:48 Final Thoughts on Game Monetization Strategies
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Ad revenue is often more challenging to track than IAP revenue. Thats why people think it doesn't exist.
Tripledot has seen substantial growth since its founding in 2017.
Wodoku is a flagship title that has driven Triple Dot's success.
Revenue estimates for Tripledot suggest they are earning substantial profits.
User acquisition plays a crucial role in the success of mobile games.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
-
In this episode, we dive into the world of gacha games, focusing on the popular title Love and Deep Space.
We explore the game's mechanics, revenue generation, and character interactions while also discussing the broader context of otome games and their appeal in the gaming market.
The conversation highlights the game's unique features, including its combat system, dating mechanics, and ASMR elements, as well as the marketing strategies employed to attract players.
Get our MERCH NOW: 25gamers.com/shop
--------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/wMBL7Z9qL88
Join our Slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction
01:37 Exploring Game Development
03:17 Understanding Gacha Games and Waifu Genre
06:46 The Success of Otome Games
10:47 The Evolution of Paper Games and Love Nikki
15:46 Cultural Context of Gaming in Asia
20:54 Gameplay Mechanics of Love and Deep Space
22:32 Exploring Combat Mechanics in Gacha Games
24:16 The Dating Core: Building Relationships in Gameplay
26:36 Innovative Features: ASMR and Photo Studio Mechanics
28:41 Gacha Mechanics: The Money Maker of the Game
31:10 User Engagement: The Role of Ads and Marketing
35:16 Revenue Insights: Understanding the Game's Success
39:56 Creative Strategies: Marketing and User Acquisition
44:21 Conclusion: Learning from Niche Games
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Gacha games, particularly the waifu genre, are discussed in detail.
Otome games are identified as a growing trend, especially among female gamers.
Revenue insights reveal that 'Love and Deep Space' is generating substantial income.
The game features a unique blend of storytelling and interactive mechanics.
Character interactions play a crucial role in player engagement.
Combat systems in gacha games are becoming more complex and engaging.
ASMR features are introduced as a novel element in gaming.
Love and Deep Space could do way more in their UA activities.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
-
In this episode, we discuss the transformative impact of AI on video production in the gaming and marketing industries.
They explore the evolution of AI-generated user-generated content (UGC), the importance of volume in creative production, and the cost reductions that AI brings to video creation.
The conversation also touches on the testing methodologies for video performance, the comparison between AI UGC and human creators, and the legal considerations involved in using AI-generated content.
The episode features insights from Alexei, the CEO of Pool Day, who shares how their platform streamlines video production processes and enhances creative testing.
The shift from traditional data-driven user acquisition roles to more creative-focused positions is highlighted, emphasizing the need for UA managers to adapt to new technologies.
The coupon for the 2.5 gamers audience is 50% off on the first 3 months for all new signups on any plan.
POOLGAMERS (make sure to hit "apply coupon")
Sign up, get 2 free AI UGC videos, then choose a subscription plan that works for you!
APPLY COUPON POOLGAMERS
---------------------------------------
Get our MERCH NOW: 25gamers.com/shop
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/0eKuPCIJNH0
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to AI in Gaming and Marketing
03:04 The Evolution of AI UGC and Video Production
06:01 Testing Methodologies in Video Production
08:55 The Importance of Volume in Creative Production
11:51 Cost Reduction in Video Production
14:45 AI UGC vs. Human Creators
17:53 The Video Creation Process with Pool Day
21:02 AI Voiceover and Localization Features
23:54 Legal Considerations in AI Video Production
26:15 Video Editing Revolution: The Power of AI
31:58 Streamlining Creative Processes with AI
39:02 The Shift in User Acquisition: From Math to Creativity
44:01 The Future of Video Production: A Design System for Creatives
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
AI is revolutionizing video production in gaming and marketing.
Testing methodologies have evolved with the rise of AI.
AI UGC can outperform traditional human-created content in certain scenarios.
AI voiceover features enhance localization and accessibility.
The platform allows for rapid iteration and testing of video content.
Marketers can now produce hundreds of videos quickly and affordably. AI tools are revolutionizing video editing and production
Video editors can now produce content without bottlenecks.
The future of video marketing lies in design systems for efficiency.
AI can help test game concepts before actual development.
Creatives can be generated in minutes, saving time and resources.
The importance of adapting to new technologies in marketing roles.
Video production is becoming more accessible to non-experts.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
-
In this conversation, we discuss the mobile game Vita Mayong, exploring its gameplay mechanics, user experience, monetization strategies, and user demographics. We delve into the game's ad revenue model, highlighting its success and the criticisms it faces from users regarding ad overload. The discussion also includes comparisons with other games in the genre and insights into the target audience, particularly seniors.
The conversation concludes with reflections on user feedback and the game's future prospects. In this conversation, the speakers discuss the pervasive annoyance of ads in mobile gaming, the creative strategies used in game marketing, and the importance of funding for growth in the gaming industry.
We delve into the role of AI in game development and how it influences user engagement and game performance. The discussion also touches on the evaluation of game creatives and the effectiveness of various marketing strategies.
Get our MERCH NOW: 25gamers.com/shop
--------------------------------------
PVX Partners offers non-dilutive funding for game developers.
Go to: https://pvxpartners.com/
They can help you access the most effective form of growth capital once you have the metrics to back it.
- Scale fast
- Keep your shares
- Drawdown only as needed
- Have PvX take downside risk alongside you
+ Work with a team entirely made up of ex-gaming operators and investors
---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/UeNb404tVVE
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction and Initial Thoughts on Vita Mayong
04:35 Gameplay Mechanics and User Experience
07:35 Ad Integration and Monetization Strategies
10:34 Target Audience and Game Design Philosophy
13:34 Dynamic Difficulty and Player Engagement
16:39 Market Performance and Competitive Landscape
19:10 Game Features and User Experience
20:57 Ad Revenue Insights
23:21 Market Dynamics and User Demographics
24:57 User Feedback and Game Monetization
29:24 Creative Strategies in Game Marketing
31:17 Funding and Growth Strategies
32:48 Competitor Analysis and Creative Inspiration
34:59 Healing Through Gaming: The Impact on Mental Health
36:45 Creative Diversity in Advertising: Strategies and Insights
38:42 The Role of AI in Gaming: Innovations and Limitations
39:47 Analyzing Ad Campaigns: What Works and What Doesn't
41:48 The Power of Storytelling in Game Marketing
44:28 Evaluating Game Performance: Metrics and Expectations
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Vita Mayong has gained significant popularity with 9 million downloads in 30 days.
The game is heavily ad-driven, generating approximately $55 million annually.
User feedback indicates frustration with the frequency of ads in the game.
The game lacks complex features, focusing instead on straightforward matching mechanics.
User demographics suggest a target audience of older players who prefer easy-to-play games.
Comparative analysis reveals similarities with other successful mobile games like Block Blast.
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